| |
 Opinions |
1580 articles |
| Page 1 of 16 | Previous | Next | SOCIAL MARKETING FORUM JUNE 28, 2011 To Social Media with Love Opinion Social media marketing opinion social media Social Media DayYou don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it. | CONVERSIONATION SEPTEMBER 11, 2011 The Ultimate Truth About Klout and Influence Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexAn analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. do not know the ultimate truth. just wanted to grab your attention. However, now that you’re [.]. | | | | | |
| CONVERSIONATION AUGUST 13, 2011 Marketing 3.0: How Marketing Gurus Catch Up With Old Realities Marketing theory Opinion human-centric marketing Marketing 3.0 Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: From Products to Customers to the Human Spirit”. Marketing 3.0, also known as human-centric marketing (or as I [.]. Philip Kotler | CONVERSIONATION OCTOBER 29, 2011 The Big Klout Experiment (Kind Of) Blog Opinion influence Klout social networksKlout, the self-proclaimed reference for measuring online influence, recently announced an adapted methodology for measuring its famous scores. Founder Joe Fernandez warned that this could have some minor consequences for the Klout scores of certain “users”. | | SOCIAL MARKETING FORUM DECEMBER 23, 2010 Twitter: The CB Radio Of The New Millennium Opinion Social media marketing CB radio TwitterTwitter is the CB radio of the new millennium. Realizing this connection gives us a glimpse at what is going on now, why it happens and where it might go. It should also help keep things in perspective for business trying to leverage it to reach potential customers. | | | | | | | |
| -
SOCIAL MARKETING FORUM | TUESDAY, APRIL 5, 2011 Stop the Presses! Social Media Means Having an Opinion! Damn!
Opinion Social media marketing comments newspapers social media social media policy Toronto StarGiving your staff clear guidelines is always a good idea, but trying to enforce policy which hobbles your efforts to leverage social media is a bullet in your foot. MORE >> -
CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011 Content Marketing As A Process: Three Rules Before Starting
Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIContent marketing is defined as a marketing technique. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 21, 2010 Are Experts Obsolete? Not In My Informed Opinion
I recently tripped over an intriguing article on Extinction of the Expert by Denise Gershbein, a creative director at frog design. sense an infinite recursion here – are the “experts in different fields” themselves people who integrate other experts, or are they domain experts in the conventional sense? Now, anyone can find it in an hour. MORE >> -
CONVERSIONATION | SUNDAY, OCTOBER 24, 2010  Research confirms importance of opinions of others: opportunities & threats of influencer marketing
Would you like to have these great deals delivered right to your inbox? Then subscribe to Budget Savvy Diva. Also become a fan of Budget Savvy Diva on Facebook for more deals and a peek at EVEN MORE freebies plus you will gain access to elusive giveaways! Happy Savings! Shop Now! Up to 80% off. Deal ends today. Doggie Polo T Shirt for $1.72. MORE >> -
 Let’s not have a Quor-gasm
Every blogger this side of Silicon Valley has lined up behind Robert Scoble’s opinion that Quora is the future of blogging. time management opinions about quora quora should I use QuoraI don’t like Quora. As far as I can tell I stand alone in this sentiment. am an unabashed fan of The Scobelizer. Most people are. ZZZzzz. MORE >>
- Social Media Manners Matter SOCIAL MARKETING FORUM | WEDNESDAY, MAY 4, 2011
- I Ain’t Speling Good No More: Why We Need New Rules for Language ENGAGE | MONDAY, MARCH 5, 2012
- The Road to Revenue: Feel Your Customer and Facilitate the Buy CONVERSIONATION | SATURDAY, AUGUST 13, 2011
