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 Custom Publishing |
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| Page 1 of 25 | Previous | Next | | | | MARKETING INTERACTIONS JANUARY 22, 2012 6 Tips for B2B Vendors Becoming Publishers Judging by the amount of online noise being generated, the idea of publishing content is no longer considered to be an "edgy" proposition for many vendors. Due to this shift in buying, vendors have had to become publishers or risk obscurity. The day of putting content in a queue and waiting for IT to publish it are over. | | | | | | | | |
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SAVVY B2B MARKETING | MONDAY, MAY 9, 2011  Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
During a live breakfast event, Building Engines invited industry leaders to speak to their customers and prospects about a new and compelling topic. The first step in thinking like a publisher is a mindset and process for planning. Multi-Purpose Publishing Process. Publishers maintain a library of tagged source content. MORE >> -
INDUSTRIAL MARKETING TODAY | FRIDAY, JANUARY 14, 2011 Content Marketing: Think Like a Publisher, Act Like an Investor
Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. View Joe’s presentation on SlideShare ). MORE >> -
CHRIS KOCH | FRIDAY, MARCH 4, 2011  What the slow death of B2B publishing means for marketers
It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Today, publishers must substitute traffic quantity for quality of subscribers to get advertisers to buy. But because advertisers don’t believe in print anymore, the economics aren’t there for publishers to provide it. MORE >> -
B2B SALES AND MARKETING | MONDAY, JUNE 6, 2011  Why Measuring Customer Lifetime Value Matters for Lead Generation
This month BtoB magazine published the Lead Generation Guide 2011. The metrics that ranked lowest are far more interesting: Cost per Customer Acquired (15%) and Lifetime Value of Customers Acquired (19%). The key to unlocking the answer came from calculating their Customer Lifetime Value (CLV). MORE >> -
FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 3, 2010  Customer Engagement: A New Spin on Customer Intimacy
It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy. The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy. What is Customer Intimacy? What is Customer Engagement? Kenyon Blunt. MORE >>
- 60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012
- Why Your Content Will Never Be Good Enough DIGITAL B2B MARKETING | TUESDAY, JANUARY 17, 2012
- Brian Solis on Digital Darwinism and Customer-Centricity CONVERSIONATION | THURSDAY, DECEMBER 29, 2011
- Kronos Spotlights Dozens of Customers through Expanded Reference Program STORIES THAT SELL | THURSDAY, MAY 26, 2011
- The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others CONVERSIONATION | WEDNESDAY, MAY 25, 2011
- The Goal of Marketing – Trust FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
- The Social Media Publishing Model for Publishers JUNTA 42 | FRIDAY, MAY 21, 2010
- B2B Websites: To Publish Prices, Or Not To Publish…That Is The. INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 12, 2010
- Google Will Be the Largest Content Producer in Three Years JUNTA 42 | THURSDAY, OCTOBER 6, 2011
- Start-Up Briefing Media Ltd. Blends Old with New B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
- Marketing as media: Are you in the top five? REPUTATION TO REVENUE | MONDAY, MARCH 15, 2010
- Winning With Customers – B2B Playbook Review FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
- Why Content Marketing (as a term) Is All the Rage JUNTA 42 | THURSDAY, MARCH 1, 2012
- Sales-exec-as-publisher-model taking shape FOLLOW THE LEAD | TUESDAY, AUGUST 17, 2010
- Customer Service is the New Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010
