The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity.

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder.

That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale, and learn the following:

  • How to understand customer motivation and increase conversion
  • Move from campaigns to conversations to get better results
  • Create nurturing emails that emotionally resonate and inspire action

February 15, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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