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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

They’ve increasingly done so at the expense of investment in any aspect of marketing that’s hard to measure – like brand. It’s not working anymore because more tech companies are chasing fewer in-market buyers. AI-driven tools have become excitingly dynamic for social media, communication, marketing and entertainment domains.