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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. The effort has broadened the scope of the existing guidelines to include all forms of social computing. IBM Social Computing Guidelines: Executive Summary.

New legal guidelines may impact many freelance employees

grow - Practical Marketing Solutions

These guidelines are a good start, but nothing can guarantee a court won’t declare your independent contractor relationship an employment relationship, so talk to an employment attorney in your area. The post New legal guidelines may impact many freelance employees appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The U.S. What’s the difference? to 5:00 p.m.

5 Things to Include in Your Brand’s Content Guidelines

Modern B2B Marketing

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. If this is something you strive for, here are five things you should include in your content guidelines for internal and external contributors: 1. Easy enough, right? You’re done here.”.

Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action


Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate. Updates to Facebook's Cover Photo Guidelines. Awesome! Brilliant!

3 Essential Guidelines for CMO Social Media Success


The post 3 Essential Guidelines for CMO Social Media Success appeared first on Opentopic. Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, employees, and investors. The CMO is. Brands & Marketers

Guidelines for Writing Your LinkedIn Company Page

EMagine B2B Blog

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. This is your chance to appeal to like-minded B2B professionals, and tout what you can offer them. The About Section.

How to Create Social Media Guidelines for Your Business


The post How to Create Social Media Guidelines for Your Business appeared first on Opentopic. – Can you remember the first time you got into trouble with your parents? Perhaps you were standing on the kitchen table with muddy shoes on. Maybe you had just given the family dog an impromptu mohawk. You might have been fighting with your sibling and broken a family heirloom. Before you could mumble “wasn’t me” your parents had scolded. Brands & Marketers

4 Guidelines For Prospecting Into State And Local Governments

Sales Prospecting Perspectives

Many state agencies follow strict guidelines or laws about procuring solutions, including number of solutions that need to be evaluated, least bid, and amount of budget dollars allocated before having to put out an RFP. I’ve never enjoyed dealing with the DMV. With all the time I’ve had to spend over the years standing in line waiting for my number to be called, the amount of forms I’ve had to fill out and the outrageous fees I’ve had to pay, you might think I would want to spend as little time thinking about the DMV as possible. Mapping the Organization. Know the rules- RFPs.

Facebook’s Latest Update: Guidelines for Hospitality Marketers

WindMill Networking

Facebook’s Latest Update: Guidelines for Hospitality Marketers by Debbie Miller - Maximize Social Business. No surprise here – more updates from Facebook! Over the past week, Facebook has unveiled a variety of significant updates. An update in the news feed algorithm will affect how many users see posts from brands in their news feeds, while another update will change the way users share their vacation photos with one […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing. events.

5 Content Marketing Guidelines for Catching the Big Fish


When content marketing, it is important to follow a few simple guidelines to ensure that no matter how many blog posts your writers are able to pump out per week, it's always worth coming back for more. Facts are facts: Companies that engage in content marketing drive more web traffic and generate more online leads than those that don't. Appropriateness to Your Target Audience.

Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More


Google Publishes the Full Version of the Search Quality Rating Guidelines”. In an unprecedented move, Google has released its own search quality ranking guidelines in a 160-page PDF. The post Fathom SEO Pulse #47: Google’s Own Search Ranking Guidelines, Streaming Apps without Installing & More appeared first on Fathom. *We’re publishing the Pulse a day early this week.

3 Ways Website Design Guidelines Help You Grow

Hinge Marketing

Introducing Website Design Guidelines. Website design guidelines (also known as website style guidelines) are a set of instructions, illustrated with examples that dictate every element of your website’s design. These guidelines ensure that any edits or changes made to your website will be consistent with your brand. Guidelines run the gamut from “just the basics” to highly technical and detailed. Now, design guidelines can be a lot of work to produce. Guidelines keep your brand identity — the visual part of your brand — from drifting over time.

Setting Content Marketing Guidelines: 5 Templates to Drive the Process

Junta 42

That’s an incredibly important lesson to us as content marketers as we develop guidelines and processes for our content and online conversations. The original post is titled Setting Content Marketing Guidelines: 5 Templates to Drive the Process , and it came from The Content Marketing Revolution. The Daily Show is one of the best written television shows on the air.

