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Tuesday, May 11, 2010
came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Track leads to determine and expand in the shows with the best ROI 9.
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Monday, June 30, 2008
Disclosure: My company, ON24 , just introduced a new solution today - ON24 Virtual Show. With that disclosure out of the way =) , virtual trade show/event is something that is just starting to be used by organizations. technorati tags: ON24 FactPoint Group Virtual Trade Show Virtual Event Public Relations Marketing.
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Tuesday, August 10, 2010
That, of course, is the whole aim of content marketing (to help the sales force,) and if a trade show or customer conference isn’t an exercise in “content creation” I don’t know what is. SAP appears to have done a bang-up job with its combined physical and virtual customer conferences, according to B2B Magazine. And that costs.
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Thursday, May 8, 2008
Trade Shows are a major component of the B2B marketing mix. Ina recent report by Forrester Research, the top 3 tactics marketers rely on wereemail(87%), PR(77%) and trade shows(74%). And, trade show spendingis slated to increase. Online interactions are onething, face time is priceless. Go check it out.
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Wednesday, April 15, 2009
But it’s a good question to ask about your trade show strategy. recent BPA Worldwide research study indicates marketing budget size plays role in how companies perceive the benefits of trade show attendance. When was the last time you critically evaluated your trade show schedule?
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Wednesday, October 21, 2009
My lesson from this experience is that B2B marketers who want to promote their booth at a trade show or conference is this: no matter how spectacular the drawing or giveaway prize or discount, bag the postcard. I registered late for DMA09 , the annual Direct Marketing Association conference that was here in San Diego this year.
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Friday, February 29, 2008
Some discuss the value of participating in the show while others discuss the "emergence" of virtual tradeshows. Attending a show is not a small endeavor for a company. Sales Lead Insights - Better Ways to Qualify Leads at a Trade Show. B2B Lead Blog - Virtual Trade Shows - Are they the Better Alternative?
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Wednesday, June 9, 2010
Video call your office from a client site and don’t just talk, but show your face. Switch to the back camera and show your product engineer how the client is using your product and the service issues they are experiencing. Tags: Marketing Mobile iPhone Apple customer testimonial iphone trade shows Video
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Monday, October 13, 2008
I was honored to guest post on a few blogs regarding virtual events and trade shows. Julius Solaris’ Event Manager Blog: Virtual Trade Shows are Around the Corner. Also check out my previous post “ Are Your Ready for Virtual Trade Shows? Bonjour Events: Planning a Successful “Virtual&# Event.
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Friday, January 15, 2010
Aren't we all looking for ways to draw more people to our trade show booth? Start by generating traffic before the show. Here are a few ideas for pre-show marketing: Send pre-show emails and/or direct mail Do whatever you can to get on the attendee's short list of must see sponsors.
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