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How email marketers can help end phishing

Biznology

You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The post How email marketers can help end phishing appeared first on Biznology. Email Marketing eBay email marketing email security internet security password Phishing

Data Security: Spotting a scam before disaster

Biznology

Show everyone phishing emails look like, and to avoid opening suspicious emails. Run some mock phishing attacks of your own against your employees to see how well they are equipped to respond, and test the management team to see how well they’re enforcing the policies. Many phishing scams start with emails that most SPAM filters will catch. Teach Employees Signs to Look For.

Spot 43

Watch out for phishing emails

Fearless Competitor

For more on this problem, read How to recognize phishing email messages, links, or phone calls. It’s getting really bad. Look at this: Attached to the email was a zip file.  I am expecting the delivery of a new printer, but I started getting suspicious.  So I opened a web browser and typed “www.dhl.com.” ” There was a box there to track your package. So I copied and pasted the number below. “Tracking number not found” The moral is this. If you receive unsolicited emails, do not click the links or open  attachments. Marketing

Spring Into Compliance – The Canadian Anti-Spam Law (CASL) is Around the Corner

Marketing Action

The bill intends to promote ecommerce by deterring spam, identity theft, phishing, spyware, viruses, botnets and misleading representations online. Act-On in Action B2B Marketing Content Marketing Email Marketing Act-On Software CAN-SPAM Canadian Anti-Spam Law CASL email deliverability email marketing identity theft phishAre you sending marketing emails to prospects in Canada?

Protect Yourself & Your Clients from Identity & Data Theft

Act-On

These include but are not limited to: Phishing. Phishing scams are typically fraudulent email messages appearing to come from legitimate enterprises (e.g., The SnapChat breach was a phishing incident. Pssst … want to buy 25 million email addresses and passwords? How about some highly confidential financial data on your biggest competitor? percent from 2014 figures. Hacking.

How to Protect Your Email List Health and Deliverability

Act-On

They’re usually trigger happy to report emails as spam or phishing, so you might want to be especially careful with the emails you send to them. Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list. Typos or Duplicates. Bounce Rate Improvement.

DMARC – What Is It and How Does It Affect My Email Marketing?

Marketing Action

This will help you track down anyone phishing your domain. DMARC will help protect the mail recipients as well as the email senders from being victims of phishing or spoofed email attacks. Senders are largely unaware what level of risk they have of being phished or spoofed. Messages that phish or spoof your domain are blocked before ever reaching your customer’s inbox.

The Act-On Email Deliverability Glossary, Part 2

Act-On

Phishing. Very similar to phishing. This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the many components of deliverability. We ran Part 1 of the Deliverability Glossary last week; you can catch up with it here. Definition. Permission-Based. Placement. Postmaster. The administrator of an email server. Queues. Ramp-Up.

6 Types of Transactional Emails That Every Email Marketer Should Know

Modern B2B Marketing

Moreover, with the prevalence of phishing activities, adding a link or email where they can report unauthorized password requests strengthens your credibility. This Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Password Resets.

LinkedIn Tutorial in PR Disaster Recovery – Future of Engagement

Sazbean

They did not email them about it but this could be because such an email could look like a phishing attempt, further confusing users. Last Wednesday, over six million LinkedIn passwords were stolen and posted onto a hacking forum.

The Act-On Email Deliverability Glossary, Part 1

Act-On

spoofing or phishing.). “Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes. The business processes and reputation of an email service provider affect deliverability, but the email marketing team has control over the most critical deliverability factors, regardless of which email marketing solution is used. Definition. Blocks.

Free Internet and Your Content Marketing Strategy: What Could Go Wrong?

Content Standard

Strom noted that “everything and everyone can be exploited, phished, compromised, or subverted.” Europe has bold plans to lead the rest of us into the future. Last month, the European Commission announced plans to make public spaces Wi-Fi enabled across the continent. It’s an optimistic venture, but one that will require plenty of oversight and observation. Not necessarily.

