'In this episode of the TV on the Web show, Marketing Made Simple TV, (best viewed in Full Screen mode) Bill Blaney , author of B2B AtoZ sits down with show host Jeff Ogden  to discuss insights on B2B marketing today. If you’re a b2b marketer, sales leader or business owner, this show’s for you. You can also follow Bill on Twitter at BillBlaneyB2B. In this show, you’ll learn: Why B2B marketing is so different today, from even a few years ago. Key myths about B2B marketing. Things people thought were true, but aren’t. million people. MORE >>

'As a project manager with nearly 2 decades of experience leading projects from brochure sites to complex, enterprise-level web application development, there are any number of specific tools and methodologies I’ve used depending on the project. As Albert Einstein is oft credited with saying, “Everything should be made as simple as possible, but no simpler.” ” That maxim determines what the process should be for executing a specific project. Nothing encompasses the truth of project success more than Don Miguel Ruiz’s The Four Agreements. Be impeccable with your word. MORE >>

'Content Marketing is Like Training to Run a Marathon. Dammit! I’ve always want to to run 26.2 miles, but I never did. But I’ve thought long and hard about what it would take to run those 26.2 miles. A lot of hard work and preparation. And now that I’m in my 50′s, I suspect the chance for Jeff Ogden to run a marathon has passed me by forever. But this blog is about marketing and growing revenue in your business – and that takes great content. But what does it really take to create great content? thought long and hard about that question. You need a plan. MORE >>

produce blogs regularly. You''ll have to define exactly what the word ''regularly'' means to you. For Hubspot it means 5 - 7 orginal blogs each day. That''s extraordinary, and very few companies can produce that level of content. For us, ''regularly'' used to mean 3 blogs a week, it now means 3 blogs a day. And that has resulted in increased traffic for us. track analytics for your blog. You should track the total traffic to your blog. That''s obvious. But you should also track organic traffic, direct traffic, and referral traffic to your blog. These are critical metrics. They just weren''t. MORE >>

'Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Take a look at these tips for becoming a guest that other bloggers invite back over and over. Content Content marketing takes many forms and one of the more popular approaches is through blogging. Developing content on your own blog is helpful, but linking to your company on outside sites through blogger outreach is even more powerful. The way you approach outside blogs will help determine your success but so will your actions after the initial agreement. Be transparent. MORE >>