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3 Features Content Marketing Technology Needs to Provide

It's All About Revenue

Here are 3 key features a content marketing technology tool needs to provide: 1. Editorial Calendar. A key feature of a content marketing system that is often undervalued is an integrated editorial calendar. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. Analytics.

Oracle Marketing Cloud Announces New Features for Digital Marketers

It's All About Revenue

This announcement doesn’t just demonstrate Oracle’s industry leadership and proclivity for delivering features that drive marketing results, it also introduces industry-first capabilities that unify the customer’s web experience with other owned and paid channels in ways marketers are already putting to good use. Audience Designer. Visualize segments with Audience Designer.

7 New Twitter Features You May Have Missed

Hubspot

We know how tough it can be to keep up with these types of updates, which is why we put together a handful of the more notable features and changes below. Marketers, take note. 7 New Twitter Features You May Have Missed. 1) The 140-Character Count Loophole. Next to Compose image descriptions , turn that feature on. Image Credit: Twitter. 7) Increased Anti-harassment Features.

6 Important Features Every Content Marketing Site Should Have

B2B Marketing Insider

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. The truth is, you can create the best […]. Content Marketing

Staffing and Launching Your Content Marketing Program

beam with pride, it’s time to figure out what types of con- tent you should create—blog posts, reported features, photography, illustrations, infographics, comics, videos, white papers and e-books, etc. features and videos, you may want to invest in the lat- ter. LONGFORM FEATURE STORY 1,000+ words with a compelling narrative focus and. All rights reserved. Introduction 3 II.

B2B market research – 10 unique features

The B2B Research Blog

Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some of those skinny jeans can be quite hazardous if one lunges unexpectedly). There are fundamental differences between B2C and B2B markets.  In fact, as illustrated in the infographic below, there are 12 key features which make B2B markets unique.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. That much is indisputable, but the next question seemed to call for some empirical data: which features are used most often? Here’s where things got interesting. Research from 1,396 B2B marketers.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them. Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31.

Only You Can Prevent Feature Puke

B2B Marketing Unplugged

Other than probably not working all that well, these are both exemplary cases of Feature Puke.  We’ve all sat through endless pitches where some nervous rep breathlessly takes us through every, single feature of a product without ever really telling us what it does, why we might need it and how it might be helpful.  Let’s start with this ad. Nasty. The issue here is fear.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Why Should You Care About Featured Snippets? Strange, right?

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

The publisher is pretty open when it comes to what can be published, including a featured cover photo for each post, and the ability to link, insert photos, and format the text, just like you would in a normal CMS or blog WYSIWYG editor. You can decide which files you’ve uploaded to SlideShare to feature on your profile. Find the Perfect Job Candidates. Make Yourself a Blogger.

Content Methodology: A Best Practices Report

specific features. content featured. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV. Create a Content Plan VI. According.

New Automatic Follow-Up Emails + More New Features

Vertical Response

Our most recent release is all about top customer-requested features and enhancements. We added a feature last year that allows you to create a list of nonresponders from a sent email campaign. Whew, that’s a lot of new features! Follow-Up Email is a premium feature and available for paid accounts. Product Updates Email editor New featuresFollow-Up Emails.

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. But what most Excel users don’t know is that these features only represent a fraction of the program’s capabilities. These tips and features are designed to help you work faster and smarter. and who doesn't need more hours back in their day?

Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution. If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too.

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

Because there’s so much to share, I’m splitting this post into three parts of five tips each with today’s post featuring the first five.  . 1. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. It’s not about more leads; it’s about doing better with the ones you already have.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. How does.

15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer. 15 Hidden Instagram Hacks & Features. 1) Get notifications when your favorite people post. What other lesser-known Instagram features do you know about? Just follow those same steps.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. This feature gives you a second chance at marketing and can display products that the lost visitors looked at before they clicked from your site.

Bridge the Offline and Online Divide with New Oracle Marketing Cloud Features

It's All About Revenue

Today we’re excited to announce four new features that help marketers make progress in their goal of a more consistent, cross-channel experience. Many of these features are made possible because of key integrations between Oracle products, and we’re excited to bring them to market today at Oracle OpenWorld in San Francisco. 1. Now comes Match Multiplier. Stay tuned!

12 Secret Facebook Features Every Marketer Should Be Using [Infographic]

Hubspot

But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. The problem is that these new features don't always make a splash in the press, so many of the improvements for users aren't well know. This post originally appeared on HubSpot's Agency Post.

Content Marketing Playbook: Strategy and Roadmap

microscope story was featured below our CT scan story. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Identifying Your Audience 13 IV.

How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

The post How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA) appeared first on. If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on.

