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The greatest content marketing case study in history

grow - Practical Marketing Solutions

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. First I have to explain that this case study was featured on a General Electric blog that is now defunct and I can no longer find a link or the original article. The greatest content marketing case study. Hello.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. Which of your customers are best for your case study? Title.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Did these case studies convince you digital marketing works for your B2B business? million.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). DATA: Turn data into assets that prove results in real time.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. Enterprise study found that only 7.5 % of respondents reported the skill set. B2B Marketing. know which half."

5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

And on Twitter, posting a written or video customer case study is pretty quick and simple. A study found that Tweets with images get 18% more clicks and 150% more Retweets, and are "favorited" 89% more. For example, you might bundle a handful of Tweets about customer case studies all in one industry, or all in one geographic area. Let's look at a few examples.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

I think I have a case study for you that demonstrates this. The post Case study: Social media engagement as a point of differentiation appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I think I have a case study for you that demonstrates this. by Trevor Young, {grow} Community Member. Engagement as differentiation. Many (most?)

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. The Power of a Case Study. Ned J. And so on.

Budweiser re-branding as “America:” A case study

grow - Practical Marketing Solutions

So I thought it would be fun to look at this as a marketing case study. Here is a view of the Bud customer from a psychographic study of personalities and beer brands: Bud drinkers are sensible, grounded and practical. The post Budweiser re-branding as “America:” A case study appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. Enterprise study found that only 7.5 % of respondents reported the skill set. B2B Marketing. know which half."

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

This is the number one priority for Mr. Dodd in this case. The post Case study: Re-building a blog from the ground up appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This is the number one priority for Mr. Dodd in this case. Today I’m trying something different. Here we go. The first opportunity I will point out is invisible to you.

How social media case studies can jeopardize your strategy

grow - Practical Marketing Solutions

I’ve been thinking about the surprisingly important role that business case studies play in our marketing efforts, and I’ve come to realize that in some cases, they may actually HURT our businesses. Let’s look at the two-edged sword that is the business case study … The tipping point. Case studies give us something to shoot for.

Are You Prematurely Aging Your Case Studies?

Stories that Sell

Now I more readily notice story around me and am more mindful in trying to weave those pieces into my customer case studies to keep readers engaged. But there’s a challenge with the “time” in customer case studies. Specific dates – particularly years – can age a case study unnecessarily. So how do you put a time marker in case studies without dating them?

The Small, Big-Impact Piece Missing from Case Studies

Stories that Sell

At the time, I regularly studied good writing, in school and in everything I read. Twenty-six years later, I still write about businesses, now as a case study copywriter. I study how news and feature stories are written. I also took the step of getting feedback on the occasional case study from a seasoned magazine and book author - and my writing immediately improved.

B2B Marketing Trends for 2016

Followers rank images, videos, and case studies as the most valued content from brands on. Marketing isn't sales, and in most cases shouldn't be held directly responsible for. granted, and will even build the case for higher budgets in function of. Enterprise study found that only 7.5 % of respondents reported the skill set. B2B Marketing. know which half."

The Risk of Stripping Down Customer Case Studies

Stories that Sell

What about customer case studies? Among my clients and peers, the debate is whether buyers will read longer customer case studies. I firmly believe they will, and not just because I''m a case study writer. Still, customer case studies seem to be getting shorter - down to a few paragraphs - because companies believe that buyers don''t want longer stories.

Case Study Copywriters: Juggle More for Your Clients

Stories that Sell

case studies). Most clients publish case studies on their websites AND need an attractive PDF version for printing and distributing via email. Ask about files – One of my clients likes to have copies of the InDesign (or other) files just in case they want to make changes themselves in the future or change vendors. High maintenance? Probably. We want what we want.

The Case Against Case Studies

emedia

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage ResourcesHowever, when used too soon or too early in the customer journey, your great points often fall on deaf ears. Learn more.

Social Media Case Study: How I made $47 million from my B2B blog

grow - Practical Marketing Solutions

I’d love to hear your comments on our case study in the comment section! The post Social Media Case Study: How I made $47 million from my B2B blog appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Sander Biehn, {grow} Community Member. It’s true. Here is our story. We HAD to try something new. All sales had dried up. Tactics.

Case study: IKEA launches social offer to drive sales

grow - Practical Marketing Solutions

You (or presumably IKEA) can tag IKEA items in the pictures, in which case product information and pricing appears with a link to the main IKEA ecommerce site. They did ethnographic studies of their target customers, going into their homes and into the IKEA stores with them to understand their attitudes. By Neicole Crepeau, Contibuting {grow} Columnist. Oh, and guess what?

