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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).

How Amazon Dominated Black Friday & Cyber Monday 2015

Fathom

Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by  winning over 36% of   all online sales. So, what is Amazon’s secret sauce?

Amazon to Open Physical Stores?

Hubspot

Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. If you haven’t yet heard, Amazon “plans” to open three hundred brick-and-mortar bookstores throughout the United States and, ostensibly, several other countries. And since Amazon is the king of online sales, why shouldn’t they try their hands at in-person sales and service?

Amazon Shuts Down Minnesota Affiliates

Webbiquity

It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill. As a result, we will no longer pay any advertising fees for customers referred to an Amazon Site after June 30 nor will we accept new applications for the Associates Program from Minnesota residents. Random

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. The word?

Why Amazon is Killing it with Millennials (and Advertisers)

Synecore

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

Amazon Launches B2B Business

Social Media B2B

As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. Wow, really? Faxes? Cutting Tools.

Amazon Prime Day: Big Hit or Big Bust?

Hubspot

Oh, Amazon. Prime Day was touted as “bigger than Black Friday,” and all the world watched to see if Amazon was telling the truth. Some were excited to score huge deals, while others were ready to watch Amazon fail. When it came to the sheer number of deals, Amazon didn’t disappoint. What deals, Amazon! Hella granny panties on Amazon's Prime Day Deals.

New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue

Fathom

Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. In fact, while many retail marketers are accustomed to having well-defined SEO and paid media strategies complete with adequate resources, Amazon strategies often are less of a priority. Add & Optimize A+ Pages.

[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)

Modern B2B Marketing

have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Author: Kristen Kaighn I have a confession. Now, judging by the amount of cardboard in my garage alone, I should have known I might have a “problem.” Be prompt.

3 Strategies Your Ecommerce Company Should Borrow From Amazon

Hubspot

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. Amazon has done a lot to crack down, starting with allowing only reviewers who’ve made actual Amazon purchases to leave feedback.

Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities

Volacci

As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.

Amazon is Killing it with Millennials (and Advertisers)

Synecore

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

Email Marketing: Amazon Launches Workmail

KEO Marketing

Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. What is AWS? The Takeover. You simply provision the amount of resources you need. We’ve taken the leap, have you?

5 Steps to Launching Your First Product on Amazon

Fathom

About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account. Which is best?

4 Strategies to Optimize Your Differences From Amazon

Hubspot

While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin

What’s New Weekly – Amazon Prime Air + Apple Face Recognition [VIDEO]

Vertical Response

We’re back with our latest episode of “What’s New Weekly.” In this edition, we chat about a forthcoming delivery service from Amazon called Amazon Prime Air, and we talk about a new patent filed by Apple for face recognition on your iPhone and MacBook. © 2013, VR Marketing Blog. All rights reserved.

What’s New Weekly: Amazon Sunday Delivery + Knock App [VIDEO]

Vertical Response

We’re back with another episode of “ What’s New Weekly. ” In this episode we chat about Amazon’s use of the US Postal Service for Sunday delivery and the new Knock app which allows you to unlock your Mac and iPhone with, you guessed it, a knock. © 2013, VR Marketing Blog. All rights reserved.

Want to Shop on Twitter? Amazon Has a Hashtag for That

Hubspot

Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.

How Amazon Won in Barnes & Noble’s Breakup with Microsoft

Hubspot

If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. It’s a well-known fact—and the no less than yearly bane of some Kindle and iPad owners—that Amazon and Apple release new models, updates, and upgrades for their tablets regularly. How Amazon Won in the Divorce. Slowly Sinking Ship. We’ll never know.

Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials

ReadyPulse

Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy.

The market disruptor no one talks about

Biznology

If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. In reporting its quarterly earnings last week, Amazon said AWS grew 64 percent year-over-year and is on track to bring in more than $10 billion this year.

Free Marketing Books for Kindle from Amazon

Modern B2B Marketing

went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. Outside of some public domain classics, finding free Kindle books on Amazon can be a challenge, but it pays to look hard.  You can start by reviewing the top 100 Free Kindle books on the Amazon website. All Employees Are Marketers.

