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Does a lean start-up mean lean ethics, too?

grow - Practical Marketing Solutions

They both find their most challenging topic to be “Ethics,” as this doesn’t seem to come naturally to their students. Is it ethical to sell a product that doesn’t exist? Either way, the Landing Page Test is an ethically grey area. Is it ethical to seed new communities with false user-generated content? Is it ethical if your product triggers obsessive behavior?

Brand Loyalty: Ethical Data Practices Matter!

CMO Essentials

As we move into 2016, here are the four P’s marketers should follow to build strong digital experiences in an ethical way: 1. slight doubt about your ethics when it comes to data prviacy is far more damaging than a missed moment with a potential customer. The post Brand Loyalty: Ethical Data Practices Matter! Guest Post by Elie Auvray, CEO, Jahia . Personification. Profile.

With Great Power: Ethical Marketing in the Face of IoT

Content Standard

These ethical marketing challenges are already a topic of conversation for any industry, but the internet of things is about to accelerate the frequency of this discussion and the stakes that come with it. So, what are the rules governing this use of data, and what ethical dilemmas should be on the minds of marketers working to leverage it? In many cases, the answer is no.

SEO Ethics and Content Marketing: Spammers vs.Thought Leaders

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Ethical issues pop up when you outsource your blogging, especially when the goal is SEO. As usual, search is on the front lines of marketing ethics. The ethics of outsourcing content isn’t black and white. There’s a spectrum of SEO ethics, ranging from the easy (but shady) to the difficult (but pure). By {grow} Community Member Andy Crestodina. Blogging is work. Great!

Ethics 101

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here. It’s very fluid. Great question.

Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. It doesn''t really sound ethical, but on the other hand, we''re all spending hours and hours using a free product -- except that nothing is free. We''re All Part of These Experiments. That''s how websites work.". None of us] use the ''real'' Facebook.

B2B CMO – What Type of Ethical Manager Are You?

B2B Marketing Traction

Ethical marketing? Here are four ethical types of marketing executives and how to identify them. Ethics in marketing is a field of study that is under increasing scrutiny as more business strive to achieve Corporate Social Responsibility (CSR) in all that they do. Ethics in MarketingIs it an oxymoron? Egotistic or relativistic marketers. ” 2. Legalist marketers.

Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The current climate of scandal mongering and blame placing make any public ethical decision difficult; no matter what she did, a large number of people would have second-guessed her. I’m also very uncomfortable with the failure to use quotation marks around verbatim borrowings. Ethics: Is Transparency All We Need?

Content Marketing Ethics: Why Joe Pulizzi’s WSJ Rant Was the Right Move

CMO Essentials

But I believe Joe was not only right in calling out the WSJ, I can assert that he actually exemplified content marketing ethics and best practices in doing so. With that in mind, in my opinion Joe’s rant was actually a tactic employed by many ethical and effective content marketers – namely, calling out and correcting perspectives or practices that hold customers back.

Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

So here’s the ethical question posed to marketers: Knowing that editorial quality of online reviews has a beneficial impact on sales, and if online consumer reviews are housed on your website, is it unethical to “clean up” those reviews by correcting spelling, grammar, punctuation and syntax errors…if online reviewers are notified in advance that their comments are subject to this treatment?

How to Maintain Ethical Boundaries in Sales

Sales Intelligence View

Sometimes salespeople cross a blurry line from aggressive to unethical by pressuring clients too much to close a sale, or putting too much emphasis on deadlines.  If you’re not sure whether your behavior is ethical, or if a team member is acting within moral reason, it’s best to err on the side of caution so you don’t offend customers.

The ethics of data: human truths and dignity in the digital age

i-Scoop

We live in the age of the customer and we live in the age of data. guess there must be a link between both. There sure is. People like to be valued and served in a way that takes their true needs into account. They like to be respected. What does this have to […].

Is it better to be honest or nice on the social web?

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ethics personal branding evergreen social media ethicsA friend of mine recently posted a provocative question on Facebook. He had received less-than-stellar books to review from people he knew well. This was the dilemma he posted: “So if I’m honest, I look like an ass and alienate my friends but serve those looking to me for my opinion. What is the answer? All the time?

