Trending Sources

3 Auto-Responders Every Retailer Should Consider

Vertical Response

Retailers can also save time and keep customers engaged by setting up auto-responders. The “Surprise and Delight” auto-responder is one that many retailers include in their communication plan. This special event auto-responder is designed to, well, make them feel special. Email Marketing auto-responder strategySurprise and Delight.

Lead Nurturing for Software Trials


You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. Once they are reading the email, make it easy for them to respond to your call-to-action: repeat the offer, use very little text and add a big button for the call-to-action. They signed up. What now? Tip 1: Start Sending Email Now.

The making of a social media slut

grow - Practical Marketing Solutions

In a world where people are auto-responding their relationships and making business decisions based on 140-character sound bites, this thing seems to be going mainstream. I crossed the line. I think I have become a social media slut. A B2B marketing agency Managing Director told me he chose between two qualified candidates based on their Klout score. A friend in D.C My lips quivered.

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

The Auto-Responder. Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Or at least that’s how it is supposed to happen. You no longer create your marketing communications. My Takeaway.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

If a visitor to your site has taken the time to complete a form to register for an event, subscribe to your newsletter, or initiate a conversation with a sales person, you’re not only screwing up your marketing but your basic manners if you don’t respond appropriately. The devil is in the details. One rotten apple ruins the crop. A chain is only as strong as its weakest link.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders. One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs. The VEST segmentation is based on company size, as measured by revenue.

Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

You should also try to find an email software system that incorporates an auto-responder to help increase your conversions. For instance, if a visitor to your website downloads your latest eBook and provides their email address in the process, an auto-responder would immediately send an email thanking them for their download and suggesting other actions. Capabilities.

Email by the Numbers

Savvy B2B Marketing

Select an email service provider that offers proven deliverability, A/B testing, compliance to SPAM regulations, auto-responders and analytics. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. Read on for his seven steps to getting started with email marketing. It was one of those, “How do you like my new sweater?” Execute.

Email 63

57 Little Things to Double Check Before Your Website Launch


Auto-responders are working properly (if applicable). Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Page Content. Web copywriting has been proofread. Design.

Responding to Leads Within an Hour Generates 7x the Conversations


Yet only 37% of companies respond to queries within an hour.” Part of responding to leads quickly is having the right tools to do so. When that “hand-raise” happens you need to be at the ready to respond. An auto-responder can be a good back-up when an immediate personal response isn’t possible, but only if it’s not a canned response.

The Right Way to Answer a Work Email


The sad truth is we spend 28% of our workweeks reading, writing, or responding to emails. Or you can set a "Slow to Respond" auto-responder so people will know they''ll need to wait longer than usual for a reply. Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] templates ? Point.

Work 47

10 Tips for Creating a Webinar that Gets Results


Use an auto-responder email so the registrant gets immediate acknowledgment of their registration. Great webinars share three common traits: They cover topics that are interesting to a specific target audience. They come in formats that showcase the speaker’s expertise. The speakers are engaging. 1. Agree on the topic of your webinar. Specify the format. Your blog?

Lead 47

8 Tips and a Few More Resources for Holiday Marketing


Auto responders, double opt-in and re-subscribe confirmations are action triggers to consider. November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until Thanksgiving. As marketers or business owners there often are two camps around the holidays: stressed and incredibly busy, or feeling the seasonal low.

How to Apply Lifecycle Marketing for Your Agency Clients


Another, with a very short sales cycle, might need a well-planned auto-responder program. “’If you fail to plan, you are planning to fail” … boy, did Ben Franklin get that one right. Let’s face it, agencies don’t have it easy. Managing marketing campaigns for multiple clients is a balancing act in itself. Take the advice of wise Mr. Franklin and have a plan, of course. Attract.

Savvy Speaks: No Good, Low Down Underhanded Marketing Tactics

Savvy B2B Marketing

Whatever I'm producing - web copy, an e-book, text for an auto-responder email - clarity and honesty are always very high on my list of goals. We all know that sometimes, and in some circles, marketing has a bad rep. Here are our (least) favorite: Wendy. Flotsam and Jetsam. I live in New Hampshire. Their candidate is, after all, their product that must be sold. Jamie. Loopholes.

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers. The progression from outbound email to auto-responder to nurture campaigns and the rest of marketing automation makes perfect sense, corresponding to new marketing efforts as a business grows more sophisticated. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible.

B2B Marketers: How To Convert Your Website Visitors Into Leads

The Forward Observer

This is better than an auto-responder email containing a link where the leads will have to go into their email to find the download link. Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. You’ve engaged your website visitors with remarkable content that is helpful and informative. Now what ? But don’t overdo it. Privacy.

Social Media Conversation. Yes, but at what cost?

grow - Practical Marketing Solutions

Are we conditioning consumers to game the system through complaints because of the easy rewards they can garner from companies who auto-respond with coupons and freebies? There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. This was social dialogue at its best. But at what cost?

