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 Opt-out |
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| Page 1 of 2 | Previous | Next | MARKETING INTERACTIONS MARCH 31, 2010 Why Opt Out is Not a B2B Marketing Strategy There's a pretty interesting discussion going on over on HBR based on a post Ruth Stevens wrote about using opt out vs. opt in for B2B email marketing. Opt out is: Lazy. " This is not a reason to use an opt out policy in a weak attempt to pump up demand by focusing on quantity over quality. | | | | | | |
| IT'S ALL ABOUT REVENUE MAY 25, 2011 7 Misconceptions About the New EU Privacy Regulations While the directive is to be carried out by each of the EU’s 27 member states, it gives a lot of discretion to those individual countries on how to implement and enforce those laws. This came out of nowhere! Some might say it’s doomsday for cookies. Nevertheless, the new directive does mean changes for marketers in the EU. Share email. | | MANHATTAN MARKETING MAVEN DECEMBER 7, 2010 Why We Must Encourage Opt-Outs But marketers need an open attitude toward privacy plus widely available and easy-to-use mechanisms for opting out. These new capabilities will scare the beJesus out of many people. But frankly the more opt-outs we provoke, the cleaner and more productive these lists will be. | IT'S ALL ABOUT REVENUE MAY 25, 2011 5 Stories About EU Privacy Rules: A Daily Roundup by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. But a blog benefits from a diversity of voices. Is it “prior” or “informed”? Reddit. | | | | | | | |
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DIGITAL B2B MARKETING | THURSDAY, DECEMBER 8, 2011  7 Point Checklist for Retargeting Campaigns That AREN’T Creepy
Opt Out Customers Do not continue to retarget someone after they have converted. For example, most B2B marketing is very out of context on sites like Parents.com or WebMD.com, and drawing your audience back from a personal context to your business offer or content is a significant hurdle, even when you are reaching the right person. MORE >> -
SAVVY B2B MARKETING | FRIDAY, APRIL 2, 2010  Savvy Week in Review - April 2
Why Opt Out is Not a B2B Marketing Strategy - by @ardath421 Ardath Albee argues against the idea of opt out as a marketing practice -- and gets a good discussion going These are the posts that inspired us this week, but as you have seen from our wraps up every week, we're learning something from you. The Savvy Sisters. MORE >> -
FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011 How to Find New Customers – the highly acclaimed white paper
Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). “I reached out to Find New Customers to ascertain if I should introduce (them) to my sales effectiveness clients. Lead Generation Companies | How to Find New Customers. share one more review below. MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 4, 2011 3 Top Topics from Topliners
Here are three posts you won’t want to miss: Imagine It: Managing Third-Party Subscription/ Opt- Out – Tom S. posed the question this week about the best way to handle opt- outs when someone else sends an email on your behalf. by Heather Foeh | Tweet this. Any advice for him? Share email. Facebook. LinkedIn. Reddit. MORE >> -
INDUSTRIAL MARKETING TODAY | THURSDAY, SEPTEMBER 1, 2011 Making Industrial E-mail Marketing More Relevant
If you are using an outside email service provider (ESP), at the very least, they should provide automated subscription management – one-click opt-ins and opt- outs, manage hard and soft bounces and suppress “do not contact” names so you don’t accidentally email them again. mail List Hygiene. Better Segmentation, More Relevance. MORE >>
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