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Engaging Earlier and Higher with Financial Peer Comparisons

The ROI Guy

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today. A common mantra for many sales strategies is to "Engage earlier and higher". Come on, get higher?

Here's An Industry Comparison Of The Most Widely Used Marketing Channels


In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. How The Marketing Channel Data Is Generated. For consumer goods and services, i.e Conclusion.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Information is organized into a rigorous framework to ensure accurate, apples-to-apples comparisons. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. Hopefully the result is worth the effort. Awesome!

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. The valuation was a bit disappointing – $368 million, or just over four times revenue trailing 12-month revenue – but certainly a good return on its backers’ investment of about $41 million. And the stock did rise 12% on the first day. What about profitability?

What is a TCO Calculator / Comparison Tool?

The ROI Guy

A TCO Tool is used to compare the total costs of various solutions, looking beyond just acquisition costs, taking into account all related capital and operating costs over the useful life of the asset. TCO Calculator Value Marketing TCO Pisello Alinean Value Selling

5 ways to use graphics to illustrate a complex idea


Not only does this provide context, it also adds interest and creates a unique comparison—which also helps with memory. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. To prevent this, more people are adding visual aids and graphics to their complex thoughts to break apart their instructions and make them more memorable.

9 New Ways To Nudge Your Customer To Buy

Buyer Insights

Buyer Psychology Featured Buying Process Nudge Nurturing risk Short Term Benefits Social Comparison Solution Selling Using Psychology To Sell More information is simply not enough to get the buyer to across the line - we all know that. If it was then we would write longer proposals and provide more detailed product sheets.

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A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)


Sales Funnel Small Business Technology IT Blog Comparison Guide Audiences Blog Post Small Business Listicle Homepage ResourcesA small business IT director discusses the content she consumes. Easily digestible content like listicles—even if presented in a longer, white paper format — can go a long way toward putting your content front and center for busy IT professionals.

A Day in the Life of a Small Business IT Director (and Consumer of B2B Marketers’ Content)


Sales Funnel Small Business Technology IT Blog Comparison Guide Audiences Blog Post Small Business Listicle Homepage ResourcesA small business IT director discusses the content she consumes. Easily digestible content like listicles—even if presented in a longer, white paper format — can go a long way toward putting your content front and center for busy IT professionals.

New Features: Preview Text, Comparison Report, and Add Contacts

Vertical Response

Comparison Report. To view this comparison, choose a sent email campaign and scroll to the bottom of the results page. To view more campaigns, click the ‘Download Reports’ button to get a comparison of your past 50 campaigns and stats. The post New Features: Preview Text, Comparison Report, and Add Contacts appeared first on Vertical Response Blog.

Laugh and Learn featuring the Fearless Competitor – Episode 9 – Comparisons

Fearless Competitor

We hope you enjoy this week’s show. Click to access the Focus Roundtable on B2B Lead Generation Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Laugh and Learn Remarkable content

SEO – rank is only half the story


Do a side-by-side comparison of the keywords driving referrals to your page. When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are getting any business value out of that ranking position. Like this post?

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

demand generation software vendor comparison social media marketing marketing automation systemsSocial media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

What is Market Intelligence? Find Out Here!

Sales Intelligence View

Products & Technology insideview company contact records insideview data insideview data comparison insideview data coverage insideview data map insideview market intelligence insideview number of recordsWe get questions all the time about our data and what w […].

INFOGRAPHIC: Search Engine Comparison

Client Bridge

From Search Engine Journal, here's an infographic that compares the three biggest players in the search engine market, Google, Yahoo and Bing. View Original Article

VIDEO: Brick and Mortar vs. Online Comparison Shopping

Client Bridge

Retail stores must give shoppers new reasons to visit their physical stores as online comparison shopping alters consumer shopping trends. From Graphica Design, here''s a video that shows what brick and mortar retailers are contending with to keep consumers in-store. Watch on YouTube

Increase Revenue and Exposure With Free Comparison Shopping Engines


You’ve tried everything, but you just aren’t getting the visibility of some of your … Continue reading → The post Increase Revenue and Exposure With Free Comparison Shopping Engines appeared first on Fathom. E-commerce/B2C comparison shopping enginesSo, your local business has decided to take its products online with a new e-commerce store, but sales haven’t been exactly what you were hoping for.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

WordPress has laid out a more in-depth comparison here. Blogging Content Marketing/Copywriting Blog blog platform blog platform comparison blog platforms blogger content marketing google Pros and Cons tumblr WordPress WordPress.orgBlogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

CSHSC) The concept that consumers would aggressively seek out performance information and cost comparisons from sites like HealthGrades and Carol is not taking place as many predicted. Time 28:43. Health care is going through some growing pains when it comes to social media. When it comes to consumers selecting a provider. Where does this put social media in healthcare? Here's how.

B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet

Customer Experience Matrix

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. Soon, I promise: the final data is all ready and only some light editing stands between you and a completed report. Well, that and the fact that the e-commerce features of the Website need some work.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right? But they are also very similar. Their greatest similarity is that both [.].

