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Brand Guidelines

ClearVoice

What are brand guidelines? Brand guidelines are the visual and verbal elements that shape and define your brand. Brand guidelines are what make your brand “feel” like your brand. Brand guidelines are what make your brand “feel” like your brand. Your brand guidelines make your brand unmistakeable. Yes and no.

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IAB, MRC release augmented reality measurement guidelines

Martech

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. Detailed guidelines. Why we care.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. And If you haven’t tried out cold calling scripts yet, now’s the time.

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Editorial Guidelines

ClearVoice

What are editorial guidelines? Editorial guidelines are a codified framework you share with anyone who creates written content for your brand. These guidelines ensure that your content remains consistent and within your brand voice, no matter who writes for you. Why are editorial guidelines important? Glad you asked!

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Supercharge Your ESG Content This Libra Season

Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress.

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IAB releases new guidelines as retail media networks mature

Martech

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Guidelines.

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Guidelines for Responsible Content Creation with Generative AI

Contently

The European Union has issued several documents on AI, including ethical guidelines for trustworthy AI. These guidelines are intended to ensure that AI is developed and used in a way that is ethically sound and respects fundamental rights. What guidelines signify responsible content creation with generative AI? Make it ethical.