Trending Sources

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, , and InsideView to append and replace outdated contact information.

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Savvy Buying of B2B Data

Acquiring Minds

One of the more exciting opportunities to come along for B2B are the on-line and user generated data sources like Jigsaw , NetProspex , ZoomInfo  and others.  Stevens ZoomInfo An Interview with Ruth P. Stevens and Bernice Grossman. I am pleased to welcome Ruth P.  Stevens and Bernice Grossman, two well recognized B2B direct marketing experts.    Ruth P. The user generated, i.e,

Lead Liaison Integrates with Pipedrive

Lead Liaison

Utilizing Lead Liaison’s website visitor tracking to identify companies and Lead Liaison’s ZoomInfo add-on module, salespeople can find contacts that are linked to that company, making it even easier to drill down and find the very best contact. Press Releases Integration pipedrive Zapier ZoomInfoWhen two great forces come together, the results can be powerful. That’s what has happened here. The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. They were the perfect candidate for collaboration. Integration.

Prospecting to IT Buyers: How Nine Data Vendors Stack Up


Nine vendors graciously participated in our study—specifically,, D&B, Harte-Hanks, Infogroup, Mardev-DM2, NetProspex, Stirista, Worldata, and ZoomInfo.  Internet Marketing Offline Marketing Business Harte-Hanks Information technology NetProspex ZoomInfoPhoto credit: Wikipedia. Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Globally, these professionals spend $3.6 Our thanks to them for letting us poke around under their hoods. The results of our study can be downloaded here. Happy prospecting to all.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. might have added a third meaning: that systems to do predictive modeling are everywhere as well.

5 Things You Don’t Know About Marketing Automation


As I’ve written about previously, dirty data will sink you , and marketing automation (MA) databases typically contain up to 25% erroneous data (at least by  the assessment of ZoomInfo’s CEO, Yonatan Stern ).… It’s not easy. All right, maybe you knew this one, because you’re a reader of this blog. And you’re smart. You need patience, time (at minimum, months for full-scale implementation of the most powerful programs) and a clear marketing plan. You need content to support the plan. You need technical know-how to run the platform. 2. Clean data is key.

Online data is mainstream

Acquiring Minds

Tags: database marketing lists Crossing the Chasm data in the cloud Garth Moulton Gartner Hoovers InsideView Jigsaw LinkedIn Michael Maoz OneSource online data Umberto Milletti ZoomInfo

4 Measures to Find Out if Your Prospecting is Effective

Your Sales Management Guru

sales productivity tool to quickly identify qualified leads from among millions of potential contacts from cloud-based data providers Fliptop, Netprospex, ZoomInfo and/or Full Contact. 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. Finding prospects and nurturing them into leads is an integral part of any sales cycle. How many attended? If so, great!

5 Steps to Kickstart Your Account-Based Marketing Program

Modern B2B Marketing

In a recent ZoomInfo and Ascend2 study,  only 33% of marketers  rated their data-driven marketing strategies “very successful,” and 64% of these “very successful” marketers listed “improving data quality” as their top obstacle in personalizing the customer experience. Author: Hila Nir The value of account-based marketing (ABM) is undeniable. But how do you get your foot in the door?

The buzz around account-based marketing at MarTech


Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. According to ZoomInfo, data solutions are a staple in the ABM toolkit: “ABM is a way to align sales and marketing initiatives to go after the same accounts. Anna Fisher , Director of Marketing at ZoomInfo. Kylee Hall , Sr.

[Video] 3 Ways to Find Decision Makers' Names

Jill Konrath's Fresh Sales Strategies Blog

Places like, Hoovers, ZoomInfo and NetProspex. How do you find decision makers' names? That’s pretty important if you want to get your foot in the door of a new company. Let me tell you where to start. The first thing to do is identify the position titles of the various people that you might want to talk to. Perhaps it’s the Head of Corporate Communications.

