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7 tips for effective press releases

Biznology

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest? This is also the case for press releases.

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How To Hack Your Way Into The Press

B2B Marketing Insider

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. The post How To Hack Your Way Into The Press appeared first on Marketing Insider Group. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. But the best part is, you don’t have to aim for the top, all the time.

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Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]

Hubspot

Armed with a handful of tools, they dug into the data to determine exactly how media coverage affects press mentions, organic traffic, and backlinks. So is it true that all press is good press? In business, getting ahead often hinges on our ability to get noticed. Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both.

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Should B2B Marketers Kill the Press Release?

B2B Ideas @ Work

The CEO of a company I once worked for decided that the way to get more business was to distribute two press releases every week. thought he was kidding. He wasn''t. asked him, "What if there isn''t any news, then what?" His response? Just gin something up." I had to look away, quickly, so he didn''t notice me rolling my eyes. Inbound Marketing B2B best practices

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Number One Press Release Don’t – Don’t Write Too Much

B2B Marketing Traction

There are many Do’s and Don’ts of writing press releases (below see the fun Infographic from Skadeedle ). Here is why it happens and how you can avoid this major press release don’t. Many business owners want to include every detail about their company or product in one press release. well-written press release has ONE angle and a focus. Visually.

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When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective. years ago. Why is that? Image credit: Ionics

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Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Also, be sure to use spell checker and the Press Release Grader from HubSpot. Press Release Grader is a simple, free tool that analyzes your press releases and gives you some ideas on how to improve them.

Introducing the Modern Press Release

Modern B2B Marketing

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? We keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release. It brings into question whether press releases are still relevant and useful. It is understandable.

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How to Earn Free Press for Your Business When You Have No Connections

Hubspot

So how do you build press for a startup when you have no connections? How To Get Free Press For Your Startup When You Have No Connections. 1) Be remarkable. You can leverage remarkability to receive press by doing something remarkable. Trends emerge is every industry that can help propel your search for free press without connections. New and existing press releases.

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How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. Nowadays, though, press releases have it a bit tougher – they have a lot of competition, all vying for eyeballs in the ever-crowded digital landscape. No press needed; no press release either. Manage your press list.

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Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

Call me old-fashioned, but I like press releases. When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Naturally, the worth of the press release often comes into question. Hollywood points out that even though the age of the press release has passed, marketers hold onto them. This question is one worth asking.

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How to Be More Creative When You’re Pressed for Time

B2B Marketing Insider

The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group. “I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable. The show is intended to inspire you to use the craft of creativity to build something meaningful. Content Marketing

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10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. So before you start writing your next press release, keep in mind the following questions to make it more effective. Rebranding.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent

Wondering how to write a press release? Great Great press releases are not that hard to write. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media. If you’re new to press release writing and want to master this art, read our 4-step guide.

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Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. It was more difficult than I expected! Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers About The Authors.

Stop press! The secrets to successful content sign-off

Connecting Element

The post Stop press! Getting copy signed off has always been challenging. But with digital content rising up the agenda, it’s time we asked: how do we prevent valuable work being killed by committee? The secrets to successful content sign-off appeared first on Connecting Element. Blog brand content guide content guidelines content strategy content workshops copywriting managing stakeholder

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Savvy Speaks - Writing Fearless Press Releases

Savvy B2B Marketing

Ah, the press release. The special rules of the press release usually leave marketers a little nervous, but fear not! Press releases need to get people's attention. Write the press release in such a way that a publication can drop it in as is. Write the press release as if it were really newsworthy and not because you are selling something. good press release tells a story that is relevant to the audience. " Speaking of focus, a press release should not be an "everything-and-the-kitchen-sink" affair. Wendy. Make sure it rocks.

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5 Lessons to Learn from the World’s Worst Press Release

Content Marketing Today

This is a marvelous example of learning how to succeed by pretty much doing the opposite of everything in this press release. We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. 3.    Don't put out a press release that is completely lacking in news value. Happily, we can learn from it.

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5 Lessons to Learn from the World’s Worst Press Release

Content Marketing Today

This is a marvelous example of learning how to succeed by pretty much doing the opposite of everything in this press release. We would have to work pretty hard to figure out why a move from one floor to another--even if it's a higher floor--would provide a significant benefit. 3.    Don't put out a press release that is completely lacking in news value. Happily, we can learn from it.

