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The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Your opinion of creative, media or content is a distraction. Share your opinion in the comments below or with me on Twitter ( @wittlake ). Has your personal experience with social media increased your perception of its marketing value?

Ten B2B Marketing Opinions from 2014

B2B Marketing Unplugged

If you said I was too lazy to write something original, despite the gobs and gobs of time off I am currently enjoying, you would be correct. Here are ten posts from the past year that I kind of liked and hope you do too. . Twitter Truth #2: Sometimes You Need to Shut Up. Time to Bring Down the Curtain on Green Theatre. Fixing Your Sucky Website Step Three: The End Game. Thanks for reading.

Power Opinions - Experts Select Top Three Social Media Tools

ViewPoint

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). Mirroring Jonathan''s enthusiasm, Craig Rosenberg calls it "the greatest place on earth for salespeople right now." Still my favorite!”.

Star influencers: whose opinions matter most to B2B buyers?

Beyond

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void

B2B Marketing Trends for 2016

this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly.

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 1)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! You’re weak!” ” Lead Qualification

Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 3)

ViewPoint

The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”. Lead Qualification

14 experts opinions on Artificial Intelligence in Marketing Automation

Opentopic

The post 14 experts opinions on Artificial Intelligence in Marketing Automation appeared first on Opentopic. While Artificial Intelligence is conquering the chatbot world, something similar is happening in the Marketing Automation industry too. Innovative, new technologies are appearing day by day that reinvents the way we – marketers – do our daily routine. Machine Learning and Artificial Intelligence fundamentally change our job description: solves different pain points we and our company face and help us. Cognitive Technology

B2B Marketing Trends for 2016

this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly.

Have an Opinion on Where Marketing is Headed? Take Our State of Inbound 2016 Survey

Hubspot

So if you’ve got an opinion on where marketing is going, take HubSpot’s State of Inbound survey toda y. Every year for the last eight years, we've published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world. Inbound Marketing Marketing Data Daily Promo

Power Opinions – Experts Select Top Three Social Media Tools

ANNUITAS

July 10, 2013 – Industry experts pick top three social media tools via PointClear. News & Press

Is Growth Hacking a thing? The experts sound-off

grow - Practical Marketing Solutions

They certainly had similar opinions regarding growth hacking! Growth Hacking is more complicated than you think –  Nichole Elizabeth Demeré, Customer Success Evangelist, NicholeElizabethDemere.com I sat down with Nichole Elizabeth DeMeré to get her opinion of Growth Hacking. Guess I shouldn’t write about growth hacking, then! ” Jay said. Is it okay? Whoops. Jay said.

IoT security and the consumer: the challenges and education question

i-Scoop

Cybersecurity Internet of Things Opinion authentication consumer electronics consumer IoT Dana Spataru data privacy DDoS Gartner Gary Davis GDPR holistic security IDC Intel Security IoT security IoT Solutions World Congress IoT vulnerabilities McAfee OnePoll smart home Z-Wave Alliance ZscalerRecently I had a flashback.

B2B Marketing Trends for 2016

this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. They expect content to be relevant, easy to find, and mobile- friendly.

Crowdsourced Opinions: Get Ready to Be Steamrolled

Modern B2B Marketing

The inherent weaknesses of crowdsourced opinions has not stopped this trend from reshaping entire industries. People have shown a willingness to put more faith in the opinions of others they’ve never met than in the words of professional critics. Technology will make opinion-sharing easier, and the technology to aggregate and summarize sentiment will improve.

The Ultimate Truth About Klout and Influence

Conversionation

Opinion Social media marketing Eloqua influence Joe Fernandez K+ Klout Klout score PeerIndexAn analysis of Klout, the use of it and the concept of influence from the Klout and social network perspective. Let me start by disappointing you. I do not know the ultimate truth. just wanted to grab your attention. That’s what you do with a post title now and then. However, now that you’re [.].

The time to rethink influence, thought leadership and trust is now

i-Scoop

Customer engagement Media and publishing Opinion Research 2017 Edelman Trust Barometer CEO credibility distrust Edelman influencer marketing Kathryn Beiser Richard Edelman social influence thought leadership traditional media trustPeople now see media as the elite and find others, like you and me, as credible about a company as company representatives and even more […].

Content Marketing As A Process: Three Rules Before Starting

Conversionation

Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIContent marketing is defined as a marketing technique. However, it’s also  a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.].

Rules 95

Altimeter Report: the Convergence of Paid, Owned and Earned Media

Conversionation

But here is my honest opinion: if you really know what customer-centric marketing is about (and please don’t say it’s something new) and have understood that it’s not about media or channels (remember ‘social will kill email’?) Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. There are some nice tips and data in the report.

Report 102

Five Cultural Reasons Marketers Fail to Keep Up with Consumers

Conversionation

Customer-facing decisions are seldom taken by a team but often based on what we know as the HiPPO: the Highest Paid Person’s Opinion instead of those that know the customers best. Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. People discuss their experiences as they get in touch with a business, product and service.

Is Touchpoint Marketing the Only Marketing Left?

Conversionation

Blog Customer experience Opinion Touchpoint marketing content marketing customer experience touchpoint marketingContent marketers like to use Seth Godin’s famous saying that ‘Content marketing is the only marketing left’. Content is obviously crucial in marketing. It has always been. It just took businesses a very long time to realize it, helped by what we call ‘content marketing’.

