One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees.  A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly.  The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points. B2B Marketing Analytics Marketing MetricsDon’t measure anything you can’t act upon.  MORE >>

Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. With that said, here is what we rounded up: B2B companies that blog generate 67% more leads per month tha n those who do not. 69% of B2B marketers are shifting their budgets toward social media. I’m an industrial B2B manufacturer. MORE >>

As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. There’s a creeping sense among B2B CMO’s that their marketing teams are in need of a capability overhaul.  As one example of B2B marketing teams aggressively managing the skillset transition, consider the example of Cisco starting to “badge” and reward its marketers on their social media impact. I wrote about this in a blog post on the Present and Future of B2B Social Media. Cutting Edge B2B MarketingDisruption. MORE >>

As I've worked to hit home during my speeches, trainings, and mobile-marketing guide on B2B mobile marketing: If you want to win mobile hearts, minds, and market share through mobile your mantra should be "Better, Faster, Easier." Here's the 5-minute video clip: I hope these points are helpful to you in your B2B mobile-marketing strategic planning and development. And for my mobile-marketing guide on The Mobile Revolution & B2B, just go here. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. MORE >>

How’s this for a definition of B2B marketing automation? In my view, the primary benefits of B2B marketing automation are: It allows marketers to accomplish more, usually at a lower cost, than they can get done manually; It facilitates continuous improvement by allowing marketers to track and measure the results of their campaigns, then make necessary adjustments, in near real-time. Tags: B2B Lead Generation B2B marketing B2B marketing automation Unfortunately it’s a mouthful, isn’t it? What do you think? MORE >>