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6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

Just when people seem comfortable oversharing online, something will happen that gets people talking about online privacy again. With the advent of the social web, you never really had any privacy. What you had was the illusion of privacy, which has gotten harder to maintain as technology makes it easier for people to access information about you. Used Klout before? hl=en.

eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce


Privacy Shield Certification from the United States Department of Commerce. This is a voluntary certification program that reinforces eTrigue’s commitment to digital privacy. Privacy Shield was just recently finalized in July, with certification beginning in August. Privacy Shield self-certify annually to the U.S. Privacy Shield Framework and principles.

Facebook’s latest move just the tip of the privacy iceberg

grow - Practical Marketing Solutions

But privacy advocates expressed concern, and several called for a Federal Trade Commission examination of the change. The post Facebook’s latest move just the tip of the privacy iceberg appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But privacy advocates expressed concern, and several called for a Federal Trade Commission examination of the change.

Just What is a Privacy Shield Exactly, and Is It Painful?


These are standard contractual clauses that the European Commission has said “provide adequate safeguards with respect to the protection of the privacy and fundamental rights and freedoms of individuals and as regards the exercise of the corresponding rights.”. Everyone is in agreement that privacy is good for business. The Privacy Shield allows for U.S. data flows.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Read about How to Protect Your Privacy When Viewing Others’ LinkedIn Profiles. LinkedIn Privacy Online b2b marketing privacyTweet. Select the menu option settings. Anonymous.

Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?

Content Standard

In an ideal situation, marketers can use their content to address both privacy and security concerns for consumers—by first explaining the reasons they’re gathering data, the types of data gathered, and the benefit to consumers; then advising IoT device users on the best ways to keep themselves safe. The Economics of Privacy and Data Sharing. Addressing Security Head On.

The Ultimate Guide to Facebook Privacy


This blog post offers a detailed guide designed to teach you how to do just that, so you can maintain your privacy and guarantee that no one can access any content or information that you do not want them to see. The first step toward improving your privacy on Facebook is securing your Facebook account itself. The Basics: Privacy Settings and Tools. Secure Your Account.

Online Personal Privacy Update

Marketing Action

We’re hardly through the first month of 2014, and we have seen two major retailers disclosure privacy breaches that combined could affect a THIRD of the population of the USA. The NCSA created, a collection of really smart how-tos about keeping your computer clean, protect your privacy, and other significant Internet safety issues. link].

Location-based Apps and 4 Privacy Settings You Should Consider

Ad Your Comment Here

I wrote a piece yesterday in Mashable about important privacy settings to be aware of on location-based apps, specifically how much personal data you’re sharing (and with whom!), Newsworthy Toolkit Facebook foursquare highlight location-based apps path privacy settings Securityautomatic check-ins, how precisely the app is location you, and default settings. Related articles.

How Facebook Graph Search Affects Your Privacy [Infographic]

Modern B2B Marketing

The infographic below illustrates how Graph Search might affect you personally and how to customize your privacy settings to better control who sees the content you post. Embed the How Graph Search Affects Your Privacy Infographic on your website: How Facebook Graph Search Affects Your Privacy [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Data Privacy,Protection and Compliance from Silverpop Amplify


Accountability in marketing. I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data. There are many laws in the EU, APAC, and now Canada, that focus heavily on customer opt-in, data storage, data transfer, and data destruction to help protect email recipients, their privacy and  their data. Rules,

Understanding Security and Privacy in Google+

WindMill Networking

In my first column , I said that one challenge with social media from a security and privacy point of view is that “[i]t’s an axiom in security that you can only secure that which you can understand. And while the jury is out on the long-term adoption of G+, a couple of things are clear that make it important to understand the security and privacy aspects of it.

New! Guide to International Email Privacy & Consent Regulations

Marketing Action

With this in mind we’ve compiled an International Email Privacy & Consent Guide for your reference. Act-On’s Guide to International Email Privacy & Consent Regulations. Guide to International Email Privacy & Consent Regulations appeared first on Marketing Action Blog - Act-On. hope you find this guide useful. Want a printable copy of this? The post New!

Global Business: The Basics of Data Protection and Data Privacy

Modern B2B Marketing

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. data controller has obligations under local laws to protect the privacy of the data they collect. Privacy and Deliverability came into being.

Facebook Friday: A Privacy Walk-Through [VIDEO]

Vertical Response

In this episode of Facebook Friday, we discuss privacy settings on the world’s largest social network. We’ll walk you through the eight main aspects of Facebook privacy settings so you can be informed about how you manage your account. © 2013, VR Marketing Blog. The post Facebook Friday: A Privacy Walk-Through [VIDEO] appeared first on VR Marketing Blog.

Google’s new privacy policy is definitely good for Google


Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. mean, I want to read the new privacy policy, but I don’t want to spend my day doing it. No, the privacy policy is kind of a legal document. Image via CrunchBase.

Digital casualties: protecting your privacy is not fully In your hands


Our collective attitude towards privacy changed drastically over that period, especially in the last 10 years. While privacy is not dead – despite the 320 million results returned by Google in response to that sentence, as of this writing – it’s certainly hurt enough to fit the definition of casualty: “a person or thing badly affected by an event or situation.” And

Should Social Media Marketers Worry About Privacy?

WindMill Networking

Privacy is dead, and social media hold the smoking gun.”. –  Pete Cashmore, CEO of Mashable. Can we thank social media for the end of privacy? Some people might opt for a selective approach to privacy.  Actually, the modern debate about privacy surfaced earlier during the 1960s, when identities were turned into simple computer punch cards.  TOPIC: Social Media Privacy.

