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Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. I’ve noticed some interesting trends emerge […] The post Manufacturing Content Marketing Trends and Challenges by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. These trends will be forcing dramatic change: Information density — You have undoubtedly seen the dizzying statistics about the amount of content flooding the web. The reason behind the trend is simple. By Mark Schaefer. More Snapchat! More podcasts!

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10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. Content marketing getting better. Mobile, mobile, mobile.

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). B2B Content Marketing Trends, Benchmarks and Budgets for 2017.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

Five Content Marketing Trends to Watch in 2017

Junta 42

HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017. Trend 1: Buying influencers. Trend 2: Content marketing as defensive mechanism. The campaign trended on Twitter and was picked up by all the major news outlets. Trend 3: Backlash against social platforms. Trend 4: Email renaissance. The answer can be found in trend No. 3.

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Pretty interesting stuff?

Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Strategies to Keep on Top of Social Media Trends. - Own an iOS (Apple mobile) device. Much Unplug!

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3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

Here are three trends I see in the sales world, paired with predictions on where those trends will take us. TREND #1: Content Fatigue / Focus. TREND #2: Tool Explosion / Integration. TREND #3: Inbound Lead Conversion / Complementarity. What trends have you noticed this year, and how will those affect the future of sales? This situation can’t sustain.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

The Biggest Content Marketing Trends in 2017

Junta 42

Again, the trend (rightfully so) seems to be moving from less content to more promotion. The post The Biggest Content Marketing Trends in 2017 appeared first on Content Marketing Institute. I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Sadly, most do not. Native advertising.

The Top SEO Trends To Watch in 2017 [Infographic]

B2B Marketing Insider

The post The Top SEO Trends To Watch in 2017 [Infographic] appeared first on Marketing Insider Group. This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016. Just last year, Google had multiple updates for […]. Search Marketing

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28 Experts Reveal The Top Content Marketing Trends For 2017

B2B Marketing Insider

To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. The post 28 Experts Reveal The Top Content Marketing Trends For 2017 appeared first on Marketing Insider Group. Content marketing is still one of the hottest topics on the minds of marketers. And

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4 Trends which Will Change Social Media Marketing on Twitter in 2017

B2B Marketing Insider

guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group. guess anything to keep their customer loyal and satisfied.

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Mobile Marketing

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Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. 1) The implications of Content Shock. The post Five 2015 digital marketing trends for your consideration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s a popular time to look into the crystal ball for the next year and make a few predictions.

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B2B Sales and Marketing Trends for 2016

Great B2B Marketing

The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B SalesAt the end of each year, my team and I publish a report on the major B2B marketing and sales […].

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. Trend 1:  Metrics are a major priority. Trend 2: Social media is getting tougher. Trend 3: The buyer’s funnel is becoming more important than the sales funnel. Trend 4:  Tighter alignment of the sales and marketing functions.

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The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. Read the full story on Business2Community. Mobile Marketing

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. These are just a few of the top online marketing trends for the second half of 2013. Guest post by Alice Jenkins of How2become. Social media will remain important. Mobile marketing will continue to grow.

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The Top 3 Trends in Content Marketing Right Now

B2B Marketing Insider

Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” The post The Top 3 Trends in Content Marketing Right Now appeared first on Marketing Insider Group. which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs). Content Marketing

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Emerging marketing trends for 2016

Biznology

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences. Here are 5 marketing trends that all impact the customer experience. Time flies when you love what you do!

Five trends transforming content marketing

grow - Practical Marketing Solutions

The post Five trends transforming content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Five trends transforming content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Some of the things we cover in this new episode of The Marketing Companion … Is content marketing about leads or relationships?

Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. The trend in content is a move towards diversity and visualization: 86% of #B2B buyers desire more visual and interactive content #contentmarketing Click To Tweet. The post Infographic: What’s Trending In Marketing for 2015?

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13 Web Design Trends to Watch in 2017

Hubspot

Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on. 13 Web Design Trends to Watch in 2017. 1) Bold Typography.

4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. The 2017 trends are all about diving into the most current ways and formats for engaging with prospects. Education marketing trendsContent, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live.

Interesting content marketing trends to watch for in 2017

Biznology

If you are in the planning stages for your 2017 marketing initiatives, these trends should be on your list of things to watch. Proper utilization of these trends will help you compete in 2017 while staying ahead of the curb for ’18. If you’re not creating content that is optimized to work well on any device, you’re neglecting a major trend. Mobile technology.

The 8 Hottest Content Marketing Trends For 2016 [Infographic]

B2B Marketing Insider

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group. Content Marketing

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy. B2B Lead Generation Trends – Changes in Priorities.

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7 Digital marketing trends to embrace NOW

grow - Practical Marketing Solutions

Usually bloggers write “trend” posts at the end of the year but at the speed of change in this business, maybe we should make it every six months!  As we hurtle into the second half of 2013, here are the digital trends I seem to be following the most right now. Google Glass is just the first entry into the wearable technology trend. This is not a new trend.

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Content Marketing Trend: “Micro-Content”

B2B Marketing Insider

The post Content Marketing Trend: “Micro-Content” appeared first on B2B Marketing Insider. By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. VaynerMedia’s Foray Into Micro-Content. Vine and GrapeStory.

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Brand-Spanking New Marketing Automation Trends

Salesfusion

The post Brand-Spanking New Marketing Automation Trends appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

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13 Logo Design Trends to Watch for in 2017 [Infographic]

Hubspot

They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2017. Keep an eye out for these design approaches in the coming year: What logo trends will you be looking out for in 2017?

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok now that that's out of the way, let's talk about the general directions in which something is developing or changing otherwise known as the trends in mobile marketing, specifically the 3 I highlight in this post. You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Hard to believe, I know. Mobile DMP.

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Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline. We’d love to hear your thoughts on upcoming marketing trends that will make headway in 2017, so please leave your comments below! Digital Marketing Digital Marketing Strategies Marketing Strategy 2017 marketing trends strategyRead on to see what they said!

7 Vital SEO Trends to Know for Google Rankings in 2017

B2B Marketing Insider

Use these seven SEO trends to improve your Google search rankings in 2017. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Digital Current. The post 7 Vital SEO Trends to Know for Google Rankings in 2017 appeared first on Marketing Insider Group. Let’s face it: Developing an SEO strategy today isn’t easy. Content Marketing

The Top Five Crowdsourcing Mega-trends

grow - Practical Marketing Solutions

Ever since then, I have been looking for an opportunity to bring more information on this trend to {grow}. I’m fortunate today to have an expert on the subject, David Bratvold, provide a guest post: If you’re not yet familiar with crowdsourcing, it’s a new work process that involves getting a crowd of people to help with a task typically performed by one employee or contractor. 

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