Customer Experience and the Importance of Online Trust

CMO Essentials

No one is wholly immune to the many online activities – spam, spoofing, hacking, malware, phishing, click fraud, identity theft – designed to erode trust. Digital communications have evolved to an unprecedented extent in recent years, allowing us more insight than ever before into our buyers’ behaviors , and more means to target, convert, and track prospects and clients alike. But with this power comes great responsibility. It falls to us to proactively manage our clients’ data , keep their confidence, and ensure their continued trust. But we have to be better. Key Takeaway.

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Gmail Introduces New Easy Unsubscribe and Block Options to Stop Users Wrongly Marking You as Spam

Haley Marketing

They can report the message as phishing. This is the most severe because phishing is inherently malicious and the easiest way for your content to be totally banned. For email designers and developers, Gmail is very quickly taking over Microsoft Outlook's title of "most hated email client." They can report the message as spam. It's very easy to see why people go for that option. Block.

Why did my e-mail campaign get such a low response?

Biznology

There are many reasons why your marketing e-mails might be getting a low response rate--spam filters, boring titles, poor offers, incorrect targeting, and many more--but I want to use a real example today to focus on a problem that some marketers still don't appreciate--the effect of phishing on response rates. Tags: Internet Marketing email emailmarketing phishing spam Plenty.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. New Marketing Data. In the US, 2.8 highly recommend review.

Spam Filter Basics: How to Keep Your Emails from Getting Blocked

Marketing Action

There are many methods for email authentication that a spam filter looks for in order to protect users from phishing scams – the kind of fake emails that could cost email recipients a lot of money and grief. This includes email service providers such as Act-On.) A message that does not pass could be considered phished or spoofed, which means it gets sent to the spam folder or blocked.

How to Design Emails to Reach the Inbox

Modern B2B Marketing

Phishing URL. by Dayna Rothman When you send out an email blast you hope and pray that it reaches your intended recipients. You cross your fingers that it doesn’t get tripped up in spam filters or sent to junk, and let out an emphatic sigh of relief when you know your email made it through the gauntlet. Message and Creative. Offer explains What’s In It For Me (WIIFM). Images support copy.

An inside look at innovation hot spots and how to get your idea noticed

grow - Practical Marketing Solutions

There’s watering hole, and spear phishing kind of attacks, and there are some great security companies out there but they don’t do anything against these advanced threats. The tech start-up world is Jim Lussier’s playground … and it is one cool place. Industry veteran  Jim Lussier  was tapped to lead this ambitious effort. What are the hot ideas? Let’s find out.

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Google Wallet Makes It Easier than PayPal to Send Money

Sazbean

What about security in terms of phishing schemes… Should be very interesting to see how this all pans out. Google Wallet Logo (Photo credit: Wikipedia) So far Google Wallet has been on the sideline. Well, it just got the call from the coach to check into the game. What do you think? percent fee tacked on. You also need to be over 18 to take part in the funding fun, though.

How to Protect Your Email List Health and Deliverability

Act-On

They’re usually trigger happy to report emails as spam or phishing, so you might want to be especially careful with the emails you send to them. Unhealthy sending practices have a great impact on the performance and deliverability of your email campaign. As a key sending best practice, you should know how to manage the health of your email list. Typos or Duplicates. Bounce Rate Improvement.

Everyone Hates Comment Spam, So Why Are We Drowning In it?

grow - Practical Marketing Solutions

Some spam commenters are fishing (or “phishing”) for people’s personal information, so that they can steal their identity or sell their personal data. Some spam commenters are fishing (or “phishing”) for people’s personal information, so that they can steal their identity or sell their personal data. By Kerry Gorgone, {grow} Contributing Columnist. Comment spam is bewildering to me.

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Security Breaches in Healthcare: How To Protect Patient Data

Fathom

Jay: A common one is clicking links in phishing emails. Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. Personal data, including social security numbers, from millions of patients was accessed as part of the attack. The so called “APT 18” hacking group is suspecting of being behind the attacks.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Hotspot Shield also protects users from over 3 million malware threats, phishing sites, and spam. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Buffer.

