Tue.Aug 23, 2016

Trending Sources

Use Marketing Automation The Right Way


Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to garner the attention of their buyers. Still, we need to do it right.”.

5 Ways Marketing Automation Builds True Customer Loyalty

B2B Marketing Insider

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]. Content Marketing

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The Five Best Pinterest and Instagram Marketing Tools


Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count:  269. ” —  StoreYa Blog. Google Review Count:  193. Pricing:  free.

How to be a marketing maverick in an old-fashioned industry

grow - Practical Marketing Solutions

By Elaine Ball, {grow} community member. What if I told you that I could get your target customers to wear your branding on their butt ? That these customers would actually be coming up to you , asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. These guys are as straight-laced and serious as they come. But that’s where you’re mistaken.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

CMOs fail to go beyond brand awareness on LinkedIn

B2B Marketing Insider

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. […]. Social Media LinkedIn LinkedIn Marketing

From Scratch: Three (More) List Building Strategies for Agencies (and Others)


In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. quick reminder that your paid list-building strategies require the same foundational elements we spoke of before, but they’re even more critical now. Do you deeply understand your buyer personas ? Events and trade shows. AdWords.

9 Reasons Why Your New Business Program Is Failing


A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up. In fact, it seems like many agencies are leaving their new business development largely to chance. So what factors contribute to a poor business development strategy ?

How to Consistently Accelerate Buying Decisions

Jill Konrath's Fresh Sales Strategies Blog

How many "stuck" opportunities are you struggling with right now? If you're like most sellers, these prospects drive you nuts. They don't reply to your emails. They fail to return your calls. You even begin to wonder if you misjudged their interest

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Does Your Nonprofit Need Marketing Automation?


Every marketing team is overworked. We're all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results. Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment makes sense for any given organization.

B2B Brand Storytelling: Learning From Nike

Type A Communications

August 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. From its inception in 1971. read more. B2B Marketing Brand Storytelling Content Strategy Branding Carla Johnson Nike storytelling Type A Communications

The Marketing Guru Covers: What are the benefits of social media marketing?

Lead Liaison

Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? What are the benefits of social media marketing? Become Recognizable & Relatable. Social media marketing allows you to increase your online presence. You become more familiar to them. Save money.

What Does “Going Pro” Mean for Your Email Marketing?

Vertical Response

Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Think again. Email consistently offers the best payback for digital marketers, producing a 122 percent return on every dollar spent. On top of that, email is getting a big boost as mobile use skyrockets. With people now checking their email on cell phones and tablets at least once a day, 91 percent of marketers, suppliers and agencies achieve the same or higher click-through rates on mobile devices as on desktop. Recent statistics show the average person now gets 121 emails a day.


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend

B2B Marketing Insider

For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. Businesses’ ever-increasing reliance on digital tactics to drive leads and, by extension, sales is logical in our brave, new and (very digital) world: more than 85% of Americans are online regularly; 20%[1] (or […].

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How to Build the Business Case for Purchasing Marketing Technology


Change is hard. If you want to make a change, such as purchasing a new marketing technology, you essentially have two options. Go rogue, or achieve consensus. Going rogue – doing whatever you want and begging forgiveness later – might be easier in the short run, but in the long run it’s better for you, your company, and your career to move through consensus. What is a Business Case? Cost savings.

Why Product Marketing is Essential to Your B2B Organization


Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. This is encouraging. It’s a paradox that a function this important is commonly misunderstood. The Value of Product Marketing in the Early Stages of a Company.

How Is Video Content Affected By the Rise of Voice Search?

Content Standard

Voice search holds major influence over online search traffic, and its upward mobility shows no signs of slowing down. According to the Internet Trends Report 2016 , voice search query volume has grown 35-fold since the iPhone and Google Voice Search were released. In-home internet-of-things technology will only increase the functionality and availability of voice search. Marketing Video Marketin

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing


At Infer, we’re fortunate to work with forward-looking marketers around the world. As more companies join the predictive revolution, we love sharing their great success stories — and marketing automation innovator Act-On is no exception. You already enjoy valuable insight into your leads from behavioral scoring. What drove you to add predictive scoring to the mix?


What Type of Paid Advertising Campaign Should Your Staffing Firm Use?

Haley Marketing

Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best for them.