10 Ecommerce Predictions for 2013
Buzz Marketing for Technology
JANUARY 16, 2013
Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. married versus single) will play a part in offering a more relevant, more valuable ecommerce experience. So a completely seamless ecommerce experience no matter where they are —at their desktops, on their smartphones and tablets, or on social pages and sites—is a must-have.
Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]
MARCH 13, 2015
Really makes you consider the financial impact of mere seconds of load time on your ecommerce site! Once you''re done, if you want to read more about the psychology of ecommerce, you can check out our series covering everything from the copycat effect to staging your product pages and homophone priming. Ecommerce
15 Actionable Tips for Selling to Millennials: An Ecommerce Guide
B2B Marketing Insider
FEBRUARY 2, 2017
If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite. The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Marketing Insider Group. Content Marketing
Has B2B ecommerce come of age? Maybe.
MI6 Marketing Agency
FEBRUARY 23, 2017
The 2016 Intershop Ecommerce report makes the claim that “B2B E-Commerce Comes of Age”. If you market B2B ecommerce systems and solutions this report is a must read for the following reasons: The report was based on surveying B2B decision makers who, for the most part, have an online channel to sell and support their customers. The post Has B2B ecommerce come of age? Maybe.
How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
APRIL 3, 2014
eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. retail eCommerce sales for the 2nd quarter of 2013 were approximately $64.8
The Guide to Ecommerce Holiday Success [Part One]
SEPTEMBER 23, 2016
With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers. Download The Guide to Ecommerce Holiday Success: 1. Ecommerce Holiday MarketingPumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. To capture your share of that revenue, you need to plan early (and often).
7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon
B2B Marketing Insider
MARCH 22, 2017
Ecommerce can be a brutal space. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite. The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Marketing Insider Group. You might be competing against all of them. Content Marketing
Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce
MARCH 11, 2016
In their place is an opportunity for ecommerce companies. This is an issue that ecommerce companies will have to address if they hope to make the most of this new product placement. PPC EcommerceIf you’ve searched Google recently, then you may have notice something different. Those right-side ads? They’re gone now. Hello Product Placement. Well, okay, we can run with that.
Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.
10 Awesome Examples of Ecommerce Sites Using Responsive Web Design
APRIL 13, 2013
As a snapshot of an industry segment doing as much, h ere are 10 examples of ecommerce B2C businesses using responsive web design. This is especially important for ecommerce websites, because you never know how and when your customer will try and make a purchase. I spend a good deal of time looking at websites that have been developed using a responsive web design (RWD). Skinny Ties.
5 Reasons Small Business Owners Adopt Ecommerce
APRIL 6, 2016
Now you’re probably considering an ecommerce option for your company. Scaling for growth is important for small businesses that turn to ecommerce models, because the potential reach for online shops is unlimited. 2) Customers Choose Ecommerce. EcommerceYou can set your small business apart in several ways, from your brand to the quality of your products.
Why Your Ecommerce Promotions Fail
MARCH 31, 2016
When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. EcommerceWhat are you supposed to believe? Let’s consider a few facts. Lowering the Perceived Value.
7 Creative Content Ideas for Your Ecommerce Site
JUNE 26, 2015
If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some pretty spectacular examples for you. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads. That’s one sure way to get your ecommerce blog noticed. EcommerceJackThreads Blog. Target Awesome Shop. Coach Paps Shots.
The Anatomy of a Profitable Ecommerce Rewards Program [Infographic]
JANUARY 14, 2016
85% of ecommerce brands are looking to add value to customers beyond discounts and promotions. Most ecommerce businesses can’t survive by giving deep discounts to one-time customers. EcommerceYet, 97% of rewards programs are transaction-based. Giving discounts to attract customers is often a knee-jerk reaction to boost sales. But competing on price is a race to the bottom.
The Ultimate Guide to eCommerce Lead Generation
AUGUST 30, 2016
The post The Ultimate Guide to eCommerce Lead Generation appeared first on Opentopic. Marketing - eCommerceLead generation is getting the information such as names, email addresses etc f prospective customers online through search engines and websites. Lead generation is a time-consuming process.Lead generation is done by some specialized companies for a fee for various companies such as insurance, real estate, marketing first etc. Lead generation for e-commerce help in increasing the conversions. E-commerce should follow.
3 Mistakes Ecommerce Merchants Make With Mobile Commerce
FEBRUARY 19, 2016
The use of mobile devices for online purchases is growing faster than ecommerce did. 3) Mobile Commerce and Ecommerce Are the Same Thing. The only thing more dangerous than considering mcommerce and ecommerce the same is to consider mcommerce somehow less than ecommerce. EcommerceFor that reason, many make mistakes or have erroneous beliefs about mobile commerce.
5 Customer Retention Tools for Long Term Ecommerce Success
FEBRUARY 19, 2015
Here are 5 tools you can use on your ecommerce site. Ecommerce loyalty programs allow you to reward more than just loyalty. A CRM works very well for industries with high customer lifetime value and are particularly effective for subscription based ecommerce retailers. Profitable for all ecommerce merchants! Customer retention is the future of ecommerce! 5) CRM.
How To Start Your Ecommerce Retention Strategy
APRIL 12, 2016
We've already covered what retention marketing is , and why today's elite ecommerce stores have already started on a retention-focused strategy. Measuring your current ecommerce stats will show you where you are, so you can measure the effectiveness of your retention marketing strategy. The average ecommerce store sees over 40% of their revenue come from that small but mighty 8%.
