Trending Sources

Top 10 Essential Features Every Small Business Website Must Have

B2B Marketing Insider

The post Top 10 Essential Features Every Small Business Website Must Have appeared first on Marketing Insider Group. Marketing Strategy essential features small business websiteIf you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online.

Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. That much is indisputable, but the next question seemed to call for some empirical data: which features are used most often? Here’s where things got interesting. Research from 1,396 B2B marketers.

4 Big Implications of Snapchat’s New ‘Memories’ Feature

Contently

In the story, YesJulz, whose real name is Julieanna Goddard, describes what she believes to be a key feature of Snapchat’s success: “On Instagram, you can be fake. Snapchat announced plans to roll out Memories , a new feature that lets users save photos and videos taken on Snapchat directly to the app. Social Featured SnapchatSnapchat is the complete opposite.”

Only You Can Prevent Feature Puke

B2B Marketing Unplugged

Other than probably not working all that well, these are both exemplary cases of Feature Puke.  We’ve all sat through endless pitches where some nervous rep breathlessly takes us through every, single feature of a product without ever really telling us what it does, why we might need it and how it might be helpful.  Let’s start with this ad. Nasty. The issue here is fear.

B2B Marketing Trends for 2016

those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

3 Features Content Marketing Technology Needs to Provide

It's All About Revenue

Here are 3 key features a content marketing technology tool needs to provide: 1. Editorial Calendar. A key feature of a content marketing system that is often undervalued is an integrated editorial calendar. By now you probably have heard the phrase "it's not big data, it's the right data." The same principle is applicable to content marketing. Analytics.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

The publisher is pretty open when it comes to what can be published, including a featured cover photo for each post, and the ability to link, insert photos, and format the text, just like you would in a normal CMS or blog WYSIWYG editor. You can decide which files you’ve uploaded to SlideShare to feature on your profile. Find the Perfect Job Candidates. Make Yourself a Blogger.

7 New Twitter Features You May Have Missed

Hubspot

We know how tough it can be to keep up with these types of updates, which is why we put together a handful of the more notable features and changes below. Marketers, take note. 7 New Twitter Features You May Have Missed. 1) The 140-Character Count Loophole. Next to Compose image descriptions , turn that feature on. Image Credit: Twitter. 7) Increased Anti-harassment Features.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Why Should You Care About Featured Snippets? Strange, right?

B2B Marketing Trends for 2016

those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

Because there’s so much to share, I’m splitting this post into three parts of five tips each with today’s post featuring the first five.  . 1. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere. It’s not about more leads; it’s about doing better with the ones you already have.

6 Important Features Every Content Marketing Site Should Have

B2B Marketing Insider

The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. The truth is, you can create the best […]. Content Marketing

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Oracle Marketing Cloud Announces New Features for Digital Marketers

It's All About Revenue

This announcement doesn’t just demonstrate Oracle’s industry leadership and proclivity for delivering features that drive marketing results, it also introduces industry-first capabilities that unify the customer’s web experience with other owned and paid channels in ways marketers are already putting to good use. Audience Designer. Visualize segments with Audience Designer.

Technology's Impact on the Evolution of Sales: Featuring Peter Gracey

Sales Prospecting Perspectives

This blog post is part two of a series of video blogs about the impact of technology on sales. See part one here. A few weeks ago I was putting together an email campaign to send out as a follow up to my client’s sales initiative, but I was having some difficulty setting up an integration tool on my computer. Within 5 minutes he had shown me how to set up everything perfectly!

New Automatic Follow-Up Emails + More New Features

Vertical Response

Our most recent release is all about top customer-requested features and enhancements. We added a feature last year that allows you to create a list of nonresponders from a sent email campaign. Whew, that’s a lot of new features! Follow-Up Email is a premium feature and available for paid accounts. Product Updates Email editor New featuresFollow-Up Emails.

B2B Marketing Trends for 2016

those resources in which they're featured. All of the contributors to this report are featured on the B2B Marketing Zone. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

5 Overlooked Features of Your LinkedIn Marketing Strategy

Content Standard

Here are five of the most overlooked features of your LinkedIn marketing strategy—plus a few tricks to jump-start your efforts. 1. The post 5 Overlooked Features of Your LinkedIn Marketing Strategy appeared first on The Content Standard by Skyword. LinkedIn has proven to be a winning platform for many B2B companies. Engage Your Employees. Test Your Content. Utilize LinkedIn Pulse.

Five Hootsuite Features And Their Benefits

Sales Prospecting Perspectives

So how would I recommend using Hootsuite and what are some of the key features to use? Below I’ve listed five of my favorite features of Hootsuite with a little description of each. The latest feature that allowed auto scheduling was even more brilliant than the Hootlet release itself. This is a great social prospecting and nurturing featuring that will keep you and your sales team abreast of what is being talked about right now. Teams and Organizations – For larger companies the teams and organization feature will be one of your favorite.

How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

The post How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA) appeared first on. If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on.

15 Tips to Generate More Leads in 2015 (Part 3, featuring tips 11-15)

B2B Lead Generation Blog

Without further ado, here is the final Part 3 of this three-part series, featuring tips 11-15: 11. Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. have so much to share that I’ve split this post into three parts (you can read Part 1, with tips 1-5, here and Part 2, with tips 6-10, here ), and today will be the final Part 3, with tips 11-15.

