Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate. Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Now, that section has simply been removed, and only the guidelines in the italics above remain. but not suggesting you attend it. Awesome! MORE >>

Marketing Tips Social Marketing Traditional Marketing content is king content marketing content marketing guidelines marketing tips marketingprofs.com roy youngWe’ve all heard the expression “Content is King.&# Although we all know it sometimes, we may not practice it. Content drives credibility, market leadership and leads, so it’s important to follow certain steps to ensure positive results. read a post recently from Roy Young in Marketing prof.com, 12 B2B Content-Marketing Practices to Ensure Success that I thought was right on the money. What are you doing? MORE >>

Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. While some companies use editorial guidelines to cover stylistic and grammatical expectations, we believe in transparency, and thus extend them to also include strategic objectives for the blog. 11 Editorial Guidelines to Enforce for Your Business Blog. To some people, such guidelines might seem a little strict, but think of it this way: if that’s how it seems, they're not right for your blog. MORE >>

Here are the design guidelines you need to follow to improve your website's user experience and decrease your bounce rate. So you're leveraging SEO and getting found online. Now that you’re generating traffic by getting found, your next focus should be getting that traffic to stay on your website. Educational websites have a 30-60% bounce rate on average. This means that a large majority of web traffic entering your website leaves without navigating to any other pages. And many times, they may never come back. Yikes! Make a Great First Impression. Is it trustworthy? MORE >>

FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMAThe topic of this webinar is “ The FTC to Update its Guidance for Online Advertising: What Does the Future Hold ?&#. Enjoy the interactive timeline below. MORE >>