Content marketing is tough. But it doesn't have to hurt.

Predictive marketing is on 89% of B2B Marketers' roadmaps. Is it on yours?

Create a social content strategy that will reach your business goals.

Learn how to build a marketing analytics framework and show marketing ROI with this integrated guidebook.

Everybody's talking about eBooks. Wouldn't it be nice to find an efficient, effective way to write them? To create the kind of compelling, credibility-building content that customers, influencers and prospects seek, share and read? Look no further. The eBook eBook is here and available for free.

How to use data to fuel the content creation process How to measure content distribution effectiveness How to gather the performance data you need to create a data-driven content marketing strategy

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

Your guide to getting maximum revenue from your customer data.

What you need consider to create compelling content that engages your fans in real time.

Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn't your product, or your branding, or even your team - it's your customers.

Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals.

What is strategic, continuous data management, and what does it really mean to be data-driven?

Download the 2015 State of Analytics report now to see how the role of analytics is impacting every facet of business operations in 2015 and beyond.

Address Every Customer as an Audience of One. Learn how to access all of your customer data -- so you can personalize every experience and make your brand stand out.

Why retargeting matters for today's marketing maverick.

Our first half of 2015 (1H 2015) Influencer Marketing Benchmarks Report offers both top level and in-depth analyses of the influencer programs we ran during the six-month period of January - June 2015.

Content Marketing has become an increasingly important part of a successful and strategic marketing mix.

60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource centre. How can you improve your content’s performance when no one can find your content in the first place?