One of the things I find in working with B2B marketers is that it's so dang easy to reference features rather than benefits in marketing content. Some of this is just because we know so much about our product and solution features. But, it's also because those dang features have a sneaky way of masquerading as benefits. Feature or benefit? Features are what your product enables your customers to do. Features are a dime a dozen from a prospect's perspective. Have any features snuck into it masquerading as benefits Not yours. MORE >>

FeaturedIf you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. This stuff is hard work! You do! Active Marketing. MORE >>

FeaturedIf you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. This stuff is hard work! You do! Active Marketing. MORE >>

FeaturedI’ve been writing a lot of “cautionary tale” blog posts recently. This was not my plan at all but I keep coming across stories I think we can learn a lot from. recently read a horrifying article, A Bully Finds a Pulpit on the Web, in the Business section of the New York Times that I felt warranted yet another cautionary tale blog post. The article is long but it’s a good read and definitely worth the time. It’s a story worthy of a John Grisham novel. And although it’s a story still in progress, it looks like the bad guy is going to get his due. She asks for a refund. MORE >>

developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input. Understanding Results. Search Tools. Services. Developing a Website. Cheat Sheet (2-page quick reference). Calculator Cheat Sheet (2-pages). Google Guide in other languages: Dansk. Hebrew. Thanks to Stephan Spencer, president of. MORE >>