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Compelling Newsletter Content:2 Big Problems

Writing on the Web

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . Clarity has to appear not only in your mind, as the author of the newsletter, but for your readers as well. Analogies.

Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

What’s the first thing you think when you hear “B2B newsletter”? Let’s face it, email newsletters don’t exactly have a rep for being riveting entertainment. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. Just grab whichever post or tweet did best on your social media accounts this week, and put it in your newsletter.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Have you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. When readers receive your newsletter the first time, is it easy to understand what it’s about? Organize your newsletter to make it easy to scan.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). He told me that the employees (the ones I coach) forward him my newsletter. Whats Best?"

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Be careful when sharing self-promotional updates in the newsletter format. Be an Industry Resource.

How to Build a Great Newsletter

Contently

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Free services like Tinyletter and MailChimp allow anyone to send personalized newsletters to an audience. Ann Friedman. Emma Cossey.

Tips to Get Your Business Newsletter Read

Writing on the Web

Does anyone read your business e-newsletter?  In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Be sure to use the same font throughout the newsletter and format your content for easy reading. Yes, even in a holiday newsletter, you should include a biography.

Best Kept Secret of an Email Newsletter Bio

Writing on the Web

What’s the best kept secret of a newsletter bio? The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.” Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. ”). ” (WIIFM).

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. It’s also clear is that when someone signs up for your email newsletter, they like you, they really like you. We feel you.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business. While your clients and prospects can view your brand on your website, blog or newsletter –it really lives in the reader’s mind.

Managing Your Newsletter Email List:5 Must-Do’s

Writing on the Web

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list  is no exception. spreadsheet, or .csv Who will manage the database?

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They send their email newsletter to people who didn’t expressly sign up for it. Plenty of subscribers.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. million newsletters/month generated  Over 2 million articles archived from almost 4,000 content sources  Over 10 billion social signals analyzed to rank content. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

The Dissection of a Bloody Good Email Newsletter

Vertical Response

Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So So what makes up the anatomy of a bloody good email newsletter? Avoid generic subject lines like: “This Month’s Newsletter, Newsletter #3, Upcoming Events” etc. your email newsletter will not be seen. 6. Reviews.

Email Design: Our Favorite Newsletters

Vertical Response

One of our favorite ways to stay in touch via email is the simple newsletter. Here’s why: A newsletter is an extension of your brand, including your logo, website, social media, and storefront (if you’re brick-and-mortar). daily, weekly, or monthly newsletter creates a consistent dialogue with your customers. Get Our Newsletter. ” But wait! It is.

Use These Email Newsletter Topics, You Must

Vertical Response

Your newsletter is like the light saber of marketing tools. An effective newsletter keeps you in front of customers, allows you to showcase your knowledge, nurtures customers and attracts new ones. While newsletters are a valuable part of your email marketing strategy , it takes time to brainstorm good topics to keep them interesting. Take a look at our newsletter, VR Buzz.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. The same is true for your company newsletter. 25 Newsletter Content Ideas.

E-Newsletters: What’s the Ideal Format?

Writing on the Web

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half Focus on only 3-4 sections in your newsletter. So what works for you with your email newsletters? What about PDF files?

6 Design Tips to Make Your Email Newsletter Visually Appealing

Vertical Response

Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. The fitness club in San Diego sends a monthly newsletter to current and prospective members.

Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need.  So, if your newsletter topic is something that you can’t cover in an e-newsletter, don’t be the Newsletter Grinch: give it the attention it deserves and cover it properly on a blog page. Here’s an example. 

Tips for Email Newsletter Campaign First-Timers – Part I: Content

Vertical Response

Starting a newsletter from scratch may seem a bit daunting. If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create a successful email newsletter campaign that keeps readers engaged and eager for fresh content. Before you worry about the design of the newsletter, determine the type of content to include. Ask yourself, “What is the purpose of my newsletter?”

Three Myths and Realities of Client Newsletters

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1:        Your B2B Firm Needs a Client Newsletter.

How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Want to ace your new email newsletter project, or rejuvenate an old one? That sound good? Right.

Are we seeing an e-newsletter renaissance?

Salesfusion

The post Are we seeing an e-newsletter renaissance? appeared first on Salesfusion. Email Marketing Marketing Automation Uncategorized B2B Marketing

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

The monthly or bimonthly newsletter is a well-known pillar of nonprofit communications. Here are several tips to make sure your nonprofit newsletter reaches supporters and keeps them engaged. 1) Establish the Right Frequency. Unfortunately, there’s no single correct frequency for all newsletters. Weave images throughout your newsletter. Brevity is also key. Nonprofit

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel. In fact, an often overlooked component of the newsletter creation process is the design.

Measuring the Performance of Your Newsletter

Vertical Response

As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering the chance to connect directly with your customers on multiple topics. Newsletters are informative – presenting the opportunity for a ‘soft pitch’ offer. So how do you know if your company’s newsletter is actually winning hearts or simply passing time in the inbox? Building A Newsletter That Keeps Customers Talking.

Quick Guide to Email Newsletter Distribution

B2B Marketing Insider

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? 1. Implementing an email newsletter is pretty cheap compared to other distribution strategies. EMAIL NEWSLETTER BEST PRACTICES. 1.

7 Email Newsletters We Actually Like Getting in Our Inboxes

Hubspot

When people first start doing email marketing , they usually jump into creating an email newsletter. "It''ll have everything our customers care about, all in one place," they rationalize. Our list will be different -- people will look forward to getting our newsletter," they argue. So go on, get inspired to make your own email newsletters even better! 1) theSkimm.

Newsletter Optimizations Your Publication Should Make

Hubspot

64.6% of B2B and 48% of B2C publishers rely on website banner ads or newsletter sponsorships for monetization. Looking at data over time, you can improve the UX and design of your email newsletters. 3) Groom Your List. Publishers will often use their email newsletters to build top-of-funnel awareness. Here’s why. It’s also versatile. The bottom line? The Toughest Step? Media

6 Tips on Creating Compelling Newsletter Titles

Writtent

powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once: creates interest. If the title of your business newsletter isn’t doing those things, it’s time to breathe new life into a tired name and reap the benefits of a stronger, more compelling title. NewAge Marketing Agency Newsletter” vs. “Digital Marketing Guide”. Trends.

10 Things to Nix in Your Next Email Newsletter

Hubspot

I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.

55 Fresh Ideas for Your Christmas Newsletter

Writtent

And one of the very best ways to accomplish that is through an amazing Christmas newsletter. Here are some ways to get the most mileage possible out of your company’s Christmas newsletter: 1. The best kind of Christmas newsletter provides value to the recipient. Sometimes, the best Christmas newsletters aren’t overtly self-motivated. Image source. Free Gifts.

Why You Need to Stop Publishing Your Newsletter

B2B Marketing Unplugged

Including, it turned out, thousands of copies of a newsletter from a time when one still printed such things. want to talk about how newsletters are a symptom of a hoarding disorder in which hoarders attempt to control their constituents  by doling out the information in a selective and occasional way. But the answer, friends, is not to sit on information like it’s a precious 12-pack of narrow ruled note pads and dish it out in your boring newsletter. The reason for that is we are in a post-newsletter world (PNW). Which is what I want to talk about today. BOCTAOE*.

E-Newsletter Review: How’s Your Ezine?

Writing on the Web

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results ( get found, get known, get clients! ) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter. call to action.

How to Create a Fantastic Email Newsletter [Checklist]

Hubspot

Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Is your newsletter supposed to help you generate leads? This post can help you with email newsletter copy if you need it.

How To Increase Newsletter Subscriptions With Personalized Recommendations

Hubspot

Be it leads for advertisers, newsletter subscriptions, or anything else that helps meet your marketing goals. For example, after recommending one or two on-site articles, on which the reader clicks and stays on your site, then you should go ahead and offer a newsletter subscription. Registering for a newsletter is a sign of trust. Be Personal, Be Relevant. Timing is Everything.