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31 Wicked Cool Benefits of Marketing Automation

Marketing Action

Without Marketing Automation, most email campaigns would have the same clickthrough rates as Nigerian phishing scams. Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. That was 2,000 years ago.

The 14 Coolest Beer Label Designs You've Ever Seen

Hubspot

Several years ago, the folks at Magic Hat teamed up with printmaker Jim Pollock -- the same Jim Pollock who became famous for creating many of Phish's most memorable concert posters. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Not anymore. So which breweries have come up with those really standout designs? MakeSecrets.

What to Do When Your Twitter Account Gets Hacked

Hubspot

Once a login page is cloned, a hacker just needs to get you to go to it -- usually by sending you an email or direct message that links to a page that looks like the normal login page, and might even have a very similar URL (such as [link]. 5) Beware of email phishing. It can happen to anyone. In reality, most hackers gain access to sensitive information by exploiting our own complacency.

SocialOomph offers essential Twitter tools

Biznology

I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. thought I would share some of them with you, hoping that they are as useful to you as they are for me. Queued Bulk Tweets. Twitter is funny.

How marketers help phishers succeed

Biznology

Phishing is a real danger. Why are they sending out simple unformatted emails with no logos and links to log into their site? I can only imagine that they just aren’t thinking about phishing attacks. But as long as companies continue to send out legitimate emails that look exactly the same as phishing attempts, people are going to be understandably confused.

What to Do if Your Search Rankings Were Hurt by Google's Penguin Update

Hubspot

Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware. Have ya heard? A new animal may be wreaking havoc on your ability to get found in search. But this time, it doesn't take the form of a black and white bear. No -- this time, it's even more deceptively cute and harmless. This time. it's a penguin. What's next -- Google Zebra?).

Authentication Changes at Yahoo! Impact Email Marketing

Vertical Response

In a move to prevent abuse or phishing scams , Yahoo! has made this change to combat the rise of phishing and spam emails being sent to and from Yahoo.com users. Delivering emails into your subscribers’ inboxes is a big part of what we do around here; keeping out unwanted email is what email providers do. Anyone using an email address from Yahoo!, What changed? Yahoo! Yahoo!

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

These standards touch upon subjects like violence, bullying, phishing, scamming, and harassment. Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? I do. Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled. Protect data.

12 Reasons Why Bill C-28 is Good News

B2B Marketing Unplugged

You should do this because it will reduce phishing attacks and give your Productivity Prevention Department something to do in the second quarter. After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. For real. Don’t know about RFM?

10 Reasons I Won’t Follow You on Twitter

Webbiquity

This often leads to malware or phishing scams, and never to anything good. Before I start this rant, let me make it clear that I love gaining new followers on Twitter and I’m honored by (almost) every one—I’m grateful that you want to hear what I have to say! Also, as indicated by my high ratio of following to followers (currently 87%), my default rule is to follow back.

Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]

Hubspot

When HTML emails include click trackers, it's not uncommon for email clients to warn recipients against "potential privacy threats" or a potential "phishing attempt." When you send an email , a lot goes on behind the scenes. Just take a look at the following infographic from litmus , which documents an email's journey from the click of the "send" button all the way to the subscriber's inbox.

Three Big Lessons from Social Media and Online Security in 2012

WindMill Networking

Boards started to appear as lures for online phishing and fraud scams. Malicious websites attempt to install spyware on readers’ computers. Photo credit: Wikipedia). As 2012 draws to a close, it’s a good time to look back and take stock of what we’ve learned over the past year in terms of online security and social media. were compromised. Related articles. Malware Evolution.

Facebook’s fatal flaw

grow - Practical Marketing Solutions

Here are the instructions they provided: 1) Change your password. 2) Run a virus scan on your computer. 3) Don’t fall for phishing scams again. “I want the Internet economy to prosper, but it can’t unless the people’s right to privacy means more than a right only to hear excuses after the damage is done.” –   Joe L. Glaringly absent is any option to let Facebook know it happened.