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A Guide to Marketing Automation

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Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Luckily, most vendors offer training as a part of your original investment.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Luckily, most vendors offer training as a part of your original investment.