3768 Articles match "Content"

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
In addition, they may be interfering with their ability to optimize email content for their entire email list. The results are less than encouraging. Researchers at Return Path in late 2008 purchased a single item from several retailers and signed up for the retailer’s email program during that purchase process. cents. Subscribe to RSS.
 
Thursday, September 2, 2010
If we've said it once, we've said it tons of times here on the Savvy B2B Marketing blog – to connect with today's B2B buyers, you need to produce and make easily accessible a range of content that guides prospects through the buying cycle. And if you're not already doing so, create dedicated landing pages for each content asset.
 
Thursday, September 2, 2010
You may feel like you’re putting a lot of effort into creating great content and no one is responding. Create a Content Calendar – If you have a hard time figuring out what to write when you do have time, take some time to figure out what topics you want to cover and then brainstorm some post ideas. Chat it Up!
 

The Best from the B2B Marketing Community

There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Content Touches Everything. With such a demand for content, how could you not have a strategy in place? Better Content. On time.
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. We hope you’re a firm believer in the value of content marketing. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Amorphous marketing is out.
Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Content mapping is closely related to Information Architecture and UI (user interface) design.
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing? Personas.
In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. This is critical even to the behemoth, Wal-Mart.
Rather, this is a “What to” article, with 35 B2B eNewsletter content ideas to help you think about “what” to write about. Tags: B2B Email Marketing B2B Blogs B2B Marketing content marketing This is not another “How to” article for creating newsletters.
As you will learn from Russell's post, he's advocating a content marketing schedule that is quite ambitious, challenging for most companies. If you’ve been following this blog, among others on similar topics, you’ve heard many times that content marketers need to think and act like publishers. In this case, “1? 7 = Weekly “7?
But, if you use it well, you can make a measurable difference in your content marketing strategy. Here are six easy ways for Twitter to strengthen your content marketing efforts: Share your best thinking concisely to deliver quick, obvious value. So too with Twitter. Used poorly, you may do little more than smash your virtual thumb.
The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. 10 Ways to Keep Your Blog Full of Content 1. When aggregating content, be sure to give credit and link to the original source of information.
Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content.  0160; Duplicate content occurs when two or more web pages have the same content.   B2B duplicate content issues can arise when: Multiple sites publish your press release.