'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Hashtags allow people to follow the group conversation using Twitter Search. Social Media Twitter MORE >>

'Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” ” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. You You spend too much time trying to get everyone to like you. You’re always afraid of stepping on toes or offending anyone. You’re especially afraid of getting fired. Heaven forbid. mean it. MORE >>

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. made a lot of mistakes and learned through a ton of trial and error. But mostly, I looked to experts in the industry who had already blazed the trail ahead of me. So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Follow Eric. MORE >>

'Buffer. This show is   just for software entrepreneurs.  Nelly Yusupova  @digitalwoman , CTO of Webgrrls and Founder of DigitalWoman.com share tips for leaders of software firms. In this show, you’ll learn: Why business owners need to personally embrace technology. Tips for turning ideas into great products. How to develop software products – without being ripped off. During the show, Nelly has a great offer for show viewers on her two day workshops – a big discount! Watch the show to get your discount code. Editor of the show is Kevin Ogden. MORE >>

Many of the projects I do for companies start with buyer personas. After all, it's a logical place to start as it's next to impossible to develop a content strategy without a keen understanding of the people involved in buying complex B2B product offerings. But I'm noticing a trend I hadn't foreseen. Marketers are keeping buyer personas in the closet. Yep, it's true. talk with a lot of marketers who insist they have buyer personas and some who have no clue that they do, but find them lurking in a file somewhere once they start looking. At all. But here's the real kicker. MORE >>