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| Page 1 of 165 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS FEBRUARY 19, 2012  The social media measurement smackdown ” I was speaking on a panel for Social Media Week New York when one of my fellow panelists said “This ROI stuff is just a bunch of crap. “As a social media marketer, I can’t measure what I do,” said the moderator. When Gary is asked about the ROI of social media his famous reply is usually ‘Well, what’s the ROI of your mother?” | SOCIAL MARKETING FORUM FEBRUARY 28, 2011 The Final Destination for Social Media But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today? Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools | | | | | |
| GROW - PRACTICAL MARKETING SOLUTIONS AUGUST 28, 2012  What Social Media Can’t Do… He would “do some social media.”. I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will help my customers understand my product,” he said. Say story and social media in the same sentence and you have a fighting chance with almost any social media consultant. Social media can wait. | PAUL GILLIN DECEMBER 16, 2010 The End of ‘Social Media’ ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Books I read this year that do an exceptional job of sketching out the post-social media world include The Hyper-Social Organization by Francois Gossieaux and Ed Moran, Open Leadership by Charlene Li and Do It Wrong Quickly by Mike Moran. Social Media innovation mainstream_mediaStunning. Barnum, BTW). | B2B LEAD GENERATION BLOG AUGUST 19, 2012  B2B Social Media Marketing: Focus on leads, not likes Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. This is why Baggott advises that every social media post links back to a landing page. Social media is like the John Stockton of Marketing: It’s the almighty assist to the sale,” she explains. Social Media | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Social Media Marketing Metrics Explained Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics | | | | | | | |
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B2B MARKETING INSIDER | THURSDAY, FEBRUARY 17, 2011  Social Media For B2B Marketing – How To Get Started
One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe. . couple of months ago they published this amazing INFOGRAPHIC: Quickstart Guide to Social Media Success. And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Why Does Social Media Matter. Social Media. Social media is cost effective. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, JUNE 19, 2012  Social Media Does Not Influence B2B Buyers
of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media. Social Is Not About Selling If you are using social media to sell, you are not connecting with your audience. Opportunity: Inform and deliver value in your B2B social media program. Research Social Media B2B social media BtoB Magazine IDC value MORE >> -
 Social media “engagement” is not a strategy
They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. Today, social media is being mainlined into the traditional marketing, PR and advertising initiatives, for better or for worse. Such was the case on a recent blog post when commenters vigorously defended the “true goal” of social media as being “engagement.” The most valuable brand in the history of the world, Apple, has no social media engagement. Here we go. MORE >> -
 8 Indispensible Tools to Improve Your Social Media Efficiency
Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! m passionate about “social media tools” so I like to track conversations about tools on social networks. After all our social media activity we generally want to drive relevant traffic to our website. Commun.it Tweet. MORE >> -
SOCIAL MARKETING FORUM | TUESDAY, JUNE 28, 2011 To Social Media with Love
You don’t “win” social media, you participate. Opinion Social media marketing opinion social media Social Media DayYou join the community which drives it and you serve that community and enrich it. MORE >>
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