- Validation is the Prime Reason for Content Sharing SOCIAL MARKETING FORUM | THURSDAY, MAY 19, 2011
- Don’t Do Social, Be Social SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
- 9 Minimalist Advertisements That Get Right to the Point ENGAGE | WEDNESDAY, MAY 2, 2012
- Customer Satisfaction And Social Feedback: No One Cares About You SOCIAL MARKETING FORUM | FRIDAY, JANUARY 14, 2011
- Personal Brand Values: Boring as Corporate Brand Values CONVERSIONATION | TUESDAY, DECEMBER 13, 2011
- Social And Other Marketing Labels: Rip Them Off And Stomp On Them! SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
- Bryan Eisenberg on Social, Conversion and Content Marketing CONVERSIONATION | SATURDAY, SEPTEMBER 3, 2011
- Social media, journalism, personal branding and value. What does it all mean? AD YOUR COMMENT HERE | FRIDAY, APRIL 29, 2011
- What is Your Unique Social Proposition? SOCIAL MARKETING FORUM | THURSDAY, MAY 19, 2011
- What Makes Good Online Marketing Content? SOCIAL MARKETING FORUM | WEDNESDAY, JANUARY 26, 2011
- The Quor-gasm shakes the social web GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 1, 2011
- Online Privacy Matters: People Are Responsible And So Are Marketers SOCIAL MARKETING FORUM | TUESDAY, DECEMBER 7, 2010
- 4 Ways to Kill Distractions and Get Things Done ENGAGE | MONDAY, JUNE 20, 2011
- The Three Wise Monkeys Principle: How to Sabotage Your Business CONVERSIONATION | FRIDAY, AUGUST 26, 2011
- What the Presidents of the USA Would Have Blogged About on the 4th of July ENGAGE | MONDAY, JULY 4, 2011
- How to Starve Ideas to Death ENGAGE | WEDNESDAY, JUNE 22, 2011
- Wake Up: Your Customer Does Not Want to Be Your Friend CONVERSIONATION | FRIDAY, SEPTEMBER 9, 2011
- The Importance of Branding ENGAGE | TUESDAY, JUNE 7, 2011
- Footprints Online Are Not in Sand SOCIAL MARKETING FORUM | WEDNESDAY, MARCH 16, 2011
- Access: New Tools ENGAGE | FRIDAY, APRIL 13, 2012
- If This Post Were a Search Engine Results Page ENGAGE | WEDNESDAY, AUGUST 10, 2011
- Thoughts On Social Capital And Currency SOCIAL MARKETING FORUM | MONDAY, MARCH 7, 2011
- 3 Steps to Delivering Customer Service Happiness ENGAGE | FRIDAY, JUNE 24, 2011
- How to Predict the Future of Content ENGAGE | WEDNESDAY, MARCH 21, 2012
- How Social Media Favors the Underdog ENGAGE | MONDAY, MAY 7, 2012
- Business As Usual: What I Have Learned In The Year Of Social SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 31, 2010
- Sh*t My Dad Says About Social Media SOCIAL MARKETING FORUM | SUNDAY, APRIL 10, 2011
- People-Centric Marketing: Four Fundamental Human Needs CONVERSIONATION | TUESDAY, SEPTEMBER 6, 2011
- The First Two P’s of Broken Marketing CONVERSIONATION | SUNDAY, MAY 6, 2012
- Want Inspiration? Stop Reading Blogs ENGAGE | WEDNESDAY, APRIL 20, 2011
- A Magazine is Not a Broken iPad (No Matter What Your Baby Says) ENGAGE | TUESDAY, NOVEMBER 22, 2011
- Why Content Eats Advertising’s Lunch ENGAGE | MONDAY, FEBRUARY 27, 2012
- That’s Just, Like, Your Opinion, Man ENGAGE | FRIDAY, MARCH 11, 2011
- 5 Marketing Cliches You Shouldn’t Roll Your Eyes At (Much) ENGAGE | FRIDAY, JULY 29, 2011
- The Ted Williams Story: Handling Your Mistakes Online SOCIAL MARKETING FORUM | TUESDAY, JANUARY 11, 2011
- 5 Things I Learned at the FOLIO Show ENGAGE | MONDAY, NOVEMBER 21, 2011
- Have You Heard About This New “Mobile” Thing? ENGAGE | MONDAY, APRIL 30, 2012
- Video Storytelling Lessons from “The Umbrella Man” ENGAGE | WEDNESDAY, FEBRUARY 15, 2012
- Questions to Ask About Social Media & Security in the Office SOCIAL MARKETING FORUM | WEDNESDAY, APRIL 13, 2011
- Magazine ‘App’-titude ENGAGE | TUESDAY, SEPTEMBER 6, 2011
- This is not ‘Nam. This is grammar. There are rules. ENGAGE | MONDAY, MARCH 5, 2012
- Content Design for the Digital Reader ENGAGE | TUESDAY, JULY 12, 2011
- The Human Dimension And Definition Of Content SOCIAL MARKETING FORUM | TUESDAY, JUNE 28, 2011
