Trending Sources

Twitter Launches Photo Tagging (Get Ready)

Hubspot

Tagging doesn''t count toward a tweet''s 140-limit character count, and you''ll get notified if someone tags you in a tweet. Tagging people in a picture makes conversations around photos fun and easy," Twitter said in its post announcing the update. Where this goes from good to horrifying is when you think about the feature being used like photo tagging on Facebook.

Facebook's Latest News Feed Algorithm Update Rewards Brand Tagging

Hubspot

With over a billion active users, most businesses accept, even if it''s begrudgingly, that they should be on the selfie-laden network. But one question still remains for many marketers: How do I get people other than my mom to Like or Follow my Facebook Page? Well, one way to grow your reach is to publish really interesting stuff to your Timeline so that you show up in the News Feed a lot.

Cognitive content strategy

Biznology

But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. At a certain point, tagging alone can make findability worse than semantic search without tagging at all. Cognitive search: The antidote to poor tagging. For everything else, there is no substitute for good tagging. Like this post?

What is structured content?

Biznology

Semantic tagging. If different people have access to change module location or order, this means tagging them not just for their structure (e.g. That’s a lot of tagging. You can limit how much tagging you need if you just want to make your content more adaptive. In my experience, the weak links in content publishing are taxonomy and tagging. Like this post?

Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging

EMagine B2B Blog

Google’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?” ” Believe it or not, it can actually be done, and with Google Analytics. [.]. B2B Web Strategy Google Analytics

Social Tagging

PR Meets Marketing

Social Tagging - PR and Marketing

PR 2

Facebook Tag Bombing is the new telemarketing

grow - Practical Marketing Solutions

facebook facebook engagement Facebook marketing facebook strategy facebook tagging This is a post that is probably going to p**s some people off, but it must be said. I am increasingly being tagged in stupid Facebook posts like this one: What’s your favorite flavor of lollipop? think that is just polite and usually the content is something relevant and interesting. Why would they?

Facebook Enables Brands To Tag Photos. Proceed With Caution.

It's All About Revenue

Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. Marketers, for instance, could run photo-tagging campaigns, asking fans to tag themselves when they attend a brand event or use its product. Tagging is a two-way street.

Social Tagging - PR or Marketing?

PR Meets Marketing

Tom Pick, B2B marketing expert and author of The WebMarketCentral Blog , wrote a great series of posts about social tagging. I've included links to his comprehensive look at how social tagging can help drive B2B traffic below. Instead of repeating Tom's excellent work, my question is who's responsible for social tagging - PR or Marketing? From my perspective, social tagging should also fall on this person's plate. Like all PR, social tagging must be done strategically and methodically. Without understanding the different social tagging sites (at least for now!),

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Location Tagging for B2B Marketers

B2B Lead Blog

Great video done by Hubspot below. Makes me wonder if there's any good use for Foursquare, Gowalla, etc. among B2B marketers. They're clearly viable tools for B2C marketers, especially in retail and hospitality, but how could a B2B marketer take advantage of these applications? Maybe driving booth attendance at events

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Build a page and profile for absolutely everything

Biznology

If you don’t have a profile for each discrete location on every germane social network then you will lose a majority of the magic associated with real-time social media mentions and tagging (live tweeting, instagramming, and Facebooking , generally) — magic that will promote that particular gym. People are mobile. miles away. They should be the first people you spam! Right?

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. monthly growth rate for the year—still a respectable monthly traffic growth rate, but well below the trend line following the social tagging activity.

SEO 1

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

social tagging help drive B2B web traffic? There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter). Social Tagging Sites, Part 2: The Worst Web 2.0

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

social tagging-driven traffic contributed by each site (e.g. social tagging sites. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites Web 2.0

Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments

EMagine B2B Blog

In our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. Advanced Segments Advanced segments allow [.]. B2B Web Strategy Google Analytics

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

social tagging sites, according to Alexa. social tagging sites. social tagging, so the comparisons get more apples-to-apples. social tagging phenomenon, so if this topic is of interest to you, you won't want to miss this blog over the next few weeks. ** Terms: Web 2.0 Here are the rankings for 42 Web 2.0 Digg Alexa Rank: 88 del.icio.us

Twitter Tip: Geo-tagging. What is it, how to do it, and for God’s sake, “Why?”

grow - Practical Marketing Solutions

Recently, Twitter has allowed additional attributes to be tacked on each tweet, specifically your latitude and longitude coordinates of the tweet’s location. Y our Earthly coordinates are your “ geo-tag. ”   It’s a very specific point on a map, ex: 35.9550,-83.9249 (paste that into Google Maps).  To use geo-tagging on Twitter takes a few steps.  The business of geo-tagging.

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

social tagging sites to avoid. Not very friendly for a social tagging site! Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0 Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Saves you the time and trouble. With that in mind, here are 11 Web 2.0 error.

Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments

EMagine B2B Blog

In the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile  Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.]. B2B Web Strategy Google Analytics

5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

Tagging posts with Twitter handles and hashtags helps Twitter users find posts relevant to them. In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. 2016 B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America). Tag It.

The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

Modern B2B Marketing

Proper Tagging: Which Channels Are Your Visitors Coming From? Tagging is an effective way to find out the details. . You can set up your campaign URL tagging automatically in Google Analytics by linking your Google Analytics to your AdWords account and then navigating here in your AdWords account: Google AdWords > My Account > Preferences. ” always on your mind.