Cost 62

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them.

How even social media & social selling experts are getting LinkedIn wrong – Part 2


They had an auto-responder message written and installed on their CRM platform, which automatically dripped emails to new connections – where there was very little response. In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. You will be proud of the way you look on LinkedIn.

ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

The price is $299 per month, which is comparable to low-end marketing automation systems although higher than simple auto-responders. There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. And that’s it, features-wise.

Social Media Insights In 3 Minutes Or Less: Politwoops, LinkedIn’s Most Engaged Members & More


These bots enable developers to create interactive experiences that will auto-respond to users, return images, manage payments, deliver information and even provide location services. Welcome to the first edition of Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media. This Week’s Social Media Insights. Twitter Is Considering A 10,000-Character Limit For Tweets. A friend recently mentioned, “Will this be the new AOL chat?” Well, we sure hope not. presidential primaries and caucuses. and internationally.”

#WorldsToughestJob: A Truly Human Video

Modern B2B Marketing

Out of Office” auto-responders. Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” This is important. I know it sounds odd.

12 Tools & Resources to Help You Create Better Buyer Personas


SurveyMonkey is great for creating a basic survey that can be integrated with your marketing software , whereas SurveyGizmo offers some other advanced features, such as email auto-responders and client management. At first, creating buyer personas seems simple. They''re just semi-fictional representations of your ideal customers, after all. Interviewing Customers. 2) Google Hangouts.

12 of the Best WordPress Guides, Hacks and Plugins of 2010


Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board. WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. Themes by Blogfreakz.

The 24 Best Email Marketing Tools


A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. and MixMax makes it easy to track who has opened my emails, and follow up with them if they haven’t responded.”

5 Lead Conversion Tips That Work for Any Marketing Program

It's All About Revenue

Customize your form auto responders to match any search or display campaigns. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?). What constitutes buyer fit and intent differs for every company. Know Your Buyer. Know Your Goal.

B2B 41

The Problem with Implicit Opt-In For Email Marketing

Modern B2B Marketing

When a new subscriber enters his information, an immediate auto-response email thanks and welcomes the subscriber. We use each of these techniques at Marketo: auto-responders on our registration forms, explicit opt-in to our Resource Center Updates, and Double Opt-In for our blog subscriptions. Author: Jon Miller There are legal definitions of spam — in the U.S., Probably not.

5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. Remember, B2B buyers are people too and they’ll respond more favourably if you address them like they’re people and not a company. A flow of 3 or 4 automated responses or auto responders will immediately engage your new subscribers.

Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP). I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing. However, I do have a problem with classifying these new subscribers as leads.

How to Spot a Bad Email List and Turn It Into a Good One


This can happen when someone has an auto-responder set or their inbox is full. Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. But it’s not the best way to reach people who don’t want to hear from you. Your unsubscribe rate will rise.

Spot 40

Content Marketing: Considerations When Defining a Content Plan


The content must be valuable, but it must also be available in various forms and carriers so that the prospect or customer can receive or find it in the format he prefers: a blog post, a white paper, an online video, a presentation, an auto responder email series, a printed document, etc. Content may lead to a personal interaction (for example, if someone responds to a blog post and you subsequently established a connection with that person), sometimes the interaction is less personal. It’s not a real novelty, but it’s more elaborated and integrated than ever before.

How to Leverage Digital Channels to Maximize Year-end Fundraising Success

Vertical Response

The colors you choose, the images you include and the layout of your email will all affect how donors respond to your request. Auto-responder emails trigger when a recipient takes a certain action, or no action at all. Retail ads begin promoting Christmas sales weeks before Halloween. There’s no doubt consumerism spikes in the last few months of the year. Be mobile friendly.

Before and After: 3 Real-Life Landing Page Makeovers


As a best practice, save the social media sharing and follow buttons for AFTER they convert on your form -- such as adding them to the thank-you page or in your auto-responder email -- as a next step. Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. No siree! But first, a small disclaimer. Okay then. What We Analyzed. or ever?

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Workflows are also known as lead nurturing, marketing automation, drip marketing, and auto-responders. 25-50% of sales go to the vendor that responds first. Marketers can track how all of their marketing actions perform, and follow up with extraordinary relevance, based on what social media they responded to or which piece of content they were interested in. Until now.

Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing

Modern B2B Marketing

Auto Response: Though some purists are not fans of auto responders, new social media marketing automation tools can trigger responses from channels such as Twitter or Facebook to visitors to your website, depending on which social network they are using at the time. What is a social media marketer to do? Sounds interesting, what can this type of software do?

Using E-mail Marketing for Lead Generation

Industrial Marketing Today

I am talking about auto responders or as some like to call it “email marketing on autopilot.”. Check out my post, “Using Auto-responders in B2B Demand Generation” for more on this and how to use it in your email marketing. Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation.