article thumbnail

The rise of Peer-to-peer ABM

Strategic-IC

It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. It built strong relationships between Sales and the customer. That model is now confined to the same historical pantheon as Betamax, cassette tapes, and shiny business pens. Today’s buyer is informed.

article thumbnail

Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent). Marketing and the Timing of Outreach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Impact Academy and Outreach: More Peer-to-Peer Learning and Sales Expertise

Outreach

It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. Peer-to-peer learning. A solid partnership.

article thumbnail

Implementing Peer Feedback to Improve Your Sales Team

Outreach

4 Tips to Leverage Peer Feedback. We’re here to walk you through G2’s top four tips for creating a peer feedback system from the ground-up. We’re here to walk you through G2’s top four tips for creating a peer feedback system from the ground-up. Let’s get started. Understand your team’s relationships with one another.

article thumbnail

Why Genentech Is Transforming the Employee Experience for Mental Health Leave

Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health

Employees with a severe mental health diagnosis are five times more likely to go on disability leave than their peers. The majority of these employees have difficulty quickly accessing a leave evaluation, further delaying their recovery time and contributing to meaningful loss of productivity for the company.

article thumbnail

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Directories, also known as review sites , are an important source of information for buyers. Maximize your presence with the right directories. Enter buyer intent data.

article thumbnail

Are Your Peers Beating You to Video Marketing Results?

Vidyard

Is three new marketing videos every month a lot or a little? Does using video viewing data to enrich leads make you average or exceptional? You just never know. And if you don’t know, you can’t improve. As Sherlock Holmes said in A Study in Scarlet , “it is a capital mistake to theorize before one has the data.”

article thumbnail

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.