Making Rain: Our Young Professionals Best Practice Guidelines to Becoming a Marketing Superstar


Unfortunately, there aren’t any “one size fits all” guidelines. Use our best practice guidelines to build the skills and confidence of a rainmaker! In our recent blog post, Learn to Market Now! While many firms want their professionals to actively participate in marketing, company leadership sometimes fails to provide clear direction on firm expectations.

Critical guidelines to help you determine your optimal online advertising partner

grow - Practical Marketing Solutions

Photo Credit: Javier Gutierrez Acedo via Compfight cc The post Critical guidelines to help you determine your optimal online advertising partner appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Finding ways to spend money on advertising is easy, but spending it well is far more challenging. So how do you find the right media partners?

Best Website Design Guidelines for a Great User Experience

KEO Marketing

What is a well-designed website? The best website design retains visitors and is also good for the company’s objectives. According to, up to 51% of web visitors leave a website because of a poor experience with it. So it is to your advantage to create a site that delivers a good experience and thereby compels the visitor to stay. Simplicity. Keep the copy short and succinct.

Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience


And then write it down as the basis of your brand guidelines for video, and do it again and again and again, because brand is nothing if it isn’t consistent. The post Brand Guidelines for Video: Unicorn Ice Cream, Man-Cats, and a Powerful Experience appeared first on Vidyard. Imagine this: Nike. Will You Do It? Or how about “Nike. Just Do It Already!” or even “You Should Do It.” They just don’t work as well as the slogan Nike is actually named for, right? Why is that? It’s because Nike’s “Just do it” reflects their brand. It’s simple. You just do it, and you love it. Forget.

Guidelines for Effective Management Performance

Your Sales Management Guru

Guidelines for Effective Management Performance. Share this with your management team. As I was refilling my book shelves (see previous blog) I found the following bullets from Dale Carnegie & Associates, the copyright was 1967 and updated 1981. All the information is highly pertinent for today’s biggest sales management challenges; my white paper on The Job of Sales Management that is located on my website is somewhat similar but specific to the job functions of the sales manager. The list below reviews management’s role in building a high performance organization.

Local Search: Google Updates My Business Guidelines

KEO Marketing

Google just made some major changes and updates to the quality guidelines for their My Business (also known as Google Places) listings. Since local pages can provide valuable search engine optimization benefits for businesses, we strongly recommend trying to stay on Google’s good side and following these guidelines. local search google keo marketing

Am I connecting with my customers enough? 10 tips for customer outreach


Have a go-to style guideline for all employees so they can be certain they’re representing your company or organization in the way you’d like to be seen. If you have a preferred font, color, and even certain personality traits you’d like associated with your brand, include them in your guidelines. How’s your customer outreach? Keep your brand consistent. Share your story.

Guidelines for White Papers and Case Studies

Marketing Action

Along with Cyndie Shaffstall, the founder and CEM of SpiderTrainers, Goodman recently presented an Act-On-sponsored webinar, “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing ” providing guidelines for white papers, case studies and other content; today, I’m going to be recapping her half. Guidelines for white papers. Guidelines for case studies.

4 Guidelines When Teleprospecting into Higher Education

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Maureen Wall. When you talk to most people about their college experiences, you will often hear them reminisce of wild parties, last minute attempts to cram a whole semester worth of information into one gruesome all nighter, and rolling out of bed still in pajamas to head off to class. I have been fortunate enough to revisit this area in a much different way through teleprospecting. Prospecting into the education space brings a set of unique challenges. Below are some tips that I have found helpful.

4 Easy Guidelines for Creating Clean and Compelling Professional Designs


Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great. However, for websites and digital content, bad design can prevent people from even seeing what you have to offer. Page Layout. Keep Design Consistency. White Space. Typography.

11 Editorial Guidelines Every Business Blog Needs


Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. While some companies use editorial guidelines to cover stylistic and grammatical expectations, we believe in transparency, and thus extend them to also include strategic objectives for the blog. Explain the blog's objective.

