6 marketing attribution and predictive analytics platforms your organization should consider
Martech
NOVEMBER 15, 2021
The UI has modules including dashboard insights, media reporting (contribution, efficiency, and ROI), attribution reporting (touchpoint credit to conversions at the consumer id level), and media planning (scenario-based optimizations). San Francisco-based Salesforce was founded in 2007 but it purchased Datorama in 2018. MRP Prelytix.
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