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 Ethics |
315 articles |
| Page 1 of 4 | Previous | Next | CEEKUE SEPTEMBER 8, 2010 Is Ghost Blogging Ethical? Last week Steve Farnsworth sent out an invitation to join him in writing a small series of 4 posts on the same topic. According to Steve as an opportunity to see what smart practices we share in common, and more importantly, what fresh perspectives and insights can we collectively learn from. Today the first post in this series: [.]. | | | B2B MEMES JUNE 28, 2010 Ethics: Transparency Is Not All In this view, transparency is not in itself a guarantee of ethical content. And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. Not much has been written yet on ethics in content marketing, but what has focuses largely on transparency. | | | | | | | |
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B2B MEMES | FRIDAY, OCTOBER 22, 2010 New Editorial Rules Nod to Content Marketing
In taking on this new role, publishers may be finding that associating these products and services with their editorial content—in other words, engaging in content marketing —is a significant challenge to editorial ethics. One way or another, content marketing will get its own code of ethics. Tags: Content Marketing Ethics MORE >> -
B2B MEMES | FRIDAY, DECEMBER 10, 2010 Do You Need a Personal Ethics Statement?
In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises? As she reports, each of them has included a personal ethics statement on an “about me” page. Personal ethics statements do no harm, and can do much good. MORE >> -
 Snooping on Facebook: Not just for stalkers any more
Tags: Case studies customer acquisition ethics facebook MORE >> -
B2B MEMES | THURSDAY, JUNE 16, 2011 Do your readers want the truth?
Ethics anosognosia journalism objectivity propaganda truthIn a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth. Fighting it is pointless, she says. But where, I worry, does that approach lead? MORE >> -
B2B MEMES | FRIDAY, NOVEMBER 11, 2011 Ethics Must Come from the Heart As Well As the Head
MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. But in ethics, zero tolerance is, by its nature, unethical. MORE >>
- Why it’s ridiculous to argue about ghost blogging GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 22, 2010
- Three Ways to Annoy People and Produce Great Content B2B MEMES | FRIDAY, MAY 6, 2011
- The making of a social media slut GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 20, 2011
- The monetization of Chris Brogan GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 30, 2009
- Ethics and Social Media: Where Should You Draw The Line? SAZBEAN | MONDAY, MARCH 19, 2012
- Why Social Media Blogging is Corrupt GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 15, 2011
- Marketing and Public Relations – Nothing but lies? PR MEETS MARKETING | SUNDAY, OCTOBER 11, 2009
- Is it time for an anonymity movement to challenge Facebook? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 11, 2011
- Is B2B Ready for Corporate Journalism? B2B MEMES | TUESDAY, APRIL 20, 2010
- Why I "block" on Twitter GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, AUGUST 28, 2009
- Did Mashable cross a line? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JUNE 29, 2010
- Social scoring and the business case for blocking Twitter spammers GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 27, 2010
- Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy B2B MEMES | THURSDAY, JUNE 30, 2011
- Social media, our voice, and the power to destroy GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 29, 2012
- There Are Two Sides to Every Editorial Wall B2B MEMES | WEDNESDAY, DECEMBER 7, 2011
- Steal this blog: Why the economics of blogging are broken GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 4, 2011
- Is it OK to fake your tweets? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 11, 2011
- The Money & Ethics Hits the Fan at Blog World MARKETING EDGE | SATURDAY, OCTOBER 16, 2010
- The end of PR as we know it GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 7, 2009
- Social media and the Rutgers suicide GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, OCTOBER 1, 2010
- Twitter smack-down: Pizza joint hit with $2 million lawsuit GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, OCTOBER 4, 2009
- Attribution and Linking Are Essential to Transparency B2B MEMES | FRIDAY, NOVEMBER 4, 2011
- Is Your B2B Marketing Consultant Ethical? B2B MARKETING TRACTION | THURSDAY, JUNE 10, 2010
- Wikileaks: Truth and Consequences GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 12, 2010
- A strategy for dealing with Twitter spammers GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 11, 2010
- When parody becomes a corporate PR disaster GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 26, 2010
- Warning: Social media may be hazardous to your health GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, MAY 31, 2009
- Corporate social media guidelines emerge GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MAY 15, 2009
- We’ve hit a new low: The shittiest social media marketing plan ever GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 10, 2010
- Six Tips for Effective Editorial Advisory Boards B2B MEMES | WEDNESDAY, JULY 6, 2011
- The Great Ghost Post Scandal GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 26, 2011
- Twitter’s Biggest Scams Part 1: MLM GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 7, 2010
