9 Search Marketing Tips for Effective B2B Lead Generation
LEADership
AUGUST 20, 2013
We need to stop using pushy, promotional content that we wrongly presume is “informative” and “educational”. The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Ask a prospect for information you don’t already have on file.
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