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23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? Is blogger outreach still an effective PR strategy?

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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion. PR News. PR Daily. PR Daily News.

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How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts.

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31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. Get social PR right. While journalists are open to connecting with and being contacted by PR pros using social media, they prefer email for pitches and follow up. Social PR Statistics and Facts. Cision ).

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B2B Marketing Trends for 2016

Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. And they expect an optimized customer experience from end to end.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote  Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. by Social PR Chat.

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5 Critical (and unique) considerations about PR measurement

grow - Practical Marketing Solutions

This was a fact-filled presentation I have never delivered before and I think it will provide some valuable insights into the ever-present question on PR measurement and social media ROI. Aspects of PR measurement. The transformational value of qualitative versus quantitative PR measurement. A new way to look at measurement and share of conversation. Aspects of PR measurement.

Are you making these common PR mistakes?

Biznology

The post Are you making these common PR mistakes? Digital Marketing Social Media/PR headline PR Press releaseImage Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company, there are guidelines that you should follow. Is it to the point? Like this post?

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B2B Marketing Trends for 2016

Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. And they expect an optimized customer experience from end to end.

The Ultimate Guide to Social & PR Branding [Free Toolkit]

Hubspot

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. Branding PR Social Daily PromoEvery brand has a story, but great brands that know how to tell that story well. Sure is a lot to keep up with, huh? Every business is different.

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Should We Stop calling it PR? The Case for Influencer Relations

B2B Marketing Insider

The use of public relations, or PR, has been around for more than 100 years. The post Should We Stop calling it PR? But the profession really developed and flourished during the second half of the 20th century. From the era of Don Draper until just before the publication of The Cluetrain Manifesto, companies had, for the most part, two ways of communicating […].

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Over the past 5 decades, to rationalize hefty monthly fees, the PR profession has successfully promoted three underlying assumptions: Any publicity is good publicity.

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Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

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B2B Marketing Trends for 2016

Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. B2B Marketing. processes are fundamentally changing. And they expect an optimized customer experience from end to end.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. How can PR pros optimize their use of social media tools? Small Business…Big Coverage!

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Do You Know What Your PR Is Worth?

Influitive b2b

Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Our projects are often full of red tape and middlemen, our data is usually more qualitative than quantitative, and you may recall a blank stare or.

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Social media and PR can both be used to influence journalists and other influencers online. Since many (most?)

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Quit Dropping the Ball: Why PR Strategy Is a Perfect Partner for Your Content Team

Content Standard

From balancing content strategy with PR strategy, to acting as liaison between executive leadership and your employees, to finding time to make big-picture plans and calls, it is simultaneously everything you would expect leadership to be and so much more work at the same time. In the past, marketing and PR have owned a number of discrete responsibilities. But the good news?

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Bernie Fine, Communications, and PR Crisis Management

Ad Your Comment Here

In case you hadn’t heard, we’ve been dealing with a… well…little PR issue at Syracuse University. PR Bernie Fine crisis communications Syracuse Universitywant to briefly go over how we dealt with it in terms of our social media platforms, and how those actions were connected to our larger communications arms during the process. You should definitely read it.

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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. Most senior executives accept that reality, and do not expect PR to be a profit center.

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7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. Advertising is about paying for attention; PR is about earning it.”. I don’t think she ever got it, and she’s not alone.

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Marking the 100th anniversary of the PR profession’s identity crisis

grow - Practical Marketing Solutions

Since then I have morphed into new careers like sales, marketing, business development, consulting, and teaching, but there is a little piece of my heart that will always belong to PR. So I’m disheartened that the same tired questions about “what is PR?” Here are three questions that need to be given a rest! 1) Is PR really a profession? Calm down. Business.

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PR Marketing: Quality not Quantity

KEO Marketing

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. Your brand reputation is too important to be treated with unstructured PR marketing. Find them, focus on them and connect with them regularly. B2B Marketing

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. For example, “PRO: Twitter gives us a great way to leverage PR.  How Is PR Changing?

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Your digital PR needs to account for emotions

Biznology

PR needs to step up–again. The post Your digital PR needs to account for emotions appeared first on Biznology. Monthly Newsletter Public Relations emotional marketing jacob riis PR public relations Ray Rice videoI have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. Like this post?

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. free online PR tactics that deliver by iMedia Connection. contention that “You don’t need a PR agency.&#

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This Week in Content Marketing: The Business Case for Content Marketing as PR

Junta 42

The post This Week in Content Marketing: The Business Case for Content Marketing as PR appeared first on Content Marketing Institute. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss what happens when you rely too heavily on Facebook for content distribution. This week’s show. Image source.

7 Ways to Get More Value From Your PR Campaigns

Hubspot

Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective. Check out these seven helpful tips for becoming the ultimate PR completionist below.

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Twitter Traps and The Social PR Paradigm

Marketing Edge

He is the Chief Creative Officer and founder of Strother Communications Group and a visiting faculty professor of PR and strategic communications planning at the University of Minnesota. [.] PR journalism marketing public relations social media Bill Keller New York Times twitter and journalists Twitter time suckTime 26:14 Patrick Strother, A long time, thoughtful practitioner of strategic communications and public relations is the guest on this episode of the Marketing Edge Podcast. He is the Chief. Hitting on a single topic in marketing, social media and business communications.

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How technology has changed PR agencies

Opentopic

This article was originally published on PR Daily in February 2016.Change is inevitable. PR pros must be well-versed in change, and PR, advertising and marketing agencies have transformed over the last five to 10 years. The post How technology has changed PR agencies appeared first on Opentopic. It’s how we adapt that enables us to learn and grow. Here’s how agency pros have updated their roles in an era of social media. Brands & Marketers

Wisdom from the Most Influential PR Professional of the Century

grow - Practical Marketing Solutions

I had one of the biggest thrills in my career last week when I got to spend part of my day with Harold Burson , founder of Burson-Marsteller , the world’s largest PR firm. In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society.

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Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017

Content Standard

Sure, plenty of corporate communications and PR professionals understand that brand voice matters. When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. They depend less on expensive PR agencies to uncover dwindling opportunities to reach potential audiences. Earned vs. Paid vs. Owned.

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

KoMarketing Associates

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs. The post did pretty well through social but the real benefit came when the PR team got a hold of it last month.

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

When starting to execute a PR strategy, press releases have served as the central point of crafting the message. “In this era of hyper-customization, people don’t want to see the same news that everyone else is getting,” says Darlene Hollywood, Principle at Hollywood PR. This release became the launch point of the company’s PR strategy. Make It Yours.

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Hiring a PR Firm? Read This First

Modern B2B Marketing

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Bread and butter” PR techniques, including press releases, bye-lined articles, industry commentary etc. Hiring a PR Firm? Budget.

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Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR,  which you can download for free (registration required) here. The Changing Role of PR. One of the key insights from the research has to do with how PR has changed in the past few years. Measure what Matters: new measures for PR (inbound site traffic, web analytics, etc.)

Blogger outreach is more PR than social media

Biznology

Bloggers at the Center of Your Platform: Strategies for Marketers and PR Professionals (business2community.com). The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. And it works.

The 8 Most Overused Words in PR and Marketing

Vertical Response

After all, ultimately you’re hoping your PR press release , pitch, brochure, email or website marketing copy will capture attention and get readers to do something. The post The 8 Most Overused Words in PR and Marketing appeared first on VR Marketing Blog. When you’re writing about your own product or service, it’s easy to fall into the habit of hype. Probably not.

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