Case Study - B2B Marketing Zone

STORIES THAT SELL SEPTEMBER 22, 2011 How HP Case Studies Cater to Readers and Skimmers Given that, it's important to structure your customer case studies and success stories to meet the needs of both types of readers. MORE >>	GROW - PRACTICAL MARKETING SOLUTIONS JUNE 15, 2011 Case study: Is Facebook Screwing Your Brand? Is this a case where a brand has to be there or be conspicuously absent? Facebook is like a box of chocolates. Yup that’s him. MORE >>	RECENT POSTS MAY 16, 2012 \| THE ROI GUY Value-Focused Content Marketing a Requirement MAY 14, 2012 \| STORIES THAT SELL Why You Should Chart your Writing Like a Doctor MAY 10, 2012 \| HUBSPOT How B2B Marketers Can Succeed on the 6 Big Social Networks MAY 10, 2012 \| BIZNOLOGY Baffled by Content Marketing? Start with the Basics! MAY 9, 2012 \| CONTENT MARKETING TODAY When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter MAY 8, 2012 \| MARKETRI Boosting Web Traffic Using Smart Keyword Choices and Some Simple Strategy
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GROW - PRACTICAL MARKETING SOLUTIONS MAY 18, 2011 Case Study: Caterpillar and blue collar social media marketing Case in point: Caterpillar. This case also demonstrates the opportunity for mobile solutions. What are your reactions to the case? MORE >>	STORIES THAT SELL NOVEMBER 11, 2010 Why Companies Need to F-R-E-E Their Case Studies In just one week, the company reported that downloads of its case studies were three times higher than the previous four months combined ! MORE >>	STORIES THAT SELL JUNE 3, 2010 How to Repackage Precious Case Study Content Picking up from my last post commenting on Hubspot’s " 27 Marketing Lessons B2B Marketers Should Know ," here’s another tip from Hubspot that ties directly with customer case studies: "Content is precious. Share: Tags: Using Customer Stories customer case studies customer success stories how to use case studie MORE >>	GROW - PRACTICAL MARKETING SOLUTIONS JUNE 6, 2011 Case study: How 20 high school students ignited a social media success Case studies Social Media best practices jon buscall social media and education social media case studyEnjoy! Not bad, eh? MORE >>
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STORIES THAT SELL | WEDNESDAY, AUGUST 18, 2010
Copywriters: Homework Makes You a Better Case Study Writer

Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies. Don’t just jump into the actual case study, no matter how much of an urgency there is for that story. How do you get started? The risk? MORE >>

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GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 11, 2011
5 case studies — Social technology impacting management

Any case studies and successes you’d like to share? Case studies Communty-building economics of social media ROI and measurementWe’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our companies. MORE >>

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STORIES THAT SELL | THURSDAY, NOVEMBER 3, 2011
Case Studies: When Measurable Results AREN’T Necessary

Case study writing customer case studies Customer success stories Value of Customer Stories Writing Customer Stories"Chris Strouth tweeted "sh*t, I need a kidney" then got one." " Whoa, what? It's powerful and moving, and it doesn't feature a measurable result. MORE >>

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GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 3, 2011
Case study: Fast-growing B2B expands social media exposure

B2B and social media Case studies b2b social media case studies b2b social media success hinda incentives social media and b2bDrew Hawkins has become one of the most consistent contributors in the {grow} community. Within that time frame, we were listed on the Inc. Setting Our Own Table. The Results. Lessons Learned. MORE >>

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B2B VOICES | MONDAY, OCTOBER 10, 2011
Why LinkedIn’s Company Pages Now Matter More

Case Study Discussion Resources linkedinWith one small update, LinkedIn made the company pages more releevant and more competitive with other social platforms last week. The new company updates feature allows the administrator for a company’s page on LinkedIn to now add news and share links that feed into the page’s stream. MORE >>