3 predictions for online marketing in 2016

Biznology

Internet Marketing Content Marketing Digital Marketing Email Marketing Marketing Automation Outside-In Marketing Google e-Commerce Cloud computing Akamai Technologies Content delivery network Domain Name System Amazon Web Services CloudFlare CloudFront Asia-Pacific Batting average Data rate units Denial-of-service attack Hypertext Transfer Protocol MySQL SQLThere’s more! Happy 2016.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Amazon? Amazon? Facebook marketing Mobile marketing Podcasts research Snapchat Social Media Strategy The Marketing Companion Traditional media and advertising Twitter Amazon audible facebook marketing companion NFL podcastsSo much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! Mark Zuckerberg is taking revenge like a jilted lover.

Launching your social campaign with guns blazing!

Biznology

Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeCreating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k followers.

E-commerce innovation, and it’s not from Amazon

Biznology

If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. Image by Creative Tools via Flickr.

Amazon Leads the Way With Negotiation Option for Rare Items

Hubspot

It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. In truth, Amazon is a leader in the ecommerce world.

What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

Tools I use to amplify social campaigns

Biznology

Content Marketing Social Media Marketing 12-hour clock Accessibility Amazon Mechanical Turk Automation Buffer business-to-business Button Chemical patent Chinese law Facebook Google Hootsuite linkedin social media Social network socialoomph twitterI am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP.

It’s not your house to pwn so remember your place

Biznology

Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. You need to be explicit.

It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline

Biznology

Use third-party sites like eBay, Amazon, Etsy, or Expedia? Thanks to all of our sponsors: e-Commerce Internet Marketing Local Marketing Mobile Marketing Social Media Marketing Webinars Amazon eBay Etsy Expedia Internet sales mobile marketing Online shopping Shopping social media marketing Tim PeterDoes your business have an online shopping cart?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Amazon continues to set the gold standard for best practices in personalization. Because of Amazon’s clear success, almost every major e-commerce site has taken steps to mimic Amazon’s highly successful interactions with returning customers. (“You were interested in XYZ, so you may enjoy ABC,” etc.). Posted in behavioral targeting Personalization. It makes sense.

Amazon’s Kindle Fire Broke a Vital Content Marketing Rule: Understand Your Customers’ Needs Before Attempting to Provide a Solution

Content Marketing Today

As many content marketing thought leaders have pointed out, Amazon is a superb content marketer. Amazon learns what you like, makes great suggestions, invite you to participate in evaluating books, music, videos, and tons of other products. They are used to Amazon’s open approach to delivering content. Imagine my surprise to find that it was deeply flawed. Yikes!

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon  and eBay , and/or standalone ecommerce sites. Customer Experience Mobile Amazon cross channel optimization ebay mobile optimizationPosted in Customer Experience Mobile. That’s right, real time.

4 Ways Amazon's New Facebook Integration Impacts eCommerce

Hubspot

Recently, Amazon has brought influencers and the products we buy closer together than ever by integrating Facebook with their online marketplace. Connecting your Facebook account to the shopping superpower allows you to (according to Amazon): Discover Amazon recommendations for movies, musics, and more based on your Facebook profile. Exposure to New Products.

The business and control reality behind customer experience transformation

i-Scoop

Business and management Customer experience Digital business Digital transformation Featured Amazon customer experience customer-centricity digital marketing transformation holistic digital transformation Sameer Patel supply chainsBeing utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations.

3 Marketing Lessons From Amazon's Web Strategy

Hubspot

Amazon, sitting at number 7, stood out to me immediately. Amazon is constantly exemplified for its web and marketing prowess. In fact, this is true for many of the sites on Compete's top 10 list, which is why it tops my own list of lessons marketers can learn from Amazon's web strategy. 1. The pages I view and emails I get from Amazon are unique to me. No surprise here.

Should You Compete with Amazon or Sell on Amazon?

Opentopic

As e-commerce grows, online marketplaces like Amazon and Jet continue to improve their value proposition, making a commodity out of fast free shipping and returns, a wide assortment of products, and. Opentopic blog >> hbr.org In 2015, 2/3 of U.S. adults shopped online at least monthly, with 1/3 of adults shopping online every week, up from 24% in 2014 (Mintel). Marketing ROI Cmo undefined marketing roi

Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. The book also looks at the growing influence of online customer reviews sources like Yelp and Amazon on businesses ranging from electronics to hospitality services and tells how business executives can use peer reviews to their advantage. It was more difficult than I expected! Capacity to Destroy.