Trending Sources

Want to Raise Prices? Focus on Storytelling

Type A Communications

November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Storytelling Carla Johnson Digital Storytelling storytelling Type A CommunicationsCompanies – especially B2B – see it as soft. Execs don’t see it as something to do if. read more.

7 Storytelling Tips for Sales Teams

Type A Communications

Sales Storytelling Carla Johnson sales storytelling Type A CommunicationsOctober 25, 2016 by Carla Johnson The biggest beef I hear from sales teams or sales-driven organizations is that they can’t get people to pay attention, make decisions or quit. read more.

22 Storytelling Rules Everyone Can Master

Type A Communications

Creativity & Innovation Storytelling Carla Johnson CDC Center for Disease Control Emma Coats Google Infectious Diseases Outbreak Pixar storytelling Type A Communications Zombie ApocalypseNovember 8, 2016 by Carla Johnson I’m often asked by business people how to tell better stories. always tell them to learn from the masters, which is rarely other. read more.

Lincoln Electric Changes Perception of Industry with Brand Storytelling

Type A Communications

July 7, 2015 Great storytelling starts with a narrative bigger than yourself. Brand Storytelling B2B Marketing content marketing storytellingBut getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers –. read more.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion. This webinar was sponsored by Citrix GoToWebinar. Anything that is liked by thousands and shared by millions.

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Digital Storytelling: Powerful Insights from 14 Top Experts

Type A Communications

May 17, 2016 Storytelling is a skill that content marketers need to have, but it’s also something that they struggle with. Most marketers confuse digital storytelling with digital selling. There’s. read more.

How storytelling can shape the corporate brand and culture

Biznology

These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Socrates recognized the value of storytelling, so did Aesop, Jesus, Muhammad, Confucius and even Mark Twain. And this is what storytelling does. Like this post?

Presentations Need More Dragons: Corporate Storytelling Techniques

B2B Marketing Insider

The post Presentations Need More Dragons: Corporate Storytelling Techniques appeared first on Marketing Insider Group. Marketing Strategy Content creative content how-to powerpoint presentation storytelling presentations StorytellingYou know, deep in your heart, what presentations lack. Free doughnuts, yes, but they are also devoid of excitement, clarity, and fun.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

What’s Brand Storytelling and Why Do You Need It?

Type A Communications

B2B Marketing Brand Storytelling Revenue Growth American Red Cross Branding Charles Schwab content marketing content strategy Corporate Culture Customer Experience Employee Communications Get Storied Internal Communications marketing communications Michael Margolis storytelling The University of Texas at AustinConversations that used to be within the walls of marketing. read more.

How to Use Storytelling to Engage and Persuade Consumers

B2B Marketing Insider

Storytelling is one of the oldest forms of persuasion. Nowadays, storytelling is used to sell us everything from cars to vacations. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group. Content Marketing Engage Consumers Persuade Consumers Storytelling

The Science Behind the Power of Storytelling

Contently

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. And whether you’re a Nigerian prince or an investigative journalist, a skilled storyteller can actually compel others to act by manipulating their emotions.

Wickedly Effective Storytelling: Exercise of the 5 Whys

Type A Communications

Brand Storytelling Content Marketing Content Strategy 5 Whys content marketing content mission content strategyFebruary 16, 2016 There’s one critical element that makes a great story a great story. Relevance. In working with hundreds of companies and even more marketers on how to become. read more.

B2B Marketing Trends for 2016

Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing. processes are fundamentally changing. know which half." website traffic, brand.

How to Tie ROI, KPIs and Other Metrics to Storytelling

Type A Communications

October 4, 2016 by Carla Johnson We hear about storytelling a lot, but what does it mean? And does branded storytelling actually work? Brand Storytelling Metrics ROI Branding Carla Johnson content marketing Content Marketing Institute KPI martech storytelling Technology Type A CommunicationsAnd can you measure it? That was. read more.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. Be Prepared.

4 Benefits Of Using Storytelling In Marketing

B2B Marketing Insider

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. The post 4 Benefits Of Using Storytelling In Marketing appeared first on Marketing Insider Group. Content Marketing

6 Characteristics of Great Brand Storytelling

Type A Communications

Brand StorytellingJanuary 19, 2016 Supreme Court judges have interesting responsibilities, to say the least. In 1964, the Supreme Court heard the case Jacobellis v. The case was about a manager. read more.

How Emerson Made Science Sexy with Storytelling

Type A Communications

B2B Marketing Brand Storytelling Content Strategy content marketing Emerson Hank Green Kathy Button Bell February 23, 2015 One of my favorite quotes from marketing icons about B2B marketing is that it doesn’t mean “boring-to-boring.” And, while logically we know that doesn’t have to be. read more.

