Trending Sources

10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. 1. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies. However, the forward thinking should not stop there. Video Is Leading to ROI.

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Content Marketing Trends That Will Rule 2017

B2B Marketing Insider

The post Content Marketing Trends That Will Rule 2017 appeared first on Marketing Insider Group. Content Marketing predictions trendsMaking predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching.

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Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. The reason behind the trend is simple. By Mark Schaefer. More Snapchat! More podcasts!

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Emerging marketing trends for 2016

Biznology

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences. Here are 5 marketing trends that all impact the customer experience. Time flies when you love what you do!

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Mobile Marketing

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10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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B2B Sales and Marketing Trends for 2016

Great B2B Marketing

The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B SalesAt the end of each year, my team and I publish a report on the major B2B marketing and sales […].

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. Trend 1:  Metrics are a major priority. Trend 2: Social media is getting tougher. Trend 3: The buyer’s funnel is becoming more important than the sales funnel. Trend 4:  Tighter alignment of the sales and marketing functions.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

28 Experts Reveal The Top Content Marketing Trends For 2017

B2B Marketing Insider

To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. The post 28 Experts Reveal The Top Content Marketing Trends For 2017 appeared first on Marketing Insider Group. Content marketing is still one of the hottest topics on the minds of marketers. And

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The Top 3 Trends in Content Marketing Right Now

B2B Marketing Insider

Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” The post The Top 3 Trends in Content Marketing Right Now appeared first on Marketing Insider Group. which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs). Content Marketing

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. These are just a few of the top online marketing trends for the second half of 2013. Guest post by Alice Jenkins of How2become. Social media will remain important. Mobile marketing will continue to grow.

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5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Now for the payoff of these trends – Selling More BY Spending Less! There are more trends, but these five are enough to chew on for now. The post 5 B2B data trends appeared first on Biznology. B2B Marketing B2B Big Data data analysis data analytics data silo data trends databases micro-segmentation

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Pretty interesting stuff?

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

Five B2B marketing beliefs and trends debunked

Biznology

Here are my top five beliefs and/or trends that seem wrong or wrongheaded, and need someone to shine the light of day on them. Summary: There are at least another five trends or beliefs that can be debunked – maybe another blog. The post Five B2B marketing beliefs and trends debunked appeared first on Biznology. First a disclaimer – I’m an “old” salesperson!  B2B is a market.

The 8 Hottest Content Marketing Trends For 2016 [Infographic]

B2B Marketing Insider

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group. Content Marketing

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Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. The trend in content is a move towards diversity and visualization: 86% of #B2B buyers desire more visual and interactive content #contentmarketing Click To Tweet. The post Infographic: What’s Trending In Marketing for 2015?

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10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Data Management. Source ). Digital is Where the Money Is.

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3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

Here are three trends I see in the sales world, paired with predictions on where those trends will take us. TREND #1: Content Fatigue / Focus. TREND #2: Tool Explosion / Integration. TREND #3: Inbound Lead Conversion / Complementarity. What trends have you noticed this year, and how will those affect the future of sales? This situation can’t sustain.

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Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Strategies to Keep on Top of Social Media Trends. - Own an iOS (Apple mobile) device. Much Unplug!

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3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok now that that's out of the way, let's talk about the general directions in which something is developing or changing otherwise known as the trends in mobile marketing, specifically the 3 I highlight in this post. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Mobile DMP.

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy. B2B Lead Generation Trends – Changes in Priorities.

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Content Marketing Trend: “Micro-Content”

B2B Marketing Insider

The post Content Marketing Trend: “Micro-Content” appeared first on B2B Marketing Insider. By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. VaynerMedia’s Foray Into Micro-Content. Vine and GrapeStory.

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5 Content Marketing Trends Sweeping Europe

Contently

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. In keeping with the mobile video trend, they can also be viewed by way of a project-specific app. The post 5 Content Marketing Trends Sweeping Europe appeared first on The Content Strategist. Mobile video. Ready to rumble. percent.

Brand-Spanking New Marketing Automation Trends

Salesfusion

The post Brand-Spanking New Marketing Automation Trends appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. 1) The implications of Content Shock. The post Five 2015 digital marketing trends for your consideration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s a popular time to look into the crystal ball for the next year and make a few predictions.

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. Paul ( #SMBMSP90 on Twitter).

Top 16 Digital Trends of 2016

B2B Marketing Insider

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […]. Content Marketing

2016 Cross Channel Marketing Trends

It's All About Revenue

Top 10 Omni-Channel retail trends for 2016. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Retail is in the middle of a high-stakes poker game that started a few years ago. Read the full story on Internet Retailer. Read the full story on Inc.

Being a Successful B2B Content Marketer in 2016: Trends & Insights

B2B Marketing Insider

The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Content Marketing advertising B2B marketing marketing trendsDid you know that 88% of B2B marketers use digital content to reach their target audience? Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. 44% of companies surveyed stated that their B2B Content Marketing is moderately […].

4 Content Trends Every Marketer Should Be Following

Contently

It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. The post 4 Content Trends Every Marketer Should Be Following appeared first on The Content Strategist. Content Marketing Media content marketing trends Featured platformsPoints to Red Bull logo.). Bespoke.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

This approach to building out an AI platform through acquisitions speaks to a broader trend that B2B marketers should understand: the lineup of marketing technology providers — especially AI/predictive vendors — is likely to change substantially before Dreamforce 2017. . My own predictive capabilities are far from perfect, so we’ll see if these trends continue into 2017.

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012. Social media distribution is booming.

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The Top Email Marketing ROI Trends to Watch in 2017

Content Standard

The emergence of mobile in particular has made it imperative for marketers to keep up with changing trends. Email Marketing Trends for 2017. The post The Top Email Marketing ROI Trends to Watch in 2017 appeared first on The Content Standard by Skyword. Its effectiveness shines across demographics and devices. Why Brands Love Email. This momentum is likely to continue in 2017.

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Top 5 Content Marketing Trends Of 2016 So Far

B2B Marketing Insider

The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group. Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Content Marketing

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. This is a standout year for B2B marketing. B2B Marketing

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A Simple Guide to Navigating Trending Content

Hubspot

With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. There's a lot going on. That's it.

5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

Sales Prospecting Perspectives

What marketing trends are you implementing in the New Year? Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. We asked them this question: What were the major trends in B2B marketing in 2014, and how do these trends influence your predictions for 2015? The second trend is a significant increase in business optimism.

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