Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).
How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by winning over 36% of all online sales. So, what is Amazon’s secret sauce?
What Brick and Mortar Retailers Can Learn from Amazon
It's All About Revenue
AUGUST 8, 2016
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be. Amazon excels at leveraging past search and purchase history, across every device, to predict and influence shopper behavior.
Amazon to Open Physical Stores?
FEBRUARY 5, 2016
Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. If you haven’t yet heard, Amazon “plans” to open three hundred brick-and-mortar bookstores throughout the United States and, ostensibly, several other countries. And since Amazon is the king of online sales, why shouldn’t they try their hands at in-person sales and service?
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. The word?
Amazon Launches B2B Business
Social Media B2B
APRIL 26, 2012
As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. Wow, really? Faxes? Cutting Tools.
Amazon Prime Day: Big Hit or Big Bust?
JULY 17, 2015
Oh, Amazon. Prime Day was touted as “bigger than Black Friday,” and all the world watched to see if Amazon was telling the truth. Some were excited to score huge deals, while others were ready to watch Amazon fail. When it came to the sheer number of deals, Amazon didn’t disappoint. What deals, Amazon! Hella granny panties on Amazon's Prime Day Deals.
New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue
JUNE 1, 2016
Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. In fact, while many retail marketers are accustomed to having well-defined SEO and paid media strategies complete with adequate resources, Amazon strategies often are less of a priority. Add & Optimize A+ Pages.
Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities
OCTOBER 23, 2013
As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.
3 Strategies Your Ecommerce Company Should Borrow From Amazon
DECEMBER 9, 2014
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
Amazon is Killing it with Millennials (and Advertisers)
JUNE 10, 2013
Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Author: Kristen Kaighn I have a confession. Now, judging by the amount of cardboard in my garage alone, I should have known I might have a “problem.” Be prompt.
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. Amazon has done a lot to crack down, starting with allowing only reviewers who’ve made actual Amazon purchases to leave feedback.
5 Steps to Launching Your First Product on Amazon
AUGUST 12, 2014
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account. Which is best?
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! Amazon Web Services is a comprehensive cloud service platform where companies can manage their servers, storage, databases and application services virtually, rather than through a physical data center. What is AWS? The Takeover. You simply provision the amount of resources you need. We’ve taken the leap, have you?
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.
Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials
APRIL 29, 2013
Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 billion spent in 2012 according to The Custom Content Council – companies are looking … Continue reading → Share and Enjoy.
How Amazon Won in Barnes & Noble’s Breakup with Microsoft
FEBRUARY 11, 2015
If you’re aware of Amazon’s early partnership with Borders, then you have an idea of how this story ends for Barnes & Noble. It’s a well-known fact—and the no less than yearly bane of some Kindle and iPad owners—that Amazon and Apple release new models, updates, and upgrades for their tablets regularly. How Amazon Won in the Divorce. Slowly Sinking Ship. We’ll never know.
What’s New Weekly: Amazon Sunday Delivery + Knock App [VIDEO]
NOVEMBER 16, 2013
We’re back with another episode of “ What’s New Weekly. ” In this episode we chat about Amazon’s use of the US Postal Service for Sunday delivery and the new Knock app which allows you to unlock your Mac and iPhone with, you guessed it, a knock. © 2013, VR Marketing Blog. All rights reserved.
Free Marketing Books for Kindle from Amazon
Modern B2B Marketing
MAY 25, 2011
went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. Outside of some public domain classics, finding free Kindle books on Amazon can be a challenge, but it pays to look hard. You can start by reviewing the top 100 Free Kindle books on the Amazon website. All Employees Are Marketers.
E-commerce innovation, and it’s not from Amazon
OCTOBER 10, 2011
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. Image by Creative Tools via Flickr.
The market disruptor no one talks about
MAY 9, 2016
If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. In reporting its quarterly earnings last week, Amazon said AWS grew 64 percent year-over-year and is on track to bring in more than $10 billion this year.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Internet Marketing Content Marketing Digital Marketing Email Marketing Marketing Automation Outside-In Marketing Google e-Commerce Cloud computing Akamai Technologies Content delivery network Domain Name System Amazon Web Services CloudFlare CloudFront Asia-Pacific Batting average Data rate units Denial-of-service attack Hypertext Transfer Protocol MySQL SQLThere’s more! Happy 2016.