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The 4 Elements of a Technology Customer Case Study STORIES THAT SELL | THURSDAY, JANUARY 6, 2011
Case study: Facebook ads create Hollywood buzz GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 12, 2011
Case study: Social Media Makes Big Splash for Small Entrepreneur GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 19, 2010
Case study: Content marketing success at a medical practice GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 23, 2012
Case study: How one blog post helped me get a job in social media GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 10, 2011
5 Trends in Customer Case Studies – An Interview with Projectline STORIES THAT SELL | THURSDAY, FEBRUARY 23, 2012
A proud American company that never understood digital GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 7, 2012
86,552 Views of a Single Case Study STORIES THAT SELL | TUESDAY, JUNE 22, 2010
The #1 Question to Ask Before Starting Any Case Study STORIES THAT SELL | THURSDAY, AUGUST 25, 2011
A fascinating “hardcore” B2B social media success GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 20, 2010
Kronos Spotlights Dozens of Customers through Expanded Reference Program STORIES THAT SELL | THURSDAY, MAY 26, 2011
Is It a Case Study or Just a Testimonial? WRITESPARK | TUESDAY, JULY 6, 2010
Snooping on Facebook: Not just for stalkers any more GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 17, 2010
The Value of Qualitative Results in a Case Study WRITESPARK | WEDNESDAY, AUGUST 3, 2011
How, When and Where Buyers Want Case Studies STORIES THAT SELL | THURSDAY, OCTOBER 14, 2010
Case studies: Using the social web for new product development GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 9, 2012
Case Study: How Twitter Saved My Business GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 13, 2011
Vital statistics for B2B marketers – The case study EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 14, 2010
Zahmoo: The Online Story Bank STORIES THAT SELL | THURSDAY, JANUARY 20, 2011
Want a 178% increase in deals? MarketingSherpa lays out the ROI of marketing automation in an Opsview case study LOOPFUSE | WEDNESDAY, NOVEMBER 23, 2011
What To Do With a "Not Quite Ready" Technology Case Study WRITESPARK | WEDNESDAY, APRIL 6, 2011
The ‘Tell ‘Em, Tell ‘Em, Tell ‘Em’ Approach to Case Studies STORIES THAT SELL | TUESDAY, AUGUST 3, 2010
Navigating the Legal Road Map of Social Media B2B VOICES | FRIDAY, JANUARY 6, 2012
Can Twitter be used as a workplace tool? GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 28, 2010
Pinterest drives enormous blog and business success GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 22, 2012
Case study: Why every company needs a social media policy GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 24, 2010
The World’s Best Digital Marketing Campaigns GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 29, 2011
Better B2B segmentation: Four steps and a case study THE B2B RESEARCH BLOG | MONDAY, JUNE 20, 2011
Summary of Virtual Event Case Studies 2009-2010 PR MEETS MARKETING | TUESDAY, NOVEMBER 23, 2010
The 10 Best Corporate Blogs in the World GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 4, 2011
B2B Marketing Case Studies: Is Shorter Better? SAVVY B2B MARKETING | MONDAY, NOVEMBER 2, 2009
Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness MODERN B2B MARKETING | TUESDAY, JANUARY 18, 2011
2 Parts of a Case Study You Should Never Skip AGILE B2B COPYWRITER | WEDNESDAY, DECEMBER 8, 2010
Article: Producing High-Value Customer Success Stories WRITESPARK | TUESDAY, APRIL 7, 2009
10 B2B Social Media Case Studies and Examples SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 17, 2010
Social media and guerrilla marketing case study GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 21, 2011
How to use Twitter to crowd-source creativity GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 2, 2010
A Twitter success story: Search leads to new market discovery GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 17, 2010
A No-Cost Teleclass for Case Study Writers STORIES THAT SELL | THURSDAY, SEPTEMBER 2, 2010
Customer Case Studies: The “Maybe” Language Legal Loves STORIES THAT SELL | FRIDAY, MAY 7, 2010
Case Study Winners: It’s a Program, Not a Project THE CONTENT FACTOR | WEDNESDAY, JANUARY 26, 2011
Case Studies - Answers to the Questions B2B Marketing Managers Ask Most SAVVY B2B MARKETING | WEDNESDAY, JULY 8, 2009
ZoomInfo, Chris Abraham and Me - A Social Media Case Study WEBMARKETCENTRAL | TUESDAY, MAY 26, 2009
Should your B2B be doing short or long case studies? B2B WEB STRATEGY | MONDAY, NOVEMBER 23, 2009
