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Tuesday, May 25, 2010
There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. With such a demand for content, how could you not have a strategy in place? Better Content. On time.
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Friday, April 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Amorphous marketing is out.
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Monday, April 26, 2010
Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design.
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Wednesday, August 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing? Personas.
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Friday, September 4, 2009
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. This is critical even to the behemoth, Wal-Mart.
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Thursday, November 5, 2009
Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. Tags: B2B Email Marketing B2B Blogs B2B Marketing content marketing This is not another “How to” article for creating newsletters.
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Friday, October 16, 2009
As you will learn from Russell's post, he's advocating a content marketing schedule that is quite ambitious, challenging for most companies. If you’ve been following this blog, among others on similar topics, you’ve heard many times that content marketers need to think and act like publishers. In this case, “1? 7 = Weekly “7?
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Friday, July 31, 2009
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts: Share your best thinking concisely to deliver quick, obvious value. So too with Twitter. Used poorly, you may do little more than smash your virtual thumb.
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Tuesday, June 1, 2010
The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. 10 Ways to Keep Your Blog Full of Content 1. When aggregating content, be sure to give credit and link to the original source of information.
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Tuesday, August 18, 2009
Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content. 0160; Duplicate content occurs when two or more web pages have the same content. B2B duplicate content issues can arise when: Multiple sites publish your press release.
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