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Infographic: Top 10 Types of Demand Generation Content

The Point

Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. The infographic below covers some of the most popular forms of B2B demand generation content, and some of the advantages and disadvantages of each. The post Infographic: Top 10 Types of Demand Generation Content appeared first on The Point.

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

As marketing and sales work together to discover this information about their buyers and develop a demand generation strategy, they will begin to naturally align and drive better results. 4. Technology is not an answer unto itself, and if technology is being looked at to solve demand generation challenges, then the money spent is being wasted. 5. Unfortunately, my friend is right.

A Deeper Look Into B2B Demand Generation

It's All About Revenue

We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations. While the results are showing incremental improvement overall, it is clear that organizations are still looking to master the art and science of demand generation. Metrics and Goals Are Not Aligned.

Infographic: 8 Ways to Get B2B Demand Gen Back on Track

The Point

Asked to name the two primary barriers to demand generation success, B2B marketers named 1) lack of budget and 2) lack of resources. As the infographic below illustrates, there are still plenty of opportunities for marketers to improve demand generation ROI, even when those marketers are short on budget and headcount. Can technology solve every problem of the modern B2B marketer?

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Shiny Objects, Demand Generation and ABM

ANNUITAS

Over 15-years ago when I managed demand generation for a major software company we were tasked with supporting sales for “account based selling.” This could not be more inaccurate.  As has always been the case with demand generation, it is a combination of inbound and outbound that is the most effective. The post Shiny Objects, Demand Generation and ABM appeared first on ANNUITAS.

A Structured Approach to Demand Generation Analytics

ANNUITAS

Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our  demand process optimization ? We Successful demand generation analytics must bridge the two. Garbage in; garbage out.

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success. Why? (HS) One of the great things about being a demand generation marketer is that our business is constantly changing. Or both?

The Reactive Demand Generation Strategy

ANNUITAS

This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. To make things even more challenging, the soon-to-be-released ANNUITAS 2015 B2B Demand Generation Study reports again this year that the majority of marketers run more than 15 campaigns a year!

B2B Marketing Trends for 2016

ABM to become a standard part of any B2B marketer’s demand generation. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a. B2B Marketing. processes are fundamentally changing. Look for.

Why Demand Generation Should Be Perpetual

ANNUITAS

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. recently spoke with one marketing executive who told me they run multiple demand generation campaigns for 90 days.

Lead Generation is Crippling Demand Generation

Digital B2B Marketing

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. Demand generation: the practice of creating demand for an organization’s products or services through marketing.

How to Align Content Marketing and Demand Generation Teams

ScribbleLive

Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline. But, more often than not, content marketing and demand generation teams operate in silos. The culprits are generally the same across marketing teams: One-off, ad-hoc projects with custom KPIs that are limited to either just content marketing or just demand generation . So, what can content marketers and demand generation do to build and sustain alignment? Takeaways.

Earned media influencer marketing demands your awesome

Biznology

The post Earned media influencer marketing demands your awesome appeared first on Biznology. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. It is like sales. It’s cold-calling. Well, you can. Let me explain. It can’t stand still.

Demand more from today’s B2B marketer

Sales Engine

Putting it another way, if your content marketing program is not generating a two-way conversation, then all of this is activity is just branding and awareness— and we must demand more from today’s B2B marketer. B2B Marketing Content Creation Demand Generation Development strategy Email Marketing Lead Nurturing Sales Strategy Social MediaWhat’s your strategy?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

From Branding to Demand Generation

Sales Engine

Currently, we have a sales team of four people and an outside prospecting firm that looks at our active lead lists and calls upon marketing qualified leads now that our demand generation engine is running. Once the rebrand of the website was complete, First Rate implemented their content strategy in conjunction with Sales Engine and experienced immediate positive results. Content Strategy

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

The Point

But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments. Check out the infographic below for tips on deciding whether a full-service demand gen agency is the right move for your organization. Agencies aren’t for everyone.

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19 Demand Generating Content Formats That Aren’t a PDF

B2B Marketing Insider

The post 19 Demand Generating Content Formats That Aren’t a PDF appeared first on Marketing Insider Group. Demand GenerationPDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. The good news is, there are lots of […].

3 In Demand Skills Every Marketer Should Have In 2017

B2B Marketing Insider

The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group. It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. And what killer skills will be in […].

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B2B Marketing Trends for 2016

ABM to become a standard part of any B2B marketer’s demand generation. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a. B2B Marketing. processes are fundamentally changing. Look for.