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

Blog Content marketing Customer-centricity Opinion Social Business CIO collaboration content marketing CXO Edwin Hageman IT open letter Here’s the golden rule I always followed as an IT business guy, marketer, publisher and digital strategist: I only care about the customer of the customer. In the social era we have started calling this the audiences of audiences of audiences, etc.

Aging 82

The First Two P’s of Broken Marketing

Conversionation

Blog Marketing strategy Opinion Kristin Zhivago people processesDespite the variety of topics, tactics and speakers, our Fusion Marketing Experience conference last Thursday and Friday clearly revolved around one theme: marketing is broken. We are disconnected from our customers and other departments. The word that was most often mentioned: silos. The organization as a living being.

On the Razor’s Edge with Social Selling, Big Data, and Sales-Marketing Alignment

Sales Intelligence View

Marketing barb giamanco barbara giamanco big data cmo opinion cmo thought leader cmo views insideview chief marketing officer insideview cmo insideview executive insideview interview insideview leadership insideview marketing insideview podcast marketing sales interview marketing sales podcast Razor’s Edge podcast sales marketing alignment Social Selling thoughts from cmo

Context Marketing in Context: Beyond Inbound and Content

Conversionation

Blog Content marketing Customer experience Customer-centricity Inbound marketing Marketing strategy Opinion Touchpoint marketing content in context context marketing contextual marketing HubSpot Ray WangEverything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations.

On Twitter and real life: some love and some tips #socialsong

Conversionation

Blog Emotions Opinion #FF Amber Naslund Chris Brogan Chuck Kent Follow Friday TwitterIt’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. My rules, not everyone’s rules.

POS 75

Social media, journalism, personal branding and value. What does it all mean?

Ad Your Comment Here

How does opinion fit into the world of social media for business, communication, journalism… publishing in a digital world where information – facts or opinions – can be made public in a matter of seconds? It depends on what type of opinion you choose to share and how well you present it. But how far do those human feelings need to go? 

Marketing 3.0: How Marketing Gurus Catch Up With Old Realities

Conversionation

Marketing theory Opinion human-centric marketing Marketing 3.0 Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Marketing 3.0, also known as human-centric marketing (or as I [.]. Philip Kotler

Wake Up: Your Customer Does Not Want to Be Your Friend

Conversionation

Blog Conversion Customer engagement Customer experience Customer relationships Customer service Marketing theory Opinion Sales Social media marketing brand advocates Bryan Eisenberg Chief Customer Officer conversion customer advocate customer experience customer-centricity people-centricity social mediaWords are extremely important. word that was playing in my mind all week is ‘social’ Since the advent of “social media&# , it often seems as if we believe that marketing, and by extension even society, has become more ‘social’. Don’t think so. Businesses are not social.

Bryan Eisenberg on Social, Conversion and Content Marketing

Conversionation

Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customerBryan Eisenberg and his brother, Jeffrey, need no introduction. They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. In this interview, Bryan shares [.].

The ethics of data: human truths and dignity in the digital age

i-Scoop

Data in action Digital business Digital marketing Digital transformation Opinion Annenberg School for Communication customer-centric EDPS European Data Protection Supervisor GDPR General Data Protection Regulation Giovanni Buttarelli Internet of Things trade-off fallacyWe live in the age of the customer and we live in the age of data. guess there must be a link between both. There sure is.

The customer has a voice: your business is the audience

i-Scoop

Opinion The significantly grown attention for “content marketing” and the “brands as publishers” and storytelling narrative has made marketers look at their customers, prospects, etc. as “audiences” It’s time to look at our businesses as audiences.

Jeanne Bliss: how to build your customer-driven growth engine

i-Scoop

Customer experience Customer loyalty Customer service Leadership Opinion CCO Chief Customer Officer Chief Customer Officer 2.0 In 2006 Jeanne Bliss published “Chief Customer Officer: Getting Past Lip Service to Passionate Action“ Since then she has been helping leadership teams and CCOs (Chief Customer Officers) to find their united voice and become customer leaders.

Customer experience: emotions, emotions and a word on the brain

i-Scoop

Customer experience Featured Opinion Bruce Temkin Colin Shaw customer experience management Customer Experience Matters Dick Swaab Jan Derksen storytellingWe live in an age of data and certainly also of ‘exact sciences’ I don’t mean the company with the […].

Aging 26

IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

Blog Opinion Research AdEx Benchmark Europe 2012 Alain Heureux display advertising IAB Europe online advertising searchAlain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. Ask any serious agency. The sound and measurable results of search.

Why Earned Media Matter: the End of Media Management as We Know It

Conversionation

Blog Blogging Opinion PR earned media media management reputationIn a society, ruled by perception and the influence of “authority” and “reputation” (not to be confused with “earned reputation”), the messenger unfortunately is still often more important than the message. Each year, loads of money are spent to train and assist execs, managers and politicians in expressing their viewpoints in crisis communication situations, interactions [.].

Rules 52

The Road to Revenue: Feel Your Customer and Facilitate the Buy

Conversionation

Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue salesRevenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.].

Spot 53

The Power of Powerlessness: Let Go and Put the Customer First

Conversionation

Blog Customer-centricity Marketing strategy Opinion Social CRM connected consumer Jan Van Aken Jordie van Rijn Kenny Van Beeck Mario Marlisa Selligent social marketingJan Van Aken I was recently asked to participate in the creation of a collaborative white paper, initiated by Selligent (for the record: one of our customers). One of the other contributors is Jan Van Aken. Facilitating.