Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Another eConsultancy post listing ten specific ways to measure social media success. MORE >>

Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. MORE >>

So how did we get hung up on the social media “conversation” as a goal of its own?  What What is the future of the social media “conversation?”  So the idea that social media conversation is revolutionary is untrue.  The It simply got interrupted for a few decades by the introduction of broadcast media!  Social MORE >>

Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997. MORE >>

Social media gurus tell you to have a strategy. “You must have a strategy before you begin social media,&# I say at my talks. Strategy, when it comes to social media, is overrated. The social media lake is pretty shallow. Social media isn’t anything radical. Tags: B2B Social Media Dead wrong. Maybe. MORE >>