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Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. Data with such low confidence is a poor foundation for sentiment analysis.

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. How accurate is the model?

Getting Started with Marketing Attribution Analysis


Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis. Cross-channel analysis with marketing attribution data is one of the most basic, yet powerful analyses.

B2B Marketing Trends for 2016

markets, based upon opportunity and ABC Analysis. this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half."

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guideAnother two (Everstring and ZenIQ) didn't fall into the Execution group but came close. For more information or to order, click here.

3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016


Categorical analysis. These broad categories are perfect for this first stage analysis. Programmatical analysis. Next up is the program level analysis. Individual email analysis. In the best-case scenario, your marketing automation platform can give you the data that will allow this kind of analysis to be completed. Individual Program. Macro-categorical.

Analysis: Marketing Conferences are Better Than Ice Cream

It's All About Revenue

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. I’m not a purist, so I don’t care if it is green or white, but the combination of creamy mint and the crunch of the chocolate has always hit the spot since childhood. Cup or cone. Hot fudge or sprinkles.

4 Ways Data Cleansing Will Enhance Data Analysis

B2B Lead Blog

It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. Data cleansing is the process of cleaning up all company data by discarding incorrect, incomplete, duplicate, or outdated datasets. With dirty data, you’re likely spending more money on your marketing than […].

B2B Marketing Trends for 2016

markets, based upon opportunity and ABC Analysis. this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half."

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels


Rounding out our industry analysis is the health and pharmacuetical industry. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share. The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. Education.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

It's All About Revenue

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights? Download our new Analysis Guide , a how-to guide to creating a logical reporting and analysis strategy that can be adapted for your organization! It must be functional.

How to Run a Competitor Analysis [Free Guide]


When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. In our new ebook, How to Run a Competitor Analysis , we'll show you how to compare your competitor's weaknesses against your own strengths and vice versa. Marketing Data Business Daily Promo

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. What resources do you find invaluable for competitive analysis? . SEMRush.

B2B Marketing Trends for 2016

markets, based upon opportunity and ABC Analysis. this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half."

How To Perform Actionable Win Rate Analysis With Marketing Attribution


This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g. win rate analysis) is comparing apple to apples and is also not subject to double-counting errors. TOTAL.

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis


As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge. Pop-ups are everywhere these days. Some pop-ups are fairly benign and you hardly notice them. What Is a Pop-Up Form?

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

To keep your customers close, look closely at your competitors. Content Strategy

Improve Conversion Rates With Customer Journey Analysis

B2B Marketing Insider

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. Rise of Customer Journey Analysis 63% of the 900 surveyed digital marketers and e-commerce professionals have rated customer journey analysis as the most valuable […].

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation

B2B Lead Blog

Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics. While most data analysis is focused on the past (what happened, and occasionally why it happened) or the present (what’s happening now, and if possible, why it’s happening), predictive analytics looks to the future. […].

Link building basics: Niche analysis


One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. Although niche analysis is a rather basic link building technique, it can provide you with a wealth of information to help you be more successful, particularly when launching a fresh campaign. Majestic SEO.

6 Ways to Make Your Data Analysis More Reliable

B2B Lead Blog

This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. There are a lot of tactics you can implement to improve data quality and achieve greater […]. Big Data Marketing Database Marketing

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them. For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Contact New Incite today.

If you do just one analysis for your business…

grow - Practical Marketing Solutions

In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. But I guarantee that if you do the analysis and ask the right questions, you’ll find ways to improve all those aspects of your marketing … and more. One of the great things about sales funnel analysis is that it applies to all types of businesses—and even non-profits.

How to Use Excel to Run a Blog Content Analysis


How to Use Excel to Run a Blog Content Analysis. Before you begin your analysis, you'll need to start by cleaning up the data. Now that your data is clean, you can begin your analysis. What other content analysis questions do you have? Have you ever poured your heart and soul into a blog post only to see it completely tank? Doesn't that drive you crazy? just in case.).

Drive More Revenue With Content Marketing With Form URL Analysis


When we did this analysis to better understand our marketing efforts, we found that a few of the reports that we published (e.g. A Win Rate by Form URL report allows you to do granular analysis and make detailed, influential types of insights. Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. A further 21.5%

URL 37

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition. That''s it -- just 29 items, although some do have subitems. Thanks, SAP!

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. They’re every bit as important as the customers you deal with face-to-face. Click on the Admin tab.

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

It's All About Revenue

With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. And while it might seem like a lazy blog post that connects Star Wars to marketing automation , this is actually about a real example. Not from the Star Wars universe, but from the marketing department themselves.

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation Blog

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation. On a webinar today for ReadyTalk at 1 p.m. Step #1: Review closed deals. Total revenue.

SWOT Analysis: Is Instagram Right for Your Media Brand?


If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015 , there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes. The reason? Let’s get to it. Strengths.


What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]


We began our analysis by selecting three of our most successful content marketing efforts to date. Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. However, is this kind of guaranteed success even possible? 6 Principles of Successful Ideas. 1) Simple. 2) Unexpected. 3) Concrete. 4) Credible. 6) Stories.

Improve Big Data Analysis with Marketing Automation Software

B2B Lead Blog

Marketing teams today are often swimming in data, with endless new datasets accumulating daily. It can be a constant struggle to make sense of the numbers and apply them in a way that optimizes lead generation. With marketing automation, you’ll have access to a big data management platform that makes it easier to manage and […]. Marketing Automation marketing automation

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images


When we looked at how these levels varied among viral images, our analysis revealed that there are three ideal combinations of arousal and dominance that accompany highly viral emotions. These days, we’re inundated with digital noise from the moment we wake up. However, you’ll find that some posts are simply unavoidable -- who could forget "The Dress" debate of 2015? Intrigued?

Viral 45

6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics


The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. If you’re creating the infographic for marketing purposes, you’ve got one more step, and that’s promoting it. Send out an email newsletter.

CIO challenges in the age of digital transformation: analysis and outlook


To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”. As digital transformation became essential and each business really became an IT business, with among […].

How to Run a Blog Lead Generation Analysis


Not sure how to run a blog lead analysis? To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts. How to Use Excel for Data Analysis. In the example situation above, we see that the top two blog posts are about big data, and the next three are about data analysis in Excel. Running the Blog Leads Report. Next Step?

For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis


After seeing this data, the more accurate analysis is that Social is typically a top-of-the-funnel channel; however, when it comes to mobile, it is also an effective channel deeper in the funnel. This type of analysis can also give us more insight to the degree in which a channel is effective on each device. Note: I have yet to see another study that confirms or disproves this fact.).

3 Measurement Points to Help Maximize Your Analysis Strategy

It's All About Revenue

3 Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore. Any difference in one of these elements completely changes your result.