Infographic: Top 10 Types of Demand Generation Content
OCTOBER 18, 2016
Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. The infographic below covers some of the most popular forms of B2B demand generation content, and some of the advantages and disadvantages of each.
Getting Demand Generation Right: 5 Things You Need to Change
NOVEMBER 13, 2015
As marketing and sales work together to discover this information about their buyers and develop a demand generation strategy, they will begin to naturally align and drive better results. The post Getting Demand Generation Right: 5 Things You Need to Change appeared first on CMO Essentials.
Infographic: 8 Ways to Get B2B Demand Gen Back on Track
OCTOBER 20, 2015
Asked to name the two primary barriers to demand generation success, B2B marketers named 1) lack of budget and 2) lack of resources. The post Infographic: 8 Ways to Get B2B Demand Gen Back on Track appeared first on The Point.
Why Demand Generation Requires More Than Marketing
JULY 28, 2016
I had a conversation with a prospect today about their demand generation challenges. This comment is not all too uncommon from what I hear from many marketing department heads who are wanting to transform their approach to demand generation.
The B2B Demand Gen Marketing Playbook
To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey
Which Content, Tactics & Technologies Are Driving Demand Generation ROI?
SEPTEMBER 15, 2015
More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI?
Shiny Objects, Demand Generation and ABM
MARCH 24, 2016
Over 15-years ago when I managed demand generation for a major software company we were tasked with supporting sales for “account based selling.” As has always been the case with demand generation, it is a combination of inbound and outbound that is the most effective.
A Structured Approach to Demand Generation Analytics
MARCH 1, 2016
Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ?
The Reactive Demand Generation Strategy
OCTOBER 6, 2015
This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. Although more exposure or more of anything is usually better, in the case of demand generation, more isn’t always better.
Key B2B Demand Generation Strategies for 2015
JANUARY 29, 2015
We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. Good content is the fuel that feeds demand generation success.
7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. The post 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic appeared first on The Point.
Why Demand Generation Should Be Perpetual
OCTOBER 8, 2015
This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. Strategic demand generation also seeks to educate buyers.
Lead Generation is Crippling Demand Generation
Digital B2B Marketing
FEBRUARY 16, 2012
Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads.
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
How to Align Content Marketing and Demand Generation Teams
NOVEMBER 9, 2016
Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline. But, more often than not, content marketing and demand generation teams operate in silos. The culprits are generally the same across marketing teams: One-off, ad-hoc projects with custom KPIs that are limited to either just content marketing or just demand generation .
Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
MARCH 24, 2015
But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments.
What is Demand Generation Marketing?
MARCH 6, 2017
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. As recently as 2012, the demand marketer had to do some manual work to really track a lead through to revenue.
19 Demand Generating Content Formats That Aren’t a PDF
B2B Marketing Insider
DECEMBER 9, 2016
The post 19 Demand Generating Content Formats That Aren’t a PDF appeared first on Marketing Insider Group. Demand GenerationPDFs have their place. They’re easy to download, send, design, and skim.
Demand Generation Marketing
AUGUST 6, 2014
The post Demand Generation Marketing appeared first on Salesfusion. Best Practices Nurture Marketing
Metrics to Help You Track Brand, Demand, and Expand
AUGUST 1, 2016
The company set out to create thought leadership, and they generated enough exposure to win the “Killer Content Award” for Best Influencer Campaign from Demand Gen Report. Business Focus: DEMAND. Measurement Tips: 4 Demand Metrics to Watch.
3 Mistakes to Avoid When Developing a Demand Generation Strategy
AUGUST 18, 2015
Developing a comprehensive Demand Generation Strategy is not a simple task. Contrary to what you might want to believe, your demand generation program isn’t about your company. A buyer-centric Demand Generation Strategy necessitates buyer research.
Demand Generation Skill Set of the Not-So-Distant Future
MARCH 13, 2014
It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. Otherwise it is not really demand generation, but email marketing.
Four Overlooked Success Factors in Demand Generation
JUNE 1, 2015
While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Demand Generation
4 Ways Demand Generation Marketing Is Like Football
Modern B2B Marketing
FEBRUARY 1, 2017
Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Demand Generation b2b Consumer
3 In Demand Skills Every Marketer Should Have In 2017
B2B Marketing Insider
OCTOBER 12, 2016
The post 3 In Demand Skills Every Marketer Should Have In 2017 appeared first on Marketing Insider Group. It’s not easy being a marketer today.
Better Demand Generation Marries Data And Content
B2B Marketing Insider
MAY 15, 2014
They sought to answer how to bring these two 2 marketing practices together into one overarching demand generation strategy. So they created this infographic visualizing the main considerations for bringing together the power of data and content to drive effective demand generation.
3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
FEBRUARY 29, 2016
Demand gen marketers are a lot like hunter gatherers. Can demand generation marketers really learn from cavemen? Do demand generation marketers have to adapt to changing environments, specifically changes in technology? Successful demand generation analytics must bridge the two.
Boost Demand Generation Using Target Ready Buyer Models
FEBRUARY 2, 2012
Without question, changing buyer behaviors are also impacting how we think about Demand Generation or as it has been conventionally called – lead generation. The complicated answer is to say that the mindset towards demand generation needs to change.
3 Demand Generation Lessons Learned in 2015
FEBRUARY 9, 2016
One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Author: Jennifer Harmel @JenniferHarmel2 is Executive Vice President, Demand Process Strategy Practice and Principal, ANNUITAS.
What is Social Demand Generation?
It's All About Revenue
JUNE 13, 2012
The problem for demand marketers is that few, if any, resources that explain how to use social to build strong, lasting demand generation strategy. The result is the Grande Guide to Social Demand Generation , which we published today and is available for free.
Demand Generation – It’s Not That Easy
MARCH 27, 2014
In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. Figure 1: ANNUITAS Demand Process Architecture.
Why Demand Generation Requires More Than Marketing
B2B Marketing Insider
AUGUST 30, 2016
I had a conversation with a prospect today about their demand generation challenges. The post Why Demand Generation Requires More Than Marketing appeared first on Marketing Insider Group. Demand Generation
4 Roles of a Demand Generation Strategy Consultant
JULY 7, 2016
When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. What is Demand Generation? There are four roles that Demand Generation Strategy Consultants play: Researcher-. I love my job.
Demand more from today’s B2B marketer
OCTOBER 9, 2015
Putting it another way, if your content marketing program is not generating a two-way conversation, then all of this is activity is just branding and awareness— and we must demand more from today’s B2B marketer.
What’s Sales Enablement Got to Do with Demand Generation?
DECEMBER 15, 2015
In our mission to build demand generation that delivers real results, here are a couple to keep you up at night: B2B companies’ inability to align sales and marketing teams has cost them upwards of 10% or more of revenue per year , according to IDC. Modern B2B marketers like numbers.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
The post Earned media influencer marketing demands your awesome appeared first on Biznology. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign.