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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts.   The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Confusion by Adam Gale. Professions. Roles. Firmographics.

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to  Content Shock , as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions. Segment more granularly where you can.

Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts.

Segmenting your content marketing

Biznology

You’ll learn several ways of segmenting your content for your audience so that your content isn’t the same old stuff shoved at the same old people. The post Segmenting your content marketing appeared first on Biznology. My webinar yesterday was about how to make your content different from your competitors. But if you can’t win on volume, what do you do instead?

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. where your idea of market segmentation is "anyone with a neck.". segmentation. B2B Marketing. know which half."

The 3 Most Popular Methods of Segmentation for B2B

B2B Lead Blog

Customer segmentation is powerful, because it allows the marketer to draw an accurate picture of their customers, group them according to similarities, and devise pinpointed messages to specific segments of their customer base. Big Data Marketing Lead Segmentation and Scoring Product Marketing data segmentationBut there is no one single […].

What Can Customer Segmentation Do for Your Big Data Marketing?

B2B Lead Blog

Customer segmentation is the act of dividing your customer base into segments based on the shared qualities of groups of your customers. Database Marketing Big Data Marketing data segmentation

How to Make Audience Segmentation Truly Personal

Act-On

When this is done on a group level it is called segmentation. Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. Companies who use segmentation say it increases conversion rates by up to 30%. Those are good things.

How Big Data is Changing the Face of Market Segmentation

B2B Lead Blog

Market segmentation isn’t an exact science. Digital Marketing Big Data Marketing Segmentation

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. where your idea of market segmentation is "anyone with a neck.". segmentation. B2B Marketing. know which half."

What Can the Tech Giants Teach Us About Market Segmentation and Online Lead Generation?

B2B Lead Blog

Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.

The 2016 Complete Guide to List Segmentation

Vertical Response

When it comes to email marketing, list segmentation is the best tool for dissecting your consumer base. 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates. Understanding List Segmentation. Advantages of Segmentation. Best Practices for Segmentation. Sign Up.

Improve Your Targeting Overnight With Data Segmentation

B2B Lead Blog

For years, marketers have been building customer profiles. Most marketers actually know their target customer quite well. You likely know the size business you’re targeting, how many employees they retain, what their annual revenue is, and whether they are B2B or B2C businesses. What if you could fine tune this even further, separating your customers […].

Personalized Marketing Using Data Segmentation

B2B Lead Blog

Personalization in marketing is just one of the powerful goodies you can get from modern lead data segmentation and analytics. Database Marketing Big Data Marketing Lead Segmentation PersonalizationYou can create a unique, fully customized customer experience that blows the competition out of the water.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. where your idea of market segmentation is "anyone with a neck.". segmentation. B2B Marketing. know which half."

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

The answer to these email marketing woes is segmentation and personalization. In fact, companies who use segmentation say it increases conversion rates by up to 30%. Segmentation is nothing more than a very strategic way to apply intelligence you’re probably already gathering, and it results in delivering targeted information that feels more personal to the recipient.

Top 5 Reasons to use Segmentation

Acquiring Minds

There are now more reasons than ever to invest in segmentation. Through segmentation a marketer identifies groups of customers that are ranked by their sales potential and can be classified based on any number of criteria.      By leveraging this intelligence, marketers can profile their ideal customer and forecast outcomes for marketing programs. Lower List & Media Costs.

6 Ways to Segment Your Email List to Improve Your Success

Vertical Response

Well, If you’re ready to conquer this condition once and for all, you’ll need a healthy dose of segmentation. method with proven results, as illustrated in the chart below, segmentation can increase your open rates by nearly 39 percent. Here are six ways you can segment your list and get it back on the mend: 1. Create a segment in your email list for this group.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Here are four steps to segment your existing customers to target the right prospects: . 1.

Automated Behavioral Segmentation: Personalized in Real Time

ActiveDEMAND

Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior. Personalizing the content makes this a reality.

Tips 13

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

The point was the difference between basing content selection on individuals and on segments. have never considered the distinction to be especially important, since segment membership is determined by individual behaviors and individual-level decisions are guided by behavior patterns of groups. Segment-based systems work best when only a few choices are available.

Stop Segmenting; Start Individualizing

Opentopic

Witcher says they’re comparing all of their brand experiences, whether they’re with a bank, The post Stop Segmenting; Start Individualizing appeared first on Opentopic. First impressions are already important. But in today’s customer-centric world, every impression counts. According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. And they’re not just pinning direct competitors against each other, either. Brands & Marketers

Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

10 ways to segment your audience to meet the growing demand for personalization. But perhaps the most important piece of all is how you segment your lists (and this is also something with which the appropriate marketing technology can help). Why Audience Segmentation Matters. Enter audience segmentation. Top Tips to Improve Your Segmentation. Location. Function.