Demand Generation Marketing

Salesfusion

The post Demand Generation Marketing appeared first on Salesfusion. Best Practices Nurture Marketing

Metrics to Help You Track Brand, Demand, and Expand

Act-On

The company set out to create thought leadership, and they generated enough exposure to win the “Killer Content Award” for Best Influencer Campaign from Demand Gen Report. Business Focus: DEMAND. Measurement Tips: 4 Demand Metrics to Watch. Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.” Message pull through.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task.  Contrary to what you might want to believe, your demand generation program isn’t about your company. Those challenges are what make your company possible, and it is those challenges that your demand generation program should serve. buyer-centric Demand Generation Strategy necessitates buyer research.

Demand Generation Skill Set of the Not-So-Distant Future

ANNUITAS

It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. And while that’s great to some extent – it leaves you to focus on delivering that content, you have to wonder…if you are the one responsible for demand generation, you’ve got to get yourself involved.

B2B Marketing Trends for 2016

ABM to become a standard part of any B2B marketer’s demand generation. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a. B2B Marketing. processes are fundamentally changing. Look for.

Four Overlooked Success Factors in Demand Generation

Crimson Marketing

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand generation. Sales teams tend to be open to working with the demand gen team.

3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct

bizible

Demand gen marketers are a lot like hunter gatherers. Can demand generation marketers really learn from cavemen? Do demand generation marketers have to adapt to changing environments, specifically changes in technology? Demand generation isn’t much different from hunting and tracking. Demand generation marketers can put their content in correct location as well.

Better Demand Generation Marries Data And Content

B2B Marketing Insider

They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation. The post Better Demand Generation Marries Data And Content appeared first on B2B Marketing Insider.

Why Demand Generation Requires More Than Marketing

B2B Marketing Insider

I had a conversation with a prospect today about their demand generation challenges. The post Why Demand Generation Requires More Than Marketing appeared first on Marketing Insider Group. Demand GenerationAs is often the case in these discussions, the topic of the sales team came up.

3 Demand Generation Lessons Learned in 2015

ANNUITAS

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. As Carlos Hidalgo explains in his book, Driving Demand , marketing leaders have to carefully shape attitudes by doing the following things: Look for the bright spots – call out what has been done right, not just what has been done wrong. So what should I have done?

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation.   Contrary to hyped notions of sales going away to wither in the desert – lead generation and the new label of demand generation are more important today than ever. ©All rights reserved by Kenny Madden. Follow @tonyzambito.

What is Social Demand Generation?

It's All About Revenue

The problem for demand marketers is that few, if any, resources that explain how to use social to build strong, lasting demand generation strategy. So over several months we interviewed experts like Sandy Carter of IBM and social savvy clients like Sage, compiled research, and identified emerging best practices around social demand generation strategy. Eisenhower. Be Engaging.

4 Roles of a Demand Generation Strategy Consultant

ANNUITAS

When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. I can see their gears turning. What is Demand Generation? There are four roles that Demand Generation Strategy Consultants play: Researcher-. Author: Jennifer Harmel  @ JenniferHarmel2 is EVP, Demand Process Strategy Practice and Principal, ANNUITAS.

Demand Generation – It’s Not That Easy

ANNUITAS

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away.  I once heard at a conference one of the speakers tell a room full of marketers “all you need is the desire to want to make it better, and you will.”  Really?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

You see there was no content to drive demand. There was no content to create an unconsidered need and an unexpected urgency and demand for the company’s services. Inside the webinar that I hosted with Biznology, I talk more about the content that you should be providing–plus, how you should be going beyond brand awareness to drive demand on LinkedIn. Don’t get me wrong.

What’s Sales Enablement Got to Do with Demand Generation?

ANNUITAS

In our mission to build demand generation that delivers real results, here are a couple to keep you up at night: B2B companies’ inability to align sales and marketing teams has cost them upwards of 10% or more of revenue per year , according to IDC. It just so happens that in areas where sales effectiveness needs improvement, well-designed perpetual demand generation programs excel.

Common Pitfalls in Demand Generation Strategy

ANNUITAS

Today’s marketing automation platforms allow marketers to deliver pre-qualified leads to sales fairly easily, and the details of this are essential to any demand generation strategy. No demand generation strategy will succeed without collaboration between marketing and sales. long list of tactics, no matter how great, does not constitute a Demand Generation Strategy.

The Most Common Demand Generation Mistakes That Sabotage Your Success

Modern B2B Marketing

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1. It’s important to recognize both your positive and negative biases as you develop your demand generation strategy.

Integrating Awareness and Demand Generation Marketing

Biznology

The executive not only wanted to do things the traditional push way, he wanted to dispense with the soft landing of an awareness experience and get right to demand generation. New Demand Generation Goals. The executive’s first move on the job was to contact another agency and build a plan to drive more aggressively towards a new set of KPIs focused on demand.