Did Mashable cross a line? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 29, 2010
Case Studies - Answers to the Questions B2B Marketing Managers Ask Most SAVVY B2B MARKETING | WEDNESDAY, JULY 8, 2009
Case Study: Using a Scenario to Select Business Intelligence Software CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 8, 2010
3 Tips for Finding Your Next Case Study Customer STORIES THAT SELL | THURSDAY, JUNE 24, 2010
How Kronos Finds, Showcases its Best Customer Successes STORIES THAT SELL | THURSDAY, MAY 5, 2011
To succeed in social media, set aside your marketing plan GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 31, 2010
Relaunching an Online Newsroom B2B VOICES | THURSDAY, APRIL 21, 2011
Case Studies: What’s In Them for Your Customers? SAVVY B2B MARKETING | MONDAY, APRIL 4, 2011
5 B2B Social Media Success Stories MODERN B2B MARKETING | SUNDAY, MAY 16, 2010
Savvy Speaks: What Makes a GREAT Case Study? SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 27, 2010
Doubt the Power of Customer Stories Today? STORIES THAT SELL | THURSDAY, AUGUST 4, 2011
Customer Case Studies: Are We Just Being Lazy? STORIES THAT SELL | WEDNESDAY, JANUARY 18, 2012
Coca-Cola Bets the Farm on Content Marketing: Content 2020 JUNTA 42 | TUESDAY, JANUARY 3, 2012
Interviews Part 1: Are you interviewing or just chatting? WRITESPARK | TUESDAY, APRIL 6, 2010
Socialnomics: The Revolution is Us B2B VOICES | MONDAY, JANUARY 17, 2011
Interviews Part 2: Are your questions leading or asking? WRITESPARK | TUESDAY, APRIL 20, 2010
Are you part of the Cult of Failure? GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 1, 2011
Case Study Winners: It’s About the Client THE CONTENT FACTOR | TUESDAY, JANUARY 18, 2011
Social media success story: Marketing a medical practice GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 8, 2010
Learning From Big Social Media Blunders GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 17, 2012
Tell Your Own Stories WRITESPARK | TUESDAY, MARCH 2, 2010
Groundswell Blook Report, Chapter Six: Talking With the Groundswell MI6 MARKETING AGENCY | MONDAY, AUGUST 9, 2010
No budget? Apply guerrilla marketing ideas to the social web GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, SEPTEMBER 4, 2010
Social media was the engine for America’s Tea Party “revolution” GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 2, 2010
How to create a great case study FEARLESS COMPETITOR | THURSDAY, JUNE 24, 2010
Irate sports fans hijack UPS company blog GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MARCH 25, 2012
When it comes to social media, stop trying to “work the room” GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 10, 2011
Survey Says…Case Studies Still Influential in B2B Tech Purchases STORIES THAT SELL | THURSDAY, OCTOBER 13, 2011
Is Social Media Central to Your B2B Communications Strategy? B2B VOICES | WEDNESDAY, JANUARY 25, 2012
Voxify: Rejuvenating Dead Leads through Nurturing DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 23, 2009
Terracotta: Lead Scoring A Buyer’s Journey in Open Source DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 16, 2009
The profound power of five blog readers GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 6, 2012
When parody becomes a corporate PR disaster GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 26, 2010
Straight Talk on Social Media Gurus GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 14, 2012
Content marketing is not enough — The fulfillment gap GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 13, 2011
Making a Case for Consistency in B2B Case Studies SAVVY B2B MARKETING | THURSDAY, DECEMBER 10, 2009
Identified Doubles Revenue With LoopFuse LOOPFUSE | TUESDAY, FEBRUARY 21, 2012
It’s Social Media Week — Do You Know Where Your Brand Is? B2B VOICES | MONDAY, FEBRUARY 7, 2011
B2B Social Media Marketing Case Study: My Fortunate Failure B2B IDEAS @ WORK | FRIDAY, SEPTEMBER 2, 2011
Social media measurement: Sometimes a picture is worth a thousand tweets GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 22, 2010
Case Studies: Start with the Story’s End STORIES THAT SELL | WEDNESDAY, SEPTEMBER 22, 2010
#mptech Case Study of Viral B2B Video PR MEETS MARKETING | MONDAY, NOVEMBER 1, 2010
Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas SAVVY B2B MARKETING | TUESDAY, JANUARY 18, 2011
Social Media and the Start-Up (video) GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 30, 2010
The wrong place for a Twitter feed GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 25, 2012

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