Stop Segmenting; Start Individualizing

Opentopic

Witcher says they’re comparing all of their brand experiences, whether they’re with a bank, The post Stop Segmenting; Start Individualizing appeared first on Opentopic. First impressions are already important. But in today’s customer-centric world, every impression counts. According to Brendan Witcher, principal analyst for Forrester Research Inc, customers’ expectations reset every time they’re exposed to a better shopping experience. And they’re not just pinning direct competitors against each other, either. Brands & Marketers

Are your marketing personas your sales market segments?

Biznology

The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are often used in marketing plans to decide which groups of prospects to target, but they are also frequently used in sales plans. Often, sales teams take different approaches with different market segments. Market segments are not equivalent to personas.

How Should I Segment My Database?

Modern B2B Marketing

Which is why, as you contact your database, it’s essential that you divide that database into segments, and tailor your communications for each segment – as we’ve learned, 23% of engagement is explained by segmentation. But to create meaningful segments, you need a platform that can divide your audience in meaningful ways. How Should I Segment My Database?

Market Segmentation 101 for Retail Businesses

Vertical Response

One of the most valuable strategies for effective marketing is segmentation. What is marketing segmentation? Market segmentation is dividing your total market into smaller groups based on common characteristics. Why do we have to segment? What are the most common market segments? Below are the four most commonly used market segments: 1. Conclusion.

Jump-start your content marketing through better market segmentation

Biznology

Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. Content Marketing Slider Webinars barnraisers biznology Biznology Webinar channel partners content customers GaggleAMP market segmentation marketing Mike Moran Monique de Maio OnDemandCMO personas prospects Webinar Then this webinar is for you.

5 Simple Ways to Segment Your Social Media Audience

Hubspot

Segmenting their audience on social media. Segmentation is not a new concept for marketers. We use segmentation to send emails, create pricing models, and understand the behaviors of our most loyal buyers -- so why aren’t we applying this practice to social media? When most people think of social media segmentation, they think of paid targeting options. Organic. Google+.

B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. HOW DO I MARKET TO SEGMENTS?

7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty

Hubspot

With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. Segmentation allows you to offer the right perks and incentives to the right customers, so they feel the same way online as you do at your favorite brick and mortar store. This personal connection is what keeps us coming back. Ecommerce

B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

The segments are defined based on revenue. The table below calculates revenues using reasonable assumptions about revenue per client in each segment: Combined with the previous chart, this shows the micro-business segment represents 61% of clients but just 17% of industry revenues. This provides an interesting overview of the industry. The $257.5 The 26.7%

List Segmentation By Campaign Activity: Why Do It and How to Get Started

Vertical Response

That’s how the disconnect feels when you don’t segment your contact list and tailor your email based on data. In this scenario, the best way to segment your campaign list is by activity. Though there are several other ways to segment , look at splitting your list into these three groups: 1. Opened A second segment is the group of people who opened your email.

Geodemographics: Using Location-Based Segments for Targeted Marketing

Marketing Action

Segmentation strategies have long been a powerful way to target certain audiences, and geographic information is a key piece of the puzzle. Let’s take a look at the history of geodemographics and take a tour of the segmenting solutions being used in the marketplace today. Traditional segmenting strategies generally focus on four traits: Geographic: Where are they? Urban Elders.

Segmentation Ideas for Nonprofits and Member-Based Organizations

Hubspot

What I also know is that when it comes to mailing lists and email segmentation, there is plenty of room for improvement. The ideas listed below for member list segmentation can also be used for donors. Elements of Good Email List Segmentation. Many nonprofits use one or two properties for basic list segmentation, such as: Member, Donor, Non-donor. Nonprofit Segmentatio

The Advantages of Segmenting Your Email Lists

Vertical Response

Luckily, there are ways to minimize your loss, and one of the best ways to keep unsubscribes at a minimum is to use list segmentation. Why Segment? You can also segment your lists based on ‘engaged’ users who open and/or click your emails often. When you segment, however, you also send fewer emails to the same list and curb some of this risk. It’s true.

5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation

Vertical Response

Editor’s Note: We asked our Vice President of Product, Thomas Fanelli, to share his expertise on personalization and audience segmentation. Before we get started, let’s set some basic definitions on segmentation and personalization. Let’s explore audience segmentation, as it’s closely related to personalization. This is the ability for you to segment your customers into groups. Using segmentation, you can easily send the right messages to the right group of people based on interests, preferences, geography, behaviors, etc. The Basics.

What Can Tablet Computers Teach Us About the Future of Big Data Marketing and Market Segmentation?

B2B Lead Blog

When evaluating big data analytics, it pays to remember the old saying, “Figures can’t lie, but liars sure can figure.” ” While data analysts rarely deliberately lie, it’s not unheard of for the data to simply lead everyone in the wrong direction because (for whatever reason) the data is just skewed. Tablet Sales Astounded Onlookers and […].

Improve Your Email Response Rates with List Segmentation

Vertical Response

Consider segmenting your list. But before you rush off to start dissecting that email list, let’s fill you in on the basics of list segmentation, why you should consider it and some ideas for smart segmentation. What is segmentation? Segmenting a list is simply the process of dividing it into sub-groups. Want to improve your email marketing response rates?