Google Authorship Removed From SERPs
EMagine B2B Blog
SEPTEMBER 2, 2014
Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. According to John Mueller of Google Webmaster Tools, the data Google collected as part of the Authorship test has shown that the presence of Authorship in SERPs wasn’t providing enough value to the user, especially when compared to the resources required to properly process the data.
Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?
FEBRUARY 24, 2016
As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click.
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 18) SERP Scan. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Google Review Count: 217.
Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More
OCTOBER 8, 2015
The post Fathom SEO Pulse #40: Google Linking to Apps in Mobile SERPS, Upcoming Algorithm Updates & More appeared first on Fathom. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google Adds Additional Ranking Boost for Using App Indexing API”. Google announced that mobile apps using the new App Indexing API will receive a “ranking boost.” link]. The Next Penguin Update Should Be Real Time & Continuous Says Google”. link]. link].
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Start creating content around those keywords to increase your ranking in SERPs. 2. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Both are important online marketing elements to, but can take different priorities depending on your goals and time. Keyword Research/Expansion.
5 Simple Ways Beginners Can Beat the Competition at PPC
B2B Marketing Insider
APRIL 27, 2016
Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […]. Content Marketing
Google’s Removing Right-Side Ads, But How Will It Impact Organic Search Results?
FEBRUARY 25, 2016
Google has been known to change their logo in fun, surprising ways for their Google Doodles , but major changes to the actual search engine results page (SERP) occur far less often. That’s why their recent decision to remove ads from the right-hand side of their desktop SERPs is making big news. Here’s an example of what a SERP looks like now: Why Did Google Make This Change?
Three Ways to Rock Organic Search Results
DECEMBER 15, 2014
When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your company), it’s important your business appears high on the SERP (search engine results page). In addition, the very first organic result on the SERP (not including ads) receives about 32.5% of overall search traffic in terms of clicks.
The Definition of Organic Search Results [In Under 100 Words]
MAY 31, 2014
Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user''s query. Although it takes time and effort to optimize your web pages for organic search, once you rank high in SERPs, you''ll typically see lucrative long term returns on your investment.
This Week in Growth Marketing: Why Technology Isn’t a Panacea
APRIL 1, 2016
Confused by Google’s new SERP? CMO Google SERP growth marketing persona predictive marketingWe get it — it’s impossible to stay on top of every growth marketing story throughout the week. To keep you up to speed, we’re recapping the top stories every Friday, by the tweets. My latest: Why Most Companies Can’t Yet Handle Great Marketing Technology https://t.co/AO9ExDMnPB
PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
JUNE 22, 2016
The ads appear at the top of the SERPs (Search engine results page) and along the side. Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The biggest. Marketing ROI Cmo marketing roi
How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? analysed the SERPs for each of the 4,713 queries to see if there was a Featured Snippet present or not. What's a Featured Snippet? Strange, right?
Google Authorship is Changing the Game for SEO and Digital Marketing
JANUARY 21, 2013
SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs. Compare the two SERP links above, which one would you click on?
Guest Blogging; SEO; Matt Cutts. A Point of View
JANUARY 31, 2014
There are more than several factors that contribute to the success of your website in search engine results pages (SERPs). Being focused on one single aspect of optimizing your website can become detrimental to your website’s performance in SERPs, if you begin attempting to take short cuts. Latest Developments in SEO: Uproar over Guest Blogging. What You Should Do. .
Baidu Limits PPC Ad Space: What This Means for B2B Marketers
JUNE 1, 2016
Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. It’s going to take time for advertisers and users to adjust to the new normal in Baidu SERPs. The move was not unexpected.
How to Set Your 2017 SEO Strategy: The Essentials
DECEMBER 6, 2016
Over the years, Search Engine Optimization (SEO) has slowly, but surely, transformed into more than just optimizing for the search engine result pages (SERPs). In the SERPs, users are looking for easy searching and quick answers. From the days of spamming and jamming, to the rise of mobile and voice search, SEO has evolved and continues to change every day. On-Site. Off-Site.
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
All links in this section besides your verified website link are follow links , giving those pages a little SEO boost in the SERPs. When your page shows up on a search engine results page (SERP), it will include your page name, followed by your page''s tagline and the first part of your introduction. This post originally appeared on the Customer section of Inbound Hub.
SEO Isn’t Mystical
OCTOBER 8, 2015
SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). What you need to know to break through the SEO jargon. Keep Your “SEO Dictionary” Handy. Marketing Insights.
How and Why To Set Your Site Up for Google’s Rich Answers
FEBRUARY 23, 2016
Rich answers are taking over the search engine results pages (SERPs). Even if your page holds its place in the SERPS. Google will show a rich answer from a page with relatively low authority – a page that often would not appear in the regular SERPs. There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. What do rich answers look like?
SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
JUNE 22, 2016
Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Whether or not your website will appear among the top results for. Marketing ROI Cmo marketing roi
Three Tips for Boosting SEO with Social Media
AUGUST 25, 2016
Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Search Engine Optimization
The Quality Update, “Phantom 2”, Launches. Learn How Google Has Changed the Way It Assesses Website Quality.
EMagine B2B Blog
JUNE 4, 2015
Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). In order to give searchers the results they need quicker- and with fewer clicks- Google started to share more text snippets on the actual SERP page, rather than forcing a searcher to click multiple results in order to find their answers. Surprise!
Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
Total Clicks from search engine results page (SERP). Total Impressions in SERPs. Where did the year go? We’ve entered December and there are fewer than four weeks left in 2015. Marketers are gearing up to close out the year strong with holiday marketing, a topic we covered in last month’s post about holiday marketing. Engagement Data. Don’t see yours listed here? Social Mention.
