Fri.Dec 09, 2016

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Weekend Reading: “Marketing 4.0” by Philip Kotler

B2B Marketing Insider

For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded at “The Father of Modern Marketing.” A faculty member since 1962 of the Kellogg School of Management at Northwestern University, Dr. Kotler is the author of over 55 marketing books (translated into more than […]. The post Weekend Reading: “Marketing 4.0”

What Not To Do at Your Company Holiday Party


Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party. Company holiday parties are a fun occasion to celebrate the season with your friends, family, and colleagues. However, even if the party has all of the trappings of an event you would throw at your home, such as food, alcohol, and party games, it’s still a work function. Our advice?

Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Marketing

Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. Lead Scoring and Collaboration. It enables you to personalize and customize each engagement with these leads during your follow-up. Sales b2b

MQL 19

14 Scientific Reasons to Disconnect This Weekend [Infographic]


Any exciting plans for this weekend? I bet you're looking forward to spending some time with your family, or catching up with friends. Maybe there's a new recipe or restaurant you've wanted to try. And, of course, there are those countless minutes of checking your work email. That doesn't sound like a relaxing way to spend the Saturday. Or Sunday. Or both. And yet, so many of us do it.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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What the Holidays and Account Based Marketing Have in Common

It's All About Revenue

It’s that most wonderful time of year again -- with the holiday spirit in the air for businesses and consumers alike. As the founder of Due , a payments startup business, my team and I are pretty excited to celebrate our successes in 2016 and start focusing on the upcoming year. Here’s what crossed my mind: Both are highly anticipated. Both come out better when everyone collaborates.


Am I connecting with my customers enough? 10 tips for customer outreach


How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. We have our finger on the pulse of our customers like never before—and yet, many of us wonder, “Am I connecting with my customers enough?”. Keep your brand consistent.


Why you need a creative brief for every project


Humans are wired to see images. More than half of humans are visual learners. Our brains process visuals incredibly fast: in just 13 milliseconds. We’ve long been visual beasts (think of the most early form of communication, hieroglyphics). But we’ve embraced that with vigor in recent years. Consider the popularity of visual media like Instagram, emojis, and YouTube. People simply aren’t reading much – they’re skimming. An eye-tracking study indicated emails were read in less than a minute. That’s what makes the visual portion of your creative process so important. What is a creative brief?

How to (Quickly) Get Content Marketing Strategy Executive Buy-In

Content Standard

There’s a major difference between creating content and embracing a full content marketing strategy. Let’s say you’re the VP of marketing at a division of a major financial institution, and you recognize the power of content. Much of that content is helping grab the attention of some of your target readers. This makes sense: the stakes are high with this sort of approach.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Silo-Busting for Better Customer Experience

Type A Communications

December 8, 2016 by Carla Johnson One of the biggest challenges in delivering a seamless, consistent customer experience is organizational silos. Silos hurt the flow of information and fracture employee. read more. Customer Experience Carla Johnson Type A Communications Why Silos Damage Customer Experience

Who Needs Crystal Balls? How the ‘Mindset List’ May be Lead Generation Gold

B2B Lead Blog

You know the guy. Your college professor whose hair was whiter than Siberia in February, his suit went out of style sometime during the Nixon administration, and his cultural references were before your grandparents’ time. You couldn’t relate to any of his analogies, because most of those dated to an era before television and the […]. Demand Generation

The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]


G2Crowd is disrupting the traditional analyst quadrants. The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. Guest Bio: Adrienne is the Chief Marketing Officer at  G2 Crowd , a platform for its users to share business software reviews in real time. Previously, she served as the director of brand and marketing solutions at LinkedIn. Why Martech utilization is up. What’s in the G2 sales and marketing stack.


Interesting Infographics: Create a Killer Social Media Strategy


Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. billion active monthly users. Define target audience.


Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

SEMA, Oracle, InfoComm, and American College of Cardiology Take Home IAEE Art of Show Designations

Experience Marketing Insights

FreemanXP clients earn recognition from IAEE for signage/decoration and most innovative use of technology