What’s new in content marketing?
JULY 6, 2016
Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Content Marketing Digital Marketing Search and Content Marketing Amazon Associates Automated Content brand awareness Cisco Content marketing Curata Google AdSense influencer Knowledge Graph lead generation linkedin market educationAutomated Content. Niche Content. Multimedia Content.
What is Social Media Marketing?
DECEMBER 2, 2014
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),
What’s New Weekly – Amazon Prime Air + Apple Face Recognition [VIDEO]
DECEMBER 7, 2013
We’re back with our latest episode of “What’s New Weekly.” In this edition, we chat about a forthcoming delivery service from Amazon called Amazon Prime Air, and we talk about a new patent filed by Apple for face recognition on your iPhone and MacBook. © 2013, VR Marketing Blog. All rights reserved.
Tools I use to amplify social campaigns
JUNE 30, 2015
Content Marketing Social Media Marketing 12-hour clock Accessibility Amazon Mechanical Turk Automation Buffer business-to-business Button Chemical patent Chinese law Facebook Google Hootsuite linkedin social media Social network socialoomph twitterI am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP.
Amazon Leads the Way With Negotiation Option for Rare Items
JANUARY 30, 2015
It’s hard to call Amazon a trendsetter in this field, since eBay has done something similar for over a decade. Still, because of Amazon’s influence over ecommerce trends, we may be able to consider it groundbreaking. Amazon’s “make an offer” option is, for now, available only for rare pieces like collectibles and fine art. In truth, Amazon is a leader in the ecommerce world.
Facebook and Snapchat at war, and four other groovy media trends
grow - Practical Marketing Solutions
APRIL 19, 2016
Amazon? Amazon? Facebook marketing Mobile marketing Podcasts research Snapchat Social Media Strategy The Marketing Companion Traditional media and advertising Twitter Amazon audible facebook marketing companion NFL podcastsSo much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY! Mark Zuckerberg is taking revenge like a jilted lover.
Launching your social campaign with guns blazing!
APRIL 26, 2016
Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeCreating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k followers.
Amazon’s Kindle Fire Broke a Vital Content Marketing Rule: Understand Your Customers’ Needs Before Attempting to Provide a Solution
Content Marketing Today
DECEMBER 12, 2011
As many content marketing thought leaders have pointed out, Amazon is a superb content marketer. Amazon learns what you like, makes great suggestions, invite you to participate in evaluating books, music, videos, and tons of other products. They are used to Amazon’s open approach to delivering content. Imagine my surprise to find that it was deeply flawed. Yikes!
It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline
JANUARY 16, 2013
Use third-party sites like eBay, Amazon, Etsy, or Expedia? Thanks to all of our sponsors: e-Commerce Internet Marketing Local Marketing Mobile Marketing Social Media Marketing Webinars Amazon eBay Etsy Expedia Internet sales mobile marketing Online shopping Shopping social media marketing Tim PeterDoes your business have an online shopping cart?
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. You need to be explicit.
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
Amazon continues to set the gold standard for best practices in personalization. Because of Amazon’s clear success, almost every major e-commerce site has taken steps to mimic Amazon’s highly successful interactions with returning customers. (“You were interested in XYZ, so you may enjoy ABC,” etc.). Posted in behavioral targeting Personalization. It makes sense.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. Customer Experience Mobile Amazon cross channel optimization ebay mobile optimizationPosted in Customer Experience Mobile. That’s right, real time.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. The book also looks at the growing influence of online customer reviews sources like Yelp and Amazon on businesses ranging from electronics to hospitality services and tells how business executives can use peer reviews to their advantage. It was more difficult than I expected! Capacity to Destroy.
4 Ways Amazon's New Facebook Integration Impacts eCommerce
FEBRUARY 7, 2011
Recently, Amazon has brought influencers and the products we buy closer together than ever by integrating Facebook with their online marketplace. Connecting your Facebook account to the shopping superpower allows you to (according to Amazon): Discover Amazon recommendations for movies, musics, and more based on your Facebook profile. Exposure to New Products.