Storytelling in Industrial Content Marketing

Industrial Marketing Today

If storytelling sounds too “Kumbaya” to you for hardcore industrial marketing and sales, then I suggest you read on for a fresh perspective. Content Marketing Industrial Lead Generation Inbound Marketing Industrial Marketing storytelling There is a very good reason centuries [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Why Data-Driven Storytelling is the Next Big Thing in Content Marketing

Act-On

Data-driven storytelling. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing. Data-driven storytelling leverages the growing availability of data sets to analyze and uncover new angles on stories. But above all, remember to use the “human element” of storytelling. The result? The goal?

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

ScribbleLive

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. “Snow Fall” was labeled ‘a new medium’ and ‘the future of web storytelling.’ Journalists. million times.

5 Storytelling Lessons From Game of Thrones

B2B Marketing Insider

It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Mangiaforte shares these 5 Storytelling Lessons from Game of Thrones. You can’t talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. million  respectively.

102 of the Most Inspiring Storytelling Quotes of All Time

Type A Communications

Brand Storytelling Content Strategy Abraham Lincoln B2B Marketing Beth Comstock Daniel H. February 2, 2016 Stories have been shared in every culture for millions of years – starting with rudimentary drawings by people who lived in caves – as a means of. read more. Pink Don Draper Emerson Gary Vaynerchuk GE Ibn Battuta Ira Glass Isak Dinesen J.K.

The Theory of Relativity and Brand Storytelling

Type A Communications

Brand Storytelling Content Strategy Marketing B2B Marketing content marketing content strategy marketing communications Marketing ROIJanuary 26, 2016 In 1905, a rather unknown German physicist named Albert Einstein published three papers about the theory of relativity. Eleven years later, Einstein came up with the general. read more.

How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. The same goes for your internal brand storytelling. The post How to Build Strong Brand Storytelling From the Inside Out appeared first on Type A Communications. January 20, 2014. We’re trying to get people to buy what we sell.

How A CMO Uses Storytelling To Engage Audiences

It's All About Revenue

What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. Jeremy Duerksen is CMO at Peaksware. 30pm-8:00pm.

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The Rise Of Visual Storytelling

B2B Marketing Insider

How To Take Advantage Of Visual Storytelling. The post The Rise Of Visual Storytelling appeared first on B2B Marketing Insider. The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. How can brands compete? Information Overload. Videos. Comics.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing. The magazine puts a high emphasis on visual storytelling, using exclusive photography and illustrations to bring long-form content to life. Red Bulletin – Red Bull. What is it? Period.

5 B2B Brands That “Get” Storytelling

It's All About Revenue

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that kind of partnership in place, they ensure great storytelling will live on their site. 3.

Nine Arguments Against Business Storytelling

B2B Marketing Insider

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. In Storytelling: For And Against , a Content Director made cases for and against business storytelling. They challenge us.

6 Elements Of Remarkable Storytelling

B2B Marketing Insider

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end. Mood : By focusing on mood, the storyteller can guide the emotions that they want to create.

Storytelling Tips for B2B Content That Converts

emedia

Content Storytelling Content Creation Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesIf you want to create B2B content that encourages a purchase or a lead conversion, you need to understand what makes certain stories successful.

Storytelling Lessons From Kevin Spacey And House Of Cards

B2B Marketing Insider

Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House of Cards. It is no secret that storytelling has become the pinnacle practice of 2015. So what advice does Francis Underwood have to dish on storytelling? Don’t Rush Your Storytelling. The post Storytelling Lessons From Kevin Spacey And House Of Cards appeared first on B2B Marketing Insider.

The Art of Storytelling [Video]

B2B Marketing Insider

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth. The first TV ad was run by Bulova in 1941. Content Marketing

How Brand Storytelling Redefines the Marketing Budget

Content Standard

Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing. Today, more than ever, the storytelling process is about building; about taking your readers through a journey that they follow at a pace that works for them.

Why Data-Driven Storytelling is the Next Big Thing in Content Marketing

Act-On

Data-driven storytelling. The Harvard Business Review predicts that data-driven storytelling is positioned to be the next big trend in content marketing. Data-driven storytelling leverages the growing availability of data sets to analyze and uncover new angles on stories. But above all, remember to use the “human element” of storytelling. The result? The goal?

Messaging and Visual Storytelling Custom Built for the C-Suite

acSellerant

The post Messaging and Visual Storytelling Custom Built for the C-Suite appeared first on acSellerant Video Studios -- Stories Sell. Business Story Marketing C-Suite Message Development b2b video content marketing visual b2b storytelling How do you develop messaging that gets them thinking? How do you avoid saying the same things your competition is saying? How do […].