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Sybase IQ vs. Vertica: Comparisons are Misleading, But Fun

Customer Experience Matrix

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Still, if I can offer some advice to the Vertica Marketing Department, it’s best to hide that sort of thing.) The newsletter contained a link to a post on Vertica’s blog entitled “Debunking a Myth: Column-Stores vs. Indexes”. This is worth knowing, but doesn’t apply to Sybase IQ because IQ’s primary indexes are not B-trees. There's no alternative to live testing on actual tasks.

For a TCO comparison, how does Alinean develop the chart of accounts used for head-to-head TCO comparisons?

The ROI Guy

The chart of accounts line item and hierarchy is developed to be sure that the comparison captures all of the capital and operating costs of owning different solution options over their useful life. The chart of accounts is the accounting system used to compare solutions when doing a TCO analysis. TCO Calculator TCO Tools ROI TCO Chart of Accounts Pisello Alinean ROI Analysis ROI Calculato


16 Video Marketing Benchmarks You Need to Know [Infographic]


How are you doing in comparison to your peers? Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. And when something is so hot, you need to (a) use it (check!) and (b) maximize its performance. So how are you using video? Want to know how you stack up?

Infographic: Top 10 Types of Demand Generation Content

The Point

For a more detailed comparison of different lead generation offers, download a free copy of our white paper on: “ How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”. Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Click here to view the infographic full size.

Hosted Email Service Price Comparison: Part 2


My first post on this topic generated a few comments and quite a few emails. Again, price is only one of several factors to consider when selecting a hosted marketing email platform. Here are three other key criteria. Make sure that the platform you choose provides private IP addresses at your chosen message volume. 2) Service Level: Service tends to increase roughly proportionately with price.

Hosted Email Service Price Comparison: Part 1


Hosted marketing email services are almost a commodity. Much like web hosting, email outsourcing is pretty much a no-brainer for all but the highest volume mail senders; email providers have already made the investments in deliverability, CAN-SPAM compliance, HTML tools and reporting, so there's no reason to build your own. That depends. Benchmark Email is a close second.

With Email Deliverability Comes A Huge Responsibility

It's All About Revenue

The later-on comparison can also be problematic. it is not an apples-to-apples comparison. It’s important to stay focused on the end-game, and not get too caught up in comparisons that don’t prove anything good or bad without a ton of extra analysis. I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. The End Comes First.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]


Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently. Guest post by Lilach Bullock. What is the “best” social media management tool out right now? The results in this infographic came from examining detailed customer reviews.

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The Alinean Diagnostic Assessment Tool’s questions, benchmark comparisons and recommendations will likely change over time, how are these maintained?

The ROI Guy

No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content. It is very easy for us to continue to evolve and maintain the content, benchmarks and intelligence within the Diagnostic Assessment Tool. Corporate Executive Board Diagnostic Selling Pisello Alinean Provocative Selling

How To Influence The Buyer’s Choices

Buyer Insights

Buyer Psychology Anchoring Buying Decisions Choice Theory Decision Variables Framing The Decision Nudge Sales Proposal Social Comparison Your customer will weigh up the alternatives and select the the best price-value mix, right? Well, perhaps not always. Research suggests that there is less rational-analytical dimension to the choice-making process.

How are Alinean-powered diagnostic assessment tools different than survey-powered tools?

The ROI Guy

Survey based tools can be used to collect survey responses from the user, and with program customization, can even provide comparison reports. These survey powered tools are usually not fully customizable / intelligent, to provide advice and recommendations based on interpreting the benchmark comparisons, and are not adept at building roadmaps / intelligently recommending next steps.

Marketing Automation 101 – Understanding the basics


68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms – Aberdeen 2014. According to David Raab only 10% of companies turning over $20-$500m and 5% of companies turning over $5-$20m have adopted marketing automation. This is quite surprising given all the benefits of using it including: Companies who use marketing automation convert 53% more leads to marketing qualified leads, and report revenue growth 3.1% higher than non-users – Aberdeen 2015. – Demand Gen Report. marketing automation

Matrix of 31 Marketing Funnel Metrics [Infographic]


These compare two different metrics against each other, which means they have unlimited potential to provide helpful insights, depending on the type of comparisons they make. Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few.

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From Mealy to Meaty: How to Create Better Content


Could you include a comparison table for them to make a decision with? Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. For B2Cers, the figure is 77%. mandate is not getting us very far.

An SEO’s Guide to Bottom-of-Funnel Keywords


Comparisons, cost, and pricing terms. For bottom-of-funnel, what I recommend for my clients are demos/free trials, customer stories, comparison/spec sheets, webinars, events, and even mini-classes or workshops. Evaluation and comparison sheets. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for. Not likely. Modifiers.

7 Killer Tips to Boost Your Infographic Performance


Others that work well include: A comparison between two popular options. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners. But even if you’re creating this type of content, it’s possible that you’re not getting the maximum results for your efforts. Start with the right topic.