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| Page 1 of 19 | Previous | Next | | | CUSTOMER EXPERIENCE MATRIX JUNE 3, 2010 Centrifuge Systems Offers Powerful, Flexible Link Analysis Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network). Charts rendered almost instantly using the small sample data set. | | | | | |
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DIGITAL BODY LANGUAGE | MONDAY, AUGUST 10, 2009  The Map is not the Terrain: Marketing Analysis and the Non-Linear Funnel
Similarly, this non-linearity means that the most workable way of looking at marketing analysis looks at the marketing funnel from the top down. Tags: lead nurturing marketing analysis leaky funnel Buying Process The conceptual model of a funnel is a great one for understanding buyer stages. MORE >> -
DIGITAL BODY LANGUAGE | WEDNESDAY, MARCH 17, 2010  Calculating the Value of a B2B Marketing Campaign
But in the longer buying cycles we see in B2B, this analysis is not so simple. When the right marketing analysis framework is in place, and each stage of the buying process can be measured, valued, and analyzed, it becomes possible to associate a clear value to campaigns that are targeted at top-of-funnel activities. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 8, 2011 Coremetrics Offers a Foggy View of Lifecycle Analysis
But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept. The product does allow tracking of individual Web site visitors over time, which is the foundation of lifecycle analysis. But a proper lifecycle analysis tool would go much further. This was intriguing. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, JANUARY 12, 2012  The Greatest Danger in Marketing: Metrics
However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Pick the Right Marketing Metrics With the wrong metrics, your investment in analysis and optimization is wasted. Is traffic a key goal? MORE >> -
DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 2, 2009  Marketing Dashboards
Buyers progress through their own buying process at a pace that is controlled by them, and the best way to measure it is to use a top-down marketing analysis structure. This culture of analysis quickly weeds out underperforming campaigns by focusing management attention on the metrics that determine their success. MORE >>
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- Best of 2007: SEO Analysis Tools WEBMARKETCENTRAL | WEDNESDAY, JANUARY 9, 2008
- Analysis and Visualization: “Fifteen Minutes Can Save You …” FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 28, 2012
- Adapting Analysis and Visualization to Our Fast and Slow Brains FIFTH GEAR ANALYTICS | FRIDAY, MARCH 9, 2012
- Social Network Analysis - KM4DevWiki BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- 4 Quick Steps to Understand Search Discoverability DIGITAL BODY LANGUAGE | TUESDAY, JULY 6, 2010
- If you do just one analysis for your business… GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 15, 2012
- Looking for Differences in MPP Analytical Databases CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 27, 2008
- Lead Handoff and Sales Measurement - Video DIGITAL BODY LANGUAGE | WEDNESDAY, SEPTEMBER 23, 2009
- The March Of Twitter: Analysis of How And Where Twitter Spread HUBSPOT | THURSDAY, AUGUST 26, 2010
- Measuring the Unmeasurable: Influencers DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 31, 2010
- CEOs and Marketing Metrics DIGITAL BODY LANGUAGE | WEDNESDAY, JANUARY 20, 2010
- Marketing Automation and B2B Marketing Predictions for 2010 DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 24, 2009
- illuminate Systems' iLuminate May Be the Most Flexible Analytical Database Ever CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 2, 2008
