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Domain name registration strategy

Biznology

Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name strategy. Register Domains for Multiple Years. Domain names are quickly becoming one of the most important parts of search engine optimization (SEO). Domain Forwarding and Masking.

Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than  bit.ly/1LIlaan And domains are cheap unless you go out of your way to spend a lot of money (you heard me Network Solutions, I’m watching you!). 26466  with easy-to-remember domains. Go git ’em, tiger!

Where Should You Publish Your Web Content? On-Domain vs. Off-Domain

Content Standard

Today, it’s all encompassing: Does on-domain or off-domain make more sense for your brand’s content? While the following lists are not intended to be exhaustive, they do provide as a good resource for determining when and if deploying a stand-alone site makes sense vs. adding content to an existing domain through a sub-domain or folder.

Why haven’t you secured a ton of domain names?

Biznology

If you’re interested in protecting and controlling your own online reputation, one of the easiest things in the world you can do is register as many domain names as are available and try to back-order all the rest. One domain’s good enough, right? Maybe my megaphone isn’t big or loud enough but folks are still wandering around with maybe one domain name.

International SEO 101: Which Domain Structure Should You Use?

Hubspot

One of the first and most important decisions most people need to make when expanding their horizons to an international audience is determining which domain structure should be used for additional languages and countries. Domain Architecture Options. This architecture can be the most complex and expensive to implement, as you would need to have a domain for every focus country.

IP Reputation and Domain Reputation

Marketing Action

Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. The creators of these tools have broken down email reputation into two important subcategories, IP reputation and domain reputation. Domain Reputation. IP Reputation. Want help?

IP Reputation and Domain Reputation

Marketing Action

Marketers are fortunate today to have tools such as Return Path’s Sender Score to help measure and analyze their brand’s IP email reputation, and Cisco’s SenderBase as a domain reputation resource. The creators of these tools have broken down email reputation into two important subcategories, IP reputation and domain reputation. Domain Reputation. IP Reputation. Want help?

November 2016 Release: Customize Your URL Domain Name

SnapApp

As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. They will supply you with a list of some technical information we need to approve your custom domain for use. After that is finalized, your domain will show on the Publish modal and be ready to use: November’s Honorable Mentions. Content loading

Why Lead Nurturing Is Now Marketing’s Domain

It's All About Revenue

Once upon a time, B2B lead nurturing was strictly the domain of the sales team. Using trade shows, print ads, and occasionally broadcast spots, B2B marketers generated leads, which were passed along to the sales department. Salespeople then followed up with the leads, nurturing them on the phone and sometimes even with a three-martini lunch. It’s the marketing department.

The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain]

Vertical Response

The grand prize winner also receives a premium Google domain, printed business cards, letterhead, and envelopes, a rollup banner, and other branded merchandise. The post The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain] appeared first on Vertical Response Blog. Looking to launch a new business in 2016? Or, maybe your brand is ready for a major boost?

Is.com Going the Way of the Dodo? New Domain Extensions Are Here.

Vertical Response

Throughout 2014, hundreds of new domain extensions will be introduced into the marketplace. However, all these new domains will give small businesses the opportunity to zero in on a domain name that clearly signals what their business is about and give them more flexibility to get the name they’re really after. What’s the deal with all these new domain extensions?

Why Your Domain Authority Dropped in June (And What To Do About It)

EMagine B2B Blog

What is Domain Authority? Domain Authority is a metric created by Moz in order to help predict how well a site will rank organically in search engines. Some of these factors include your linking root domains, total links, MozTrust, etc. For those reasons, it is best to use Domain Authority as a competitive metric to track the strength of one site against another site over time.

Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

For marketers, the domain name system (DNS) can be a little tricky to navigate. If you've ever been tasked with buying a domain name, you've probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Between the two dots, you'll find the domain name (HubSpot). million new domain names registered across 978 delegated new TLDs.

What’s in a domain? Establishing your social business brand

WindMill Networking

They can offer a variety of business perspectives and advice on the question of building a social business brand based on a personal name vs. a domain that can grow and expand into a free-standing business that extends beyond the individual, and might someday deliver a lucrative buyout offer that tracks with a business plan exit strategy. Businesses come and go.  Confused on what to do? 