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11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Web Page Tagging. Web Page Tagging. Make sure basic review and keyword optimization strategies are incorporated into the tagging structure of the landing page, since these tags may have an impact on both SEO and PPC performance. short list of web page tagging elements include: HTML Titles. REL Canonical Tagging. Why build individual landing pages? Sales Readiness.

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

WebMarketCentral

Given it's incredible popularity, B2B traffic results were surprisingly second-tier (though near the top of this group). 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 1) Reddit The best of the second tier, though the delay it imposes between tagging sites is annoying. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building Web 2.0 tags: Web 2.0,

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site. BeeTooBee Social tagging site for peer-submitted marketing knowledge. Slashdot One of the longest-running and most established social tagging sites, Slashdot is exclusively for technical / IT-related news, links and discussion. social tagging sites should be wrapped up in another week or so, so stay tuned. My test of general-purpose Web 2.0

RSS 0

Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building ** technorati tags: Web 2.0, social tagging, bookmarking, networking, B2B, Squidoo, BlinkList, Furl, BlogMarks, Blue Dot, Spurl, Diigo, Backflip, Shadows del.icio.us social tagging, bookmarking, networking, B2B, Squidoo, BlinkList, Furl, BlogMarks, Blue Dot, Spurl, Diigo, Backflip, Shadows icerocket tags: Web 2.0, social bookmarking sites.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

BlueVenn Journey Flow Tagging is also important because it lets marketers flag customers based on a combination of behaviors and data attributes. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The Venn in BlueVenn The unified database process, a.k.a. but kept the name for itself.

How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. She offers her prioritization of the three key aspects of a good marketing information system. Monetization Optimization: How can CMOs do the above? You have the three key parties coming together and working off…the same sheet.”.

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader

bizible

Lost Time Is Never Found Again, So Save Some With Auto-Tagging. On the performance and attribution side of you marketing stack, you can use auto-tagging features that tag destination URLs for paid media ads, or stop creating separate landing pages to track form fills. What was a bestseller, reaching 10,000 copies sold per year, in colonial America? So let’s change that.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The initial tagging and subsequent redirection both require inserting some MDC Dot code onto whatever content the salesperson uses for the initial customer interaction.

Managing and Organizing Your Growing Video Library

Vidyard

Tagging Your Content For Easy Reference. Tagging isn’t a new concept, your blog probably has categories and tags so that readers can easily find related content, and your blogging software may actually use these tags to offer recommend content to readers already. Many companies don’t put this same effort towards tagging their video content, as video frequently lives within a blog post anyway, so why bother? Tagging your content on the back end has the same value as tagging blogs on the front end, but the rewards benefit your viewers and yourself. Product Demo.

Can CRM and Marketing Automation Be 1 Tool?

Puzzle Marketer

Segment your data and lists by tagging your users. I recently talked with Stewart Rogers ( @TheRealSJR ) and he shared with me a very cool and different approach to CRM and Marketing Automation. The solution, Salesformics. After seeing a live demo, I immediately began to understand the ease of use for business owners, who are swamped with a thousand other priorities per day.

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Specificity Matters

ANNUITAS

It’s not just key words and tagging anymore. I do not claim to be an expert in Search Engine Optimization (SEO). know enough to generally cover all the bases, but that’s where my skills end. The session was jam-packed with some of the best advice I have heard at an event in the past year. Where do marketers need to begin with SEO or how do we optimize what we already have in place?

From the Intern Desk: 4 Quick and Dirty Tips to Social Media

Synecore

At SyneCore, we are sure to add the location whenever we photograph life in the office, like when celebrating Flag Day (super important): Tagging the location, especially when it’s your office, further connects and promotes your brand to your audience. Similar to the effect that tagging people has, tagging other brands and sources further extends your reach to other fans of that brand.

Marketers Are Sabotaging Their Content Programs

Contently

Tagging Structure: A system for tagging content so you can track what’s working and optimize over time. When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? always expect to see a dramatic rise, but it usually lingers around 33 percent. But that’s still pitifully low. below).

How To Measure Paid Media ROI (ROAS)

bizible

Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. It also requires clear and organized naming conventions and tagging within your ad networks to ensure high data quality. Cost Per Lead (CPL). Cost Per Opportunity (CPO). Revenue Per Lead.

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How Content Drives a Great Customer Experience (and Profit)

Act-On

Whether you organize content by metadata, tagging and filtering capabilities, or naming conventions, educate internal teams on how to find the content they need. What comes to mind when you hear B2B marketing strategy ? If that’s what you think, too, you’re absolutely right. It takes alignment and visibility. Welcome to the Age of the Customer. more likely to purchase more from that company.

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Double check for correct spelling, and make sure you don’t have any random characters tagging along at the end. Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This We would engrave them into stone and follow them judiciously. Ah, yes, nirvana. The good news?

6 Ways to Optimize Video Content like a B2B SEO Pro

KoMarketing Associates

This tagging vocabulary helps search engines better understand your video content, and will get your content featured with rich snippets in search results. Derek wrote a blog post on schema for B2B marketers here , which includes references to the video schema tagging vocabulary as well. And the world’s interest in video content is not slowing down. On-Page Markup. Transcription.

Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

Right practice, right people: “ The future of content marketing is… going to be less about getting more people…(and more about)… getting the right people.” So says Shafqat, who also shares best practice advice on editorial scheduling, digital asset management, content tagging and other demand generation tactics that reap maximum value from content-based corporate marketing. .

B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

In other words, if you have the same or similar web content, written for visitors in both English and Spanish as an example, you don’t need special code or tagging, per Google guidelines. Even though Google in particular indicates that this is “generally not a problem” it is best to implement a more detailed tagging structure, per search engine guidelines.