Trending Sources

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing. Mobile Marketing

Mobile 118

Emerging marketing trends for 2016

Biznology

We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences. Here are 5 marketing trends that all impact the customer experience. Time flies when you love what you do!

B2B Sales and Marketing Trends for 2016

Great B2B Marketing

The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B SalesAt the end of each year, my team and I publish a report on the major B2B marketing and sales […].

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. Trend 1:  Metrics are a major priority. Trend 2: Social media is getting tougher. Trend 3: The buyer’s funnel is becoming more important than the sales funnel. Trend 4:  Tighter alignment of the sales and marketing functions.

Trends 109

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. organic distribution, a few noteworthy trends stood. For more tips, trends, and timely analysis, subscribe to. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. While.

Being a Successful B2B Content Marketer in 2016: Trends & Insights

B2B Marketing Insider

The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Content Marketing advertising B2B marketing marketing trendsDid you know that 88% of B2B marketers use digital content to reach their target audience? Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. 44% of companies surveyed stated that their B2B Content Marketing is moderately […].

The 8 Hottest Content Marketing Trends For 2016 [Infographic]

B2B Marketing Insider

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group. Content Marketing

Trends 117

5 B2B data trends

Biznology

This has lead to 5 significant trends in B2B database marketing. Now for the payoff of these trends – Selling More BY Spending Less! There are more trends, but these five are enough to chew on for now. The post 5 B2B data trends appeared first on Biznology. B2B Marketing B2B Big Data data analysis data analytics data silo data trends databases micro-segmentation

Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Strategies to Keep on Top of Social Media Trends. - Own an iOS (Apple mobile) device. Much Unplug!

Trends 116

Top 16 Digital Trends of 2016

B2B Marketing Insider

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […]. Content Marketing

2016 Cross Channel Marketing Trends

It's All About Revenue

Top 10 Omni-Channel retail trends for 2016. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic. This week it's omni-channel, multi-channel and cross-channel marketing. Retail is in the middle of a high-stakes poker game that started a few years ago. Read the full story on Internet Retailer. Read the full story on Inc.

Content Methodology: A Best Practices Report

Market Map market trends to content production: What. to content sharing trends? For more tips, trends, and timely analysis, subscribe to. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. for Content Methodology IV.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. And at a more micro level, staying on top of the latest trends that could impact content marketing is no small task in itself. That’s pretty low.

Trends 151

Top 10 Email Marketing Trends for 2015

Salesfusion

The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation

Trends 107

CMO Interview: An Inside Look at Marketing Trends

Act-On

We tracked down our CMO, Kevin Bobowski, to pick his brain about current marketing trends, allocating resources for the perfect balance, and the future of marketing. McKenzie Ingram : You’ve been in the marketing technology space for quite a few years now, what trends are you seeing? Marketing Strategy cmo marketing marketing trendsIn short, the guy knows how things work.

CMO 62

B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends. While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy. B2B Lead Generation Trends – Changes in Priorities.

Trends 143

Content Marketing Playbook: Strategy and Roadmap

list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal. itself at the forefront of investment trends, using the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. years prior.

Five trends transforming content marketing

grow - Practical Marketing Solutions

The post Five trends transforming content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Five trends transforming content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Some of the things we cover in this new episode of The Marketing Companion … Is content marketing about leads or relationships?

Content Marketing Trend: “Micro-Content”

B2B Marketing Insider

The post Content Marketing Trend: “Micro-Content” appeared first on B2B Marketing Insider. By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. VaynerMedia’s Foray Into Micro-Content. Vine and GrapeStory.

Trends 103

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. 1) The implications of Content Shock. The post Five 2015 digital marketing trends for your consideration appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It’s a popular time to look into the crystal ball for the next year and make a few predictions.

Trends 122

9 Trends That Will Upset Your Marketing in 2013

It's All About Revenue

Batista , a freelance writer, editor and content developer.   As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. We showed three trends that shaped marketing in 2012. Social media distribution is booming.

Trends 133

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

2014 B2B Marketing Trends That Work

ViewPoint

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. The Content Marketing Institute recently released the annual North American report titled B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—and the findings are impressive. This is a standout year for B2B marketing. B2B Marketing

Trends 117

10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Data Management. Source ). Digital is Where the Money Is.

Trends 141

4 Content Trends Every Marketer Should Be Following

Contently

It was honestly the most insightful event we’ve ever had, and it got me thinking about four big trends I’ve seen shaping the content marketing industry: 1. The post 4 Content Trends Every Marketer Should Be Following appeared first on The Content Strategist. Content Marketing Media content marketing trends Featured platformsPoints to Red Bull logo.). Bespoke.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. These are just a few of the top online marketing trends for the second half of 2013. Guest post by Alice Jenkins of How2become. Social media will remain important. Mobile marketing will continue to grow.