Stop doing short-term digital campaigns


Then three to six months later, new branding guidelines come down from on high and you do the whole thing over again. Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How do I know what my audience needs? How do I build content to meet their most pressing needs?

The 4 As of Sales Enablement Content Success

It's All About Revenue

According to the organization’s research, the most common sales enablement functions include the ability to: Build sales assets and provide guidelines for how to use them. Content Marketing access alignment analytics awareness Bob Appollo Brainshark Brendan Courneyer content to enable sales Jim Ninivaggi marketing and sales alignment sales enablement sales guidelines siriusdecisions

12 Suggested Security and Privacy Guidelines for Social Media

WindMill Networking

She said she was sitting down to update her company’s social media guidelines and asked her network for suggestions. There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” … Continue Reading 12 Suggested Security and Privacy Guidelines for Social Media by Christopher Budd - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Recently a colleague of mine who’s a social media marketer posted a question on Facebook.

Why Twitter needs to learn a lesson from Apple. And FAST.

grow - Practical Marketing Solutions

At a minimum, these new guidelines are going to throw the Twitterverse into turmoil and it may cripple what used to be a thriving developer ecosystem. Twitter Twitter apps twitter api change twitter api guidelinesBuilding an awesome mashup that displays tweets alongside content from other services? e.g. comments, updates from other networks.” Tweet.

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Guidelines on how they would score leads. Sales guidelines marketing-qualified lead Marketing-Sales alignment sales-accepted leadTweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? Looked great on paper. But she was mistaken.

Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines


A recent study commissioned by the Better Business Bureau''s Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability" raise considerably greater amounts of money via donations - 8%, to be precise - than other organizations that don''t abide by the group''s guidelines. You can read the full study and guidelines online.

Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches

It's All About Revenue

FTC guidelines obviously play vital role in defining best practices for companies while simultaneously protecting consumers against deceptive practices. Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media disruptive technology Eloqua FTC FTC guidelines social media ethics WOMMAThe topic of this webinar is “ The FTC to Update its Guidance for Online Advertising: What Does the Future Hold ?&#. Enjoy the interactive timeline below.

Stop press! The secrets to successful content sign-off

Connecting Element

Blog brand content guide content guidelines content strategy content workshops copywriting managing stakeholdersGetting copy signed off has always been challenging. But with digital content rising up the agenda, it’s time we asked: how do we prevent valuable work being killed by committee? The post Stop press! The secrets to successful content sign-off appeared first on Connecting Element.

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The Basics of Keeping Your Brand Guidelines on Target

Content Standard

Your company can’t just perform a series of random actions: It needs an identity backed up by consistent, thorough brand guidelines. Bull’s-eye brand guidelines are going to be the most visible, and they’ll have the widest range. Developing Guidelines. I think of creating guidelines like making a caricature of yourself. Who are you? What are you doing?

Guidelines that take the fear out of press releases

EMagine B2B Blog

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing

Five Reasons Your Facebook Giveaways Should Not Run on Business Pages

WindMill Networking

For a complete discussion of the guidelines’ changes and updates, click here.) Certainly, these new guidelines are a boon to market researchers … Continue Reading Five Reasons Your Facebook Giveaways Should Not Run on Business Pages by Kyle-Beth Hilfer - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Social Media and the Law Business Facebook facebook features FTC guidelines Gambling Online Communities promotion guidelines Social network Sweepstakes Featuring Contributions from Global Thinkers.

Brand guidelines not fit for purpose


I've just been looking through two sets of brand guidelines, both for household-name b2b brands. What we need to know - and I think should reasonably expect of proper, complete, fully-rounded brand guidelines - is how the brands should live in the online environment. They are nice, shiny, well produced documents. Look great in print. And nope, there's nothing there.

Book Review: The Social Employee


Among them: • IBM: let employees develop the company’s social media guidelines. IBM quickly set up an open wiki accessible to the entire network that would allow IBMers to establish their own computing guidelines…The results of the wiki experiment were quickly adapted as the company’s official social media guidelines. Those voices collectively shape the brand.