Fathom SEO Pulse #46: Bing’s Mobile Testing Tool, Do New Domain Extensions Work & More

Fathom

Case Study: Will New Domain Extensions Provide an SEO Boost?”. Could.CARS,COLLEGE and other.BRAND domain extensions become the new norm? Case Study: Will New Domain Extensions Provide an SEO Boost?”. Could.CARS,COLLEGE and other.BRAND domain extensions become the new norm? link]. Google Cleans Up Search URLs in Browser”. link]. link]. link]. link]. link]. Infographic]”.

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Businesses with different domains for multiple countries can use a few different structures for those sites. The post Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More appeared first on Fathom. link]. Google: Why It Is So Hard To Confirm All Algorithm Updates”.

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How to Choose the Right Domain Name and Extension for Your Website

Hubspot

But there’s one step that can turn even the most confident of business owners into a waffling, indecisive pool of jelly: choosing the perfect domain name and extension. So how do you ensure your website is represented by the best possible domain name and extension? Domain Names & Extensions: A Brief History. Why find a.com domain? Imagine that on your business card!

Advanced Reporting Is Awesome: Part 4 — Domain Reports

Vertical Response

Today’s feature is Advanced Reporting’s domain reports. The Domains section of Advanced Reporting shows you which email domains your readers use to receive your messages. When you look at your own readers’ domain information, you’ll see which email services they prefer. How many are on Gmail, Yahoo, Hotmail, or other services? All rights reserved.

3 predictions for online marketing in 2016

Biznology

Internet Marketing Content Marketing Digital Marketing Email Marketing Marketing Automation Outside-In Marketing Google e-Commerce Cloud computing Akamai Technologies Content delivery network Domain Name System Amazon Web Services CloudFlare CloudFront Asia-Pacific Batting average Data rate units Denial-of-service attack Hypertext Transfer Protocol MySQL SQLThere’s more! Happy 2016.

Five Tips in Choosing a Perfect Domain Name

PWB Marketing Blog

Five Tips in Choosing a Perfect Domain Name

PWB Marketing Blog

Domain expert Karl Volkman on the coming changes

Biznology

Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? Businesses are about to have a choice of just about anything for the end of their domain name, as long as they are willing to pony up $185,000 for the privilege. Check out what Karl has to say about this coming sea change in Internet domains. Image by ivanpw via Flickr.

Has the Launch of Gmail Tabs Affected Email Reads?

It's All About Revenue

It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the gmail.com domain to see if there has been any change in the weeks leading up to and after the launch. The by Andrew Stanbridge | Tweet this. The short answer is: There has been no significant impact to date.

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Why Should Your Blog Be Within Your Domain?

PWB Marketing Blog

One of the most common blogging questions we get asked is whether a blog should be on your website or on a separate domain. Depending upon your blogging objectives, our general advice is to put your blog within your domain. Having your blog on your website instead of a separate domain means your site gets valuable content and good Google juice. This has big implications for SEO, because you won’t get Google credit for all the traffic you’re driving to your blog if it’s hosted on another domain. When we first launched our blog, we hosted it on a different domain.

The art of writing the perfect blogger pitch

Biznology

The next thing you’ll notice is that the email doesn’t come from either miriamskitchen.org or abrahamharrison.com domains. Instead, we virtually always reserve a completely new and unique domain name for each campaign, in this case miriamskitchennews.org. Three reasons: Clients protect their domains. Most companies and organizations have very restrictive IT policies that limit the use of their domain and the allocation of email addresses. Image by Sean MacEntee via Flickr. Please let me know if you have any questions and if you are able to help. Chris.

Email Deliverability Testing – Why, When and How to Test

ANNUITAS

IP and domain blacklist testing – Includes checking the Internet Protocol (IP) and domain across many different blacklist providers. These technologies validate that you have permission to send using the supplied IP address and domain. Keeping an eye on the overall deliverability health for the email campaign will help IP and domain reputation stay high.

Are you policing your domain from spammers?

Biznology

But if you don't know whether your Web site is safe, and you don't know why anyone would want to break in to plant search spam, you need to read my latest post on Search Engine Guide, " Are you policing your domain from spammers? ". Image via Wikipedia. Do you know whether your Web site has been attacked by search spammers? How would you know it is happening and what would you do about it?

VIDEO: SEO and Domain Names for Startups

Client Bridge

Search Engine Land Editor Danny Sullivan clears up some misconceptions about SEO and domain names in this video from Entrepreneur.com. In short, SEO-friendly domain names are far less important than having keyword relevant content. View Original Article

Improperly Using Images Online Can Be Costly

Sazbean

Content Design News & Notes Copyright creative commons Graphics Public domain Stock photography website Image via CrunchBase If you find an image online that you like, it’s ok to use it on your website or in your advertising campaigns, right? Not unless you either have permission to use the image, or have purchased rights to use it — unless it has been clearly labeled as ok to use (either by being a creative commons image or otherwise). Don’t dive in just yet If you landed a big client and need plenty of captivating photos for your project. – Using Stock Photos?