- Why B2B Marketers Need Blue Ocean Strategy B2B MARKETING TRACTION | TUESDAY, MAY 4, 2010
- How to Conduct Competitive Analysis to Step Up Your Content Strategy HUBSPOT | THURSDAY, MARCH 1, 2012
- Just How Scalable Is QlikTech? CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 27, 2007
- Sales/Marketing Integration - The Technology Stack DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 6, 2009
- Loose Coupling and Analysis of the Marketing Process DIGITAL BODY LANGUAGE | MONDAY, OCTOBER 19, 2009
- Three Key Questions Your B2B Competitive Analysis Should Answer B2B MARKETING BLOG | FRIDAY, FEBRUARY 3, 2012
- ParAccel Enters the Analytical Database Race CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 27, 2008
- Social Media Analysis: Monitoring or Analytics? CLIENT BRIDGE | THURSDAY, FEBRUARY 17, 2011
- Using Analytics to Drive Your Tweet Strategy FIFTH GEAR ANALYTICS | MONDAY, AUGUST 23, 2010
- Youcalc: On-Demand Analytics Without Stored Data CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 3, 2009
- The Changing Dimensions of Lead Flow DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 16, 2010
- When It Comes to Your Marketing Leads, Quality and Quantity Count B2B MARKETING TRACTION | THURSDAY, APRIL 12, 2012
- Brands: It’s not enough to be liked BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, DECEMBER 15, 2011
- B2B Marketers – Do You Zee What I Zee? B2B MARKETING TRACTION | WEDNESDAY, DECEMBER 21, 2011
- Marketing Miracle No. 1: Walking on Water FIFTH GEAR ANALYTICS | MONDAY, AUGUST 2, 2010
- Infobright Puts a Clever Twist on the Columnar Database CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 8, 2008
- Is ROI /TCO Analysis too complex for sales people to handle? THE ROI GUY | WEDNESDAY, SEPTEMBER 14, 2011
- Evaluating Marketing Automation - 10 Questions To Ask DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010
- Can Marketing Really be a Revenue Engine? DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 20, 2010
- What Do I Spend on My Marketing Budget? Part 1 B2B MARKETING TRACTION | MONDAY, OCTOBER 17, 2011
- Saffron Technology Organizes Data into Memories CUSTOMER EXPERIENCE MATRIX | MONDAY, JUNE 28, 2010
- Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More B2B LEAD GENERATION BLOG | SUNDAY, MAY 6, 2012
- Listen to the Voice of the Customer or Stop Doing Business CONVERSIONATION | FRIDAY, NOVEMBER 25, 2011
- 7 Things Good Marketers Have in Common ENGAGE | WEDNESDAY, JUNE 29, 2011
- How to Find Killer Topics for Blog Posts WEBBIQUITY | MONDAY, APRIL 12, 2010
- Web Analytics: Understanding the Real Value of Online Conversions. FIFTH GEAR ANALYTICS | THURSDAY, NOVEMBER 11, 2010
- The Foundation for Great Marketing is Great Data DIGITAL BODY LANGUAGE | THURSDAY, JANUARY 14, 2010
- Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now. FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
- B2B Marketer – Look Before You Leap B2B MARKETING TRACTION | WEDNESDAY, MAY 9, 2012
- Who Writes Amazon Product Reviews? [Data Analysis] HUBSPOT | WEDNESDAY, JUNE 23, 2010
- Data and Predictions in B2B Marketing DIGITAL BODY LANGUAGE | MONDAY, AUGUST 24, 2009
- An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis THE B2B RESEARCH BLOG | WEDNESDAY, APRIL 20, 2011
- How do You Get Busy Executives to Engage in an Analysis? THE ROI GUY | WEDNESDAY, AUGUST 3, 2011
- The Sales Team as a Content Testing Crucible DIGITAL BODY LANGUAGE | TUESDAY, AUGUST 10, 2010
- Simple Metrics and the Business Case for Marketing Automation DIGITAL BODY LANGUAGE | THURSDAY, DECEMBER 17, 2009
- 5 Powerful Stats That Make Content Marketing Worth Drooling Over ENGAGE | FRIDAY, JULY 22, 2011
- 101 Online Video Stats to Make Your Eyes Glaze Over ENGAGE | WEDNESDAY, APRIL 6, 2011
- 3 of My Favorite Strategic Marketing Models B2B MARKETING TRACTION | WEDNESDAY, AUGUST 17, 2011