- Twitter’s Biggest Scams Part 4: The Trump Network GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 10, 2010
- Have you judged me today? GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 30, 2011
- Does Amanda Chapel matter? GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 3, 2010
- Social media sewage … and hope GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 28, 2011
- Wine, Roses, and Oil: PR and the Truth B2B MEMES | WEDNESDAY, JUNE 30, 2010
- Editorial Wall, or Prison Wall? B2B MEMES | TUESDAY, OCTOBER 19, 2010
- The Cooks Source Copyright Outrage: Not the Norm B2B MEMES | MONDAY, NOVEMBER 8, 2010
- A Hippocratic Oath for PR People? B2B MARKETING BLOG | MONDAY, JANUARY 31, 2011
- Innocent and Malignant Typos and the Case of Filloux v. Jarvis B2B MEMES | FRIDAY, JUNE 24, 2011
- Email Deliverability: Making it into the inbox. DIGITAL VOICES | MONDAY, MARCH 21, 2011
- The Great Ghost-Blogging Debate B2B MEMES | TUESDAY, JUNE 22, 2010
- The REAL math behind your followers, Mr.Twitter Bigshot! GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 24, 2009
- It’s time to draw the line on social media disclosure GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 1, 2010
- Is social media re-wiring a generation? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 26, 2009
- Marketing Monkeybusiness: 5 WOM Antics to Avoid IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 4, 2011
- Why Aggregation Is Not Distasteful B2B MEMES | WEDNESDAY, APRIL 13, 2011
- Journalists as Buzzword Killers B2B MEMES | TUESDAY, JULY 13, 2010
- Content’s Evil Twin: Advertorial B2B MEMES | THURSDAY, JULY 1, 2010
- Twitter’s Biggest Scams Part 2: The Teeth Whiteners GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 8, 2010
- Social Selling: How to Ethically Reach your Followers and Drive Sales SAZBEAN | WEDNESDAY, FEBRUARY 8, 2012
- Transparent vs. Opaque: Six New-Media Principles, No. 5 B2B MEMES | SUNDAY, NOVEMBER 27, 2011
- Bad guy companies making it tougher for good guy companies REVENUE JOURNAL | SUNDAY, AUGUST 28, 2011
- Is Your Content Putting You at Risk? B2B MEMES | THURSDAY, APRIL 1, 2010
- Neuromarketing: This is your brain on advertising… WRITING ON THE WEB | TUESDAY, OCTOBER 5, 2010
- Twitter ads and the end of mankind GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 13, 2010
- To Stay Relevant How Do Communication Professionals Need To Evolve? CEEKUE | WEDNESDAY, SEPTEMBER 15, 2010
- Journalism, Professionalism, and the Turing Test B2B MEMES | WEDNESDAY, MAY 9, 2012
- Why I Don't Work With Jerks REVENUE JOURNAL | THURSDAY, OCTOBER 13, 2011
- What Is the Lifespan of an Error? B2B MEMES | TUESDAY, MARCH 6, 2012
- Is bigotry good for business? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 23, 2010
- Warning: Social media may be hazardous to your health GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 28, 2009
- Building A Better Teleprospecting Rep: Step 3 SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 10, 2010
- How to Achieve Inbound Marketing Success in Less Than a Month HUBSPOT | FRIDAY, MARCH 4, 2011
- Marketing to Influencers [#B2Bchat] MARKETING FINGER | THURSDAY, JUNE 2, 2011
- Deep Searches and Content Proliferation DIGITAL BODY LANGUAGE | THURSDAY, FEBRUARY 4, 2010
- #mpb2b - MarketingProfs Highlight Tweets From Day 2 SMASHMOUTH MARKETING | TUESDAY, JUNE 9, 2009
- 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two GREAT B2B MARKETING | TUESDAY, DECEMBER 28, 2010
- Enterprise Crowdsourcing blasts off as social media growth industry GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 12, 2011
- Pitching Bloggers PR MEETS MARKETING | THURSDAY, SEPTEMBER 13, 2007
- Five Mega-trends: How Social Media is Transforming Government GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 4, 2011
- The Best Email Subject Line For Teleprospecting I've Seen Yet. SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 28, 2010
- Is the Distinction Between Consumer and B2B Media Still Meaningful? B2B MEMES | FRIDAY, OCTOBER 21, 2011
- Engaging Content: 7 Tips to Get Readers to Think WRITING ON THE WEB | THURSDAY, JUNE 23, 2011
- The Perils of Corporate-Personal Twitter Names B2B MEMES | MONDAY, JULY 25, 2011
- What Jon Stewart and Newt Gingrich Taught Me About Stock Photography SAVVY B2B MARKETING | THURSDAY, MARCH 24, 2011
- Definition of Introvert -- What is an Introvert? BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 10, 2008
- 21st Century Information Fluency BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 7, 2008
- Is Content Curation Stealing or a Shrewd B2B Marketing Practice? INBOUND SALES NETWORK | THURSDAY, NOVEMBER 24, 2011
- Harnessing the actionable web chatter DIGITAL VOICES | SUNDAY, APRIL 24, 2011
- Oracle’s Updated Social Media Policy PAUL GILLIN | WEDNESDAY, NOVEMBER 24, 2010
- Social Media U: Take a Class in Social Media - ReadWriteWeb BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- How to create B2B social media policies CHRIS KOCH | TUESDAY, NOVEMBER 24, 2009
- Digital Activism Decoded is now available on Amazon AD YOUR COMMENT HERE | WEDNESDAY, JUNE 30, 2010
- Do B2B Editors Get Twitter? B2B MEMES | FRIDAY, AUGUST 12, 2011
- Future of Marketing - Technology Enabled Personalized Marketing CONNECT THE DOCS | MONDAY, MARCH 21, 2011
- Oracle’s Social Media Policy PAUL GILLIN | THURSDAY, JULY 8, 2010
- Top Internet strategy, marketing and technology links for the week of March 24, 2012 SAZBEAN | SATURDAY, MARCH 24, 2012
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