The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. So how does one handle this information overload and how do B2B marketers compete to stay on the top of search results, in this continuous flood of content that will only increase by the day? So what exactly is content curation? Curate, don’t spam. MORE >>

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Here are 6 steps that any organization can take to tackle the challenges of executing an enterprise-wide content strategy. Steps To Executing A Content Strategy. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. MORE >>

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Now, they’ve created  the content marketing checklist  (reg. Good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. MORE >>

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. MORE >>

” I was reminded of this last week when thinking about building the perfect content marketing A-team. So here I will explain my view on the cast of characters it takes to make sure your content strategy plans always come together… Content Strategist. This is the leader, the person accountable to the organization for making sure your business is creating, curating and syndicating the content your buyers are looking fo,r in all the channels where they are looking. Content Curator. They find great content. Content MarketingEditor. MORE >>