- Custom Publishing Budgeting - Providing Some Answers JUNTA 42 | THURSDAY, OCTOBER 22, 2009
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- Why marketers must become the new publishers CHRIS KOCH | TUESDAY, OCTOBER 6, 2009
- To Sell Effectively, You’ve Got to Get in Bed with Your Customers—But Not in the Way You May Be Thinking! CONTENT MARKETING TODAY | THURSDAY, MAY 19, 2011
- Are You and Your Customers Hungry for Social Media? MI6 MARKETING AGENCY | WEDNESDAY, JUNE 9, 2010
- Fire Your Customer FEARLESS COMPETITOR | SATURDAY, APRIL 16, 2011
- B2B Lead Generation Blog: Podcast: Landing Pages for Lead Generation B2B LEAD GENERATION BLOG | SUNDAY, APRIL 3, 2005
- Content Marketing: Publishing is the New Marketing FEARLESS COMPETITOR | MONDAY, APRIL 5, 2010
- Social CRM: Social Media and Communities in Customer Relationship Management and Marketing CONVERSIONATION | FRIDAY, MAY 20, 2011
- Stop Being a Marketer. Start Being a Publisher. CONTENT MARKETING TODAY | WEDNESDAY, SEPTEMBER 9, 2009
- Content Marketers Need a Customer Field Trip MARKETING INTERACTIONS | MONDAY, AUGUST 8, 2011
- How to Find New Customers – the highly acclaimed white paper FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011
- Create Content Like A Publisher – 7 Practices to Move Beyond Concept FEARLESS COMPETITOR | THURSDAY, MARCH 22, 2012
- Print Custom Magazines Still Work: Q&A with financial custom publisher T3 Publishing JUNTA 42 | THURSDAY, SEPTEMBER 3, 2009
- The Lack of Customer-Centricity and Integration in (Mobile) Marketing CONVERSIONATION | THURSDAY, JULY 28, 2011
- Find New Customers Sept 11 Tribute FEARLESS COMPETITOR | SUNDAY, SEPTEMBER 11, 2011
- Educating B2B Marketers Every Week | Mad Marketing TV FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
- How to Repackage Precious Case Study Content STORIES THAT SELL | THURSDAY, JUNE 3, 2010
- Do You Listen to Your Customers? SALES INTELLIGENCE VIEW | TUESDAY, MAY 31, 2011
- Marketers Act Like Publishers, with One Exception JUNTA 42 | THURSDAY, JULY 22, 2010
- 7 Places You Need to Publish Content on Your Website (Beyond Your Blog) HUBSPOT | FRIDAY, MARCH 16, 2012
- Marketing vs. Publishing: Both Create Content, Drive Leads HUBSPOT | THURSDAY, JUNE 2, 2011
- Content Marketing / Custom Publishing Research - Marketers Telling the Story JUNTA 42 | TUESDAY, OCTOBER 13, 2009
- Want happier customers? Survey your house email list B2B WEB STRATEGY | TUESDAY, NOVEMBER 2, 2010
- Why our thought leadership is broken CHRIS KOCH | FRIDAY, SEPTEMBER 17, 2010
- 7 Reasons Businesses Are the Future of Publishing HUBSPOT | FRIDAY, MARCH 25, 2011
- Nuture Leads – Feature Customers on Webinars STORIES THAT SELL | FRIDAY, SEPTEMBER 10, 2010
- Publish your pricelist CEEKUE | TUESDAY, JUNE 22, 2010
- New Research on B2B Content Marketing THINK PENNY PACKER | TUESDAY, NOVEMBER 2, 2010
- This Might Be Big: IDG Enters Content Marketing B2B MEMES | THURSDAY, MAY 13, 2010
- Blog Marketing is Not Dead But Just Growing Up: Moving Beyond Conversations CONVERSIONATION | MONDAY, MAY 30, 2011
- The Customer Collective Gives Back - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JULY 24, 2008
- Best Social PR Guides, Tips and Tools of 2010 WEBBIQUITY | WEDNESDAY, JANUARY 12, 2011
- Are Existing Customers 8 Times More Valuable than New Customers? B2B SALES AND MARKETING | WEDNESDAY, AUGUST 10, 2011
- Jeff Ogden, the Fearless Competitor and President of Find New Customers is Nominated for SLMA’s Most Influential People in Sales Lead Management 2011 FEARLESS COMPETITOR | MONDAY, NOVEMBER 21, 2011
- The Last Blog Post: The 4 Metrics That Matter IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011
- Create Content like a Publisher: Thought Leadership with Avitage MODERN B2B MARKETING | WEDNESDAY, JUNE 16, 2010
- How Can I Make You Pay for This Post? B2B MEMES | THURSDAY, DECEMBER 1, 2011