- What Happens When Journalists Become Marketers? ENGAGE | TUESDAY, APRIL 17, 2012
- Should Tweets be Eligible for Pulitzers? ENGAGE | MONDAY, APRIL 23, 2012
- Harvey Levin: Sensationalist or Soothsayer? ENGAGE | WEDNESDAY, NOVEMBER 2, 2011
- Is Your Twitter Account a Ghost, a Witch, a Pirate or a Vampire? ENGAGE | MONDAY, OCTOBER 31, 2011
- Why We Read: An Ode to Content ENGAGE | FRIDAY, JULY 8, 2011
- Twitter Customer Service Should not be Lipstick on a Pig SOCIAL MARKETING FORUM | TUESDAY, MAY 24, 2011
- Get over it! Social media doesn’t owe you a thing! SOCIAL MARKETING FORUM | FRIDAY, JANUARY 21, 2011
- The Next Big Thud ENGAGE | WEDNESDAY, MAY 18, 2011
- Social Media: The Labels of Anonymity, Authenticity, and Authority SOCIAL MARKETING FORUM | THURSDAY, MAY 12, 2011
- A Letter from Mark Zuckerberg* ENGAGE | MONDAY, OCTOBER 10, 2011
- Putting Customer First in Practice: a Humble Example CONVERSIONATION | WEDNESDAY, MAY 2, 2012
- Corporate Networking: That was then this is Now SOCIAL MARKETING FORUM | THURSDAY, MAY 26, 2011
- Mr. Editor, Tear Down This Wall ENGAGE | THURSDAY, AUGUST 25, 2011
- Social Media Lingo: The Masonic Handshake SOCIAL MARKETING FORUM | TUESDAY, APRIL 26, 2011
- Gurus, Ninjas, Experts, and Labels ENGAGE | SUNDAY, MAY 15, 2011
- Consumer Choice is the Silver Lining of Cloud Computing SOCIAL MARKETING FORUM | THURSDAY, MARCH 31, 2011
- The Death of Email Marketing and a Bowl of Petunias SOCIAL MARKETING FORUM | MONDAY, FEBRUARY 28, 2011
- 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020 ENGAGE | MONDAY, APRIL 2, 2012
- Social Media, Good for Business and Bad for the Office? SOCIAL MARKETING FORUM | THURSDAY, APRIL 7, 2011
- Footprints Online Are Not in Sand SOCIAL MARKETING FORUM | THURSDAY, JUNE 9, 2011
- Gloomy Economy Results in Lowered Ad Spend Forecasts: An Opportunity? CONVERSIONATION | WEDNESDAY, AUGUST 24, 2011
- Blinded by Channel-Centric Marketing: the Eye of the Beholder CONVERSIONATION | TUESDAY, FEBRUARY 14, 2012
- Is Touchpoint Marketing the Only Marketing Left? CONVERSIONATION | TUESDAY, APRIL 3, 2012
- The Tao of Quality (Or, What I learned from Auto-Tune) ENGAGE | TUESDAY, APRIL 5, 2011
- Printervention: An Ode to Magazines ENGAGE | WEDNESDAY, MARCH 23, 2011
- A river called “social” SOCIAL MARKETING FORUM | THURSDAY, FEBRUARY 3, 2011
- Customer-Centric Marketing: Optimize and Integrate CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
- Influencer Marketing: Facts and Miscomprehensions CONVERSIONATION | MONDAY, JUNE 13, 2011
- Sign of the Times: Content Professionals Weigh in on the NYT Paywall ENGAGE | MONDAY, MARCH 21, 2011
- Five Cultural Reasons Marketers Fail to Keep Up with Consumers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- Photo Sharing: Who’s Pic is it Anyway? SOCIAL MARKETING FORUM | WEDNESDAY, MAY 11, 2011
- Should This Blog Post Have Been Written in Cursive? ENGAGE | SATURDAY, JULY 30, 2011
- Social Media Will be Back After this Break from Tradition SOCIAL MARKETING FORUM | THURSDAY, APRIL 14, 2011
- Me Data, You Jane ENGAGE | FRIDAY, APRIL 8, 2011
- Digital Natives in Our Midst | Advice and Opinion BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- INFOGRAPHIC: Social Media in Small Business CLIENT BRIDGE | WEDNESDAY, DECEMBER 28, 2011
- Finding Inspiration in the Written Word on the Anniversary of September 11th ENGAGE | SUNDAY, SEPTEMBER 11, 2011
- I Stream, You Stream ENGAGE | FRIDAY, APRIL 1, 2011
- The Country That Tweets Together … ENGAGE | TUESDAY, MAY 3, 2011
- The Physical Fitness of Content ENGAGE | FRIDAY, APRIL 15, 2011
- Fusion Marketing Experience: Learning in the Hallways SOCIAL MARKETING FORUM | SUNDAY, MARCH 20, 2011
- That's Just, Like, Your Opinion, Man ENGAGE | FRIDAY, MARCH 11, 2011
- Rebecca Black and the Art of Being Bad ENGAGE | THURSDAY, MARCH 17, 2011
|
|
Cross-Channel Conversation