Litmus

NOVEMBER 16, 2023

Typography is the styling of the written content and includes typeface, weight, size, color, and letter spacing. A typeface, or a font family , is the design of a set of characters, including letters, numbers, punctuation marks, and symbols. Sans serif , meaning ‘without serif’ in French, has clean, precise ends to each letter.

Class 101

Class Tagging Paid Search Agency Design 101

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? Maybe you’ve caught yourself saying things like, “ I’m not a writer.”. I’ll let you in on a secret: You don’t need to be a professional writer to create content your audience loves reading. Freewrite/brain dump. Picture this: it’s time to write something.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Biznology

SEPTEMBER 14, 2021

I found out who was going to be running the publication and sent him what I now know is a query letter. In my work as a mentor for startups and as an informal career coach for others, I often tell people about the moment in time when I made a major career change. Or taken a risk that eventually paid off. Budgets and staff were big.

Trade Show 104

Trade Show Internet Marketing Network Marketing Startups 104

Contently

APRIL 6, 2017

The origin story for Lenny Letter, the feminist newsletter launched by Girls co-creators Lena Dunham and Jenni Konner, starts back in 2014. What’s striking about Lenny Letter is the way the newsletter format has been able to foster such deep and loyal readership. They were there to connect with each other.

Media 90

Media Burn Rate Newsletter Advertising Agencies 90

Biznology

MAY 4, 2017

Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day. How to craft a pitch letter that gets noticed. In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers.

PR 135

PR Practices B2B Blogger 135

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. It helps writers and editors get started in developing pieces of content.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

Zoominfo

AUGUST 10, 2021

Traditional resumes and cover letters leave little room for personalization, especially when job seekers are up against an algorithm that scans resumes for keywords rather than personal flair. So it should be no surprise that Gen-Z job seekers are now turning to TikTok to get their feet in the “real world” door. And it’s working.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Traditional resumes and cover letters leave little room for personalization, especially when job seekers are up against an algorithm that scans resumes for keywords rather than personal flair. So it should be no surprise that Gen-Z job seekers are now turning to TikTok to get their feet in the “real world” door. And it’s working.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Content Standard

AUGUST 6, 2021

We all need a little injection of camaraderie on occasion; sometimes, it takes the right author to know how to speak to us. Helpful but not condescending. Direct without preaching. Honest but not sugar-coated. The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Embrace a persona.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

KoMarketing Associates

JULY 20, 2016

Letters to the editor – While not likely to pan out ideas in large scale, letters written to the editor of your trade association, industry-focused magazines, and general business publications could surface some useful nuggets. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

SendX

OCTOBER 20, 2020

For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%. But beyond brand awareness, product promotion and recovering abandoned carts, email marketing is an effective channel for customer appreciation and retention.

Loyalty 195

Loyalty Amazon Email Marketing Paid Search Agency 195

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. How do they expect us to sound?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

ClearVoice

DECEMBER 21, 2018

It might not be on the scale of difficulty as master crossworder Brendan Emmett Quigley , but it could be a quick test for editors everywhere to send to their scribes. Don’t tempt an editor’s favorite ink. A murderous phrase to describe what an editor might do if your writing sucketh. (3 All the clues are editorial tips!

Training 72

Training Tips Content 72

Magisto

OCTOBER 19, 2020

Stand O U T with letter spacing. An arsenal of design tricks up your video-making sleeve. You don’t have to be a professional designer to make high-quality videos. With Magisto’s exclusive design features and customizable options, your videos will elevate your content and stop your followers mid-scroll. Add custom stickers. Stickershock.

Design 85

Design Tips Template Video Marketing 85

ClearVoice

FEBRUARY 13, 2023

You can also write a paragraph or two in the text editor yourself, and Jasper will look for patterns, instructions, or clues and continue from there. You can also write a paragraph or two in the text editor yourself, and Jasper will look for patterns, instructions, or clues and continue from there. versus ClearVoice!

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

6sense

FEBRUARY 3, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. The best email newsletter advice I’ve heard within the past few years came from Ann Handley , who reminds us that the most important part of a newsletter is the LETTER.

CMO 62

CMO Communities Peer-to-peer Eloqua 62

Anyword

APRIL 6, 2022

Once upon a time, you could have a meeting, write a report, or send a letter. With all the advances in artificial intelligence, comes all different ways to create content. It’s just like business communication. In the modern age, you can use Zoom, WhatsApp, Slack, eMail, create a Google Doc, and so on. AI Writing Assistants. AI Writers.

Marketing AI 97

Marketing AI Copywriting Paid Search Agency Landing Pages 97

Valasys

AUGUST 26, 2020

Good communication skills are one of the core elements of successful business relationships. That’s a rare constant in the ever-changing business world. How you express yourself in writing is sometimes more important than spoken conversation. Unlike spoken communication skills, written communication skills create permanent records. Image Source.

Effectiveness 98

Effectiveness Business Correlation Marketing Proposals 98

Magisto

OCTOBER 6, 2020

Reunited never felt so good. Getting the family together, whether in-person or virtually ( you’re on mute dad ) is always entertaining, to say the least. Whether it’s your nonna’s famous pasta, your annual trip to the lake, or your great-aunt’s inevitable cheek pinching, some families can always rely on a constant. Host a family talent show.