- Happy Thanksgiving from Find New Customers FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 23, 2011
- Fire Your Customer | Good Advice for Small Firms FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011
- Three Ways to Make Media More Personal B2B MEMES | SUNDAY, NOVEMBER 20, 2011
- The NEW “Four P’s” of marketing GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 23, 2010
- Social media feedback as customer prophecy GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 24, 2011
- Social CRM: social media and communities in customer relationship management and marketing CONVERSIONATION | THURSDAY, SEPTEMBER 9, 2010
- Good content isn’t enough, Mr/Ms CMO. You must publish. FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
- Proof Customer Experience Impacts Your Business - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, OCTOBER 7, 2008
- How Lack of Marketing Content Can Derail Your Website Redesign Project INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 3, 2010
- The Content Marketing Secret You Can Learn from Small Publishing Companies CONTENT MARKETING TODAY | FRIDAY, MAY 22, 2009
- Start With Relevant, Aspire To Remarkable B2BBLOGGERS | FRIDAY, SEPTEMBER 17, 2010
- “Revenue” Turns One IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 13, 2011
- 7 Reasons Every Business Needs to be on Twitter WEBBIQUITY | WEDNESDAY, FEBRUARY 10, 2010
- All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap] B2BBLOGGERS | FRIDAY, AUGUST 13, 2010
- Why Content Matters ENGAGE | MONDAY, APRIL 18, 2011
- Case Studies: What’s In Them for Your Customers? SAVVY B2B MARKETING | MONDAY, APRIL 4, 2011
- 6 Tools for Turning Content Consumers into Customers IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 7, 2012
- How do you involve your experts in social media? MARKETING TO BUSINESS EXECUTIVES BLOG | THURSDAY, APRIL 7, 2011
- Are You Alive? Why Your Blog is the Heartbeat of Your Business. FEARLESS COMPETITOR | MONDAY, FEBRUARY 6, 2012
- Use Stories to Reel in B2B Customers, Partners, and Employees SAVVY B2B MARKETING | MONDAY, JUNE 7, 2010
- Brands as Publishers - Where's Your Content Strategy? JUNTA 42 | FRIDAY, FEBRUARY 26, 2010
- Savvy Toolkit: Create, Publish and Test Landing Pages SAVVY B2B MARKETING | TUESDAY, MAY 3, 2011
- Your 2012 Shopping List: Buying a Media Company (you heard me!) JUNTA 42 | THURSDAY, DECEMBER 8, 2011
- Content Marketing is the Fuel of Marketing Automation – Advice from Experts FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012
- Article: Producing High-Value Customer Success Stories WRITESPARK | TUESDAY, APRIL 7, 2009
- Content Marketing: What Content People Share And Why They Do It CONVERSIONATION | SUNDAY, MAY 22, 2011
- There is only one objective in social media: create learning networks CHRIS KOCH | FRIDAY, JANUARY 8, 2010
- Customer Engagement: the Role of Social Networks and Email CONVERSIONATION | TUESDAY, JANUARY 25, 2011
- How to Turn Your New White Paper into a Great Lead Generation Product FEARLESS COMPETITOR | SATURDAY, MARCH 3, 2012
- Why Operational Transparency is Important to SaaS Customers MARKETING GENIUS BLOG | THURSDAY, JULY 1, 2010
- B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads? B2B LEAD GENERATION BLOG | FRIDAY, FEBRUARY 24, 2006
- B2B Lead Generation Blog: Best Practices in Demand Generation B2B LEAD GENERATION BLOG | WEDNESDAY, APRIL 5, 2006
- The Art of the Customer Testimonial IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 7, 2011
- Unloved and overlooked: Getting your customer marketing back on track EARNEST ABOUT B2B | FRIDAY, JUNE 4, 2010
- Strengthening thought leadership marketing: Five steps to excellence REPUTATION TO REVENUE | TUESDAY, JULY 27, 2010
- 8 Ways to Think More Like a Publisher & Less Like a Marketer HUBSPOT | THURSDAY, JUNE 16, 2011
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