Mon.Apr 24, 2017

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Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. That’s what your content is competing with.

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers.

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It’s Time For Marketing That Matters

B2B Marketing Insider

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience.

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The path to content success: Crushing self doubt

grow - Practical Marketing Solutions

By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Is an MBA Worth the Money?

Hubspot

Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables that I like to share here.

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5 Ways to Build a Highly-Engaged Email List

B2B Marketing Insider

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

Email Marketing and the Reality About ISP Mediation

Modern Marketing

Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing issues like blocking, bulking, etc.

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Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine

Content Standard

While your responsibilities might only pertain to stateside matters, there’s still something so sweet about working in a worldwide organization, knowing your products can bring a smile to someone of the other side of the planet, all without a huge global marketing output.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Separating marketing technology fact from fiction at #MarTech in 2 weeks

chiefmartech

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists.

30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.

10 Steps To Energize Your Blog With Advocate-Generated Content

Influitive b2b

Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing.

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5 Experts Share Their Top Advice for Creating VR Content

Contently

This post originally appeared on Social Media Week. Virtual reality isn’t just for big budgets. Hardware is becoming more accessible, and there are new opportunities for small businesses to create VR content.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]

Opentopic

The first quarter of 2017 is already past, and it’s brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. What sets it apart from general marketing is that the goal is to build a. The post The Top 8 B2B Customer Marketing Trends in 2017 [Infographic] appeared first on Opentopic.

Expert Interview Series: Amina Waters of Pusher on Improving Customers App Experiences in Real Time

Reachforce

Amina Waters is Head of Marketing at Pusher, the leader in realtime technologies and developer tools. We recently checked in with Amina to learn more about what businesses should be doing to create more effective apps more efficiently.

How to Effectively Manage Your Contacts List

PureB2B

We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns. Furthermore, MailChimp reports that email opens and unique opens of segmented campaigns were 14.31% higher than non-segmented campaigns.

You Need to Become Good at Content Marketing – Here’s How

Great B2B Marketing

Next month, I will be speaking at an event called, the Summit on Content Marketing. Beginning May 22, the Summit […]. B2B Content Marketing Content Content Marketing b2b content Content marketing

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Here’s Your Pre-Launch Checklist for Researching Account Insights in ABM

Engagio

Before an American spaceflight mission begins, in flight controllers monitoring various systems are checked against a rigorous pre-launch checklist. At NASA, this responsibility falls to the Nasa Test Director (NTD).

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PR and Marketing Professionals See Responsibilities Overlapping in Near Future

KoMarketing Associates

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. The “Global Communications Report 2017” from the USC Annenberg School for Communication and Journalism recently discovered that 45 percent of in-house PR professionals believe public relations will become more closely aligned with marketing in the next five years. About 47 percent of PR agency professionals said the same.

Content or 'stuff made avaialble via the internet, Swiftian satire and homonyms'

Earnest about B2B

Homonyms are words that are spelled and pronounced the same, but have different meanings. Not to be confused with Houyhnhnms, which is the race of sentient horses from Gulliver’s Travels that rule over a debased form of proto-humans called Yahoos who were obsessed with scrabbling in the mud for pretty stones. Content is a homonym.

Teenagers Can’t Get Enough Mobile Video

Contently

I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” ” “Get out of the mud!”

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.