Case study: Finnair puts social media community to work

grow - Practical Marketing Solutions

What do you think about this case study? Case studies finnair social media quality hunters social media case studiesBy {grow} Community Member Ana Silva O’Reilly . One day last year I received an email with quite the provocative title: “How can you improve air travel?” They were launching a worldwide search for airline best practices called Quality Hunters.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

In Denny’s case, you can’t ask for a better secret weapon than bacon. Image courtesy swong95765 via Flickr cc The post Case Study: Denny’s flips its audience with a sassy social media strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The restaurant chain is re-inventing itself, led by a sassy social media strategy. See what they did there?)

5 Trends in Customer Case Studies – An Interview with Projectline

Stories that Sell

"Even the customers that participate in the case studies use the infographics as well," Hansen said. Links within case studies. Projectline encourages clients to include helpful links in written customer case studies, helping readers click to more information about the solutions and companies featured. With five offices in the U.S. How about you?

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. How to Write a Business Case Study: The Ultimate Guide.

Case study: Building a social media career in 12 months

grow - Practical Marketing Solutions

The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Case study: Building a social media career in 12 months appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ana Silva O’Reilly on the job in the Maldives. In 12 months! ” 2. ” 3.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

This is what must happen and in a few cases, this is what IS happening. In most cases, it’s the latter. The post Case study: Social media success in regulated industries appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This is what must happen and in a few cases, this is what IS happening. We’re regulated.”. Figure. Out!”. Harsh? Begin.

One Case Study Helps Land FIVE Major Customer Awards

Stories that Sell

Never doubt the power of a single case study or the positive impact for the featured customer. What fueled every application for the award entries was a single case study , initiated by United''s data partner, Acxiom Corp. From there, we used the case study to populate the dozens of questions throughout the award entry forms. How about you?

Case study: Using social influence to build a personal brand

grow - Practical Marketing Solutions

careers Case studies personal branding social media and careers social media case studiesBy {grow} Community Member Don Stanley. In addition to being a small business owner, I’m lucky enough to teach at the University of Wisconsin. I teach marketing and communication courses with an emphasis on social media, strategic planning and design. STEP 1: Set a clear goal. Tweet.

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses? The post 15 B2B case studies show how content marketing drives ROI appeared first on Biznology. million.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Unfortunately, case studies are often difficult to execute on. Best Practices For B2B Case Studies.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

Here are 37 Big Data case studies where companies see big results. KAISER : Uses Big Data to study the incidence of blood clots within a group of women taking oral contraceptives. Do these case studies show how Big Data can work? The post 37 Big Data Case Studies with Big Results appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation Blog

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. In this case study, Managed Maintenance Inc. Results?

Case study: ROI of social influence

grow - Practical Marketing Solutions

Let’s dissect this as a case study and find out. The post Case study: ROI of social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Let''s dissect this as a case study and find out. What is the ROI of me? We’re about to find out. Was there a payoff for Dell? But one company got through. Current state.

Case Study: Caterpillar and blue collar social media marketing

grow - Practical Marketing Solutions

Case in point: Caterpillar. This case also demonstrates the opportunity for mobile solutions. What are your reactions to the case? B2B and social media Case studies b2b blogging b2b social media case studies b2b social media success caterpillar and social mediaI was fortunate to be able to interview Brian R. So we were reactive. Credibility is key.

Customer Case Studies: More Effective, Loss Costly

Stories that Sell

Time and again, I've posted on the effectiveness of customer case studies. Case studies were included in multiple questions, and emerged as leaders on several fronts. The only downside of case studies, as indicated by the survey, is the time to create them. customer case studies Customer success stories Value of Customer StoriesConclusion.

5 Steps to effectively use case studies in your sales presentation

grow - Practical Marketing Solutions

That’s why the most powerful explanation can be a story – particularly, a case study. So we used a case study about a successful implementation to highlight what they do, To stand in front of a potential client and say, “We do this list of 15 things” is to invite confusion, even if it’s true. I think the case study is an under-used sales technique in many situations.

Do Buyers Still Read Case Studies?

Stories that Sell

The written case study still reigns. I realize that I’m not the most unbiased authority on the supremacy of the written customer case study. I earn my living writing case studies and teach other writers to do the same. Case studies are in the top three most consumed types of content. It goes on to say. "Small Eccolo also revealed.

Case study: Is Facebook Screwing Your Brand?

grow - Practical Marketing Solutions

Is this a case where a brand has to be there or be conspicuously absent? Or, does Facebook represent an opportunity to legitimately inform, engage, and communicate in exciting new ways in a case like this, or is this a daily nightmare for an important brand? Facebook is like a box of chocolates. You never know what you’re going to get. And sometimes, it’s not even sweet.

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

Hubspot

To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. Take a look at the 12 case studies presented in the infographic below to learn more about the benefits of optimizing page load time. It's pretty simple: the faster the speed of your website, the happier your visitors will be. Marketing Agency