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Friday, June 4, 2010
It's less formal than an e-newsletter and lets me express a more "authentic" voice. Building a blog readership, however, is a little more difficult than building an e-newsletter subscriber base. In short, even with a blog reader you still have to go to the blog whereas an e-newsletter comes to you. Tags: Newsletters
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Friday, September 25, 2009
There’s an easy way to start and that’s to use email marketing and create a newsletter. While drip email campaign can be highly personalized and trigger-driven, a newsletter is sent out periodically to your entire database, or to a segment of your database. Here are 10 tips to create a high-impact email newsletter.
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Tuesday, August 14, 2007
It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients. to 7%.
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Monday, July 27, 2009
0160; Newsletters are typically v ery time consuming to create and calculating the return can be difficult. 0160; While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. will cause you to not get true open data.
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Tuesday, July 20, 2010
Due to vacation and a flurry of new projects, this newsletter is a few weeks late. Now you can reach over 3,000 B2B marketers by sponsoring my blog and newsletter. In addition, you can opt to sponsor this newsletter. revamping an existing e-newsletter or blog). Tags: Newsletters July, 2010. Volume 10, Number 7.
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Friday, May 7, 2010
revamping an existing e-newsletter or blog). Tags: Newsletters May, 2010. Published by Dianna Huff. Volume 10, Number 5. Welcome! For months now I've been mulling over how social media and the Internet have changed marketing as we know it. Do I have to calculate the ROI down to the last click for every video, blog post or Tweet?".
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Friday, April 9, 2010
Tags: Newsletters
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Wednesday, December 6, 2006
laquo; Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? If you currently are sending e-newsletters, heres an idea for you consider. You can apply this concept to your existing e-newsletter. Email Heaven? Email Heaven?
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Tuesday, July 20, 2010
In his post Is It Time to Stop Blogging and Start an Email Newsletter? on Gigaom.com Mathew Ingram writes about a number of influential bloggers closing down their blog in favour of sending out a subscription email newsletter. Tags: Blogging Email Social Media b2b e-Newsletter email newsletter
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Saturday, January 30, 2010
few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. The other version – the prospect newsletter – was designed primarily to appeal to prospects, although existing customers were welcome to sign up. How did that happen? Digg this!
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