ANNUITAS Acquires Email Deliverability and Privacy Compliance Company, Get Me In The Inbox


Press Releases acquistion B2B Marketing Chris Arrendale Email Deliverability Email deliverability and privacy Get Me In The Inbox The upside of better deliverability can mean significant revenue for organizations, even with an increase of just one or two percentage points.

How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]


To learn how, check out the infographic below from for step-by-step social media privacy guides that are easy to follow. In a world where the phrase "pics or it didn''t happen" is a widespread mantra , people of all ages are sharing a wide range of information about themselves on social media. Of course, s ocial media websites were designed to encourage sharing.

7 Misconceptions About the New EU Privacy Regulations

It's All About Revenue

by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. This creates a uniform privacy law across the entire European market! Digital Marketing deliverability EU EU privacy directive Europe European Union lead management online privacy online tracking opt-in opt-out privacy privacy law Social Media strict modeSome might say it’s doomsday for cookies. Well, not exactly.

The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

As BuzzFeed no doubt knows, quite a bit of nuanced personal data is revealed in the course of taking one of these quizzes, and depending on the privacy policy of the specific site, they can share it with business partners and use it to target ads. Check out BuzzFeed’s privacy policy, for instance. Excerpt from BuzzFeed’s privacy policy. Ever taken a BuzzFeed quiz? Horrified?

What’s Happening to EU Privacy Law? An FAQ

It's All About Revenue

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip. What is changing in EU privacy law? It’s not just an organization for privacy people.

What is the International Association of Privacy Professionals? Why Should Marketers Care?


I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components.  Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set. Q: The IAPP is a mystery to most marketers. government (CIPP/G) and IT (CIPP/IT). Last

The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Why is this new attitude to privacy so bad? But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy? If we focus on the privacy problem in this case, aren’t we ignoring a much bigger problem?

5 Ways to Take Privacy Seriously with Your Email Marketing

Vertical Response

“Fears about privacy are warranted,” says Mike Podlesny, who uses email marketing to promote his gardening business. Offer a privacy policy on your website. By taking the time to ask the right questions and collecting only the information that’s useful, you’re respecting your customers’ time and privacy. Information is power. All rights reserved.

Search: The art and science of identifying your target audience


Due to privacy laws, we’ll never be able to say with complete assurance that specific audience roles are searching for certain keyword phrases. And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? With digital, marketers have access to more data and insight than ever. Search is a critical piece. Tons of volume!

National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28

Marketing Action

Privacy stewardship must be the central essence of any organization’s digital DNA. Act-On Software … Read more › The post National Cyber Security Alliance Encourages Businesses to Support Data Privacy Day on January 28 appeared first on Marketing Action Blog - Act-On. B2B Marketing Deliverability Email Marketing Privacy and cybersecurity cyber security data privacy data privacy day data security email deliverability email security privacy

Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws

Modern B2B Marketing

On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive.  I watched our customers and partners share their answers, but personally I was left with even more questions. Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?

WindMill Networking

But as a trusted networking platform for professionals, I find that LI is falling behind its social media counterparts in one important area: Privacy Settings.  The intent of this blog post is by no means a criticism of LinkedIn.  I only hope to bring to their attention, in case they needed to be reminded, the importance of these privacy setting issues.  Thank you. world wide web

Does privacy exist in a world of social networks and sharing?


As the opportunities to share information have become more ubiquitous, there has been an increasingly hyped-up debate and concern around the topic of privacy. But is privacy really the issue? – Does privacy exist in a world of social networks and sharing? We are the connected generation. Thanks to our ever-present mobile devices we are always ‘on’ and connected. We broadcast these moments out to the rest of the world. We let others share in our passions and see the details of our daily lives. News & Notes

LinkedIn Privacy Controls – Why you Should be Visible to Everyone

EMagine B2B Blog

In the first one, “profile”, click on each of the privacy control links and set all visibility as wide as possible. /* Font Definitions */. font-face. font-family:Times; panose-1:2 0 5 0 0 0 0 0 0 0; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;}. font-face. font-family:"?? ??"; font-face. font-family:"?? ??";

12 Suggested Security and Privacy Guidelines for Social Media

WindMill Networking

There then helpfully followed a number of good suggestions to which I added my own: “Don’t forget to include security/privacy guidelines,” … Continue Reading 12 Suggested Security and Privacy Guidelines for Social Media by Christopher Budd - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Recently a colleague of mine who’s a social media marketer posted a question on Facebook. She said she was sitting down to update her company’s social media guidelines and asked her network for suggestions.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

Social Media best practices data privacy social business social media ruleBy Brooke B. Sellas, {grow} Contributing Columnist. There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!).

Rules 102

IoT security and the consumer: the challenges and education question


Cybersecurity Internet of Things Opinion authentication consumer electronics consumer IoT Dana Spataru data privacy DDoS Gartner Gary Davis GDPR holistic security IDC Intel Security IoT security IoT Solutions World Congress IoT vulnerabilities McAfee OnePoll smart home Z-Wave Alliance ZscalerRecently I had a flashback.

Customer Experience and the Importance of Online Trust

CMO Essentials

Guest post by David Fowler, H ead of Digital Compliance and Privacy, Act-On Software. Not a day goes by without some brand in today’s privacy landscape taking it publicly on the chin for an inability to protect consumer data. Privacy and security might seem like rather different tenants of the digital ecosystem, but they have many of the same objectives in common, and have an imperative to work together to ensure that the data businesses collect is protected and used appropriately. Should my CMO be interested in privacy? Make privacy a priority. Key Takeaway.

Trust 46

Why account-based marketing is a game changer for Japan


Moreover, Japan’s data privacy laws are among the strictest in the world. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. posed six questions to Mr. Niwayama. 1.