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B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Tip #1. Highlight your value proposition.

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Print Is Still the Most Trusted Type of Ad


internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. TV and print continue to lose ad share at the expense of digital, yet both traditional platforms maintain higher levels of trust compared to their online counterparts.

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Banner Ads Must Die!!!

B2B Marketing Insider

My advice of which marketing tactic was like the walking dead: banner ads!!! What marketers should do, instead: Marketers need to shift their banner ad investments into brand content marketing experiences. Consider the stats: You are 31 times more likely to win the lottery than to have someone click on your banner ad ( Business Insider ). The post Banner Ads Must Die!!!

Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. What do people mean by “programmatic ad buying”? (AF) Simply put, programmatic ad buying is the automation of media buying and selling.

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Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals.

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Ad Injection: Whose Media Is This?

grow - Practical Marketing Solutions

phenomenon known as “Ad Injection”  could jeopardize your site’s user experience, user privacy and security, online businesses’ revenues, brands’ equity and content monetization … and it may be affecting up to 30 percent of Internet users. Ad Injection is a type of adware, but one that is difficult to detect and prevent. How big is ad injection?

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Adding Marketing Automation to Your Inbound Strategy


The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing

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Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem


This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend. billion, by 2015. But why is this? Here’s my take.

What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads


LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. But according to the LinkedIn Ads Benchmark Report 2016 , marketers have yet to make up their mind about LinkedIn. We’re going to go through a bunch of our own ads -- our best and worst -- and analyze what made them successful or unsuccessful. Here are three ads that got both elements right.

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How to Get Results from YouTube Ads (Hint: It’s Not Advertising)


Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. “We get shown that ad all the time, and it gets really frustrating.

11 Examples of Instagram Ads We Love


What makes you click on ads? While there are plenty of studies and articles that allude to what makes social media advertising successful , ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising ). Why Launch an Instagram Ad Campaign. 11 Examples of Instagram Ads We Love. 1) Instagram for Business.

Igniting Content: A Tale of Two Ads

grow - Practical Marketing Solutions

This is a tale of two ads. Both ads were exceptional in that they contained stories so entertaining that I wanted to share them with my friends. Ad number one: McDonalds “Love is Endless” This is simply one of the most creative, entertaining and inspiring ads I have ever seen. An ad that features Batman and Grumpy Cat? This is a tale of two ads.

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10 Examples of Facebook Ads That Actually Work (And Why)


One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Format 1: The Right Column Ad. The cons?

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

With Sponsored Updates, LinkedIn’s native ad format, LinkedIn has an offering that is tailored to distributing your content. Instead of adding new targeting requirements, consider excluding segments you don’t want to reach, such as smaller companies and entry-level staff. Your ad and offer need to focus on the top of this list, not the bottom. Scale. Use negatives.

Will Ad-Blocking Software Destroy Mobile Advertising?


Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop in an effort to abjure the majority of those pesky ads popups before they have a chance to materialize on my screen. I’m not alone. According to a recent report by IAB, global mobile ad revenue reached $31.9 Acceptable Ads”. Labeled as ads.

As digital ad options dry up, marketers turn desperate

grow - Practical Marketing Solutions

” “We can actually place ads on their site without them agreeing to it. ” “You mean when I click on a link to a company’s website they would see OUR ad?” We display our ad to their huge audience on their copyrighted content and we don’t have to spend a dime creating content of our own? sign up for a Sniply account and create an ad.

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B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget


So, if you’re a B2B marketer looking for a way to re-engage with visitors after they leave your website, you may want to consider ad retargeting. It’s also a great way to better target your online ad budget, and improve your ROI. Retargeting displays your ads on websites that your prospects visit around the internet after they’ve left your website. Retargeting basics.

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Adding fuel to the fire: How important is Facebook?

grow - Practical Marketing Solutions

The post Adding fuel to the fire: How important is Facebook? The post Adding fuel to the fire: How important is Facebook? A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a  Piper Jaffray  survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. teens.

Everyone Hates Your Most Effective Online Ads

Digital B2B Marketing

Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. The results from these ads can be misleading. People Hate Interruptive Ads. As marketers, why do we have to wait for consumers to find a way to block ads?

11 Examples of Facebook Ads That Actually Work (And Why)


One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Format 1: The Right Column Ad. The cons?

Click Ad Fraud is out of control — Here’s how you can fight back

grow - Practical Marketing Solutions

If you are spending money on Pay-Per-Click advertising, you might unknowingly be wasting 10 percent, 20 percent — perhaps even 30 percent — of your ad budget to deceptive companies. “Many advertisers pay for ads on a CPM basis — every thousand times their display ads or video ads were shown,” Augustine said. The Rise of Ad Exchanges.

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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

One area where partners are especially common is ad management. This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. Terminus currently integrates with well over fifty ad networks and exchanges. email-based targeting.

Wasting your ad money? All Facebook fans are unequal

grow - Practical Marketing Solutions

Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. It’s A Vicious Cycle I admit to sinking ad dollars into boosting posts when Facebook moved to a pay-to-play model. The post Wasting your ad money? Sounds thrilling, right? Or is it fruitless? But let’s be real, shall we?

