In the traditional model, marketing tells a targeted group what to want. Then sales tells them why they want it and takes the order. This model is less effective now that buyers are more active in information gathering. They know what they want and why. When today's buyers have questions, they search for answers online instead of relying on information from a salesperson.

The art and science of effective marketing and demand generation is very much like a succulent recipe: The right, complementary ingredients and perfect prep offer up tasty delight. Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings.

Unreliable targeting can end a conversation from the get-go. The BIG PICTURE: Your targeting efforts are driven by powerful, persona-driven marketing and sales processes.

As the calendar flips to 2016, new tactics and technologies are opening up tantalizing possibilities for how marketers might improve the customer experience.

By creating room in your budget for predictive marketing, you can be more precise in your decision-making, increase revenue, save money, and streamline processes amongst teams.

Predictive marketing = predictive demand generation + predictive scoring.

Read this eBook to understand how to turbo charge marketing in a way that accelerates it beyond being a cost center to maximizing its revenue contribution.

Learn how marketing leaders are redefining context in their organizations.

There’s a marketing hero in all of us. Discover yours now.

Learn how to take your customer referral program from desperate and awkward to downright irresistible.

According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads.

A 2-Step plan that helps any organization achieve their marketing goals.

No matter your goal, we are sure you’ll find something here to inspire your inner content creator.

To create mobile campaigns that are effective, engaging, and relevant you need to create a strategy that makes sense for your unique business case.

The Guide to More Pipeline with Personalized Video.

As the gatekeeper of digital channels, you work across many campaigns, initiatives, and teams to deliver a consistent buyer experience that drives results. But to support the big picture, digital marketers need visibility across the entire content lifecycle.

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