Six Best Practices for Marketing with White Papers
MARCH 25, 2014
documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment.
Why Salespeople Hate Most White Paper Leads
SEPTEMBER 16, 2011
How is it that a quality white paper on a hot topic can still generate bad leads? For example: An educational white paper by an industry analyst on a hot industry trend will tend to generate a broad spectrum of prospects, including a large subset who have no interest whatsoever in your solution but want to stay abreast on what’s new in your space. It’s got to be the media, right?
How to Create a White Paper: Get Found Online and Grow Readership
Writing on the Web
APRIL 6, 2016
If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper. This is part of the CAST acronym for ways to grow readership. ssets.
White Paper Do’s and Don’ts
NOVEMBER 24, 2015
These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing. Lead Generation White Papers Writing Blog Blog Post Content Marketing Editing Homepage Resources
Are White Papers Dead?
The ROI Guy
OCTOBER 8, 2014
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to several recent studies from IDG and DemandGen Report, buyers still leverage white papers to help make B2B purchase decisions. It now takes significantly more reach to generate the same amount of lead responses from white paper fueled campaigns.
Google demands your papers with the Hummingbird algorithm update
OCTOBER 15, 2013
Show me your papers ( Papiere, bitte ). You want to make sure that when — not if — your site is pulled over and Google asks for your papers, you have current, stamped, and legal papers on your person to profer. Anyway, this tiering, verifying, and paper-checking strategy that Google is implementing is out of desperation. Why is Google being such a dick?
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.
How to write blog posts from a white paper
MARCH 23, 2012
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. Let’s face it, there are some B2B executives who wouldn’t read a white paper even if you threatened them with lima beans (what, you like lima beans? ITSMA research shows that buyers want the whole menu of content—not just a white paper here or a video there. The white paper has one big idea. White papers are serious. Eeewww!). Humorous.
Not All Industrial White Papers Merit Registration
Industrial Marketing Today
FEBRUARY 4, 2013
White papers are used most frequently for lead generation and nurturing in industrial marketing. Many of these white papers are very technical and require engineers and other domain experts to [.]. Content Marketing Industrial Lead Generation White Paper Marketing Gated industrial lead generation Industrial Marketing lead nurturing Regsitration Ungated White papersThis is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Savvy Speaks: White Paper Writing Best Practices
Savvy B2B Marketing
MAY 24, 2011
These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? This may seem obvious in the we-all-know-it's-not-about-us vein, but there are plenty of white papers and E-books out there that are a testament to the fact that lots of brands are still getting it wrong. The Savvy Sisters have some ideas.
How to Bake a White Paper from Scratch Series
Content Marketing for BI
MARCH 16, 2011
If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. One white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is. You’ll learn tips for finalizing and distributing your new white paper.
New Paper -- Which Social Media Marketing Methods Are Best For You?
Customer Experience Matrix
AUGUST 16, 2015
The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. The actual mechanics of relating these factors are something you’ll best understand by downloading the paper. It's a do-it-yourself guide to picking social media marketing methods. and TrustRadius.
Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with any good examples. More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. So, now what?
WriteSpark: Best Blog Posts about White Papers
NOVEMBER 14, 2012
This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project. Set the purchasing agenda with white papers. complete and in-depth guide to writing white papers.
3 Tips for Choosing a Magnetic White Paper Topic
DECEMBER 28, 2015
If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. It’s why they downloaded your white paper, after all. Choose a fresh topic.
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. Have you seen other B2B social media white papers? This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. Let us know in the comments below.
Social business and knowledge as an accident of paper
JANUARY 18, 2013
If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. If you are publishing on paper, you will create centralized locations where you amass books. Photo credit: ayalan. Yahoo!
A Follow-Up Strategy for Content Syndication Leads
AUGUST 25, 2015
When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. You will immediately start to hear feedback from sales along the lines of: “They’re not interested in our product – they only wanted the white paper.”.
Permission Marketing Drives White Paper Relevance
NOVEMBER 4, 2011
Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors. For businesses that see the demise of their interruption marketing methods, white papers are crucial. More importantly, white papers provide enormous opportunity. Click here to download the complete paper.  William C.
Programmatic Audience Development Global Trends [White Paper]
It's All About Revenue
SEPTEMBER 4, 2014
The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business. Additionally, targeting must be achieved meaningfully across devices, points of sale, and geographies. Nearly 57% of U.S.
White Paper | Email Marketing
MAY 3, 2011
If you wish to learn what does work today, download this free white paper, sponsored by Genius.com - by clicking the image. Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. “Email is the lynchpin of B2B marketing today. Joel Book, ExactTarget. It may be the lynchpin of B2B marketing, but the competition for the inbox is more competitive than ever. It’s clear that the “batch and blast approaches of the past no longer work. It contains insights from top experts at Exact Target, e-Dialog and other top firms. What do you think?
The Best White Paper on B2B Demand Generation Ever Written!
