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Wednesday, August 4, 2010
Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. of marketers said they used social media for marketing. Source ).
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Monday, May 24, 2010
Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. In today's post we collected some great visualizations of social media concepts including monitoring and content distribution. 22 Amazing Social Media Graphics 1. Social Media Participation Chart by Oversocialized 2.
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Monday, February 16, 2009
A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. But If you don’t have a social media presence, tell me why. So some fields may be marked as “none” as a result. del.icio.us
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Sunday, July 19, 2009
ROI (Return on Investment) seems to be THE social media marketing topic right now -- How do we make money on this darn stuff? Social Media ROI measures - Influence and Mention" "Social Media ROI: The Currency is Content.". No profit = no company, no jobs, and no social media marketing. social media, perhaps?
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Wednesday, July 29, 2009
Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. To see how being a good bartender is a lot like being a good social media marketer, you have to understand the difference between Impact and ROI. This is the final part of a series examining social media marketing measurement.
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Sunday, June 20, 2010
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Content was leveraged and re-purposed in various ways across all the social media sites. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
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Friday, June 27, 2008
Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. The Social Media Release. social media. Last100.
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Tuesday, June 2, 2009
Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox" In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers. The Basics.
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Wednesday, September 9, 2009
Social media is the latest stage in this evolution. One was the disparity between the time people spend on online activities (20% to 30% of total media time) and the share of advertising expenditures spent online (10% to 15%). Thus, social media present a major threat to search advertising revenues. Date it from 1985 to 1997.
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Thursday, March 11, 2010
“How does social media apply to our target audience of business professionals, and help us achieve our B2B revenue goals?” And as I frequently explain, even though the word “social” modifies these media, the Social Web is not merely a consumer playground, but a business marketplace brimming with B2B potential. to their brands.
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