15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

B2B Lead Generation Blog

Without further ado, here is the final Part 3 of this three-part series, featuring tips 11-15: 11. Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here ), and today will be the final Part 3, with tips 11-15.

Five Hootsuite Features And Their Benefits

Sales Prospecting Perspectives

So how would I recommend using Hootsuite and what are some of the key features to use? Below I’ve listed five of my favorite features of Hootsuite with a little description of each. The latest feature that allowed auto scheduling was even more brilliant than the Hootlet release itself. This is a great social prospecting and nurturing featuring that will keep you and your sales team abreast of what is being talked about right now. Teams and Organizations – For larger companies the teams and organization feature will be one of your favorite.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know

Hubspot

Excel's Auto Fill feature is designed to minimize the work required on your end by making it easy to repeat values you've already input. Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this.".

B2B Marketing Trends for 2016

those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. So, without further ado, here is Part 2 of the three part series, featuring tips 6-10: 6. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. What do they care about? ” 8.

How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)

Crimson Marketing

The post How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor) appeared first on. Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This This shows that new digital marketing solutions are supplementing, not subjugating existing techniques.

13 Essential Features for Taking Payments on Your Website

Hubspot

13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. There are a lot of things I used to buy in person that I now buy online. wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I'm not alone. Image Credit: VWO.

11 Lesser-Known LinkedIn Features You Should Be Using

Hubspot

tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Like most social platforms, LinkedIn is constantly evolving and adding features to help you get the most out of connecting with others, typically for professional reasons. With this tool, there are basic and premium features.

B2B Marketing Trends for 2016

those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

6 New Pinterest Features: Is Your Business Leveraging Them?

WindMill Networking

The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks  have been announced. Here are 6 new Pinterest features that businesses should pay attention to: 1)     Related Pins Related Pins … Continue Reading. 6 New Pinterest Features: Is Your Business Leveraging Them? by Julia Campbell - Maximize Social Business.

Facebook Tests Pinterest-Style Feature Called 'Collections'

Hubspot

In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called 'Collections,' which allows marketers to add “Want” or “Collect” buttons to news feed posts about products. Watch out, Pinterest. Facebook may be dishing out a little bit of competition. Sounds a little bit like Pinterest, now doesn't it? Who knows.

Test 57

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. Who knew?

How Facebook's New 'Reactions' Feature Works & What It Means for Marketers

Hubspot

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide. The new feature serves as an extension of the Like button. Now that we’ve had some time to react to this new feature, we've done some thinking about the impact these new reactions buttons might have on both marketing and user behavior. How the New 'Reactions' Feature Works.

B2B Marketing Trends for 2016

those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

15 Google Doc Features You Didn't Know Existed (But Totally Should)

Hubspot

Sure, you may have been using Google Docs for years and years, but it's likely that there are useful features that you're yet to uncover. There are a lot of sweet features Google Docs has to offer that aren't on many people's radar. Let's uncover some of those features. 15 Hidden Features of Google Docs. 1) Templates. Thanks to the Revision History feature, you can.

Google Unleashes New Unsubscribe Feature for Gmail

Vertical Response

The post Google Unleashes New Unsubscribe Feature for Gmail appeared first on VR Marketing Blog. Google has significantly simplified the unsubscribe process for Gmail users. Image courtesy of Gmail. What does this mean for your business? Gmail’s recent update shouldn’t be cause for panic. If a recipient is interested in your content, this update shouldn’t matter.

7 Features Every Great Newsletter Should Have

Volacci

Great newsletters should all have these seven key features that will increase their quality and, in turn, increase subscribers. 1. While it may not be a widely used feature, it will allow you to capture some stragglers. 6. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. CTA: Or Call to Action. Happy mailing!

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

The Good: The feature allows you to troubleshoot and optimize keywords a little better to improve Quality Score. What:  A labeling feature that allows you to categorize groups of words, ad groups, ads, and even campaigns. Suggestion to Google: Rather than having this option across the board, Google should add a settings exception feature, to exempt certain keywords from certain global settings options. Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  Ad Rotation Changes. link]. Grade: 3.

How to Feature Your Customers on Social Media

Vertical Response

One way to boost that engagement is to feature your customers via social media, but doing so the right way requires a little discretion and a dose of creativity. “Featuring customers is a great way to create some buzz and ultimately increase revenue,” says social media strategist Brittany Serra, the owner of bSocial Strategy. It will literally take you seconds to do.”

Pinterest Now Supports Animated GIFs [New Feature]

Hubspot

Also , embedded pins aren''t playing animated GIFs, so I guess we''ll have to wait for that feature, as well. Bonus: People had already been uploading them to the site, so when Pinterest launched this new feature, there was plenty of opportunity for users to see it in action right away. Okay, so this is a cool feature for Pinterest, but why should you care? click here.