OCTOBER 24, 2014
How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. To grab this FREE white paper in order to Find New Customers for your business and to get the Mr. Right Nows your salespeople need,, just click on the image below. More and more people are finding this blog each and every day. Thank you so much! Do it right now!
Prospects DO Judge Your White Paper by its Cover
Savvy B2B Marketing
SEPTEMBER 29, 2011
I’ve written quite a bit about white papers in my blog posts because they are one of the key content assets I develop for my clients. IDG Connect showed two white paper cover examples side-by-side to 250 buying team members and asked their preference. Related Posts: 9 Reasons Why White Papers Still Matter. That's why this study from IDG Connect caught my eye.
End Death by PowerPoint and a 1,000 White Paper Cuts
The ROI Guy
AUGUST 12, 2015
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted. SiriusDecisions reports that 55% of current content spending is squandered. But this is only addressing ½ of the waste.
White Paper Alternatives for the Savvy B2B Marketer
AUGUST 11, 2015
So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. With so many options outside the traditional white paper, the possibilities are endless.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
How Do You Turn Your New White Paper into a Content Marketing Machine? To illustrate, take one of those white papers and: Shoot a video interview of the author, discussing key points from the white paper ( post this video to YouTube ). Develop a brief narrated introduction to the white paper in PowerPoint ( post to SlideShare and myBrainshark.com ). What do you think?
The B2B Marketer's Guide to Interactive White Papers
JULY 28, 2015
Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? Interactive white papers can take several forms.
What is an Interactive White Paper?
The ROI Guy
SEPTEMBER 13, 2011
An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions. Based on the profile, the white paper content intelligently fine tunes itself to be more relevant and personalized for a prospect’s particular research and needs. More relevancy improves the white paper’s effectiveness at attracting, engaging and selling today’s more overloaded, skeptical and frugal buyer.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Personally I am taking the angle within my organization of more eBooks rather than white papers. Tweet This!
Now on YouTube: Our White Paper
The Content Factor
MAY 9, 2011
Demonstrating how to repurpose B2B content using simple video tools, we present the video version of "Secrets of Case Study Winners," based on our white paper about effective B2B case study programs. read more
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. Now that’s quick!
What My Paper Route Taught Me about Content Marketing
The Effective Marketer
MAY 3, 2012
My paper route taught me how much we humans are creatures of habit. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. Here are a few of these lessons, which I’m sure you will pick up a lot faster than I did! 1. Content Marketing Is Hard Work. There are no shortcuts, either. On-page usability factors. Theming.
B2B Marketers Can Benefit from Creating White Papers
NOVEMBER 18, 2014
By contrast, white papers have been consistently viewed as a type of content that can have an impressive ROI for B2B marketers. In one recent survey conducted by the Content Marketing Institute, 58% of B2B marketers said white papers are an effective marketing tactic. White papers offer several attractive benefits for B2B companies.
How to Find New Customers – the awesome and free white paper
AUGUST 1, 2012
Grab the awesome and free white paper How to Find New Customers here. This is the white paper which The Funnelholic wrote “ So much has been writtten about B2B demand generation, but Jeff Ogden’s white paper How to Find New Customers makes it simple – which makes it a “must-read.”" You need fresh free insights. We deliver.If ”" Thanks, Mike.
Panama Papers: Emma Watson named in leaked documents
MAY 11, 2016
11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers. Opentopic blog >> itpro.co.uk Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. However, she has denied that she used her account for tax evasion purposes. Cognitive Technology undefined
White Papers: Refresh or Write Fresh?
APRIL 8, 2014
Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one.
Why This Holiday Email Campaign Misses the Mark
NOVEMBER 24, 2015
If your offer is a White Paper, convince the reader why that white paper is worth the read. In the Symantec campaign, the value of the white paper is (apparently) learning why you need to buy their product, Norton Shopping Guarantee. It’s a compelling story, but it’s a story that does nothing to sell the white paper, only to convince people why they need the product.
How to Find New Customers – our most popular white paper
JUNE 6, 2011
“Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” Click here to read the entire interview. (As this white paper is sponsored by Marketo , your information will be shared with them alone, and you can easily opt out.). Liked it a lot. So much written re: demand gen, but most is too complex.
Our Flagship White Paper on B2B Demand Generation – How to Find New Customers is here!
JUNE 4, 2013
Get the great white paper How to Find New Customers right here on this blog, but filling out the form here. This blog is very, very popular, but until now you had to visit our Find New Customers site at www.findnewcustomers.com to get this white paper. But as of today, you simple fill out a short form right here on the blog to get this great white paper.
A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)
The ROI Guy
MAY 15, 2012
To fuel the demand generation program, Alinean developed the Better Way to Go Mobile Interactive White Paper , which unlike traditional static white papers, leveraged the prospect’s profile to completely personalize the white paper content, creating a customized analysis as to the prospect’s return from mobile strategy.