Why Negative Reviews Are Still a Big Ecommerce Win
AUGUST 27, 2015
There is no doubt that ecommerce companies need social proof to survive. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with. EcommercePart of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Instant Credibility.
10 Predictions About the Future of Ecommerce
OCTOBER 2, 2013
We asked 10 founders to share what they think the future of personalized shopping holds (ecommerce entrepreneurs, listen up!). 10 Predictions About the Future of Ecommerce by Scott Gerber The post 10 Predictions About the Future of Ecommerce appeared first on Sazbean. eCommerce Strategy Personalized shopping is changing the way we find, buy and recommend products to our friends already. But from a business point of view, what’s going to capture shoppers’ attention next? Here’s what they had to say. -
7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
MARCH 9, 2015
But how do you achieve that same personal feel in ecommerce? With the right ecommerce and marketing platforms you have access to advanced customer segmentation that most merchants do not take advantage of. In ecommerce, this is true. A personalized experience is the guiding principle behind ecommerce customer loyalty. Ecommerce Read about the process in detail.
How to Help Ecommerce Customers Avoid Buyers’ Remorse
MARCH 17, 2016
Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Consider a buyer on a cosmetics ecommerce site with 400 different shades of blush. EcommerceIn fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure. In some cases, those buyers just won’t make a choice at all.
5 Ecommerce Companies Using Content Wisely this Holiday Season
DECEMBER 23, 2015
Some of these ecommerce shops show you what content marketing is all about. Ecommerce Content Marketing Holiday MarketingContent marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? Coach. Who could possibly stop watching? Target. Burberry.
Safety First: The Basics of Website Security for Ecommerce Retailers
APRIL 19, 2016
For ecommerce retailers, website security is the cornerstone of a successful online business. Here, we run through some basic security practices that all ecommerce retailers should employ to make sure that their website is a secure, successful online destination. SEE ALSO: Top 5 Considerations for Creating a Successful ecommerce Website. Ecommerce BusinessPCI Compliance.
5 Personalization Tips to Grow Your Ecommerce Business
JUNE 15, 2015
No matter what you sell on your ecommerce site, we’re sure that you haven’t shared all the possible information about every single product. With personalization options on your ecommerce website, you can track each and every customer through every step of the buying process. Most ecommerce businesses attempt upselling and cross-selling with product recommendations. Ecommerce
6 Stats that Prove the Importance of Product Videos for Ecommerce
FEBRUARY 2, 2016
Producing quality videos for your ecommerce site is hard, we know. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. EcommerceEquipment is expensive, and specialists who know how to use that equipment cost even more. These six statistics show that video might just be an investment worth making.
3 Big Retailers That Also Rock Ecommerce
MARCH 24, 2015
Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. Surprisingly, this big box giant has fully embraced their ecommerce department. The result is a pretty robust ecommerce store with lots of features their competitors don’t have. The ecommerce site is a step above others, too. Ecommerce Walmart.
Ecommerce Website Design for Different Buying Styles
AUGUST 5, 2015
Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? An ecommerce site with a lot of choices sounds like a great idea, right? This certainly involves a lot more than a straightforward, simple ecommerce website, doesn’t it? Ecommerce
Ecommerce Holiday Marketing Calendar [Free Download]
OCTOBER 23, 2015
As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. To make it easier for you to focus on driving revenue, we created the Ecommerce Holiday Marketing Calendar to keep track of holidays and shipping deadlines for Holiday 2015. Ecommerce Holiday Marketing
The Top 3 Ways to Use User-Generated Content in Ecommerce
APRIL 19, 2016
User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof. Conversely, ecommerce store owners are challenged to build trust with site visitors and communicate the sense and feeling of tangible products through the barrier of a digital screen.
4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
MAY 17, 2016
While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact). EcommerceShows Real Products on Real People. MVMT Mixes UGC and Product Pictures. Takeaways.
3 Essential Ecommerce Design Elements for Successful Stores
MARCH 3, 2016
If you’re an ecommerce company, your website is your salesperson. Just as a brick-and-mortar shop owner might dress a mannequin or arrange a grouping of products in the window, ecommerce providers are increasingly upselling by adding the ability to shop entire looks or groups, rather than one product at a time. The checkout process is the most crucial element of an ecommerce site.
6 Effective Facebook Marketing Strategies for Ecommerce Stores
AUGUST 29, 2016
The post 6 Effective Facebook Marketing Strategies for Ecommerce Stores appeared first on Opentopic. Marketing - eCommerce– In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition. So how do you best draw attention to your own e-commerce store?
The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]
AUGUST 12, 2016
With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers. How to get started with user-generated content in ecommerce. Great user-generated content examples from ecommerce sites. EcommerceWell, user-generated content can help you do all that. User-generated content mistakes to avoid.
Psychology of Ecommerce Sales: Motivating with Uncertainty
AUGUST 11, 2015
The same reason people love playing the lottery or picking what’s behind door number one can also help you when marketing your ecommerce site. Now, how can you harness that for your ecommerce company? Click to discover your discount” is a great way to keep potential buyers engaged with your ecommerce site. EcommerceRemember that old game show, Let’s Make a Deal?
4 Ecommerce Pricing Strategies You May Not Have Considered
AUGUST 3, 2015
When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Well, let’s look at the pragmatic side of offering free products on your ecommerce site. What if you sold everything on your ecommerce site for the exact same price? Maybe one has worked beautifully for your ecommerce company. Software.
The Anatomy of an Inbound Ecommerce Website
APRIL 22, 2014
This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. Inbound Marketing Ecommerce 1) Blog. Cha-ching.