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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. In fact, there are many steps to managing the grant and ensuring the ads you create perform well. That’s why we’ve created this guide!

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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point.

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Samsung Ads introduces new CTV ad types

Martech

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. New ad units. Early interest in the new Samsung Ads ad units is coming from advertisers in CPG, Automotive and Entertainment, we’re told by a Samsung Ads source.

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. It has taken its time.

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. Answering this question is the trickiest part of the marketing campaign. It needs adequate planning.

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Google Ads vs. Facebook Ads

The Daily Egg

Google Ads and Facebook Ads are the two OG online advertising platforms. The post Google Ads vs. Facebook Ads appeared first on The Daily Egg. But who wins in the battle of the tech giants?

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The best Super Bowl ads of 2024

illumin

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with these tools: More data! Basic search: Easily search using keywords, job title, location, industry, and more.

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Maximize Results Of Attending A Trade Show

By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference. Attending trade shows helps your business find new prospects and make connections.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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Drive GTM Efficiency with Tech Stack Consolidation

What you’ll learn: How consolidation creates a more valuable tech stack and delivers better results How high quality data and an integrated platform drive efficiency and performance What questions you should ask before cutting an existing vendor or adding a new vendor to your tech stack Why a data-first mindset helps you avoid a lot of costly mistakes (..)

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"?

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. This is a harder and harder question to answer but it’s a critical to focus on. You’ll learn: The current sales process and why it’s broken.

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An ABM Content Strategy You Can Steal

Speaker: Mason Cosby - Director of Growth at Gravity Global

Adding an Account-Based approach makes it even more difficult to get the content right. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement.