B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline
NetLine
AUGUST 2, 2023
Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Scott Brinker or Jay Baer) can drive more than net-new names and can potentially lower CPA even with any fees.
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