The Best Ad Idea Ever


That''s a big statement. So many to choose from. But I''m pretty sure you will admit this example is as brilliant now as it was 20 years ago

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3 Steps To Highly Targeted B2B Facebook Ads With Predictive


Building A Highly Targeted B2B Facebook Ad Campaign. Using Radius Audience Enhancement to power our Facebook ad campaign, we were able to target our top prospect accounts with excellent coverage of people who work at those accounts. Making dynamic updates to Facebook ads. The post 3 Steps To Highly Targeted B2B Facebook Ads With Predictive appeared first on Radius.

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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. How could B2B marketers improve upon their LinkedIn ad strategies (e.g.,

How to Navigate the Social Ad Spend Solar System [Infographic]

Modern B2B Marketing

As marketers, we have an abundance of ad types, targeting, metrics, and available social platforms at our fingertips. This bonanza of improvements also benefits the end-users since they’re seeing ads that are more relevant to them and their interests, rather than a bunch of noise. Author: Mike Tomita Social media is a popular channel of choice, with 2.31

Welcome To The Age Of Ad Blocking

B2B Marketing Insider

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blockers quickly rose to the top of the app charts all around the world. Help Me Get Rid Of Ads. �. Ad Blocking Hurts Publishers. Freemium Model.

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How to Set Up Instagram Ads


In case you hadn’t heard, Instagram ads finally are available globally to all businesses. Since Instagram ads are relatively new, I get a lot of questions about them. Instagram ads are clickable through adding a call-to-action button to your ads. All you need to run Instagram ads is a Facebook page and an Ads account. Literally. Facebook.

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3 Conversion tactics for your online ads


Read on to understand more about how to give your ad copy some strong doses of these conversion-raising components of advertising. Captivating viewers just means using words in your ads that draw people’s attention and pique their interest. Use captivating language towards the beginning of the ad, since it’s the first few words that will encourage the viewer to keep reading.

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Why ad agencies need to become software companies

grow - Practical Marketing Solutions

The post Why ad agencies need to become software companies appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Sometimes you just need a hamburger Critical guidelines to help you determine your optimal online advertising partner Don’t block me bro: Internet ad blocking takes hold. Do you have the best creative talent? (A claim that is fleeting at best.).

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers


Today I’m excited to announce Bizible now has a native integration with Facebook Ads. Bizible is the only B2B marketing attribution solution that can automatically add tracking links to your ads and report costs, making it easier to gain detailed insights into Facebook Ads contribution to leads, opportunities, revenue, and ultimately ROI.

Online Banner Ads: Out with the Old, in with Interactive

Vertical Response

Soon those rectangular display banner ads that sit at the top of your screen will disappear and new interactive ads will take their place. The Interactive Advertising Bureau, which is made up of 600 media and technology companies and is responsible for selling 86% of the online ads in the United States, is leading the change-the-ads charge. All rights reserved.

This Study Shows Publishers Actually Lose Money Running Bad Ads


But then something happens—you’re bombarded by ads. Users are expected to dodge ads just to get the content they want to read or watch. Publishers probably hate it, too, but they have to serve the ads. The team set out to determine the real costs publishers and users face from low-quality ads. The fit and quality of these ads matter. How rude, right?

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15 Clever Examples of Interactive Print Ads


Print ads were once the standard format for creative advertising. In fact, many brands are finding new ways to merge the digital and physical world through magazine and newspaper ads. Here are 15 print ads that should make you rethink the word "traditional.". 1) Glacial. You soak the ad in water, wrap it around the bottle, and put it in the freezer. 10) Volkswagon.

The ABCs of Compelling Visual Ads [Infographic]


To help you and your team better understand the underlying mechanisms that go into the creation of a compelling visual ad, check out the infographic below from Bannersnack. They've provided everything you need to know about visual ad creation in one infographic -- and they've alphabetized it. What constitutes as visually appealing advertisement?In short: A lot of things.

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The Future Of Marketing In An Increasingly Ad-Free World

B2B Marketing Insider

Ad Blocking Gets Serious There are approximately 200 million monthly active users of ad blockers globally, according to a […]. The post The Future Of Marketing In An Increasingly Ad-Free World appeared first on Marketing Insider Group. The future of marketing is being debated by leaders in our industry. Some see a shift to more customer-focused content marketing.

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How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” ” You may find ad extensions effective since you’re giving searchers more reasons to click on your ad. There are multiple types of ad extensions that can be used to show different information.

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5 Ways to Create Added Value for Customers

Vertical Response

Added value is an important tactic that can be used by small businesses to acquire and retain customers , increase brand awareness, and differentiate one’s place in the marketplace. Here are five ways to create added value that can be easily implemented into your business plan today: 1. The post 5 Ways to Create Added Value for Customers appeared first on VerticalResponse Blog.

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Are Display Ads Worth Your Time? [Flowchart]


There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. So should you use display ads? Proceed with caution.