15 Hidden Instagram Hacks & Features Everyone Should Know About

Hubspot

To help beginners and advanced Instagram users alike familiarize themselves with the platform, we've put together a list of 15 of the lesser-known tips and features Instagram has to offer. 15 Hidden Instagram Hacks & Features. 1) Get notifications when your favorite people post. What other lesser-known Instagram features do you know about? Just follow those same steps.

12 Secret Facebook Features Every Marketer Should Be Using [Infographic]

Hubspot

But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. The problem is that these new features don't always make a splash in the press, so many of the improvements for users aren't well know. This post originally appeared on HubSpot's Agency Post.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. So, without further ado, here is Part 2 of the three part series, featuring tips 6-10: 6. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. What do they care about? ” 8.

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. But what most Excel users don’t know is that these features only represent a fraction of the program’s capabilities. These tips and features are designed to help you work faster and smarter. and who doesn't need more hours back in their day?

Features, Functions, and Benefits Are for Closers

Sales Engine

But features, functions, and benefits are only for closers. Only at the middle and bottom of the funnel (when you’ve qualified and are in negotiations with a prospect) will it be okay to inform them about the features, functions, and benefits of your solution. If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too.

12 Excel Formulas, Features & Keyboard Shortcuts Everyone Should Know

Hubspot

Excel's Auto Fill feature is designed to minimize the work required on your end by making it easy to repeat values you've already input. Ever find yourself elbows deep in an Excel worksheet with seemingly no end in sight? You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this.".

Technology's Impact on the Evolution of Sales: Featuring Matt Fitts

Sales Prospecting Perspectives

This blog post is part three of a series of video blogs about the impact of technology on sales. See part one here and part two here. A few weeks ago I was putting together an email campaign to send out as a follow up to my client’s sales initiative, but I was having some difficulty setting up an integration tool on my computer. Within 5 minutes he had shown me how to set up everything perfectly!

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

To help you make the most out of the still very popular platform, we've put together a list of 17 of the lesser-known hacks, tips, and features YouTube has to offer. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About. 1) You can create a link that starts a YouTube video at a certain time. Which YouTube features can you add to the list? I'll wait. 3m39s ).

Accelerating the Buyers Journey: Less Features and More Value

The ROI Guy

CMI) 74% of buyers indicate solution provider content is still too focused on features vs. value, so you have to shift your content to better communicate and quantify your unique value if you want to stand out and engage (Gartner). You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey.

15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

Hubspot

Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version , and some of these features have totally reshaped how people use the app in the first place. Read on for some more advanced tips and features. Already have the basics down?

6 Features That Make Premium Web Hosting Worth the Money

Hubspot

Even better, some offer a “click to backup” feature that you can use to save things just before making updates or changes to the site; and a “click to restore” function if you need to revert to the saved backup. You can usually buy the additional features from your current provider (most offer the services listed here as add-ons), or you can move your site to a premium hosting platform.

An Overview of the Google Adwords Recent Changes & New Features

NuSpark

The Good: The feature allows you to troubleshoot and optimize keywords a little better to improve Quality Score. What:  A labeling feature that allows you to categorize groups of words, ad groups, ads, and even campaigns. Suggestion to Google: Rather than having this option across the board, Google should add a settings exception feature, to exempt certain keywords from certain global settings options. Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  Ad Rotation Changes. link]. Grade: 3.

11 Lesser-Known LinkedIn Features You Should Be Using

Hubspot

tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Like most social platforms, LinkedIn is constantly evolving and adding features to help you get the most out of connecting with others, typically for professional reasons. With this tool, there are basic and premium features.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Here are five Facebook advertising features you haven’t tried yet. Check them out and see what these features can do for your business. This unique feature allows you to showcase multiple products or services at once. This feature gives you a second chance at marketing and can display products that the lost visitors looked at before they clicked from your site.

6 New Pinterest Features: Is Your Business Leveraging Them?

WindMill Networking

The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks  have been announced. Here are 6 new Pinterest features that businesses should pay attention to: 1)     Related Pins Related Pins … Continue Reading. 6 New Pinterest Features: Is Your Business Leveraging Them? by Julia Campbell - Maximize Social Business.

How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)

Crimson Marketing

The post How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor) appeared first on. Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This This shows that new digital marketing solutions are supplementing, not subjugating existing techniques.

13 Essential Features for Taking Payments on Your Website

Hubspot

13 Essential Features for Taking Payments on Your Website. 1) Multiple Login Options. There are a lot of things I used to buy in person that I now buy online. wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I'm not alone. Image Credit: VWO.

Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing

Content Standard

The platform is designed to be straightforward and easy for the average user, but it’s littered with wrinkles and hidden tricks—including new features rolling out on the regular—that are advantageous for savvy social media marketers. Here are five underutilized Twitter features that you need to start using today. 1. Make it too hard, and users won’t give it a chance.

Facebook Tests Pinterest-Style Feature Called 'Collections'

Hubspot

In case you were a little bit off the grid because of the Columbus Day holiday, on Monday the social network began testing a new feature called 'Collections,' which allows marketers to add “Want” or “Collect” buttons to news feed posts about products. Watch out, Pinterest. Facebook may be dishing out a little bit of competition. Sounds a little bit like Pinterest, now doesn't it? Who knows.

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VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. Who knew?