Video Marketing 98

Video Marketing Template Eye-Tracking Comparison 98

Optinmonster

JANUARY 24, 2024

If not, you’re missing out on a powerful tool that could boost your sales. That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. Consumers look to their peers to decide whether they should purchase a product or service. They want to know that existing customers are happy with your product.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

Hubspot

JUNE 12, 2018

Here’s a hard truth: your cover letter might have almost no impact on whether or not you get hired. Cover letters are important regardless of the size of the company, but can be used differently depending on the company’s recruitment goals. They use the cover letter to decide if they’ll move forward. You just don’t do it.”.

Tips 70

Tips Hubspot High Quality Lead Positioning 70

Sales Engine

FEBRUARY 18, 2016

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

Sales Engine

FEBRUARY 18, 2016

Content marketing is maturing in 2016 from a social media tactic to a formalized go-to-market strategy, but that doesn’t mean that, as marketers, we must generate more content. With companies increasing their expenditures on content marketing this year, many are wondering if it’s even worth going down this road in the first place.

Content 120

Content Thought Leadership Custom Publishing Segmentation 120

RebelMouse

JULY 8, 2021

They can contain lots of information and drive lots of traffic, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our. Q2 of 2021 was a big quarter for the open web. Google delayed their release of SEO ranking by. 725 hours dedicated to improving existing features.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Enterprise Management Work Management 52

ClearVoice

FEBRUARY 28, 2020

Email is an essential part of modern business — no matter if you’re a content writer, a marketer, a designer or anything under the sun. Since it’s the most common form of communication for the freelancing community, understanding best practices and etiquette is necessary to attract and retain clients. Here is everything you need to know.

Examples 94

Examples Tips Template Deliverability 94

BOP Design

JUNE 26, 2020

Many two or three letter words are articles (a, the) or conjunctions (and, but, or), and yes, these words are lowercased. Or better yet, have an editor review it. We all have that one friend who likes to correct our grammar at every opportunity. Today, I will be your Sheldon. Not Capitalizing Forms of Be in Headlines. Every time.

Copywriting 123

Copywriting B2B Marketing Guidelines B2B 123

Hubspot

MAY 16, 2018

Head of Public Policy Rebecca Stimson issued a letter earlier this week to members of UK Parliament indicating that "Mr. testimony, and the entire situation at-large, didn’t seem to have much of a negative impact on user growth or financial data," says HubSpot Social Media Editor Henry Franco. He will come to the European Parliament.

Privacy 69

Privacy Facebook Conference Hubspot 69

Convince & Convert

JUNE 7, 2017

So we built a creative team of editors, writers, illustrators, and letterers who spent months making a comic book called T-Man and Gums. So we built a creative team of editors, writers, illustrators, and letterers who spent months making a comic book called T-Man and Gums. B2B companies have an attention problem.

Account Based Marketing 147

Account Based Marketing Campaigns Paid Search Agency Planning 147

ClearVoice

AUGUST 3, 2021

Journalists have experienced many repercussions for their style and content of reporting, often putting themselves in jeopardy to provide the audience with the truth. Communication methods have radically changed recently and have created a conflicting environment of emotions, regardless of sided views.

Organization 104

Organization Press Ethics Thought Leadership 104

Hubspot

JANUARY 5, 2024

Table of Contents How AI Can Help Inside Sales Reps The General Advice for AI Applications in Sales 6 AI Hacks for Inside Sales Reps How AI Can Help Inside Sales Reps As an introvert, artist, and woman of letters, please believe me when I confide that sales didn’t come to me naturally.

Peer-to-peer 61

Peer-to-peer Work Management Lead Scoring Lead Ranking 61

Content Marketing Institute

JANUARY 31, 2019

Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump. Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. Click To Tweet.

Top of Funnel 84

Top of Funnel Paid Search Agency Content Marketing Work Management 84

Magisto

OCTOBER 23, 2020

Stand O U T with letter spacing. An arsenal of design tricks up your video-making sleeve. You don’t have to be a professional designer to make high-quality videos. With Magisto’s exclusive design features and customizable options, your videos will elevate your content and stop your followers mid-scroll. Add custom stickers. Stickershock.

Design 52

Design Tips Template Video Marketing 52

Biznology

APRIL 2, 2013

You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman; however, most companies don’t have the volume, diversity, or constancy of news required to need such staffing. Let me break it down.

Personalization 80

Personalization Media Social Media Advertisements 80

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Contently

OCTOBER 14, 2016

But that approach goes against standard thinking, especially if editors need to hit certain traffic goals each month. Exclusive content was the original appeal behind Lenny Letter, the feminist and lifestyle newsletter started by Lena Dunham and Jenni Konner, co-creators of HBO’s Girls.

Tactics 60

Tactics Newsletter Opt-out CAN-SPAM 60

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important.

SERP 120

SERP Features Top of Funnel Display 120

Hubspot

OCTOBER 17, 2017

The note, drafted in 1982, later appeared in The Unpublished David Ogilvy , a collection of incisive letters and speeches by the man hailed as “The Father of Advertising.”. Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas? He respected the potential of good writing.

Rules 78

Rules Ads Funnel Advertising Skype 78