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What Are Personalized Popups in Emails? And How to Ensure Their Effectiveness

SendX

Want to learn how to craft personalized email pop-ups that convert? Read this post to learn the expert strategies for designing and using personalized popups.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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How AI Is Changing Ecommerce Personalization

CMSWire

Generative AI has changed ecommerce personalization forever. The key to capitalizing on that change is harnessing real-time customer and product data. Continue reading.

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The Definitive Guide to Account-Based Experience

Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail. ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers.

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Lead Generation Strategy: Driving Leads Through Personality-Based Marketing

Launch Marketing

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Understanding the diverse spectrum of personalities is essential.

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Getting Personal Part 3: Personalized Recruiting

Zoominfo

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. So how do we make recruitment personal again? What Is Personalized Recruiting? What Are The Benefits Of Personalized Recruitment? We promise, it’s worth it.

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Omnichannel is Multichannel 2.0

Get the tools to turn data into actionable insights and deliver personalized, relevant, timely messaging to increase conversions and maximize your ROI. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.

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The Retailer’s Guide to Marketing Data

Techniques to build personalized campaigns & find the best prospects. Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition.

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4 AI Hacks to Make Sales Teams More Efficient

Automate personalized outreach. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Simplify account-health management.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Why Gifting is the Secret to Successful ABM Campaigns

ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. How to use personalization to connect with target accounts. Let’s introduce gifting.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Personalizing messages to your priority accounts. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Reviewing, reporting, and refining for better results.

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The Modern Customer Success Playbook

Create highly targeted segments to drive more contextual and personalized engagements. This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities.