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Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. Aside from affecting your email deliverability , sending emails that are classified as spam can get you in serious legal trouble.

What Is CAN-SPAM? [FAQs]


CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. The Bureau of Consumer Protection notes that CAN-SPAM doesn''t just apply to bulk email. "It First, what are the penalties for non-compliance with the CAN-SPAM Act? Rules to Follow for CAN-SPAM Compliance. Yikes. DON''T.

Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make


CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. To help you avoid those confusing pitfalls, here are several ways you might actually be breaking CAN-SPAM without realizing it. Yikes.

Why your referral marketing recipe needs to include CAN SPAM


How well does your referral program walk the CAN SPAM line? Let’s be honest, most people detest spam in both the digital and the supposedly food based form. That’s why it was inevitable that the Federal Trade Commission passed the CAN SPAM Act in 2003. But do you know how to differentiate your referral program recruitment emails from spam?

How to Generate More Opt-ins With Your Email Marketing Campaign

It's All About Revenue

Just because someone is a customer doesn’t mean you can automatically start emailing him or her without consent. Also, remember to include a link to a designated spot on your website (the homepage typically works best), integrated with your email platform, where people can enroll themselves. Studies show the average corporate employee receives approximately 105 emails per day.

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Using email effectively in your content marketing


Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. Don’t go extraordinarily long or so short as to be cryptic, but otherwise you can devote your energy elsewhere.). The CAN-SPAM act requirements go well beyond that.).

It’s the Law: 7 Email Marketing Rules You Should Know

Vertical Response

It’s called the CAN-SPAM Act. Back in 2003, President George Bush signed the bill into law in an effort to stop the onslaught of spam that landed in everyone’s inbox. You can’t be deceptive here. At the bottom of the email, you can provide a link to unsubscribe. Did you know there’s a law about sending emails? The law was updated in 2008.

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing


And now, you’re getting spammed -- something no one in the world enjoys. And CAN-SPAM , a law passed to prevent companies from spamming people through email, only does so much to prevent spam. Currently, companies who are CAN-SPAM-compliant just need to: Include a valid physical postal address in every email sent. What do you think? Why or why not?

Email Unsubscribers: Keep the Bad Out – and the Good In


However, there are ways, and things you can do, to keep your recipients engaged and minimize your unsubscribe rate. And you should be glad and thankful that those unsubscribes didn’t come in the form of putting your email in the junk folder, which ISPs note as a spam complaint. If your email unsubscribe rate is over.5%, then you may need to keep an eye on your spam complaint rate.

Are You Compliant with Global Email Marketing Regulations?

Marketing Action

We’re not attorneys, so we can’t give out legal guidance, but we can steer you in the right directions and make it easier to meet your global compliance obligations. As marketers, it’s the responsibility of all of us to understand the anti-spam laws and marketing regulations for all of the regions where we do business. This is one of the world’s most stringent anti-spam laws.

8 Components of an Effective Email [GUIDE]

Vertical Response

The email from VerticalResponse tells customers the information they can expect to read about. Some email programs, like Gmail or mobile phones, include the pre-header after the subject line so the reader can get a little more information before opening the email. You can’t fill your customers’ inbox with dozens of promotional emails. From label. Subject line.

Deleting is More than Ok – It’s Key to Clean Data


Unsubscribes – If a contact is unsubscribed you won’t be able to reach them -its the law ( CAN-SPAM Ac t). Delete those records and create rules for yourself and others testing so that these can be removed regularly. Inactive records – If a contact hasn’t engaged with you in a given time frame, it’s safe to say they can be removed from your database. Those not opted-in – In countries that require opt-ins or double opt-ins (ALWAYS best practice), if you have contacts that are not opted-in you can’t reach them. What data to clean and delete?

Is Your Email Compliant with Spam Law? Find Out Now, Before It’s Too Late

Marketing Action

Practically the last thought on anyone’s mind is “Are my emails compliant with current spam laws?”. If you (like so many other marketers) and haven’t found the time to take action, or even to think about whether your emails are compliant with the spam laws in place throughout the world, then now is the time to develop a plan of action to do so. CAN-SPAM: What does it stand for?

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3 Reasons Why Emails Don’t Get Opened

Vertical Response

This subject line generator can also help you create email subject lines for your next campaign. Sending at the wrong time – Depending on your campaign, your audience and your content, varying your timing can lead to better open rates. Learn how to stay out of spam, with our handy webinar: How to Avoid the Spam Folder. ALL CAPITAL LETTERS. All rights reserved.

The Power of Unsubscribe


Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. But did you know also that having a visible and working unsubscribe link can also help in reducing email abuse complaints? Subscribers who find it difficult to get off your list will get annoyed (rightly so) and possibly report your emails as spam. Testing the unsubscribe link on new email templates and before sending will also help ensure compliance and possibly lower spam complaints.

Top 5 must-dos for a successful referral program


There are ways to successfully integrate referral programs into CRM systems that can streamline the work being done and increase ROI without introducing a change in the organizational culture or sales process. Companies with referral programs need to be aware of the various laws and regulations around solicitations (CAN SPAM ), promotions, and rewarding. This is a mistake.

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Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The Canadian Anti-Spam Law (CASL) C-28 is scheduled for enforcement in Canada late this year to early 2014. The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. You can look forward to hearing about: U.S. CAN-SPAM compliance overview. Read a summary of the bill here.

