'Customer-centric social media requires a personal approach. It’s about people connecting with people. However, many businesses still look at the tools and channels first. In virtually all business functions, people, personality and relationships are key. Faceless and big companies are looked upon with distrust. It’s an evolution that has been going on for years, especially [.]. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity MORE >>

'According to the latest research from  IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there. So, we have all have a content problem, whether we have accepted it or not. Are you looking to define your content strategy ? Defining Your Content Marketing “Why?”. Define “Content Strategy”. MORE >>

'People love and hate my friend Guy Kawasaki.  Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! ,  Is Guy Kawasaki Singlehandedly Ruining Twitter? Part I) , and others. Well, Well, I stand by Guy. While I am no Guy Kawasaki with only 43.9k followers instead of 1.3 Too many people mistake Twitter to be geographically-limited — and maybe it is. Forget the influentials. Repeat your tweets. link]. MORE >>

'You need to generate leads, right? If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. To make this list, tactics must be cost effective, measurable and scalable. In addition, they need to offer sufficient targeting for the broader marketing efforts of many mid-sized or large enterprise marketers. Search marketing. Email. MORE >>

'By Mars Dorian, Contributing {grow} Columnist. am a self-proclaimed social media rockstar, without any credentials, so I feel more than qualified to present you with the Ultimate Guide to Becoming a Blogging Superstar. Warning: The following blog post will help you gain instant money & fame. This is guaranteed, or your money back, which you didn’t pay, so there’s no conflict of interest here. Step one. Remember, the word GOD is in Godin, so that must tell you something. Absorb Absorb his knowledge, then infuse it into your own writing. Then, pretend that it’s your own. Step two. Make art”. MORE >>