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The Lead Generation Strategy Guide

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What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. A lead is defined as any prospect who indicates interest in a company’s product or service. Every company has their own definition of a “good lead.” Inbound Marketing. Marketing Campaigns. Company Blog.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. A lead is defined as any prospect who indicates interest in a company’s product or service. Every company has their own definition of a “good lead.” Marketing Campaigns Campaigns are what make companies memorable.