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Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

They let their domain name expire. You might think this is a rare occurrence but swiping domain names from unsuspecting owners is more common than you think. Several years ago I had a client who let an old domain name lapse. The people in Yugoslavia who swiped the domain name also scraped the website. That’s really my domain name. Featured domain name

Are you Protecting Your Most Important Online Asset?

eMarketing Strategist

They let their domain name expire. You might think this is a rare occurrence but swiping domain names from unsuspecting owners is more common than you think. Several years ago I had a client who let an old domain name lapse. The people in Yugoslavia who swiped the domain name also scraped the website. That’s really my domain name. Featured domain name

Are Images Hurting Your Email Marketing?

ANNUITAS

Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation. Many marketers review sending IP address(es), sending domain(s), and data metrics from an email service provider (ESP) or marketing automation platform (MAP). We know that images enhance our content and help convey a strong message visually.

URL 11

Five Tips in Choosing a Perfect Domain Name

PWB Marketing Blog

For most of our assignments, a domain name is already part of the equation. Sometimes, however, we get a project where we have the chance to invent a domain name for a website, blog, or a new product launch. The problem with coming up with a domain name isn’t the registration process. Hypens make it harder to verbally share your domain name. Avoid hypens.

B2B 2

How To Choose an International Expansion Strategy

Captora

Country Specific Domains (or ccTLDs). Not only will users in that country feel familiar and comfortable with the domain showing them geographically-relevant content, but search engines will automatically detect that content using this structure should be ranked and shown only in that country. Website Structure. Subdirectories (or subfolders). higher than captora.com/uk). Subdomains.

Report: Social media is marketing’s domain

Opentopic

Opentopic blog >> fiercecmo.com Social media is quickly developing into a marketing function within most organizations, according to a new study, as most companies are realizing social’s impact as a vital communication tool to buyers and prospects. “The State of Social Marketing 2016 Annual Report” from Simply Measured polled 350 marketers on their social strategies and found that social media. Marketing ROI Cmo marketing roi

CMO 0

17 Essential Tools You Need To Produce Your Own Videos

B2Bbloggers

Now that the responsibility for turning your marketing department into a content marketing engine resides solidly in your hands, it’s imperative that as a B2B marketer you begin to understand the basics of video production. And that charge is the genesis of Reel Social Media’s new video production toolkit, 17 Essential Tools You Need To Produce Your Own Videos. 50 Ways To Make 2011 Rock 2.

Why Domain Matching leads to DemandGen Failure

LeanData

Too often, I see sales and marketing organizations kick-start ABM by matching leads to contacts and accounts using domain information (i.e. email domain, website), otherwise referred to as domain-based matching. The most common implementation of domain matching compares the lead’s email and website domain against account website and contact email domains in your CRM database. Bulk domain matches. Matching any of the hundreds of bulk email domains (i.e. This averages 11% – 15% of domain matches. Matched domain, different company.

I’ve moved to a new domain

Chris Koch

The old domain is [link] The new one is [link] If you wouldn’t mind re-subscribing to my RSS feeds and e-mail feeds through the new site and bookmarking the new site, I can retire the old one with honor. I’m still on Wordpress (though with a new, more flexible free design or “theme&# called Room 34 Baseline ) and am continually amazed at how intuitive and easy to use it is and how good the support network is for something that is free. No, my house hasn’t been foreclosed on, I’ve just graduated from a free wordpress.com blog to my own hosted site.

RSS 2

How to protect your trademark online

Biznology

But it’s a brave new online world now, and you have to worry about all sorts of other names, ranging from domain names to search keywords to social media IDs. The first new danger posed by online technology to name owners was domain quatting. You’re You’d be hard-pressed to find any one- or two-word names where someone hasn’t staked their claim to the domains.

10 Key Digital Media Happenings to Get You to the End of the Week

Ad Your Comment Here

Brain Zap domains Dunn Evernote Facebook Flipboard ZuckerbergYou’re almost to the end of the week. Since your brain might be a bit on the – ehem – fried side by tomorrow, we’re giving you 10 can’t-miss hot topics to let you breath a little easier going into the weekend.