Trending Sources

Benefits of Peer to Peer Training

Sales Prospecting Perspectives

Although there is a lot that every trainer brings to the team, sometimes we get the best feedback from fellow reps who are in the day to day trenches. This week, our team did peer to peer "cross training." During cross training week, the training department designates each BDR to partner up with a fellow BDR and listen to an hour of each other's calls. Their call to action is a recap of three "learning points" from their peers approach and messaging. encourage you to try this with your team and let me know how it goes.

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive b2b

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Links are more likely to be clicked if they’re shared by a real person.

The 3 Golden Rules of Peer-to-Peer Social Sharing

Modern B2B Marketing

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign.

The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Modern B2B Marketing

happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. Marketers need to take the.

5 Ways to Boost Inside Sales Training Reinforcement

Sales Prospecting Perspectives

With the release of AG Salesworks’ new guide The Inside Sales Manager’s Guide to Sales Team Training featuring Josiane Feigon of TeleSmart, AG has learned that training is not just about the event. It’s a process that has to be perfected during, before, and after that event. For more advice, please download The Inside Sales Manager’s Guide to Sales Team Training. Role Playing.

What CMOs Really Think About Account-Based Marketing

Opentopic

But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer. Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. The post What CMOs Really Think About Account-Based Marketing appeared first on Opentopic. Brands & Marketers

How To Recognize Ambassadors in Social Media

WindMill Networking

The influence power of consumers forced them to adapt their approach, and focus more on the impact of the peer-to-peer recommendations, and the viral aspect of … Continue Reading How To Recognize Ambassadors in Social Media by Raymond Morin - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.

Social Media Influencers or Ambassadors? How to Identify Them

WindMill Networking

The power of peer-to-peer recommendations Recently, a new report by Pew Research showed that, for the first time, social media has definitely downgraded other media. According to this study, the viral effect of ¨word-of- mouth¨ and peer- to-peer recommendations now has more impact on users and consumers than traditional advertising. How to Identify Them by Raymond Morin - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. Marketers need to take the.

What CMOs Really Think About Account-Based Marketing

It's All About Revenue

But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking group, developed a survey in partnership with Oracle Marketing Cloud to gain insights into how CMOs and marketing executives are incorporating ABM into their overall marketing strategies. CMO Corner

12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. But a study from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands , found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. Relationship marketing.

B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]

Modern B2B Marketing

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns. B2B Marketing Infographic

How to Turn Customers Into Brand Promoters on Facebook [Infographic]

Hubspot

To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits.

B2B Marketers still struggle with lead nurturing

Biznology

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.  But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. This is a mistake. 

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. And they expect an optimized customer experience from end to end. Marketers need to take the.

How Data-Driven Are Today’s Modern CMOs?

It's All About Revenue

CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies.

How to Launch Fresh, Fun and Fantastic Sales Training for Millennials

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Josiane Feigon , President of TeleSmart. Millennials are currently flooding inside sales organizations, and their numbers aren’t going to be reduced. Since many millennials don’t want anyone telling them what to do, any type of training that involves a talking head or an authority figure is not well received.

Introducing the Definitive Guide to Social Media Marketing

Modern B2B Marketing

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Why does this matter to you? Social media offers marketers more than a way to reinforce your brand. Increase Demand.

The harsh marketing truth about online reviews

grow - Practical Marketing Solutions

As my soon-to-be-husband and I look for the perfect, sunny, and “away from all things technology” honeymoon, we find ourselves reading scores of online reviews. Of those who seek out advice, shoppers are equally likely to visit user review sites or independent review sites before making a purchase (70 percent), while 57 percent use social media networks for recommendations.

Listen. Ask. Share. It’s Time For Agile Marketing

B2B Marketing Insider

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create. love challenges and problem-solving.  In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems. There’s never been a more exciting time to be a marketer!

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions

Hubspot

Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. Be sure to review these in your evaluation process. Indiegogo.

Connecting The Dots: Unify Your B2B Organization for Maximum Growth

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. Work with them to develop and simplify an effective budget plan for your marketing. Knowing When To Say “No”.

