3 Highly Effective Word-of-Mouth Marketing Tactics
AUGUST 27, 2014
Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. On the surface, word-of-mouth marketing may seem more geared towards large companies, but this isn’t entirely accurate. Here are three highly effective word-of-mouth strategies. 1.
Is Word-of-Mouth Marketing Still Worth Your Time?
JULY 23, 2016
The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. The bigger question is what those forms now look like, and how word of mouth drives value on the digital front.
Why Word of Mouth Should Be a B2B Marketer’s Top Priority
APRIL 28, 2015
Word of mouth is the original marketing channel. Before social media, before email, before even radio ads, direct mail, or billboards, there was word of mouth. The oldest form of marketing also ends up being the most effective. In dozens of studies, word of mouth simply crushes all other channels. How to request referrals.
Infographic of the Week: Word of Mouth Marketing Offline and Online
Ad Your Comment Here
OCTOBER 21, 2011
We don’t realize how truly important word-of-mouth marketing is, but it is one of the most effective ways promote your company. Check out how word-of-mouth marketing relates to social media in our infographic of the week by the Word -Of-Mouth Marketing Association! By: Column Five for WOMMA via SocialTimes.
Word of Mouth Marketing: When a Human Phenomenon Goes Business
JULY 27, 2011
Word of mouth is an old and human phenomenon. With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. These changes affected the ways businesses can leverage the power of word of mouth for marketing purposes and, vice versa, the impact of word of mouth on businesses.
Get Recommended: The Power of Word of Mouth
Modern B2B Marketing
NOVEMBER 5, 2013
Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. Author: Paul Rand Today’s post is from Paul M. The answer?
B2B Lead Generation Blog: How to leverage word of mouth for more leads
B2B Lead Generation Blog
MAY 25, 2005
« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable. Leverage Your Social Network.
B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing
B2B Lead Generation Blog
JUNE 14, 2005
Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding."
For Small Business, Social Media is Word-of-Mouth Struck by Lightning
Blue Focus Marketing
AUGUST 14, 2011
This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business. In part 2, we will talk to several experts for advice on how to leverage social media.). Erik Qualman, author of Socialnomics , says: “78% of people trust peer recommendations vs. only about 14% who trust ads.. and 29% plan to add in 2011.”.
The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
Blue Focus Marketing
JULY 15, 2014
Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day. As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. What should that 80 percent be composed of? Master the 80/20 Rule.
Word of Mouth Through Triggers
JUNE 24, 2013
Triggers, or the T in his six STEPPS system, was the rather popular stage that resonated with our word of mouth marketing audience. The Wharton marketing professor and best-selling author of Contagious describes triggers as little environmental reminders for related concepts and ideas. For example, what is the first word that comes to mind when I mention peanut butter?
How to Grow Your Business via Word of Mouth – Become Fans of your Fans
FEBRUARY 26, 2013
Buffer One of the very best ways to grow revenue does not cost a dime. Become fans of your fans. first learned of this idea in the great book, Brains on Fire. It was in this book that the idea of becoming fans of your fans was introduced. While I’ve had the pleasure of interviewing the brightest people in business today, like Chris Brogan, Dan Pink and Nancy Duarte – how can I cost-effectively spread the word? Lots of people think sales lead generation programs require content, marketing software and more. “You guys rock!”
6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
MAY 9, 2012
Whether we admit it or not, the opinions of other people matter. Whether it’s about simple things such as which brand of laundry detergent to buy, or bigger decisions such as who to consult with on critical business matters, we’ve always taken into account the points of view of those we deem important in order to get the information we need to make the best judgement calls.
Word Of Mouth: Generosity and The Unexpected
SEPTEMBER 15, 2011
Generosity is increasingly used as a word of mouth marketing tactic. Do you understand the needs of people if they are not expressed and detected? Generosity is the habit of giving freely without expecting anything in [.]. Connected marketing Social media marketing generosity social marketing tactic word-of-mouthIs there room in a business context for generosity that goes beyond the relational dimension and becomes the unexpected?
Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
MAY 21, 2013
Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina. Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Since this case study comes from Brains on Fire, you can watch Robbin Phillips, Courageous CEO of Brains on Fire here.
The Best Kept Secret In B2C & B2B Marketing May Be Word Of Mouth Marketing
B2B Ideas @ Work
FEBRUARY 13, 2013
Does your marketing plan include a strategy for word of mouth marketing (WOMM)? If not, and your traditional marketing is the least bit effective, then you are probably benefiting in some way. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
The Qualities of a Powerful Word-of-Mouth Marketing Strategy
JANUARY 4, 2012
But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive.
How Businesses Can Increase Word-of-Mouth Recommendations
JUNE 6, 2012
Yesterday, Search Engine Land released the results of the third and final round of BrightLocal’s Local Consumer Review Survey. Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. In other words, how can you turn your customers into word-of-mouth marketers for your local business? Do People Ever Recommend Your Type of Business? News & Notes
Have You Heard? Your B2B Marketing Strategy Isn't Complete Without Word-of-Mouth Marketing
B2B Ideas @ Work
FEBRUARY 4, 2013
I've been in marketing for decades and word-of-mouth marketing (WOMM) was something. It works more now more than ever because there are now more online and offline conversations among your customers. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
How Businesses Can Increase Word-of-Mouth Recommendations [Data]
JUNE 5, 2012
Yesterday, Search Engine Land released the results of the third and final round of BrightLocal's Local Consumer Review Survey. Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. Do People Ever Recommend Your Type of Business?
Turn Customers into Advocates
SEPTEMBER 5, 2013
Some people go so far as to seek out the opinions of their friends before making even a simple buying decision. That’s why a glowing review of your product or service from a customer to one of their friends can be more effective than any marketing campaign—or serves as a great complement to one. There’s no way to trick someone into becoming a customer advocate.
