Trending Sources

Google Authorship Removed From SERPs

EMagine B2B Blog

Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. According to John Mueller of Google Webmaster Tools, the data Google collected as part of the Authorship test has shown that the presence of Authorship in SERPs wasn’t providing enough value to the user, especially when compared to the resources required to properly process the data.


Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click.


The 20 Best SEO Rank Tracker Tools


Sample review:  “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Google Review Count:  217.

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Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More


The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”. Google announced that mobile apps using the new App Indexing API will receive a “ranking boost.” link]. The Next Penguin Update Should Be Real Time & Continuous Says Google”. link]. link].


Social media becoming increasingly important in regards to link building


Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). Organic Search Search Marketing Slider Social Media Marketing link building Search engine optimization Search engine results page SEO SERPs social media (Photo credit: Wikipedia). SEO Value of Social Signals. Increased Reach and Value for Links.

Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results. seconds. Dr. Peter J. Marketing SEO

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click.


5 Simple Ways Beginners Can Beat the Competition at PPC

B2B Marketing Insider

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […]. Content Marketing


Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?


Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. Here’s an example of what a SERP looks like now: Why Did Google Make This Change?


Three Ways to Rock Organic Search Results

Vertical Response

When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). In addition, the very first organic result on the SERP (not including ads) receives about 32.5% of overall search traffic in terms of clicks.

The Definition of Organic Search Results [In Under 100 Words]


Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query. Although it takes time and effort to optimize your web pages for organic search, once you rank high in SERPs, you''ll typically see lucrative long term returns on your investment.


This Week in Growth Marketing: Why Technology Isn’t a Panacea


Confused by Google’s new SERP? CMO Google SERP growth marketing persona predictive marketingWe get it — it’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. My latest: Why Most Companies Can’t Yet Handle Great Marketing Technology


PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


The ads appear at the top of the SERPs (Search engine results page) and along the side. Opentopic blog >> PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi


How to Optimize Your Content for Google's Featured Snippet Box


Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? analysed the SERPs for each of the 4,713 queries to see if there was a Featured Snippet present or not. What's a Featured Snippet? Strange, right?

Guest Blogging; SEO; Matt Cutts. A Point of View


There are more than several factors that contribute to the success of your website in search engine results pages (SERPs). Being focused on one single aspect of optimizing your website can become detrimental to your website’s performance in SERPs, if you begin attempting to take short cuts. Latest Developments in SEO: Uproar over Guest Blogging. What You Should Do.  .

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A Few Quick SEO Wins Your Google+ Page Needs


All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs. When your page shows up on a search engine results page (SERP), it will include your page name, followed by your page''s tagline and the first part of your introduction. This post originally appeared on the Customer section of Inbound Hub.


Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. It’s going to take time for advertisers and users to adjust to the new normal in Baidu SERPs. The move was not unexpected.

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SEO Isn’t Mystical


SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). What you need to know to break through the SEO jargon. Keep Your “SEO Dictionary” Handy. Marketing Insights.

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How to Set Your 2017 SEO Strategy: The Essentials


Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). In the SERPs, users are looking for easy searching and quick answers. From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. On-Site. Off-Site.

How and Why To Set Your Site Up for Google’s Rich Answers


Rich answers are taking over the search engine results pages (SERPs). Even if your page holds its place in the SERPS. Google will show a rich answer from a page with relatively low authority – a page that often would not appear in the regular SERPs. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. What do rich answers look like?

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SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


Opentopic blog >> Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Whether or not your website will appear among the top results for. Marketing ROI Cmo marketing roi


Google Authorship is Changing the Game for SEO and Digital Marketing


SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet  can be a huge help in improving click through rate (CTR). As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs. Compare the two SERP links above, which one would you click on?


Three Tips for Boosting SEO with Social Media

KEO Marketing

Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Search Engine Optimization


Measuring Year-End Marketing KPIs – Where’s the Data?


Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Where did the year go? We’ve entered December and there are fewer than four weeks left in 2015. Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in last month’s post about holiday marketing. Engagement Data. Don’t see yours listed here? Social Mention.

The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.

EMagine B2B Blog

Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). In order to give searchers the results they need quicker- and with fewer clicks- Google started to share more text snippets on the actual SERP page, rather than forcing a searcher to click multiple results in order to find their answers. Surprise!


4 Smart Ways to Keep Up With Google in 2017


There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. png">.

22 Must Know SEO Writing Tips for Higher Rankings


Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content. SEO Writing Tips: 22 Ways to Rank Higher in SERPs. 1. Long, in-depth blog posts and articles tend to perform well in SERPs. The meta description, along with your page title, is what makes users click through from SERPs. Image source. Plan ahead.


Schema Markup: The Most Under-Utilized Tool for SEO


Even though the major search engines have yet to officially acknowledge the positive impact of schema markup on SERPs (search engine page rankings), Searchmetrics found that pages with integrations rank better by an average of four positions compared to pages without integrations. The benefits of this are obvious…. Sounds great; but what is schema markup, anyway?

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5 Predictions for SEO in 2016


couple of studies have found mobile-friendly sites to be dominating the SERPS. But we do know it’s out of the bottle – it’s already affecting the search engine results pages (SERPs). Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares. have no crystal ball. Structured data.

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5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming

KoMarketing Associates

After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. SERP analysis provides a snapshot of what Google sees as valuable content and getting involved in the conversation could propel your content to the first page of organic listings, real estate that’s reportedly responsible for 90% of Google’s traffic.


How to Write an Effective Meta Description (Yes, They Still Matter)


The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. For a given SERP, there''s only a certain amount of people who will scroll down to the bottom of the page and click a result there. This post originally appeared on the Inbound Insiders section of Inbound Hub. Write like a true salesperson. Why is this bad?


3 Key Takeaways from SMX East 2015

KoMarketing Associates

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ). He also pointed to the Moz SERP Feature Graph , which will show you how often certain types of results are shown. In no particular order, here are the three that stood out: 1. Google +.


21 Decoded SEO Terms Everyone Should Know

Vertical Response

This shows up on the search engine results page (SERP – defined below) below your title. SERP SERP, which stands for search engine results page, is exactly what you see when you search for a term or phrase on Google. Do Search Engine Optimization ( SEO ) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! Instead, they read the ALT text.

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15 Reasons You Should Claim Your Google Authorship Markup


Standing out is almost always a good thing — especially in the search engine results pages (SERPs). Consequently, Google will rank you higher the next time one of your blog posts appears in an SERP. 3. When you claim the Google Authorship markup, links to your Google+ profile are displayed underneath the titles of your listings in the SERPs. Here are 15 reasons why. 1.


Google Shakes Up the Local Search World… (kinda)


Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Google made a pretty big change to their search results recently. Here’s the low-down…. It’s now missing. For me, that’s a big step backwards. Click here.


7 SEO Tactics Most Marketers Ignore


This one tactic isn’t going to catapult your page to the top of the SERPS (search engine results pages), but it gives a little lift. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? Reddit.

10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

SERP – Search Engine Results Page. search engine marketer can pull a SERP report and find out where their company ranks for a specific query like “Best Web Design Agency in Boston, MA”. Essentially, a company would like to appear on the first page of a SERP. CRM – Customer Relationship Management. WPO – Web Presence Optimization. UX – User Experience.