Don’t Blink: Here Comes Ephemeral Marketing!

Synecore

Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). For those not familiar with Snapchat, it is a social mobile photo messaging app where users post photos and videos (“Snaps”) to selected recipients. Marketing with Snapchat. Increase Brand Awareness.

Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

It's All About Revenue

The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business. Don’t forget to take risks – we talked a lot about innovation throughout the day. CMO Corne

CMO 81

5 Mobile Insights That Will Change How You Market to Millennials

It's All About Revenue

This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. We know this generation is unashamedly addicted to their phones, but how are they using them to engage with brands? How do they prefer to communicate? Instead, make sure to engage millennials in simple, yet helpful ways. consumers.

Mobile 123

5 Things to Include in Your Brand’s Content Guidelines

Modern B2B Marketing

They looked like weeds to me. No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. It’s easier than ever to create content. Some marketers like to praise the journalistic approach to content, but I don’t always see this as a good thing.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

Or the dozens who made observations (out loud) on breastfeeding techniques for twins as I was juggling the special formula they required, trying to keep two infant carriers from falling off the shopping cart, and carrying a 2 year old on my hip. When it comes to online community, there are strongly held opinions on all sides. Are you ready to devote time and resources to nurturing it?

Customer Advocacy: How to Create Campaigns That Create Community

SnapApp

With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. Harvard Business Review reports that netting and onboarding a new client can be up to 5 to 25 times pricier than renewing business with a current one. So what’s a marketer to do? Tap your customers. Intrigued?

How to Run a Successful Time-Based Crowdfunding Campaign

Hubspot

In a previous webinar we hosted with StayClassy , we detailed the ins and outs of crowdfunding (also known as peer-to-peer fundraising), the different types of peer-to-peer campaigns, and how several of StayClassy''s nonprofit customers have seen huge success using its fundraising platform to raise money online. This is when you need to get creative.

People Make 80% Larger Nonprofit Donations in December [INFOGRAPHIC]

Hubspot

People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind. And if you don't, there's still time to leverage the holiday season to achieve your 2012 fundraising goals.

5 Ways Your B2B Marketing Automation is Failing

It's All About Revenue

Ascend2 found that the most significant barrier to marketing automation success is the lack of an effective strategy. And according to B2Bmarketing.net's Marketing Automation Benchmarking Report, 17% of marketers say marketing automation has been very beneficial for their company. Five-seven percent said it was quite beneficial, while 26% saw limited to no benefit.

Draw Me a POEM: Define Media Influence

WindMill Networking

To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. As traditional advertising has little impact and the recommendations of peer-to-peer prevail, companies must focus on the quality of their content to reach the new prosumers of Generation […]. Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations. Author information.

Top Internet strategy, marketing and technology links for the week of April 6, 2013

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Modern B2B Marketing

Note: The report surveys buyers in the UK, France, Germany, and Italy so is obviously focused on European buyers, but I believe the insights below are relevant to all markets.). I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. One way to do this is to use social to amplify every campaign you are already running.

WOM 51

What the Collaborative Economy Means to Marketers [Infographic]

Hubspot

They’re sharing their time to do small projects like deliveries, or they’re helping other businesses online as contractors, or using their time to create physical goods in the maker movement. The result is this: The crowd is becoming like a company -- and enterprising marketers are learning to take advantage of this trend. But that’s not the only thing people are sharing.

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

Hubspot

You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas. And if you need some inspiration, I put together a roundup of some brands that are using data to fuel really compelling and sharable stories. Check them out below.

The Future of the Internet Isn’t the Web

Contently

Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. The results of the shift are still occurring, and entire industries are being shaken to their core. As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. We’d heard this before.

6 Ways to Make Social Measurable

Modern B2B Marketing

Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. To sharpen your approach around creating social content, and ups the odds of high engagement, here are six things you should be measuring: 1. Campaign Visits. Interactions.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS. He had written a blog on this very topic and was so gracious as to allow me to pull from it. The impact?