Word-of-mouth: focus on the steak, not the sizzle
FEBRUARY 7, 2013
But social media proponents say not so fast: social media is the digital channel for word-of-mouth, and although word-of-mouth has historically been hard to quantify, its importance is rarely questioned. Which raises an interesting question: instead of talking about social media, should we be talking about word-of-mouth? According to Ed Keller, the CEO of Keller Fay Group, we may be doing just that in 2013. ” The big question for marketers: how to harness and measure word-of-mouth conversations.
Marketing to Influencers [#B2Bchat]
JUNE 2, 2011
As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals? In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouthHow? Q.
Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
JULY 30, 2015
Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. percent of professional services firms have received referrals from people they have never even worked with. This raises the question of how?
Automotive: an industry ready for advocacy and experience innovation
NOVEMBER 9, 2015
Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. At the same time, I see how the dealers’ time and resources have limited their exposure to and understanding of the opportunities being missed. The impressions and relationships these customers experience can last a lifetime.
INFOGRAPHIC: The Science of Word of Mouth Marketing
OCTOBER 12, 2011
From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article
Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
Modern B2B Marketing
MAY 9, 2013
Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing?
ReadyPulse Now Offers Instagram Brand Promotion Capabilities
JUNE 17, 2013
We are very excited to announce the availability of Instagram promotions. As Instagram’s popularity continues to grow, brands and retailers are eager to take advantage of Instagram to reach to their target audience. In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from Facebook. Number of participants.
Three Myths and Realities of Client Newsletters
APRIL 29, 2013
Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Each issue involves a frustrating hunt for timely information of genuine interest. REALITY #1: Your Firm Needs to Drive Top-of-Mind Awareness. Despite the buzz regarding social media, that channel also falls short in terms of engagement.
Kim Kardashian Wedding – Social Intelligence Report
Buzz Marketing for Technology
NOVEMBER 7, 2011
With the recent divorce of reality TV star Kim Kardashian, many people have started questioning the authenticity of the wedding, and if the brands involved had wasted their money. We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship.
Influencers or advocates: Part 2: a fork in the road for brands?
OCTOBER 9, 2015
The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The notion that there is hidden value in someone outside the business who would take it upon his or herself (with no assurance of personal gain) to promote that business is lost on the cynical in our field. As we all have witnessed, however, that is changing.
The Intersection of Commerce and Culture
OCTOBER 9, 2013
In case you missed it, here are the key takeaways for putting your customers at the front and center of your marketing campaigns. 1. Over half of all consumers trust social media as a reference point before they make a purchase. 3. Request a free demo of the Pulse Marketing Suite to see for yourself just how easy creating a social user generated commerce can be with ReadyPulse!
Is Free Costing You Your Social Media Reputation?
Digital B2B Marketing
JUNE 7, 2011
Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. number of tools and services are available for the cost of social promotion. I can imagine the mindset of those creating these tools: Create word of mouth support for our offering. The challenge is, required sharing does not create credible word of mouth. Paper.li and TrueTwit are both illustrations of the problems that arise when companies require promotion to your connections.
Top 10 Things Every Athlete Should Be Doing In Social Media
JULY 15, 2013
Nearly 99.9% of Shaun White’s followers will never know what it’s like to perfectly execute a Spiraling Double McTwist 1260. Regardless of athletic feats, it’s important to engage in the everyman, relatable content from time to time. Share the content and/or provide your personal opinion of a brand you’re working with. Sometimes, actions truly do speak louder than words.
3 Brilliant B2C Marketing Campaigns That Every B2B Marketer Can Learn From
SEPTEMBER 6, 2016
Scott David Cook, co-founder of Intuit, said this four years ago – and he was right. More than 80 percent of consumers seek recommendations before making a purchase, and 81 percent are influenced by the social media activity of those they trust. Furthermore, 50 percent of all purchasing decisions are driven by word-of-mouth. People talk. Plenty!
Product reviews on your site are sparse. 3 things to do about it.
JUNE 4, 2013
If you are a brand or a retailer selling online, you don’t need any convincing that product reviews are sparse on your e-commerce pages and the problem compounds if you are selling large number of products and/or products that are visual (e.g., Get out of review mindset and unleash visual stories from your customers. Content marketing word of mouth marketing featured
Influencer Marketing: Facts and Miscomprehensions
JUNE 13, 2011
The fact that consumers rely on opinions of peers, so-called influencers and (often unfortunately) celebs offers opportunities for marketers but threats for them and for consumers. The importance given by people to the opinions of others is well known by now. We pay a great deal of attention to what complete strangers say and think. [.]. Blog Connected marketing Social media marketing influencer marketing peer reviews word-of-mouth marketing
#Shoporg13 Brands with the Most Social Fan Photos (Infographic)
OCTOBER 1, 2013
The ReadyPulse patented technology gives each piece of social user content a score out of 100. We track over a dozen engagement metrics, broadly within contribution types, consistency of interactions, length of time within community, engagement of content created, and influence within community. 4. Download the ReadyPulse Instagram Marketing Guide! More questions?
Influence And Power: The Delusion of The Social Klout Elite
SEPTEMBER 23, 2011
When comparing the number of tweets it got, with those of other posts, I guess the post – and maybe, most of all the topic – affected quite a few people. Connected marketing Social media marketing influence influencer marketing Klout word-of-mouthEarlier this month, I wrote a post about Klout and influence. Klout sparks debate, as do ‘social influence’ or ‘online influence’. wasn’t the [.].
The Power of Testimonial Marketing
AUGUST 6, 2013
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Their decision making is now heavily influenced by their consumer teammates, even when they are off of the field. Technorati’s ).