22 Must Know SEO Writing Tips for Higher Rankings
NOVEMBER 19, 2014
Despite all the speculation in the industry, SEO is not dead , and it can still help you rank in SERPs when creating content. SEO Writing Tips: 22 Ways to Rank Higher in SERPs. 1. Long, in-depth blog posts and articles tend to perform well in SERPs. The meta description, along with your page title, is what makes users click through from SERPs. Image source. Plan ahead.
Schema Markup: The Most Under-Utilized Tool for SEO
MAY 16, 2014
Even though the major search engines have yet to officially acknowledge the positive impact of schema markup on SERPs (search engine page rankings), Searchmetrics found that pages with schema.org integrations rank better by an average of four positions compared to pages without schema.org integrations. The benefits of this are obvious…. Sounds great; but what is schema markup, anyway?
5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
JUNE 4, 2015
After I feel like I’ve given keyword tools a thorough pass for ideas, I typically move on to SERP analysis. SERP analysis provides a snapshot of what Google sees as valuable content and getting involved in the conversation could propel your content to the first page of organic listings, real estate that’s reportedly responsible for 90% of Google’s traffic.
How to Write an Effective Meta Description (Yes, They Still Matter)
FEBRUARY 12, 2014
The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. For a given SERP, there''s only a certain amount of people who will scroll down to the bottom of the page and click a result there. This post originally appeared on the Inbound Insiders section of Inbound Hub. Write like a true salesperson. Why is this bad?
5 Predictions for SEO in 2016
DECEMBER 28, 2015
couple of studies have found mobile-friendly sites to be dominating the SERPS. But we do know it’s out of the bottle – it’s already affecting the search engine results pages (SERPs). Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares. have no crystal ball. Structured data.
3 Key Takeaways from SMX East 2015
OCTOBER 6, 2015
Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ). He also pointed to the Moz SERP Feature Graph , which will show you how often certain types of results are shown. In no particular order, here are the three that stood out: 1. Google +.
21 Decoded SEO Terms Everyone Should Know
JULY 16, 2014
This shows up on the search engine results page (SERP – defined below) below your title. SERP SERP, which stands for search engine results page, is exactly what you see when you search for a term or phrase on Google. Do Search Engine Optimization ( SEO ) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! Instead, they read the ALT text.
15 Reasons You Should Claim Your Google Authorship Markup
JUNE 5, 2014
Standing out is almost always a good thing — especially in the search engine results pages (SERPs). Consequently, Google will rank you higher the next time one of your blog posts appears in an SERP. 3. When you claim the Google Authorship markup, links to your Google+ profile are displayed underneath the titles of your listings in the SERPs. Here are 15 reasons why. 1.
Google Shakes Up the Local Search World… (kinda)
DECEMBER 1, 2015
Google has just removed the ability for users to manually change their search location from the search results pages (SERPs). This feature was located under “Search Tools,” on the Google SERP, as detailed in the screenshot below. Google made a pretty big change to their search results recently. Here’s the low-down…. It’s now missing. For me, that’s a big step backwards. Click here.
7 SEO Tactics Most Marketers Ignore
JULY 29, 2016
This one tactic isn’t going to catapult your page to the top of the SERPS (search engine results pages), but it gives a little lift. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? Reddit.
10 (More) Marketing Terms You Need To Know
EMagine B2B Blog
JANUARY 19, 2015
SERP – Search Engine Results Page. search engine marketer can pull a SERP report and find out where their company ranks for a specific query like “Best Web Design Agency in Boston, MA”. Essentially, a company would like to appear on the first page of a SERP. CRM – Customer Relationship Management. WPO – Web Presence Optimization. UX – User Experience.
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
While this doesn’t guarantee you getting star billing on the search engine results page (SERP), if you have been a loyal customer and played by the rules, it gives you a head start advantage. 6. Google Authorship gets your mugshot on Search Engine Results Pages (SERP’s). If you want to rank high on SERPs, stop writing for search engines and write for people. semantic).
6 Ways to Make Your Content Drive Long-Term ROI
SEPTEMBER 11, 2014
If you update your content frequently, the algorithm will favor your content in the SERPs. If you have any content that you want to be reindexed and get back in the SERPs, here''s what to focus on: Open up the page in your CMS. You may want to spiff this copy up just to make it more inviting when users do start seeing it in the SERPs. Creating content is hard work. Conclusion.
The dashboard has finally been perfected
OCTOBER 28, 2014
SERPs. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. But that’s not enough. And then there’s Cyfe.
Getting SEO Right: Simple Steps to Better Organic Rankings
SEPTEMBER 20, 2016
The SERP (search engine results page) landscape today includes a growing amount of different types of content, depending on search intent, vertical, etc. We’ve all seen a lot of changes in Search, both Paid and Organic. Some of the changes have been relatively minor, while others have been much more significant. Google is still a Bot. What’s a bot, you ask? Content is King. Still.
Social Media and SEO: When and How They Work Together
Modern B2B Marketing
AUGUST 29, 2016
In the fall of 2015, after much criticism, Google announced they would pull Plus posts off of s earch engine results page (SERP). SERP for “Propecta” includes a carousel of our most recent tweets. Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO?
Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
JULY 19, 2016
This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. That's a pretty compelling reason why you'd want to remove some of your web pages from SERPs. Using a metatag to prevent a page from appearing in SERPs -- and/or the links on a page -- is both easy and effective.