Trends 140

Staffing and Launching Your Content Marketing Program

To see what this looks like, here are our different story types: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY19 BRANDS News, trends, and analysis of the branded content. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II.

A Simple Guide to Navigating Trending Content

Hubspot

With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. Simple Guide to Navigating Trending Content. There's a lot going on. That's it.

Five B2B marketing beliefs and trends debunked

Biznology

Here are my top five beliefs and/or trends that seem wrong or wrongheaded, and need someone to shine the light of day on them. Summary: There are at least another five trends or beliefs that can be debunked – maybe another blog. The post Five B2B marketing beliefs and trends debunked appeared first on Biznology. First a disclaimer – I’m an “old” salesperson!  B2B is a market.

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. Paul ( #SMBMSP90 on Twitter).

Top 10 Social Media Trends of 2016

B2B Marketing Insider

The post Top 10 Social Media Trends of 2016 appeared first on Marketing Insider Group. At the end of the year, one of the most exciting (and challenging) things for marketers to do is to predict what’s to come and strategize their game plan for next year. What technologies and social media platforms will consumers embrace? How will these changes affect brands and marketers?

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

7 Digital marketing trends to embrace NOW

grow - Practical Marketing Solutions

Usually bloggers write “trend” posts at the end of the year but at the speed of change in this business, maybe we should make it every six months!  As we hurtle into the second half of 2013, here are the digital trends I seem to be following the most right now. Google Glass is just the first entry into the wearable technology trend. This is not a new trend.

Trends 124

Graphic: The 3 Biggest Marketing Trends of 2012

It's All About Revenue

by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. But when we took time to consider the trends that shook up the modern marketing world in 2012, we also wanted to identify those that would continue to reshape the landscape though the next year, and beyond. – graphic. Google grabbed Wildfire.

6 Trends Highlighted at Social Media Marketing World

It's All About Revenue

Michael Stelzner , founder of  Social Media Examiner , opened the conference with a keynote highlighting social media trends for 2014, and showed findings from their latest study  2014 Social Media Marketing Industry Report.  The following are 6 key trends derived from the report. 1. How are you evolving your strategy to keep up and take advantage of the latest trends in social media?

Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. The trend in content is a move towards diversity and visualization: 86% of #B2B buyers desire more visual and interactive content #contentmarketing Click To Tweet. The post Infographic: What’s Trending In Marketing for 2015?

Trends 110

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing. processes are fundamentally changing.

5 Trends Driving The Marketing Cloud Revolution

It's All About Revenue

Understanding the big trends behind the cloud and big data phenomenon and some of the resulting major trends in marketing will empower the CMO of the future. believe there are five trends that are driving the marketing cloud revolution: 1. Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. You can follow John on Twitter at @John_Bara. Big data and marketing clouds require modern marketers to further embrace analytics.

6 Trends In The Marketing Ecosystem To Prepare For In 2016

B2B Marketing Insider

The post 6 Trends In The Marketing Ecosystem To Prepare For In 2016 appeared first on Marketing Insider Group. Marketing Strategy marketing trendsWe are well into 2016 – it’s March already! However, with the constant barrage of developments in marketing technology, I find it hard to shake off my predictive mode.

Brand-Spanking New Marketing Automation Trends

Salesfusion

The post Brand-Spanking New Marketing Automation Trends appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Nurture Marketing

3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

Here are three trends I see in the sales world, paired with predictions on where those trends will take us. TREND #1: Content Fatigue / Focus. TREND #2: Tool Explosion / Integration. TREND #3: Inbound Lead Conversion / Complementarity. What trends have you noticed this year, and how will those affect the future of sales? This situation can’t sustain.

CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Modern B2B Marketing

CMO Spotlight: 3 Trends That Will Drive Digital Transformation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post CMO Spotlight: 3 Trends That Will Drive Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. One of the key topics of discussion? Digital transformation. Personalization!

CMO 53

6 Strategic Trends Highlighted at Social Media Marketing World

It's All About Revenue

Stelzner went on to discuss some of the major trends that we are seeing now in social media, with the main one being video. 1. Some other social trends that Stelzner highlighted are: 4. What are some of the biggest trends that you’re seeing in social media today? Social Media Marketing World is back for the third time in San Diego this week. YouTube is powerful.

Trends 112