5 Ways to Take Privacy Seriously with Your Email Marketing

Vertical Response

The more information you have about your customers, the more targeted and effective your email marketing can be. From social media platforms to loyalty programs , you can collect a lot of information about your target audience. Your email list can boost sales and brand recognition, which is all the more reason to treat your list like a member of your family.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers


The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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How to Handle an Unsubscribe with Style, Class & a Little Sass

Vertical Response

The unsubscribe process has run the gamut from emails not even containing an unsubscribe link (which breaks the CAN-SPAM law and isn’t legit) to those that make you take 5+ steps just to get off a mailing list. Making people jump through hoops will only irrate them further and it doesn’t comply with CAN SPAM , which could then cause them to report your message as SPAM.

Email Unsubscribers: Keep the Bad Out – and the Good In


However, there are ways, and things you can do, to keep your recipients engaged and minimize your unsubscribe rate. And you should be glad and thankful that those unsubscribes didn’t come in the form of putting your email in the junk folder, which ISPs note as a spam complaint. If your email unsubscribe rate is over.5%, then you may need to keep an eye on your spam complaint rate.

Why Hasn’t the US Adopted Opt-In? It’s Time for a Rethink.


In fact, one of my first outings was to the FTC Spam Summit in April of 2003. In 2003 the CAN-SPAM act was passed, and with that law the building blocks were laid for “permission-based email marketing.” It’s just the minimum level of compliance that any legitimate company can (and must) adopt to ensure a legitimate basis for their marketing programs. It’s ANNOYING.

How Unsubscribe Requests Can Affect Customer Experience

It's All About Revenue

“What can I do to reduce unsubscribes?” If this is not followed negative engagement and spam complaints will increase, and soon mail intended for a senders’ best subscribers will be impacted – going to spam, or being blocked out right. ” It’s a tough subject for many marketers. Direct Reflection of a Brand. Great offers are coming your way!”

Mastering International Email Deliverability

It's All About Revenue

US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules. CASL (Canadian Anti-Spam Legislation) went into effect on July 1, 2014. Hotmail, and AOL.

Email Deliverability: What’s Coming in 2016?


Many Email Service Providers (ESPs) make it very easy for you to identify your engaged recipients so you can further segment, and/or send to the recipients differently. Without these authentication protocols, more of your emails could easily end up in the spam folder or go missing all together. CASL – Canadian Anti-Spam Law. Addresses spam only. Authentication. Security.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

You can share. You can publish. You can broadcast. You can spam. Anyone with an internet connection can email or Tweet. With more people publishing and more competition for our attention, free and easy-to-use communication channels lead to spam. Even well-intentioned individuals, marketers and publishers can fall into the spam trap.

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The Perils of Email List Buying – Rookie Mistakes 101


As you can see from the rookie mistake the Trump campaign made – an obvious list purchase, with no list cleansing – the outcome is a foregone (unhappy) conclusion. That dislike could range from mild irritation to extreme disgust, and could get your email marked as spam. You also often paying for garbage names, spam traps, etc.) Stay local, Mr. Trump. Your tax dollars at work.

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CASL & B2B Lead Generation: What You NEED To Know Before It’s Too Late

NetLine B2B Marketing

With the countdown to the July 1st initiation of the new Canadian Anti-SPAM Legislation (CASL) underway, lead generation companies across the globe are pulling their hair out debating, “Do we or don’t we stay in Canada?” What is CASL anyway… the Canadian version of CAN-SPAM? CASL blows CAN-SPAM out of the water. If no, how quickly can they be updated?

15 Best Practices for Email Unsubscribes – With Examples


What’s happening is that some marketers are losing subscribers faster than they can find new ones. Depending on which expert you ask, email list churn can be anywhere from 25-30% a year. If you can adjust your unsubscribe process to save even some of the people who might otherwise have left, then you can reduce your list’s churn rate. But that’s not necessarily so.

The Act-On Email Deliverability Glossary, Part 1


Lists that log the IP sending addresses and domains of senders whose emails can be denied due to factors such as reputation, spam complaints, etc. Receiving email servers use blacklists to prevent spam and other unwanted mail (from specific senders) from reaching the intended recipient. CAN-SPAM. European Union (EU) Anti-Spam Laws. Definition. Blacklists.

29 Signs You Need a Break From Marketing

Digital B2B Marketing

You wish for the days before spam filters. You think CAN-SPAM was unnecessary and doesn’t actually do anything. Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Just maybe, that means it is time to take a break.

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CASL Countdown for B2B Marketers


The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent. Also inquire about additional data that can be stored for CASL compliance.

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How We Learn – One Size Doesn’t Fit All


Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. A modern marketer’s job is never dull. It never ends either. Especially when the marketing technology stack keeps growing and we use so many different applications and technologies in our daily tasks.

Is Your Email Marketing Compliant with Global Regulations?

KEO Marketing

Since people from anywhere in the world can sign up to receive your emails, you could be sending emails to countries other than America. Therefore, it’s not enough to know just the American CAN-SPAM laws. USA: The CAN-SPAM law applies to any email marketing with the goal of advertising and/or promoting a product or service. Do not use deceptive subject lines.

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7 Email Etiquette Rules to Send By

Vertical Response

The CAN-SPAM laws require this option on every email you send. Even if you’re sending out your company newsletter, you can offer “teaser” information with a link to the full newsletter. You can get creative with your subject line, but don’t try to trick your customers into opening the email. We didn’t think so. Always get permission.

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7 Classic Email Marketing Mistakes – And How to Avoid Them


In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. They don’t want their system dinged by the spam complaints and other issues created by mailing to a purchased list. This is a mistake that can actually break the law – and Canada’s Anti-Spam Law (CASL) is tougher than the United States’ CAN-SPAM law.

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3 Major Marketing Automation Misconceptions


It can be, though it’s important to keep in mind that with great power comes great responsibility. That being said, I think it’s important to address three leading misconceptions about marketing aumutomation that can cause new adopters unnecessary headaches: Marketing automation implementation is not a magic wand-. Marketing automation is not a license to SPAM-.