Ethics 106

As digital ad options dry up, marketers turn desperate

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Do you see this as being ethical? Sniply is a technology that can be used ethically or unethically. Corruption on social web ethics Social Media Tools sniply social media ethicsA parable. One day I went in to my boss with a breakthrough idea. “Boss! found a way to make money off of other people’s websites, the best content websites in the business in fact.”

Ads 100

How to Re-Post Someone Else’s Work (Ethically)

Marketing Action

The post How to Re-Post Someone Else’s Work (Ethically) appeared first on Marketing Action Blog - Act-On. Sometimes a writer says something you think is just swell, and you want to share it with your readers. You don’t want to change it, but present it unsullied and un-curated, so the reader gets the same impact from the post that you did when you read it. Prep it with the usual metadata.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

Fast forward to a few years ago when I was asked to teach a marketing ethics course at UCLA Extension ( one of the largest and most comprehensive continuing education programs that offers certificate programs for businesses, including a Marketing Certificate). To this day, I still follow ethics issues in marketing and curate articles and posts in my Ethics in Marketing topic on Scoop.It.

Are you unknowingly supporting hate speech?

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ethics Leadership Psychology and social media Social media and politics Social media for social good sociology mark schaefer social media and ethicsBy Mark W. Schaefer. Are we surrounded by so much hate speech that we are immune to it? Do we even recognize hate speech when we see it any more? Why do we glorify hate as cool and entertaining? It’s not much of a jest. 4,513 times.

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“You’re Creeping Me Out!” The Dark Side of Social Networking

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Corruption on social web ethics ethics of social media kerry gorgone psychology of social media social media etiquetteBy Kerry Gorgone, {grow} Contributing Columnist. Things are about to get personal. Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Get over it.

Blogging turns the notion of competition upside down

grow - Practical Marketing Solutions

economics of social media ethics Blogging ethics competition and blogging social media ethicsI had to laugh out loud when I took this phone call the other day.  A representative from a marketing agency in New York approached me about creating a guest post on my blog. Here is how it went: ME:   So what is it exactly that your company does? ME:   Really. And maybe we are.

Why Facebook will become the most dangerous company on earth

grow - Practical Marketing Solutions

ethics facebook facebook strategy social media ethics social media roiWithin the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you haven’t you’ll have to trust me. You and me.

I am a blogger. In other words, a piece of meat.

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Your company is blindly scraping content from the Internet without acknowledging or compensating the authors. I don’t know how that is ethical or serving your customers in any way. economics of social media ethics legal aspects of social media social media cheating social media ethics stealing content I would like for you to imagine this situation. Probably not.

Words 105

Do you have to cheat to be successful on the social web?

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Corruption on social web economics of social media ethics Power and influence on the web internet ethics return on influence social proof writing a bookI spent a great part of my career in B2B marketing positions and the part I loved most was traipsing around the factory floor. loved watching things work and being with people who were actually “making stuff.” Authenticity!”

Ethics 110

“Dongle incident” proves we live in a world with no room for error

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ethics personal branding sociology dongle incident ethics of social mediaPerhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.  A firestorm erupted, criticisizing both parties. An entire article is available here.  I am not going to pass judgment on anybody. The hivemind speaks. No forgiveness, no forgetting remember?

Ethics 102

Why traditional journalism and social influence are blurring

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It was a titanic clash of culture and even ethics. Influence and Power Influence marketing streaming video Traditional media and advertising Writing best practices bethany mota ethics evergreen influence marketing jeff jarvis journalism and social media mark schaefer natalie zfatBy Mark Schaefer. At the recent Dell-EMC World event, Dell’s global communications director said that a growing number of people who used to identify themselves as journalists or analysts are identifying themselves as “social influencers.” wondered about this. Or is there? Responsibility.

Concrete actions toward creating more a more civil social web

grow - Practical Marketing Solutions

Click here if you can’t see my video interview with Kami Huyse. hope you’ll watch this short video because it talks about a new project everybody needs to understand and support — a non-profit organization called CiviliNation and an accompanying book on creating a more civil online world. hope you enjoy this video and you can follow Kami and her work at @kamichat on Twitter.