- SEO in Lead Generation: 2012 Budget Analysis MODERN B2B MARKETING | THURSDAY, DECEMBER 1, 2011
- Vote for Your Favorite 2010 Superbowl Ad B2B MARKETING TRACTION | SUNDAY, FEBRUARY 7, 2010
- Virtual Event Vendor Checklist Part 4: Metrics and Analysis PR MEETS MARKETING | MONDAY, FEBRUARY 21, 2011
- Web tracking tools turning into a ‘must-have’ FOLLOW THE LEAD | FRIDAY, JULY 30, 2010
- Web tracking tools turning into a ‘must-have’ FOLLOW THE LEAD | FRIDAY, JULY 30, 2010
- Email Marketing Experts Expose All (Well, Great Tips Anyway) FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
- Tom Pisello: The ROI Guy: Is using an ROI Analysis Good Enough to. TOM PISELLO | THURSDAY, AUGUST 5, 2010
- 14 Ways to Spy On Your Competition SAZBEAN | TUESDAY, AUGUST 17, 2010
- Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) WEBBIQUITY | WEDNESDAY, JULY 14, 2010
- Crticial B2B Marketing Actions for the New Normal B2B MARKETING TRACTION | MONDAY, OCTOBER 18, 2010
- Crticial B2B Marketing Actions for the New Normal B2B MARKETING TRACTION | MONDAY, OCTOBER 18, 2010
- 10 Digital Marketing Infographics to Bookmark, Print Out or Stare at For a While ENGAGE | TUESDAY, APRIL 19, 2011
- Quantivo Offers High-Volume Customer Analytics at a Modest Price CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 21, 2012
- Getting Tested: What to Test in Email Marketing ENGAGE | THURSDAY, JUNE 2, 2011
- Communicating With Your Customers: A Marketer’s Analysis HUBSPOT | FRIDAY, JANUARY 14, 2011
- B2B Marketers: It’s Time to Buy a Vowel B2B MARKETING TRACTION | MONDAY, AUGUST 29, 2011
- Marketing Automation Weekly Wrap-up - 2009/08/17 DIGITAL BODY LANGUAGE | MONDAY, AUGUST 17, 2009
- Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
- IBM Smarter Planet Delivers Tangible ROI THE ROI GUY | THURSDAY, AUGUST 4, 2011
- Infographic of the Week: The Growth of Social Media [INFOGRAPHIC] AD YOUR COMMENT HERE | THURSDAY, SEPTEMBER 15, 2011
- Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now. FIFTH GEAR ANALYTICS | TUESDAY, OCTOBER 26, 2010
- A Hyper Digital World Still Leads to Offline Cash Register Sales. FIFTH GEAR ANALYTICS | THURSDAY, JUNE 17, 2010
- Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking BUYEROLOGY | MONDAY, JANUARY 23, 2012
- What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t ENGAGE | TUESDAY, MARCH 15, 2011
- Is Marketing ROI Enough? B2B MARKETING TRACTION | THURSDAY, MAY 20, 2010
- New AT&T Tool Helps Businesses Calculate Greenhouse Gas Emissions and Cost Savings THE ROI GUY | TUESDAY, AUGUST 16, 2011
- Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing MODERN B2B MARKETING | TUESDAY, JULY 5, 2011
- Prospects can be skeptical. How do I get my prospects to believe and “own” the ROI / TCO Calculator / Sales Tool results? THE ROI GUY | WEDNESDAY, SEPTEMBER 14, 2011
- Revenue Growth by Choice and The Buyer Orbit BUYEROLOGY | WEDNESDAY, FEBRUARY 22, 2012
- Cash Flow Statement as a Metaphor: Sources and Uses of Leads DIGITAL BODY LANGUAGE | THURSDAY, FEBRUARY 18, 2010
- Call Center Optimization Through Better Marketing Analytics FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 24, 2010
- The Only 5 Content Marketing Metrics that Matter ENGAGE | THURSDAY, JUNE 30, 2011
- 10 Better Ideas Than Looking at a Top 10 List For Advice ENGAGE | TUESDAY, JANUARY 17, 2012
- Understanding B2B Campaign Responses – Building a Methodology FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 22, 2010
- Improve Service with a Customer Touch Point Map B2B MARKETING TRACTION | FRIDAY, NOVEMBER 12, 2010
- Why the Mean Is Killing Marketing Data Analysis [Excel Tips] HUBSPOT | TUESDAY, APRIL 26, 2011
- Top 10 Social Media Questions Businesses Have B2B MARKETING TRACTION | WEDNESDAY, AUGUST 25, 2010
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