Exciting new tools for B2B prospecting


Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing?  Near an airport?  Unionized?  Minority owned? 

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. The fundamental challenge was two-fold.

9 Account-Based Marketing Lessons Hidden in #MPB2B Tweets


ZoomInfo (@ZoomInfo) October 22, 2015. 8. We We had a ton of fun this week learning from all of the speakers at MarketingProfs 2015 B2B Marketing Forum. As we were reviewing the feed, we realized that there were some “hidden” ABM lessons and wanted to highlight some of them here on our blog. WRITE the way you SPEAK. dougkessler #mpb2b. — Matthew T.

Guide to ABM Vendors: What's in a Complete ABM Stack?

Customer Experience Matrix

Finally, as a reward for reading this far and because you’ve now absorbed enough nuance to understand how tentatively such lists must be read , here is a table showing which vendors I’ve placed in each cluster: Cluster Vendors data only Bombora,, DiscoverOrg, HG Data, InsideView, Orb Intelligence, ReachForce, ZoomInfo data and delivery Azalead, LinkedIn, Madison Logic, True Influence, Vendemore data and target scoring Avention, Datanyze, Dun & Bradstreet, GrowthIntel, Infer. All the functions are indeed required, but the sub-functions are optional. There sure is!

Don’t They Know Who You Are? Why Reputation Management is Crucial


Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. How To Be Seen. Digg this!

The Role of Data in Predictive Marketing

Orb Intelligence

ZoomInfo  and  focus on collecting employees’ contact information. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine. Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. But it’s only as good as the data fueling those algorithms.

Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

It plans to add connectors for Dun and Bradsteet , Zoominfo and to verify and enhance customer information. When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. There also a free trial.

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know


Engage the Help of Prospecting Tools: Prospecting tools like and ZoomInfo are a great way to find contact information for those within the organizations that you are trying to target. Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. DemandBase Demo. QuantCast Demo.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Last week’s post looked at newer marketing automation systems that focused on small businesses. Here are a few options.

An Open Letter to Marketers: Make Love, Not Spam


So, we buy lists of email addresses from hundreds of services like ZoomInfo, from Salesforce, Dun & Bradstreet/Hoovers, and InfoUSA. Dear Marketing Professionals, In much of the world, today is Valentine’s Day , a celebration of love. But this letter I am sending you is not a love letter. mean what many of us marketing folks do as part of our jobs at legitimate companies.

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New developments in B2B marketing list acquisition


Business lists can be divided into four general types: Compiled files assembled from directories, the Internet, or other public and private sources, by such suppliers as D&B, InfoGroup,, NetProspex and ZoomInfo. Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. 

Lead Liaison Debuts Integrations Marketplace

Lead Liaison

GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to. One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison realizes the importance of this, and has built a robust list of integrations. From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison integrates with over 400 3rd-party applications. Marketing and Communication. Social.

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3 Helpful Lessons That Will Make You A Better Inside Sales Manager

Sales Prospecting Perspectives

tools in the hands of my ISR's, whether it's as simple as click-to-call technology that integrates with to increase the number of dials they can make, or subscriptions to list generation and contact data solution tools like ZoomInfo or NetProspex to improve the likelihood that they're talking to the right decision makers, they're going to be better and produce more. At all.

Who Goes to Eloqua Experience?

It's All About Revenue

ReachForce   Televerde   The Kern Organization   Cvent   ZoomInfo   DemandGen Report. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. Here’s the list.

5 Disruptive Social Selling Technologies

Marketing Action

KiteDesk seamlessly pulls clean data from Fliptop, Netprospex, ZoomInfo and Full Contact. Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. The UI is super clean and it is extremely easy to navigate. Benefits It Offers.

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New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

Customer Experience Matrix

These include Web scanning systems such as InsideView , LeadSpace , and SalesLoft , and general data compilers including NetProspex , Demandbase , , ZoomInfo , and OneSource. My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back and get a good overview of what I’ve found. Campaigns.

LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

It’s easy to exclude companies that provide basic B2B lists ( D&B , , Netprospex , ZoomInfo , etc.) My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. since they’re clearly in a different business. But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources. This group includes InsideView , OneSource , SalesLoft and LeadSpace.

B2B Cold Calling Best Practices

Modern B2B Marketing

Information sources like LinkedIn, and ZoomInfo can be indispensible for making contact. by Maria Pergolino Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. Cold calling can increase the number of prospects, appointments and sales. Aim for the right industries. Research.

11 Tips For Your Voice Mails To Increase Response Rate

Sales Prospecting Perspectives

First and foremost, do a quick check on Linkedin or Zoominfo and confirm that the person you are calling is at least in the right department. When I recently posed the question of voice mail strategies to a few colleagues, I had some great responses. But there was one that stood out from Michael Brown , President of BtoBEngage , that he got from a Dallas based IT executive. When Michael asked the executive about returning sales calls, his comment was “Return their call? You must be joking! I’d be playing defense on their home field!” It’s passive and weak.

How Google Gets Search Traffic Wrong


Near the top of the list (assuming the default sort: by volume of visits, descending) you’ll likely see the major search engines, industry news and association websites, partner sites, popular social networks, and large online directories (such as, Hoovers, and ZoomInfo). How much traffic does your website get from organic search? Easy question, right? Hooey. Poppycock.

New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know


Engage the Help of Prospecting Tools: Prospecting tools like and ZoomInfo are a great way to find contact information for those within the organizations that you are trying to target. Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. DemandBase Demo. QuantCast Demo.

Comparing B2B Online Data Sources - New Research

Acquiring Minds

As discussed in this comparative analysis of B2B data providers , the Internet has spawned new competitors like Jigsaw and Zoominfo and enabled self-service list procurement and instant download. The ten providers included: Demandbase , idExec , Jigsaw , Lead411 , NetProspex , OneSource , SalesGenie , Selectory , Zapdata and ZoomInfo. At last year's MarketingProfs B2B Forum , I met Ruth Stevens , consultant, author, columnist, educator and B2B guru. Ruth was planning an analysis of online data providers and was considering some options for structuring the approach. branches).

7 prospecting rules that produce leads

B2B Lead Generation Blog

Check out my guest post for ZoomInfo, a blog that offers advice on all aspects of sales and marketing.  agreed to contribute to ZoomInfo with this topic because I believe very strongly in the power of the phone. Need to improve your teleprospecting efforts?   The site features industry news, analysis, and surveys. And, from time to time they let folks like me put in my two cents worth. I was happy to contribute with “7 prospecting rules that produce leads.”. The phone is the human touch of a lead nurturing program.

The Flywheel and the Lightning Strike

Digital Body Language

this article first appeared as a guest post on ZoomInfo's "Follow the Lead" blog). There seems to be a bit of schizophrenia in B2B marketing these days. The excitement and interest in social media, and all it can do, is palpable. However, the number of companies that are making significant hard dollar investments in social media as a marketing initiative is not as large as one might expect.

B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Modern B2B Marketing

Schwartz helped to create ZoomInfo’s new blog, Follow the Lead , which provides the latest news and analysis for sales and marketing execs. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly. The blog is the brainchild of Chip Terry, VP of Enterprise Solutions at ZoomInfo. The buy-in and the support from ZoomInfo were there right from beginning. It really has been a collaborative effort among the marketing department at ZoomInfo and myself. Can you share some of the secrets to its success?

Two More "Google Killers" Take Aim: Viewzi and Site605


show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. Google's got company. ** technorati tags: alternative search engines, Site605, Bob Chandra, Jason Calcanis, Viewzi, Aaron Goldman, Google killers, Charles Knight, AltSearchEngines, algorithmic search, Mahalo, Digg, Sphinn, Dogpile, video search, TechCrunch, ZoomInfo, Facebook, LinkedIn, Mixx