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How to Optimize Press Releases for Search Engines

EMagine B2B Blog

While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. Part of your website optimization lies not only in the page’s content, but rather, in your assets. B2B Web Strategy Search Engine Marketing Traffic Generation

How To Get More B2B Press Coverage Without Being a Jackass

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful. Looking back, it was a shotgun approach to glorified begging in order to get as much media share of voice as possible. Sadly, this approach endures today despite the declining results that it earns. What are your goals?

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Don’t Underestimate the Power of Press Releases: 4 Ways to Make Your Press Releases Work Stronger

EMagine B2B Blog

The press release has been around since before most of the technology we use to promote our business. And yet, many companies fail to utlize the power of press releases, both from a branding and from a traffic and lead standpoint. Lee Odden from toprankblog.com says “Online PR and social promotion (not just guest blog [.]. Online Marketing Social Media

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. And this, my friends, is where press releases factor in. Well, there you go.

CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing

Fearless Competitor

Author : Buffer, Inc Website : [link] --> The post CMOs to Rein in Traditional Ad Spend, Press on With Digital Marketing appeared first on Fearless Competitor. Buffer. Life is pretty bleak for TV, Newspaper and all off-line advertising. Digital Marketing is the future. Source: MarketingCharts ). Since I no longer work for The Pedowitz Group, I have restarted Saturday posts.

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Press Releases Aren’t Your Grandpa’s Marketing Tool

Volacci

The press release has come a long way since it was invented in 1906-- and is still a relevant, high-ROI way to get out the word about your company. One of the easiest types of high quality content to develop, distribute, and see returns on is the press release, which (in my opinion) is one of the best content types to post on your website. Boost SEO. Build Brand Identity.

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5 Must-Haves for Your Online Press Room

WindMill Networking

As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. An online press room is going to be one of the first stops for media […] Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. How long has it been since you updated your online newsroom?

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Is It Finally Time to Bid Adieu to the Press Release?

Hubspot

When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them. spokesperson for PR Newswire, a distribution service, indicates the volume of press releases it sends out has grown over the past four years. The simple press release should have died years ago. Fair enough.

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Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”.

Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

SnapApp

FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release.  The Spring 2016 release features a new library of professionally designed content templates and advanced personalization, along with customization capabilities, which enable marketers to directly create content-enabled campaigns in minutes versus days, weeks or even months. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

B2B Lead Generation Blog

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict. My client, as is their perfect right, told me to lay off the negative tone, which I did. PR/Marketing Trends

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Have an Outdated Press Page on Your Website? Here's How to Fix It

Hubspot

The original purpose of a press page made sense -- it housed general company information and timely news in a central location for consumers, clients, potential clients, the media, and other interested parties. The press page was created to answer such questions as: Who are new clients you’re working with or what projects did you just finish? How to Build a Modern Press Page.

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Press Releases: Creative, “New School” Ideas for Driving Results

Fathom

Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release.  It also revealed “new school” creative uses for press releases, and discussed ways press releases have driven business results that matter. Online PR/Link-Building Uncategorized

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Savvy Toolkit: How to Get Your Press Release Seen - 68 Helpful Tips

Savvy B2B Marketing

I must admit I sometimes thing of "Time to issue a Press Release" in the same monotone braindead inflection as that old "Time to make the donuts" commercial. Most companies don't "get" why a press release is important and therefore they give it the time and attention they would an email to a co-worker. The Bad Language Blog has done a wonderful job of compiling 62 Ways to Improve Your Press Release. If you even use 10 of them your next press release will be light years ahead of most of I have read!

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The ugly side of digital transformation

Biznology

Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. Unfortunately, the latter is more likely. Corporate structure resists transformation change.

Media 90

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week

Hubspot

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google, via HubSpot. which basically means that search engine optimized press releases and guest posts could end up hurting your marketing, not helping it. Check out our blog post to get some tips for avoiding the SEO fall-out in press releases and guest posts. That being said, not all hope is lost.

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5 B2B Marketing Tips for Using Press Releases

Modern B2B Marketing

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. Be sure to integrate your press release and email marketing efforts where it makes sense. The average U.S.

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Hot off the Press

PWB Marketing Blog

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Google Says Links in Press Releases Should Be Nofollow

Vertical Response

Google recently and quietly announced, (by updating their link schemes ), that links contained within a press release for your business should be “nofollow” links. Google’s reasoning: A press release is similar to an advertisement or advertorial for your company. But the links within press releases should be nofollowed.” All rights reserved.

If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. Her employer, a B2B electronics manufacturer, regularly uses press releases that have been optimized for search engines. From the tone of her voice, she was wondering if she was crazy for still issuing press releases or everyone else was crazy for avoiding them.