While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Joe Pulizzi, What is Content Marketing? Personas. MORE >>

One of the most exciting areas today in the realm of what we used to call publishing is content marketing. A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.”  MORE >>

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. MORE >>

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience. MORE >>

Whether creating a Whitepaper, an eBook, a new Email Marketing campaign, a web page, or any other type of marketing content there are a few basic principles you should follow: Is it simple? If you can answer “yes&# to all three questions above, you’re on the right path to coming up with great content. Is it timely? MORE >>