Trending Sources

Design thinking


In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures. Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research.

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.

Design 114

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render optimally on mobile devices.

Your Guide to Email Design

Vertical Response

When it comes to email design, a lot of questions come up. That’s why we’ve created this handy guide with tips to create effective and well-designed emails. In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Design toolkit. Sale email.

B2B Marketing Trends for 2016

are recommending to our clients is messaging designed outside your. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. B2B Marketing. processes are fundamentally changing.

63 Web Design Terms Every Marketer Should Know


But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? By no means is this the be-all-end-all of design terminology, so feel free to add your definitions in the comments as well. Design Content Marketing Daily11) Contrast.

29 Guides to Beautiful and Effective Website Design


How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Find the answers to those questions and many more here in more than two dozen guides to beautiful and effective website design from the past year. Website Design Guides. Guides to Website Design for SEO.

Everybody Wins With Responsive Web Design [INFOGRAPHIC]


Responsive Web Design (RWD) is a great solution for those looking to deliver their online content seamlessly across a multitude of devices. In fact, RWD can be a great tool for almost everyone involved in the web design process. Many parties are involved in the process of designing and managing a website and all can stand to benefit in the long-run from responsive web design.

Design 135

17 Website and UX Design Statistics That Make the Case for Smarter Web Design


Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. Download our free guide to web design here for more tips on how to design a smarter website. 17 Statistics That Make the Case for Smarter Website and User Experience Design. Usability and User Experience Design Stats.

B2B Marketing Trends for 2016

are recommending to our clients is messaging designed outside your. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. B2B Marketing. processes are fundamentally changing.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [.] This is only a content summary.

What is Responsive Design?

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Short answer: Responsive Design. What is Responsive Web Design? Examples of responsive design for the Norton Lounge site.

13 Web Design Trends to Watch in 2017


The landscape of web design is constantly evolving. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects this year with style. 13 Web Design Trends to Watch in 2017. 1) Bold Typography. 12) Modular Design.

Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

B2B Lead Blog

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition. They consume your content, click on your pay-per-click (PPC) advertising campaigns, and visit your landing pages. How well you know your buyer personas determines how […]. Lead Nurturing

B2B Marketing Trends for 2016

are recommending to our clients is messaging designed outside your. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. B2B Marketing. processes are fundamentally changing.

15 Examples of Great Mobile Website Design


To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. If you look at Evernote''s homepage on your desktop computer, you''ll notice how clean the design is. When you look at their mobile website, they''ve kept this design and style entirely intact.

Designer 101: The User Experience Design Umbrella

EMagine B2B Blog

This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Who is your designer, really? The age-old idea of a traditional designer is vastly outdated; today there are numerous experts in the field, each focusing on different aspects of design: visual layout, user’s point of view, or with the product in mind. Enjoy!

9 Principles of Mobile Web Design


This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices, so a compatible web design is no longer a luxury, but a necessity. Redesigning a website to fit a responsive design, or creating a separate mobile site altogether, isn’t as complicated as you might think! Does Your Web Design Fit the Mobile Mold? So what gives?

The History of Web Design [Infographic]


No parallax design. Though there''s much more we can do with web design today, it''s fun to take a look back at where we came from. In the infographic below , AmeriCommerce takes us through the exciting history of web design from 1990 to present. Take a look at the design trends, browsers, and monitor resolutions that were prevalent at different times over the last 25 years.

The 3 Design Elements Every Memorable Logo Needs

Vertical Response

recent study and infographic created by our parent company Deluxe reveals the impact your logo design makes. Plus, they include the three design elements every memorable logo needs. Discover design tips, the psychology behind design elements such as color, and more below. GIve your business logo a lift with our logo design service. © 2015, VerticalResponse Blog.

Design Experiences Not Content

Type A Communications

October 27, 2016 by Carla Johnson Early in my career I worked for architecture firms. That phase was one of the most valuable times of learning in my career. read more. Customer Experience Marketing Storytelling

The Top 8 Design Trends to Watch This Year [Infographic]


The past few years have been exciting ones for great design. Some of the web design trends from last year have proven themselves popular enough to stick around in 2016, like flat design, background videos, and robust mobile app design. Which design trends should we be keeping an eye out for this year? Design Daily IGSS

28 of the Best Instagrams to Follow for Design Inspiration


There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will. And it's a jackpot for people who love browsing gorgeous design work. Whether you're a designer looking for inspiration, or you simply harbor an appreciation for art and design, you'll want to check out (and follow) these accounts.

Above the Fold Still Critical for B2B Email Design

The Point

Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within the ad that is immediately visible at first glance, one that doesn’t force that reader to take additional action (i.e. look below the fold.). In a word: yes. Attention Span.

10 Examples of Inspiring Responsive Web Design


Responsive Web Design - or as I like to call it, RWD - is absolutely THE trend in web design for 2013. As a web designer, it has become second nature for me to visit a website and pull the corner on my monitor to see how the page responds. But I am a rare breed in that I tend to visit a lot of other agency websites and designer portfolios to tap into the latest design concepts.

What is Growth-Driven Design? [INFOGRAPHIC]


What is Growth-Driven Design? Growth-Driven Design is a new approach to website redesign. Growth-Driven Design is proven to create better results for your clients and for your own brand. Take a look below to see what Growth-Driven Design is all about. Transcript : The Three Principles of Growth-Driven Design. Minimize Your Risk: Minimize risk by saving on the time and upfront costs of traditional website design.Traditional website design is often over budget and out of scope. With Growth-Driven Design, a clear path is laid out into two phases.

6 Common Design Mistakes to Avoid as Marketers

B2B Marketing Insider

Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes the novel solution takes design for granted. […]. The post 6 Common Design Mistakes to Avoid as Marketers appeared first on Marketing Insider Group.

13 Logo Design Trends to Watch for in 2017 [Infographic]


They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task. To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2017.

How Responsive Web Design Works [Infographic]


But what exactly is responsive website design, how does it work, and should you make the switch? This infographic from Verve sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. Design Check it out.

The 7 Elements of Modern Web Design


Every year, we see new website design elements emerge. Here is your guide to seven important elements of modern web design that you can include. We discussed the value of typography in our post about web design trends , but let''s review its value again. Designers can have a broader selection of fonts to choose from on their websites. Element #2: Flat Design.

How to Stop P **g Off Your Designer


This post, How to Stop P **g Off Your Designer , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. How do you get a designer to talk at a cocktail party? Ask them what non-designers do that drives them crazy. Unfortunately, business stakeholders don’t make it any easier for our designer friends.

Applying Growth-Driven Design to Ecommerce Websites


The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. Implementing Growth-Driven Design processes is an effective way to ensure that this always happens. Ecommerce Designgoals?

The Anatomy of a Winning Website Design [Infographic]


These are all important parts of great website design. But what about the more nitty-gritty parts of great website design -- like helpful navigation menus, strong calls-to-action, and indicators of website security and trust? There are a lot of moving pieces that go into the web design process, and it's important to make sure you're not overlooking any of them.

10 Examples of Amazing Responsive Web Design


Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. In order for your website to be properly experienced by every segment of your target audience, you need to design for the devices they use. It’s great to see a traditional institution like Harvard embrace such a modern web design. Starbucks. Microsoft. Disney.

Why You Should Start With Copy Instead of Design: A Data-Backed Lesson


Design second. The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.

7 Myths Of Responsive Web Design

B2B Marketing Insider

The post 7 Myths Of Responsive Web Design appeared first on Marketing Insider Group. One of the greatest challenges facing marketers today is the explosion of mobile. From the volume of online traffic to hours spent online, mobile has surpassed desktop as consumers’ preferred method of accessing the web. One […]. Mobile

Bold Shadows, Flat Design & Hero Images: The Top 10 Web Design Trends in 2015 [SlideShare]


The design of your website is a valuable part of your business' marketing efforts -- not to mention your sales and customer service efforts, too. And, just like you keep on top of marketing updates and trends like the savvy marketer you are, you also need to be sure you're keeping up with design trends. After all, marketing and design overlap quite often nowadays.

Design Choices & More Sink Webinar Invitation

The Point

The base template for the email appears to be a responsive design, but the main header image is a fixed width (it neither expands nor shrinks), so when the body of the email expands to accommodate a larger screen, the header image immediately looks awkward, and disjointed from the rest of the design – more like a banner ad on a Website. My suspicions are these: 1. doubt it.

Best Website Design Guides and Tips of 2010


Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. What website design trends should graphic artists take note of? What strategic considerations should guide user experience design? Digg this!