Aging 67

This is the time to make the social web a better place

grow - Practical Marketing Solutions

There are a couple of folks out there that operate on the edges of ethics and every time I encountered them it would simply create negativity. ethics social web ethicsI hear a lot of complaints about how mean, depressing, and disheartening the social web can be. This can certainly be true. The social web is simply a reflection of humanity. Purge your blog reader.

Should you make the leap into sponsored content?

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Blogging best practices Corruption on social web economics of social media ethics Influence and Power Influence marketing Internet marketing Legal implications Marketing best practices Power and influence on the web Return On Influence Social Media Policy Traditional media and advertising legal considerations of social media social media ethics sponsored content Can I delete it?

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

ethics facebook Social Media Strategy buying facebook likes ethics of social media facebook strategy social media strategyThere is a particularly funny scene in the Will Ferrell movie Elf when he passes a run-down looking coffee shop that has a sign saying “World’s Best Cup of Coffee.”  With exuberant joy, he bursts into the shop and yells “Congratulations!”. My instinct said no.

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The sneaky method BuzzFeed uses to win the market research game

grow - Practical Marketing Solutions

ethics Legal implications research buzzfeed buzzfeed quizes data privacy ethics of internet research online privacy privacy quizzes By Kerry Gorgone, {grow} Contributing Columnist. Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. Check out BuzzFeed’s privacy policy, for instance. That’s about the size of it. But how can this be legal?

The business case for cheating your way to social media superstardom

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economics of social media ethics Influence and Power Marketing Solutions Power and influence on the web Psychology and social media Social Media best practices Social Media Strategy Empire Avenue power and influence on the web social media ethics social proof Just wondering if you feel that there is something inherently wrong with that or not?” Faking your way to superstardom.

Sponsored content and the economics of trust

grow - Practical Marketing Solutions

There were several themes that emerged — congruency, work ethic, and compassion, to name a few. There were several themes that emerged — congruency, work ethic, and compassion, to name a few. For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. This is an institution I love. felt betrayed.

Trust 102

Sorting through the Social Media Code of Conduct

grow - Practical Marketing Solutions

ethics sociology social media and Boston crisis social media and disasters social media and the news social media ethics tweeting during a crisis This is a difficult post to write, but I have an issue on my mind … and that is usually a signal that it might be on your mind too. Let’s talk it out together. read, tweet, repeat. ” Ironically, there were no auto-tweets.

Is content swiping smart marketing or brand desperation?

grow - Practical Marketing Solutions

Forbes has always pushed the boundaries of content ethics, pioneering sponsored content and native advertising in many forms. Content Marketing ethics ROI and measurement content marketing forbes mark schaefer quoraBy Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Here’s a screen shot.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

blogging Blogging best practices Content distribution Content Ignition Strategy Content Marketing Content Shock Corruption on social web economics of social media facebook Influence and Power Instagram Leadership Personalities of the social web content ignition Hossein Derakhshan instagram social media and ethics social media and regulation social media and the lawSo much has changed.

Why traditional journalism and social influence are blurring

grow - Practical Marketing Solutions

It was a titanic clash of culture and even ethics. Influence and Power Influence marketing streaming video Traditional media and advertising Writing best practices bethany mota ethics evergreen influence marketing jeff jarvis journalism and social media mark schaefer natalie zfatBy Mark Schaefer. At the recent Dell-EMC World event, Dell’s global communications director said that a growing number of people who used to identify themselves as journalists or analysts are identifying themselves as “social influencers.” wondered about this. Or is there? Responsibility.

Brand bullying and other things that need to change

grow - Practical Marketing Solutions

ethics Podcasts sociology The Marketing Companion marketing companion podcasts social media ethicsIn the future, chatbots will be at the center of customer service and every shoe department will have a ladder. If we want brands to show up in a more human way, shouldn’t we reward them? Evangelism — This word is a red flag for me. Want to make the world a better place?

How Empire Avenue crushed my soul

grow - Practical Marketing Solutions

That’s not ethical marketing. ethics Legal implications Empire Avenue ethics of social media glen gilmore rob zaleski social media and legal issues By Rob Zaleski , {grow} Community Member. Social networks go to great lengths to keep people from gaming their systems. Well, all but one that is. You buy shares in people and they buy shares in you. An economy of bribery. declined.